Note: This Blog, How to get Digital Marketing Jobs is a part of Digital Deepak (Pixeltrack) SEO Training Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack,Bangalore) from April 2020 to June 2020.
Digital Marketing in India is one of the most challenging, exciting, fast-paced industry and this is the right time for building a Career in Digital Marketing. It has challenges and rewards, including a potentially lucrative income. The demand for skilled expertise is at its peak while there’s a great shortage of experienced professionals.So your focus must be on how to get digital marketing jobs.
Digital marketing works by attracting potential customers towards your website or a Digital Marketing blog and then encouraging them to buy your products. You can use SEO or PPC campaigns to attract the target audience on your website and capture leads or encourage them to buy from your website.
There are detailed templates of digital marketing jobs role descriptions, For each showing alternative job descriptions, main areas of responsibilities, typical tasks, technical and management skills needed, and typical salary ranges. The jobs covered include both Digital Marketing company and Digital Marketing agency of different seniority:
Here are the essential things you can do right now to start a career in digital markrting
Create an Online Presence
Know the Latest Trends.
Use Your Creativity.
Create a Winning Resume.
Start a digital marketing blog.
Learn about Analytics.
Learn the terminology.
Get Out there and Network.
1. Create an Online Presence
Nowadays, when it comes to landing a job in any field, you should not exist without an online presence. For obvious reasons: a prospective employer(digital marketing team leader or manager or head) will look online first to learn about applicants, and if they find you, you will lead the shortlist process.
Create your own digital marketing blog, social media presence that is linked to your portfolios, and demonstrate to them what you are really capable of this field.
2. Know the Latest Trends
Digital Marketing is a career that is regularly on the move and continually evolving. Whether you are Digital Marketing allows you to utilize creative abilities in a variety of ways. Some methods and systems are standardized for specific applications. However, you can always add your personal flair to projects, making them more creative and unique.
Also, websites such as Search Engine Land, Search Engine Journal, Marketing Land, E-consultancy, e-Marketer, digital Marketing Magazines,digital marketing reviews, and Social Media Today are great resources to stay updated. You can sign up for a daily/weekly newsletter on any of these websites. Moreover, you may attend virtual seminars, take some online classes, and do your best to stay ahead of the game.
3. Use Your Creativity
Digital Marketing allows you to utilize creative abilities in a variety of ways. Some methods and systems are standardized for specific applications. However, you can always add your personal flair to projects, making them more creative and unique.
Digital Marketing is built on creativity. The more creative you are, the more probable it is that you will be regarded and get that dream of your digital marketing job.
4. Create a Winning Resume
Before you start applying for digital marketing jobs, make sure to create a dynamic resume that shows precisely how valuable your skills are. There are different types of resumes, and you should not limit yourself to just one, particularly when you are working in an innovative industry.
5. Start a blog
Blogging is a great way to determine your expertise and assist you in learning by doing. Blogging demonstrates your commitment and skills to potential employers as well heve been regularly asked in interviews: What are your skill sets, latest updates, industry news, portfolio, the case study of existing projects, etc. To answer a blog is an excellent way to show your expertise, experience, and win the interview.
6. Learn about Analytics
To know how good your marketing campaigns are, you have to understand analytics. Data determines how well a campaign is performing and helps you to find how to make things better. There are many online classes you may attend that will assist you to know how analytics work, and how to use them.
7. Learn the terminology
Digital Marketers should be comfortable with acronyms, for example, SERP, Organic results, etc. They are all very distinctive terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need additional training. The ability to analyze digital marketing campaigns and know that elements worked or not is reliant on your ability to understand industry jargon.
8. Get Out there and Network
Surround yourself with people more skilled in Digital Marketing. It is important to connect with some real people who are working in the digital marketing industry. The people you meet will be your continuous support network when you run into problems, and additionally, help to open doors to opportunities you might not have otherwise found. You will also have the capacity to learn from their experience and get a list of specialists you can use to put together a great team.
Attend industry meetups, webinars, and conferences in your area to build relationships with other digital marketers and enhance your skillset by in-depth workshops and presentations.
If you want to stand out from your peers in the industry, completing a certified digital marketing course will help. There are training classes you can take that will assist you to prepare for the certification exams, and if you are decided digital marketing as your career, definitely you should get certified as soon as possible.
10. Decide on agency vs. industry
There are two main career paths when it comes to digital marketing. You can be an in-house digital marketer (working in a specific industry), or you can serve for an agency and handle multiple projects. That’s not to say you cannot switch later on but deciding where you would like to focus can provide you a good head start.
Yes – applying for digitalmarketing jobs is the right career decision in 2020. There is massive growth in how digital marketing budgets have grown over the years and are expected to take the lion share of marketing budgets in 2020. This, in turn, creates enormous job opportunities.
So, now you know what is the scope of digital marketing in India and beyondis, what is its demand is, what are the benefits of digital marketing?
1.Become an In-Demand Professional
You’ve heard of the digital skills gap, right? By 2020, 2 million new digital jobs are expected in India alone, and not enough digital professionals to fill them.
Digital advertising is likely to grow at an average of 14% annually. Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.
According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers.
2.Benefit from More Career Choice
As digitization continues across industries, companies across the world from start-ups to established corporations are seeking digital professionals with relevant experience.
With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
3). Get Paid More Than Your Peers
We’ve already talked about how the demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself as a commodity – and negotiate your salary accordingly.
4) Kickstart Your Career Easily
In more traditional careers like advertising, you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in the workplace.
5). Become an Agile & Versatile Professional
Due to the high demand for digital marketing skills and the fact you can apply thisknowledge to any sector or role makes this an agile career.
So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to upskill or hone in order to make the switch.
In this sense, you can build on existing skills while still learning new ones, but still, stay in the same field.
6). Work with Different People Every Day
As it’s such a dynamic sector with a range of disciplines, you’re likely to meet and work with individuals from different backgrounds and different interests.
Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.
7). Get to Be Creative (and Experiment)!
Not only is there plenty of opportunities for creatives to do their thing in writing, design, and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.
After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience, and engaging the audience.
Ultimately, there are huge opportunities for digital professionals across roles and industries.
As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.
Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and a competitive salary.
Note: This Blog, Elements of Digital Marketing Course is a part of Digital Deepak (Pixeltrack) SEO Training Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack,Bangalore) from April 2020 to June 2020.
Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. This is where the importance of Digital Marketing course comes into play.
The importance of digital marketing has opened numerous doors for individuals pursuing careers in the field. In fact, digital marketers were the most hired persons bycompanies’ intentions in 2015 according to Smart Insights. By 2020, experts in this area will be the most influential and with good reason.
What is a Digital Marketing course?
Digital Marketing course mainly focuses on teaching the following subjects in a simple & profound manner to best execute any task for a website presence online:
Market Research. Ask 3 simple questions to validate your business idea.
Build a world-class website in 1 hour without any coding.
Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
Copywriting. Write sales pages that make the cash register ring!
SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
YouTube Marketing. Drive traffic & sales with a simple “how-to” videos.
Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).Linkedin Marketing.
App Marketing. Discover 43 Ways To Promote Your App.
Google Adwords. Avoid common mistakes and set up profitable campaigns the first time.
Facebook Ads. Make money with Facebook Ads without spending a fortune.
Google Analytics. Improve your marketing with Google Analytics data.
The digital marketing course helps you to understand how to do Digital marketing, what is a digital marketing company,what is Digital Marketing Management, types of digital marketing, What is Digital Marketing Strategy, how to create a digital marketing strategy and what is the role of digital marketing in shaping one’s career.
Why should you Learn Digital Marketing Course?
Putting your money in a digital marketing course is worth the temporary sacrifice it entails because of its fast ROI – employment demand for marketing specialists with digital skills is growing, with salaries above the average wage and, if you own a small business, you can save on your advertising expenditure because you’ll learn how to create a digital marketing strategy that will draw in customers.
The world is going Digital and by the year 2020, all the companies especially DigitalMarketingCompanies(What is digital marketing company) around the world including India will have an online presence and thus creating a lot ofcareer opportunities.
It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.
According to this research, the digital economy is growing 10 times faster than the traditional economy, and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.
It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
You don’t have to spend sleepless nights mugging up the formulas that you are never going to use in your life.
Now, let’s go one-by-one with all important points for, “What exactly should you learn, proficient & be guided in a Course of Digital Marketing?” while taking up as a career course for you all beginners, jobseekers, working professionals, startups, freelancers and others.
What specialization to learn mandatory as part of the Digital Marketing Course?
What’s the right course duration for completing the Digital Marketing Course successfully?
What are the prerequisite skills required to understand, perform & bag a job after the Digital Marketing Training?
The important topic content around each specialization subjects to thoroughly understand & be able to implement by end of course for 100% job success?
What exposure should a Digital Marketing Live Project have, for successful job placements?
The Digital Marketing Certifications to be cleared by the end of the course or within a month after course completion?
Digital Marketing tools, that all students need to be proficient with?
How much of coding knowledge required?
Key Points to Remember.
What’s the right course duration for completing the Course successfully?
Based on 10 Years of trainer’s teaching experience, E-Market Education defines 3 Months as the right timeline for completing a successful theory & practical training with live project work around the given 7 specializations subject to an extent where you can speak, demonstrate, perform with minimal dependency and prove like a trainee analyst confident enough to be rewarded a 15K per month pay scale, ad not being called a “Fresher still”.
Pre-requisite skills required to understand, perform & bag a job after the Training?
You will stand strong with an add-on quality to your course performance, job profile acceptance and preference by companies, if already good in the following skills;
English (both written & verbal)
MS-Office majorly MS-Excel
Good with Reasoning Skills; Being good in Analytics thinking
Designing Knowledge (Photoshop, CorelDraw or Illustrator)
Development Knowledge (HTML, CSS, JS)
What exposures should a Digital Marketing Live Project have, for successful job placements?
With real-time Live Project, a training institute meant to guide & evaluate the student’s understanding, implementations & confidence to deliver results for a Website around the defined Goal Objective & Target numbers. The same work they describe in their resume to create confidence in the mind of the interviewee that they have worked independently around a set of target goals executed the following implementations on their own and delivered results, which pretty way will give confidence to companies too that these students stand as an ‘Analyst’ and not a ‘Fresher’ anymore.
Digital Marketing Certifications
Major certifications that anydigital marketing training institute would focus on their training program are;
Google Digital Marketing Courses (Free with Certification)
Reliablesoft Academy (Paid with Certification)
SEMRUSH Academy (Free with Certification)
ClickMinded Digital Marketing Course (Free and Paid with Certification)
HubSpot Online Marketing Courses free.
This certification examination prepares you for passing job interviews. It’s important to complete these certifications to stand confident in front of the interviewee since corporate would more like to understand your fundamental knowledge rather than knowing, how good you’re with advanced topics.
You can increase your knowledge of digital marketing by attending classes related to it, but you can also learn everything you need to know online. The best part is there is something for everyone! If you are not familiar with SEO strategy and you are really good at social media marketing, you can find yourself a job in a short time. Digital marketers are wanted now more than ever. With technological development and the increase of businesses, you can easily find your place in the digital marketing world.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.The top countries in the world that spend too much on providing digital marketing services are as follows:
You can learn all these digital marketing methods by taking google digital marketing coursesor from any other digital marketing institute.
How does a Business define Define Digital Marketing?
Digital Marketing is defined by the numerous digital tactics and channels to connect with customers where they spend much of their time online. From the website itself to business online’s branding assets — digital advertising, email marketing, online brochures and beyond there is a spectrum of tactics that fall under the umbrella of digital marketing.
The best digital marketing companies and marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on their goals as the digital marketing specialists can support a large campaign through the free and paid channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to generate leads for a new ebook the company recently created. The company social Media Marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.
What are Digital Marketing Services?
Digital Marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or media.
What types of digital marketing services do digital marketing companies offer?
Most digital marketing agencies offer the following digital marketing services.
Search engine optimization
Pay per click advertising
Social Media Management
Conversion Rate Optimisation
Website Design and Development
What types of Companies require Digital Marketing Services
There are 6 types of companies that require Digital Marketing services.
Health Care companies
Auto Dealership companies
What is a Digital Marketing Agency?
Digital Marketing Agency is a digital marketing services company that evaluates your website traffic, determines the best online platforms to invest in, and continually maintains the balance between marketing activities and the results they provide. Working with a digital marketing agency means more leads converting to customers.
Why should I hire a digital marketing agency?
Digital Marketing agencies effectively manage their digital marketing budget with developed tools and processes to carry out tasks more efficiently than say a freelancer. Working with a reliable digital marketing agency near me will help me focus on my other important business operations. And I can rest knowing that they can handle my digital marketing efforts.
Where can I find clients for digital marketing
Finding clients for digital marketing and sales needs is the main focus of all B2B companies. Use open directories, social networks, website extractions, and lead databases and tools, to find highly targeted enriched leads and tools to find highly targeted enriched leads and start your personalized campaign.
How do I sell my Digital Marketing Services?
The best way to sell digital services to the business owners is to ask them a lot of questions.
Find out their goals with digital marketing efforts.
Ask about the parts of their job they hate the most or consume most of the time especially the parts involving the marketing.
How do you Price Digital Marketing services?
Digital marketing prices can vary based on the experience and expertise of the digital marketing agency. The bigger the budget, the more likely you’re able to afford an experienced and bigger agency. A smaller budget allows you to obtain digital marketing services for smaller companies.
A digital marketing agency usually accepts works that are paid in hourly wages. The hourly rate has a peak when you work with an agency from 2-5 people, it is stable when the agency grows from 5 to10 people and drops when the agency is 10+ plus people. This means that hiring a smaller digital marketing company is fewer hours for smaller companies.
The amount of money you are paying and the amount of money you are going to make are the two parts of how you are going to charge. For example, for SEO you are 50 % on average.
Thus your budget is one of the deciding factors in choosing a digital marketing agency that may charge $50 for an hour. Most companies will mark up their SEO Services 20%
Top Five Digital Marketing Agencies in India
Here is the list of the top five digital marketing media companies in India with their details of the services they offer and the clients they have.
1. iProspect India
Paid Search Advertising
Search India Marketing
Search India Optimisation
Paid Social Media Marketing
Data & Analytics
Web analytics/ Attribution modeling
Top Clients: HDFC, Standard & Chartered, YES Bank, Thomas Cook,
Koovs, Kotak Mahindra, Shop Clues.
Social Media Marketing
Digital Video Production
Online Reputation Management
Social Media Audit
Top Clients: Vivanta, Peter England, The Body Shop, Honda, Himalaya, Moda, Nikon, Apollo Hospitals, Cadbury
Social Media Marketing
Top Clients: Flipkart, airtel, Bacardi, RedBull, Pepsico, Mastercard, and Microsoft
4) Mirum India
Digital Media Planning and Buying
Social Media Planning
Social Media consulting
Top Clients: Unilever, TVS, The Times of India, Tata Docomo,
Nokia, HSBC,LG,Havells,Godrej,Apollo, Asian Paints.
Not only this, but you can also now make your career in the Digital Marketing industry very easily by getting into one of these organizations. Be it a writer or a graphic designer, the online market needs all sorts of talent to inject into the brand image of their clients. Also, starting your career at such digitally savvy companies always pushes you to drive the optimum results out of yourself as you are continuously working with multiple brands from different industries.
The world wide web has made the world a global village implying it to be a great place for a lot of opportunities. If you are a brand and are looking to hire a team of Marketing Professions or are interested in outsourcing this activity to an external partner, knowledge of both Digital Marketing and Local & International Markets is a must.
Note: This Blog,What are the Fundamentals of Digital Marketing is a part of Digital Deepak (Pixeltrack) SEO Training Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack, Bangalore) from April 2020 to June 2020.
Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and fundamentals of digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.
What are the Fundamentals of Digital Marketing?
The first and most fundamentals of digital marketingis to understand the phrase itself.
Marketing (and its subset- advertising) is persuasion and influence. Its purpose is to present solutions to prospects for the problems they have. It requires knowing who your prospect is and what message they need to hear to move to action.
The method to deliver this message to the right prospects is called media. Media has existed since the beginning of time in one form or another. All media is merely a delivery tool to get a compelling message to an ideal client. Media has evolved over time. Two hundred years ago, smoke signals were media. The telegraph and the telephone were invented- they are media. Newspapers, radio, TV, and even skywriting are all merely media.
“Digital” is a term that applies to all media that is online. It is an ‘encompassing’ term, meaning there are hundreds, even thousands of media that fall under the term digital.
So Digital Marketing is marketing first. It is persuasion and influence. The phrase digital is added to segregate it as those media which are online. Within that phrase, there are hundreds of media. Like Facebook, Instagram, websites, Adwords, etc. Every one of the media has unique requirements to work effectively.
If you know marketing, mastering a media is simple. But in most cases, marketing people hire someone to do the ‘mechanical’ work of mastering the media. Why? Because it’s cheaper to hire someone. Marketing is where the money is, not in the media.
If you are interested in Digital Marketing, you must understand marketing first. Then, if you decide to specialize in a specific media, like websites, you can sub-specialize in SEO if that sounds like fun.
Keep researching before you make a choice. If you learn marketing first, you will have a lifelong adventure and success!
Traditional vs Digital Marketing
The fundamentals of Digital Marketing are different from Traditional Marketing. A study says that 70% of purchase decisions begin with a search. So to survive in new age marketing one have to use modern technologies to funnel leads from websites & social media platforms.
TheFundamentals of Digital marketing to hack NEW AGE marketing are
The first thing you need to consider when doing digital marketing is search engine optimization. The content you publish online should be optimized so that search engines will index your content and serve it to the most The key to SEO is researching effective keywords for trying to attract and then developing content focused on those keywords.
Now you have you developed great, SEO friendly content. Proceed to Content Marketing. Content marketing refers to a strategic approach to targeting specific audiences of people online with consistent, relevant, and engaging content. There are lots of different kinds of media available online you can use to market an organization, from blogs to email to website landing pages.
Content strategy refers overall plan for developing and publishing content it’s different from content marketing in that it involves planning for all the content marketing Developing an effective content strategy means managing all of your content so that when you do your marketing, you have the most assets available.
Paid Online Advertising
There’s a paid side to digital marketing that you should at least be aware of Platforms like Google AdWords and Facebook Ads allow you to reach large groups of people very quickly for very competitive rates, It’s important to assess whether a paid strategy might benefit your overall marketing goals.
Social media is fast becoming the best venue for fueling online Million of people use social media platforms like Facebook, Twitter, and LinkedIn every day to discuss their favorite products services, causes, and preferred local vendors. If you want to build brand awareness, social media can be a great venue for cultivating, monitoring.
The Scope of Digital Marketing in 2020 & Beyond in India
The growth of India’s digital advertising industry is at 33.5%.
The value of the digital marketing industry will exceed the INR 225 billion by 2020.
By 2020, in India digital Industry will produce more than 20 lakh jobs.
In the financial year, 2016–17 digital marketing in India has reached the $1 billion mark.
Digital advertising is likely to grow at an average of 14% annually.
Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.
The largest share of the total digital advertisement spends in the search and display commands.
Customers of the new generation check their smart devices every 9.6 minutes.
There are 220 Million users who are accessing digital services through their smartphones.
In December 2016, the number of internet users in India was at 432 million.
By 2017 the number of mobile internet users in India has reached 420 million.
The number of mobile internet users by 2021 in India is estimated to reach 829 million.
The number of users in India is growing at a very fast pace at 38%.
Digital Marketing Certifications
There is no such certification in digital marketing by any institute which lays a red carpet door for you. There are about more than 1000’s of me too and me only certificate courses being offered and self-proclaimed to be the best. The only certifications which will hold you in good stead and might open doors for your are Google Digital MarketingCertification for Adwords, analytics. Hubspot certification would be good for the increasing demand for inbound marketers. There could be few more but the point is people will hire those with expertise on platforms and not write to any certificate. The key to being in digital marketing is your knowledge.
Digital Marketing Certificateis not a requirement today, but studies showthat the digitalmarket certifications decrease your odds of unemployment and can directly impact your salary.
As someone who was just recently on the job hunt in the marketing field, a lot of open job opportunities wanted candidates with knowledge of Google Analytics, SEO, PPC, Facebook Ads, Google Adwords, and Content marketing experience.
More and more jobs in marketing are requiring you have some form of analytics knowledge.
The Best Digital Marketing Courses available online
Google Digital Marketing Courses (Free with Certification)
Reliablesoft Academy (Paid with Certification)
SEMRUSH Academy (Free with Certification)
ClickMinded Digital Marketing Course (Free and Paid with Certification)
HubSpot Online Marketing Courses (Free with Certification)
Udemy Digital Marketing
A few of the better institutes offeringDigital Marketing Course Training in India are given below.
Delhi based digital marketing institute founded in 2014 has trained 7500+ individuals, grown to 16 centers in 10 cities in just 3 years, and has become one of the biggest digital marketing training providers in India.
A Bangalore based digital marketing training provider and offers certification programs in more than 300 courses. The Digital Marketing program is named as “Advanced Online Marketing Certification Program”.
A premium Institute established in 2009. As of now, they have fruitfully completed over 500 training programs. The institute is exclusively into digital marketing and provides only online training to aspirants.
This 6.5 Month intensive program is designed to train students in key areas of Digital Marketing & Communication and prepare them for marketing challenges in a digital world. The program exposes you to a combination of MICA’s top Faculty in Marketing Strategy, Digital, and Communications as well as top marketing professionals and their respective experiences. Through concepts, industry projects, tools, and case studies we will equip you with the skills needed to have a strong edge in the job market.
A Bangalore based full-fledged digital media training center.
The institute offers a one-month Executive Programme course in SEO, PPC advertising, SMM & Web Analytics, a six-month specialized Program in Digital Marketing (EPDM), and a one-year Graduate Program for learners to jumpstart their digital marketing career.
As per my research, the average fee for a complete Digital Marketing course is around Rs. 45000/-. The premium Institutes charge about Rs 1 lac to 1.5 lac in about 6 months to 1 year.
An average digital marketing institute charges around Rs 15,000 to Rs 45,000 for 3 months duration which may include Internship also.
Digital marketing is a booming industry. Till 2020 there were more than 4.33 billion internet users across the world that is 57% of the total world population. The world is rapidly shifting from traditional to the digital domain. Presently digital marketing has become an essential element of their overall marketing approach.
Note: This Blog,What is Freelance Digital Marketing is a part of Digital Deepak (Pixeltrack) SEO Training Program, Bangalore undertaken by me under Mr Sanjay Shenoy(Co-founder of Pixeltack,Bangalore)from April 2020 to June 2020.
Digital Marketing is a highly competitive field to get into. There are many jobs available in this Umbrella term” Digital Marketing” and you have to choose among them. This Umbrella term includes jobs like web design, web development, SEO, SEM, content marketing, social media marketing,and so on. There are plenty of freelance Digital Marketing jobs in case you want to be your own boss. Getting into this field and becoming successful requires you to plan meticulously and proficiently in more than one digital marketing area.
Because you have to provide solutions to your clients in more than a few digital marketing strategies. Try the different aspects of digital marketing and then you gradually build your portfolio as Digital Marketer.
What is freelance digital marketing?
A person who is having a digital marketing skill can be a full-time Digital Marketer in companies as well as a self-employed Freelancer.
A Freelance Digital Marketer is a term generally used for a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer, and more. One has to build his Freelance digital marketing Portfolio.
With freelance digital marketing, you’re basically helping companies promote their products and services online. Your job is to reach out to your client’s target audience, drive them to your marketing skill and be a full-time Digital Marketer in companies as well as a freelance digital market consultant, freelance digital market specialist,orfreelance digital market strategist.
Why you should become a Freelance Digital Marketer?
Today Digital Marketing is a booming career option.With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.
The biggest for the future of Digital Marketing is the integration of Social Networks. To get into Digital Marketing, you need to identify your interests and strengths in order to make the right decision to specialize in a particular area of Digital Marketing.
While all other industries are struggling with a growth rate of 5 to 10 %, the digital media industry is booming with a 40% growth rate.
The most remarkable point is that this growth rate is not going to be stagnant in the coming years. Every day a new online start-up born and they need marketing.
There are manyfreelance digital marketing sites providing freelance digital marketing jobs on the internet that can help you get your firstdigital marketingfreelance project very quickly. Like:
However, there are many things that you need to keep in mind while looking for freelance digital marketing jobs or any field.
Benefits of a Freelancer
You don’t need to work on fixed hours, 9 am to5 pm; you can set your own hours. great exposure.
2)You can pick your own choice of brands or clients.
3)You become an independent marketer and can set your own price.
4)You can work for multiple clients at the same time.
That said, there are several cons of freelance digital marketing as well. These include:
Stiff Competition: Assuming you’re going to reach out to clients on freelancer companies to drive sales and track their ROI more effectively than other forms of marketing, so don’t worry; your job is safe.
You have no fixed income: You might earn $5,000 one month, and then $500 the next. As you build your client base and get more retainer jobs, the situation should improve, but you still won’t get as much stability as you would with a regular 9 to 5 job.
No one’s going to sponsor you to upgrade your skills: Things change really quickly in the digital world, and you can’t rely on your company to send you for courses or workshops that will help you upgrade your skills. Luckily, there are a ton of free online resources that you can make use of.
Getting started with freelance digital marketing Jobs
Ready to get started with your freelance career? This 6-step guide will help you do just that!
Step 1: Manage your expectations
One misconception that many people have about digital freelance marketing (and about freelancing in general) is that it’s a stress-free job. Unfortunately, that’s far from the case. While you don’t have a boss or manager breathing down your neck, you’ll still have to answer to your clients.
What happens when you commit yourself to too many things at once, then realize that you can’t hit your deadlines? Or if your client suddenly changes the project scope, wasting days of your time? Your work will never be stress-free, and you’ll just have to learn how to deal with these unexpected scenarios that crop up.
Step 2: Identify your talents and skillsets
In step two of the process, you’ll have to sit down and make a list of the skills you have. Do you know how to run a PPC campaign on Google AdWords? You must have experience managing Facebook pages? You must know how to create an automated email campaign on MailChimp?
Next, think about other talents and soft skills that you possess. Are you a great storyteller? Do you like problem-solving and identifying strategies? Do you have expertise in any particular industry?
Step 3: Find and Narrowing Down your Niche
Once you’ve identified your talents and skillsets, the next step is to choose your niche. Instead of sticking with a general niche, narrow down your niche, and choose something more specific.
On top of defining your niche in terms of your target audience, do also think about the type of services you want to offer.
Step 4: Look for clients
There are a few ways in which you can market your services and look for clients; we’ll go through each method in detail in this section.
First, what most freelancers do is rely on platforms such as Upwork. Basically, this is where companies go to outsource certain tasks to freelancers. Once you register for an account, you’ll be able to view the job ads posted by companies, send in proposals, and hopefully land yourself your first digital freelance marketing assignment.
Step 5: How to Charge
You must be aware of theDigital Marketing Freelancer ratesin India.
1) Hourly Rate: Once you have a general idea of how much you want to charge, calculate your hourly rate based on your full-time income, and take that into consideration as well.
2) Fixed Price Per Project: Your client pays you a fixed price per project completed.
3) Retainer Price Option: Your client pays you a fixed price per month, and they’ll reach out to you with various tasks over the course of the month.
Useful Tools and Resources
As a freelance digital marketer, there are plenty of tools and resources that you can equip yourself with like Hotjar to help you analyze and optimize your website, SumoMe to help you grow your email list, Wix to create your website, Bonsai to generate freelance contracts and Harvest to generate client invoices. Some of these will help you reduce the time you spend on administrative tasks, and others will help you tackle certain aspects of your marketing projects.
A final word on getting started with freelance digital marketing Jobs
Well, there are thousands of freelance digital marketers out there, and it’s not easy to stand out in this crowded space. As long as you bring something to the table, and you’re willing to learn new skills, there’s nothing stopping you from doubling or even tripling your income, simply by taking on freelance digital marketing work.
Remember the key is to offer your clients something that’s truly valuable to them and to persevere instead of quitting early in the game.
The Virtual Office idea came from a combination of technological innovation and the Information age. The concept of virtual office services has roots in the Industrial age where parallels to current work styles, specifically working from home, have been drawn.
The virtual office concept is an evolution of the traditional executive suite. As an executive suite lease became increasingly impractical for certain types and stages of business, it naturally opened the door to a virtual office concept.
A virtual office can be defined as a workplace or workspace which geographically separate from the main office but is linked through the use of telecommunications technology.
What is the Virtual Office Services
Virtual office servicesenable employees and business owners to work remotely by providing a range of business functions accessible through the internet. It also enables organizations to create and maintain a presence in a desirable location without the need to pay rent for an actual space.
Virtual office infrastructure may include a variety of physical locations and services, as well as digital services. The infrastructure is shared across individuals and entities allowing resources to be utilized more efficiently. This allows users the flexibility of only renting or using the services they need.
A business address
Virtual Mailing address(receive, pick up and/or forwarding)
Desk space and private offices
Printing and related services such as copying, binding, faxing, scanning, laminating, and shredding.
Receptionist services and answering services
Registered agent corporate services
A phone number
Online phone system (VoIP)
Website domains and email
Instant Message, chat and other web-based RTC platforms
Video conferencing, including webinar-hosting or other screen-sharing platforms
Online digital storage
Cloud-based applications (e.g. Google Docs, Sheets, and Slides or Office 365)
On-demand video talking (ZOOM video, Google Meet, Microsoft Teams, etc.
Why Do We Need Virtual Office Services
There are a variety of reasons, why we need Virtual Office services. Here are a few of the advantages and disadvantages of virtual offices.
Virtual offices allow businesses to significantly lower their overhead and allocate funds to other areas that may require stimulation. With prices well below those of brick-and-mortar offices (as is evident from the experiences of many entrepreneurs, thousands of dollars can be easily saved by replacing regular office space with virtual offices). They represent the ideal option for companies that are trying to make their presence felt in quite a few places at the same time.
Requires Less Management
The second greatest advantage of virtual offices is the lack of management needed. Regular offices have to be managed on a regular basis; a virtual office needs little management, simply the right tools for everyone involved. Employees also have greater flexibility to develop their workflow and productivity habits, which can lead to increased creativity and innovation.
A white paper published by the Society for Industrial and Organizational Psychology found that in a survey of telecommuters, participants said that working remotely significantly increased job satisfaction and relationships with supervisors, and significantly lowered work-related stress.
This is because, in the Virtual office Management system, the employees have the freedom to manage themselves, which can have major benefits if you have the right team.
Less opportunity for office conflict
Even the most amicable offices have their issues. It’s difficult to gather a group of people with differing personalities and not experience some conflicts or disagreements. Virtual offices allow companies to continue to be productive without creating an environment where personalities may clash. And communication doesn’t suffer – teams can always be brought together via messaging or video conferencing apps when a question or issue comes up that requires communication with the whole team.
However, there are few disadvantages of Virtual office spaces too.
Lack of Physical Space
The lack of physical space is naturally the most important one, and it is something that business owners have to include in their business plan. If space is something that will be needed later on, virtual offices might not be worth the upfront cost savings.
Potential for decreased productivity
Although a virtual office may boost worker productivity, there is the potential for slacking. Many employees need the structure and discipline that a physical office provides to do their best work. Communications may suffer if team members are emailing each other back and forth rather than having a direct conversation.
Here is what some of the Best Virtual Office companies do to offer the best services to their clients.
Set up a Virtual Business office.
After booking your virtual office address, you now have to focus on getting the most out of your virtual workspace. Sure, you’ve saved considerable costs by going for a virtual office suite than leasing out a commercial office space but that doesn’t mean you can afford to ignore opportunities to double your investment.
To do that you need to:
Take advantage of the in-house mail services: Have all of your mail sent to your virtual location.
Use professional answering services after getting a local number. Deploy telephone services so you can focus on other important business matters. Plus, having someone else answer the phone looks good for your business, too.
Maximize the features and amenities that come with your virtual office: Office equipment doesn’t come cheap. If you choose the right virtual office, you don’t have to worry about buying a printer, copier, the best Internet plan, and so on. These features already come with your virtual office rental fee.
Attend networking events: We like to believe that no business is an island. This is why you must host monthly networking events that connect entrepreneurs and experts (e.g. accountants and lawyers) with each other.
Set meetings with clients or investors without paying for conference room rentals: If you’re still paying for conference room rentals, you need to switch to a virtual office location that has fully furnished meeting rooms that you can use for free.
If your work involves traveling to client locations or other places away from your home base, you should probably consider buying a laptop computer rather than a desktop system.
If always working from the keyboard and small screen of a laptop doesn’t appeal to you, there are other solutions. To make using your laptop more efficient in your home office, a docking station can be set up that you can simply plug your laptop into.
Docking stations make it easy to have a standard monitor, keyboard and mouse, printer, fax machine, scanner, and other peripherals always hooked and ready to use. By plugging your laptop into the docking station, you are able to use it just like a standard desktop system, and you won’t have to worry about transferring or syncing files to another computer.
Virtual Office Software
On the software side of things, there are several options for you to consider. If you work independently and do not have others that you need to coordinate with then fulfilling your software requirements is not so difficult. Here are some categories of software you may need along with links to some of the most popular packages:
An e-mail program — You can use the e-mail program that your ISP provides, but programs such as Microsoft Outlook Express or Eudora will give you good e-mail functions and you won’t have to change programs if you change ISPs.
A word processor — Microsoft Word, WordPerfect, and Lotus Word Pro
Spreadsheet and database programs — Microsoft Excel, Lotus 1-2-3, Intuit QuickBase
Presentation software — Microsoft Powerpoint or Astound.
Virus protection software — McAfee, or Norton Antivirus
A utility program for computer maintenance — Symantec Norton Utilities, McAfee, or TechTool Pro.
Portable Document Format (PDF) reader software – Adobe Acrobat Reader– This software is very helpful for reviewing formatted documents such as brochure layouts from outside designers or co-workers.
Graphics and/or image editing tool — CorelDraw, Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, Deneba Canvas(Image editing software may also accompany your scanner.)
Internet browsers — Netscape Navigator or Microsoft Internet Explorer
Group software needs
If you are working with others, and have the need to coordinate scheduling, access central files, maintain a contact manager, meet in chat rooms, etc. then you have more of a challenge. There are programs available, such as Lotus Notes or Novell Group-wise, that provide these types of features as a software solution. These solutions may require quite a good bit of computer knowledge and an IT person to manage the system.
The use of a virtual office 100% depends on your business type and so you should be sure to evaluate the pros and cons specific to you and your needs as a business.
So if you have decided that you need to be in the hustle and bustle, near the action in the heart of a city then you can leverage a combination of in-situation team and virtual assistants working around the world.
Set up Virtual Teams
A Virtual Team is a group of individuals who works across time, space, and organizational boundaries with links strengthened by webs of communication technology.
Members of virtual teams communicate electronically and may never meet face to face.
Virtual teams are made possible by the proliferation of the internet and world wide web technology that has significantly increased the scope of off-site communication.
Virtual teams allow companies to procure the best talent without geographical restrictions.
The advantages and disadvantages of virtual teams are given below:
Increased Productivity: 24 hours of work opportunity.
Extended Market Opportunity: With work teams located in different parts of the world, organizations are able to establish their presence with customers worldwide.
Knowledge Transfer: Utilizing people with different types of knowledge spread out across the globe can be very beneficial to ant organization.
Communication deficiency: Virtual Team suffers from a lack of efficiency in communication, partly due to constraints in virtual communication mediums.
Poor leadership & management: Poor leadership can result in the failure of any team, whether virtual or not. However, it becomes more prominent in virtual teams.
Incompetent team members: Virtual teams should consist of competent and experienced team members due to the different factors which can overtly affect the timing and completion date of a project.
There are so many combinations that might work for you, and each business is unique.
Here are your options in short:
Find more remote office space and use this as your business address. This might work for companies that are logistically and operationally heavy and require warehousing and access to transport links.
Find more remote office space and use a Virtual Office. This is likely to suit service professionals who want to live in the countryside or near the sea . They can easily commute for relevant meetings.
Rent the desk space in your city that you need, and work with remote Virtual Assistants from around the world. This will bring your staffing costs down but still get your admin done. This is likely the solution for young businesses and startups.
Rent a private office, install a slide and a trampoline, employ a full in-house team, and have full team collaboration. This is really only the option for successful startups and well-established businesses with solid cash flow tor funding.
Being a diverse country, the United States is the safest place for students particularly for Students from India and there is no need for any reason for racism. So in that sense, the US is a safe country for Indian Students who want to study in the USA.
If you have decided to study in the US, your choice of the country requires no validation as the US is considered the best study abroad destination.
Although the reasons to consider a country may differ widely among students, there are few standout features that make everyplace different from others.
The US government claims that the US that Immigrants from India are better educated, more likely to have strong English language skills, arrive on employment-based visas, and are less likely to live below the poverty line than the overall immigrant population.
Many Indian works in Science, Technology, Engineering, and Math, (STEM) fields.
Why Study in the USA
In the 20th and 21st centuries the US has become the magnet for hundreds of thousands of bright ambitious students around the world.
By 2019, 1,095,299 students from almost all countries around the world studied at higher education in the US. In the same period 202,014 students from India, which is 20% of all international students, studied on American campuses.
The US is preferred for Indian students because US higher education institutions offer Academic Excellence, Cutting edge technology, Extensive support services for international students, generous funding opportunities, and a wide variety of education options, flexible curricula, and hands-on training.
USIEF does not endorse or rank any college or university but students in pursuit of a US degree. Specialized seminars and workshops on admission, application procedures and strategies, education fairs, and pre-departure orientation programs are held all year-round.
USIEF advising centers are located in New Delhi, Chennai, Hyderabad, Kolkata, and Mumbai.
USIEF centers administer the following tests at their respective locations. :
New Delhi: SAT1, SAT11, ACT, PSAT, and AP exams.
Mumbai: PSAT and AP exams.
Kolkata: SAT1, SAT11, AP exams, and PSAT.
Chennai: SAT1, SAT11, and PSAT.
Hyderabad: PSAT test.
More details of these tests can be obtained from the centers via email or phone.
USIEF offers a fee-based memberships plan to individual students. Members have access to our library resource books, test preparation materials, CD-ROMS, Student Profile, Individual Counselling, and special, seminars, and workshops. Information about any accredited US University and college can also be checked.
The Ed USA toll-free hotline 1-800-103-1231 is available between 2 pm and 5 pm (Monday to Friday).
How can we help you?
Read our websites for extensive information and graduate studies.
Visit our offices (Delhi, Chennai, Kolkata, and Mumbai) to meet our staff.
Use our libraries and computers to explore opportunities for study in the USA and prepare for standardized tests.
Receive advice over the phone about US study from our Education USA advising help desk 1-800-103-1231.
Attend specialized presentations on a variety of topics and meet US university representatives.
Receive weekly emails about scholarship opportunities.
Become a fan of our Facebook pages.
Get your original mark sheets and certificates attested for a reasonable fee.
Receive unbiased advice about the US visa process from a US embassy consular officer at our Viva counseling session.
In order to undertake undergraduate studies in the US, international students need to have completed 12 years of schooling.
For graduate studies, international students need to have the equivalent of a US Bachelor’s degree. In other words, 16 years of school. education before graduation.
Applying to a US graduate school is a time consuming, but fair and rewarding process. A few general points should be emphasized as you set started in the process.
# Allow yourself enough time for this process. Taking standardized tests, organizing letters of recommendation, getting mark sheets and credentials and writing ( and rewriting) application essays is a time-consuming process. Allow between 12-15 months for this entire process.
# Do not underestimate the importance of essays. Admission officers take the application essays and statements of purpose (SOP) very seriously. Working hard to craft, proofreading, and edit these essays many times over is an effort that will pay rich rich dividends.
# Shortlist universities Universities with a larger plan in mind. Ensure that you apply to a range of institutions that your academic reach. Also, you may want to keep in mind factors such as the university proximity to relatives or friends, geographical location, scholarships, climate, and the cost of living, as factors such as entertainment, rural or urban setting, and so forth.
Also, there is more information and advice on our website regarding US Universities and Scholarships. Students are also advised to download our handout on graduate study.
# 12 to 18 months before enrolment.
It is prior to the year in which you hope to enroll.
begin researching programs and financial aid and required standardized tests.
request admissions and financial aid applications
register for tests ( TOEFL, IELTS, GRE, or GMAT)
# September – December
Request official transcripts and letters of recommendation.
submit completed applications.
take standardized tests.
# January – April
Verify that you have met the deadline.
# April – June
Receive admission decisions.
which school to attend and complete the necessary paperwork.
organize finances and finalize arrangements for housing and medical insurance
# June – August
Apply to US embassy or consulate for visa and complete SEVIS I -901 form upon receipt for I-20 form.
make travel arrangements.
contact the international student office to detail arrival plans and confirm orientation for new students or universities.
Talk to an Education USA advisor about all the opportunities available to you.
Please note that applications for MBA’s programs have three rounds:
First Round – October – November),
Second Round: December – February),
Third Round: March – April
We recommend students apply no later than Round two.
The main requirements for admissions to educational to institutions in the US are :
Strong Academic background.
Demonstrated command of the English language.
For many programs, scores on one or more standardized admissions tests such as Graduate research Examination (GRE) general test or a Demonstration of proficiency in field GRE general test, or sometimes both.
Adequate financial resources.
These standardized tests provide US universities with an objective standard by which they can assess your academic potential.
The most common tests are the following :
The SAT has three sections — mathematics, writing, and critical reading
Mathematics: Topics include functions, data analysis, and other college maths topics.
Critical Reading: Sentence completion and reading comprehension questions.
Writing: Reasoning essay, improve sentences and paragraphs.
Duration: Three hours and 45 minutes.
Cost: $99 Maximum Score: 2400 and an essay score of 12 (Ivy League universities want a score of 2000 and above)
universities want a score of 2000 and above)
SAT Subject Tests
The SAT subject tests are subject-specific (chemistry, physics, literature, and so on)
Duration: Generally one-hour for each Subject Test
Cost: $83 for one test or $103 for three tests at the same time (not including any language tests).
Maximum Score: 800 in each Subject Test (Ivy League universities want a score of 750 and above in each SAT Subject Tests).
GRE General Tests
If you are planning to apply to a Master’s or Ph.D. program in a field other than medicine or law, you will most likely be required to take the GRE general test. It has three sections:
The new GRE has a maximum time limit of 190 minutes.
The scoring is 130-170 in one point increment.
GRE Subject Test.
Some graduate programs may require GRE subject tests. Check with the academic department or graduate admissions office of the university to which you are applying to confirm. Subject tests are offered in the following fields of study.
Biochemistry, cell, and molecular biology.
literature in English.
Most students applying for an MBA program will be required to take the GMAT.
The GMAT will have a 30-minute Integrated Reasoning Section with new question types.
The Integrated Reasoning Section will replace one of the two essays of the current Analytical Writing Section (each essay of the Analytical Writing Section is currently 30 minutes). Also, the scoring of the GMAT will stay the same — 200 to 800 points. Students will have a separate score for the Analytical Writing essay and the Integrated Reasoning Section. Top business schools want scores of 700 and above.
For the three-year Doctorate degree in American law.
The MCAT is required for entrance into most MD graduate programs in medicine.
DAT is required for most doctoral programs in Dentistry.
A graduate of Indian Medical schools who wish to conduct a post-degree residency in the USA is required to take the Multi-Port USMLE test.
English Proficiency Tests
International students whose native is not English may be required to take a test to establish their English language proficiency. Students should visit the individual college websites for information. Options include :
TOEFL – Test of English language as a foreign language.
IELTS: – International English language testing system.
PTE academic— Pearson test of English academic.
If you are unsure which tests you need to take, consult official university websites for more information. Pay close attention to the university and application deadline and plan your exam schedule accordingly.
Shortlisting graduate or Ph.D. programs can be a challenge because of the enormous variety of available programs.
Researching the 4000 or more US higher education institutions that offer various undergraduate, masters, and Ph.D. programs is not a simple task. We suggest narrowing your search using the following tips.
The key to short-listing universities is to begin by setting your own priorities. After you set your priorities, use a university search engine or print guide to narrow down your search to 10-20 universities meeting your criteria. The most up to date information about a university will be on its official website.
Thoroughly review university websites using these steps.
Begin with the international admissions page for information on the university’s selection criteria, the application process, and deadlines.
Read the financial aid page for information on costs and university-funded scholarships, fellowships, or assistantships.
Research external funding opportunities from private foundations, businesses, and other organizations.
Review the department website to learn about the academic environment and the intellectual resources of the faculty and the facilities you can expect to access the department.
Read the student services and international student pages for information about campus life and activities. Each university tends to have a unique “campus culture.”
Consulting alumni of American universities and current university students, conducting campus visits, and speaking to EducationUSA advisers at USIEF can also help you narrow your search and chose 4-6 universities to which you will apply.
After deciding the type of degree you would like to complete, begin by researching the academic fit and suitability of departments. Make this your top consideration. Then, take into account location and campus setting/size, the competitiveness of admission, cost of attendance and funding, and accreditation and reputation.
Your academic fit within the department should be your top consideration, before location, the brand name of the university, and pretty much anything you can think of! It is essential to research the department to find the right ‘academic home’ for you.
Applying to US Universities
Students need to submit separate applications to each U.S. graduate program that they want to apply to. Students can apply to as many universities as they wish, though for time and cost purposes we recommend you choose 4-6 universities. Each university will set its own deadlines, application requirements, etc. Fortunately, most applications will follow a similar format, and you’ll be able to re-use or adapt the materials you prepare for each application.
Most applications will include:
Standardized test score.
Transcripts: You need to submit official records of your academic work called transcripts. Besides mark sheets, foreign students should ask their school to provide a list of the subjects they studied each year for their last four years of study along with the duration of the program. Detailed break-ups, if available, indicating the number of times the class met per semester should be included with the examination results. Ensure that official copies are procured from your academic institution in a sealed envelope. USIEF also attests academic documents for a fee.
Declaration and Certification of Finances: Most colleges and universities include a Declaration and Certification of Finances form in their application packets. This must be signed by your parents, or whoever is meeting your college/ university expenses, and must be supported by a bank letter signed by the manager.
The statement of Purposes: Personal statements which are also called The statements of purpose or SoP. The statement of purpose essay is required by many graduate institutions, which is a narrative about your interests and academic goals. This may be a page or two long, describing your background and achievements and future plans. Some colleges or universities specify essay topics.
Separate research statement: Sometimes called describing your research interests and plans.
Two to Three Recommendation letters: Institutions generally ask for two or three letters of recommendation. A member of the faculty of, head of the department, a project as your supervisors at work, may write these.
Send supplementary materials as appropriate.
Find the right match by selecting a university or a college well suited to your needs and work hard on your applications.
When you receive a letter of acceptance, you are required to confirm your admission. A simple email confirming your acceptance should be fine. Some schools may require a deposit to confirm your admission.
The International Student Office will later send you the I-20 (Certificate of Eligibility), which is required for you to apply for an F-1 visa at a U.S. Embassy.
Paying for the US Education
Generally speaking, there are four types of funding for study in the U.S.:
Funding from U.S. universities
Scholarships from external funding bodies.
Here are the course fees in the US for undergraduate and postgraduate courses.
Course Average Fees
Engineering $12,000 – $25,000
Sciences $12,000 – $22,000
Arts $12,000 – $20,000
Business Management $12,000 – $25,000
Course Average Fees
Engineering $15,000 – $28,000
Sciences $12,000 – $25,000
Arts $12,000 – $23,000
Business Management $15,000 – $40,000
After assessing your personal and family savings, your best resource for funding will likely be from a U.S. university. The good news is that two-thirds of students in the sciences and engineering and half of the students in the humanities report receiving significant funding from their university.
There are two main types of university-based funding:
Usually both types of funding are renewable from year-to-year if the student maintains specified academic standards (such as a minimum 3.0 GPA).
Fellowships can be thought of as an outright grant, while assistantships are funding offered in return for services provided to the university – either teaching, research, lab supervision, or working in a campus office for approximately 15-20 hours per week.
Assistantships are not only an excellent way to fund your studies but can also be a way to network and gain valuable experience in your field.
Funding from External Bodies
External funding bodies may include a wide range of professional, charitable, or government organizations with a vested interest in supporting further education. Generally, external funding bodies award scholarships or financial awards that do not have to be repaid and do not come with any work requirements as you will see with university assistantships.
Funding for U.S. Study
International Education Financial Aid
Fulbright-Nehru Master’s Fellowships for Leadership Development
International Fulbright Science and Technology Award for Outstanding Foreign Students
East-West Center Graduate Degree Fellowship Programs
Fulbright-Nehru Doctoral and Professional Research Fellowships
American Association of University Women
The process for Indian citizens to apply for a visa to study in the U.S. is straightforward, if the necessary steps are completed in a timely and accurate manner. The U.S. Department of State and U.S. Embassy offices welcome visa applications from international students.
Types of Visas for U.S. Study
The two most common visas for U.S. study are the F-1 Student Visa and J-1 Exchange Visitor Visa. Please note you will not have to choose which visa to apply for. Your university or sponsoring organization will determine your visa type.
F-1 Student Visa: Most students pursuing full-time study at an educational institution recognized by the U.S. government will enter the U.S. on an F-1 Student visa.
Spouses or children accompanying F-1 visa recipients will travel on an F-2 visa. Please note that spouses are not able to work but may accompany and/or apply for their own visa to the U.S. to work or study.
J-1 Exchange Visitor Visa: The J-1 Exchange Visitor Visa is for students, visiting scholars, or lecturers pursuing an exchange program. For example, Fulbright scholars and many students on short-term study abroad programs from Indian universities will travel to the U.S. on a J-1 visa. Spouses or children accompanying J-1 visa recipients will travel on a J-2 visa. Please note that spouses are able to work when permission is obtained in advance.
General Steps to Apply for an F-1 or J-1 Visa
~ Read the information provided by the U.S. Embassy on F-1 Student Visas and J-1 Exchange Visitor Visas
~ Once you accept an offer of admission, your university or sponsor will require proof of funds (bank statements, scholarship offer letters, loan documentation, etc.) for the first year of study. This figure will be based on the cost of attendance listed on the financial aid webpage of the university. Please note you may use any combination of personal/family savings, scholarships, and loans to fund your studies.
~ The university or sponsor will then send you the relevant certificate of eligibility form, the I-20 (F-1) or DS-2019 (J-1).
~ After receiving your I-20, complete the SEVIS I-901 form to register with the international visitor database. You will also need to pay the SEVIS fee ($350 for F visa and $220 for J visa) online using a debit or credit card.
~ After paying for your SEVIS fee, book an appointment for a visa interview at the U.S. Embassy within your jurisdiction.
~ After paying for your SEVIS fee, book an appointment for a visa interview at the U.S. Embassy within your jurisdiction. You should also save often, as the system times out after several minutes. Additionally, be sure to include all educational institutions you have attended since age 11 in the Education section, as well as your full criminal background if applicable.
~ After completing the form, you will be asked to take a print confirmation of your interview.
~ You may wish to prepare for your visa interview. Student visa applicants should be able to demonstrate three criteria to visa officers:
that you are completing a bona fide degree or study abroad program in the U.S.
that you have funds for the first year of your stay in the U.S. and a plan for the remaining years
that your activities are in line with the purpose (and in particular the non-immigrant intent) of the visa you will travel on.
Be prepared to describe your reasons for studying in the U.S., your program of study and why you chose this particular university, your long-term goals, and how studying in the U.S. fits in with these goals, and your plans after you finish your degree program and return back to India.
Visa applicants are assumed to be intending to immigrate to the U.S. and overstay their visas. You will, therefore, need to prove to the immigration officer that you do not intend to overstay your visa. You will be asked to demonstrate your significant personal, cultural, or professional ties to India, the country to which you would presumably return after your studies.
Before your appointment, read the U.S. Embassy’s information on security information and plan your journey to the Embassy. Gather the documents you need for your interview, such as your passport, appointment letter, I-20/DS-2019, MRV receipt, DS-160, photo, SEVIS receipt, etc.
Before your appointment, read the U.S. Embassy’s information on security information and plan your journey to the Embassy. Gather the documents you need for your interview, such as your passport, appointment letter, I-20/DS-2019, MRV receipt, DS-160, photo, SEVIS receipt, etc.
You will then wait until your number is called for an initial processing procedure called intake. Then you submit your visa application, passport, and photo, as well as have your fingerprints taken.
You wait again until your number is called for your actual visa interview. Although the interview itself may only take a few minutes, you may be at the Embassy for a few hours in total.
You will leave your passport with the U.S. Embassy after the appointment. Expect to receive your visa and passport back within an average of 5-7 working days. Average visa waiting times are available online.
After you receive your visa, book your travel to the U.S. F-1 visa holders may enter the U.S. 30 days prior to the start date on their I-20 and stay on 60 days following the date of completion of your program listed on the I-20.
J-1 visa holders may also enter the U.S. 30 days prior to the start date on their DS-2019 but may stay on only 30 days beyond the date of completion listed on the DS-2019.
The U.S. is a very welcoming place for Indian students. Each U.S. university has an international student services office with trained counselors available to answer your questions and guide you through the process of adapting to U.S. university life.
The international student services office also organizes a variety of regularly scheduled events for international students. Many U.S. campuses also have Indian student associations, which also organize events on a regular basis.
It offers information for students, parents, and educators regarding taking standardized tests (SAT I & SAT II, or ACT), planning for college, finding a college, applying to universities, colleges, and tuition fees.
Instructional Design is the practice of creating instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing.It is the art and design of creating an instructional environment and materials that will bring the learner from the state of not being able to achieve certain tasks to the state of achieving those tasks.
Instructional design is based on theoretical and practical research in the areas of cognition, psychology and problem-solving. It is historically and traditionally rooted in cognitive and behavioral psychology. Constructivism (learning theory), has influenced the thinking in the field recently.
The process of Instruction Design consists broadly of determining the current state and the needs of the learner, defining the end goal of instruction, and creating some intervention to assist in the transition.
Ideally, the process is informed by Pedagogically(adult learning) and anagogically(adult learning) tested theories of learning and may take in place in student-only, teacher-led or community-based settings. The outcome of this instruction may be directly observable and scientifically measured or completely hidden and assumed.
History of system approach to Instructional Design
The 1940s – The Origins of Instructional Design, World War II
The birth of Instructional design is strongly related on one hand to the emergence of empirical research in psychologically and education and on the hand to specific needs of the system.
The 1940s saw the origin of Instruction Design started during world war 1. The foundation for the instructional design was laid during World War II when hundreds of thousands needed to be taught very specific tasks in a short amount of time. Individual aspects of these upon leading to the development of instructional design, a field of study that marries education, psychology, and communications to create the most effective complex tasks were broken down, so soldiers could better understand and comprehend each step of the process.
After the success of the military training, psychologists began to view training as a system and developed various, design, and evaluation procedures. This approach was later taken and built teaching plans for specific groups of students.
1946s— Edgar Dale’s Cone of Experience
In 1946, Dale outlined a hierarchy of instructional methods and their effectiveness.
The mid-1950s through mid-1960s – The Programmed Instruction Movement
B.F.Skinner in his 1954 article “ The Science of Learning and Art of Teaching “, stated that effective instructional materials, called programmed instructional analyses, should include small steps, frequent questions, immediate feedback, and allow self-pacing.
In 1956, a committee led by Benjamin Bloom published an influential Taxonomy of what he termed as Three Domain of learning known as Bloom’s Taxonomy.
Cognitive—What one knows and thinks
Psycho meter – What one does physically
Affective—what one feels or what attitude one has.
The early 1960s – The Criterion-Referenced Testing Movement
Robert Glaser first used the term “ The criterion- Referenced Testing Movement in 1962. A criterion-referenced test is designed to test an individual’s behavior in relation to an objective standard. It can be used to assess the learners’ entry-level behavior, and to what extent learners have developed mastery through an instructional program.
1965 – Domains of Learning, Events of Instruction, and Hierarchical Analysis
In 1965, Robert Gagne described five domains of learning outcomes and nine events of instruction in “The conditions of Learning”, which remain foundations of instructional design practices.
Gagné’s work in learning hierarchies and hierarchical analysis led to an important notion in instruction – to ensure that learners acquire prerequisite skills before attempting superordinate ones.
1967 – Formative Evaluation
In 1967, after analyzing the failure of training material, Michael Scriven suggested the need for formative assessment – e.g., to try out instructional materials with learners (and revise accordingly) before declaring them finalized.
The 1970s – Growing of Interest in the Systems Approach
During the 1970s, the number of instructional design models greatly increased and prospered in different sectors in the military, academia, and industry. Many instructional design theorists began to adopt an information-processing-based approach to the design of instruction
The 1980s – Introduction of Personal Computers into the Design Process
This was the era where educators and researchers began to consider how the personal computer could be used in an educational environment and efforts began to design instruction that utilized this new tool.
PLATO (Programmed Logic for Automatic Teaching Operation) is one example . of how computers began to be integrated into instruction. Many of the first uses of computers in the classroom were for “drill and kill” exercises. Computer-based educational games and simulations also became popular.
The 1990s – A Growing Interest in Constructivist Theory and the Importance of Performance
As constructivist theory began to gain traction, its influence on instructional design became more prominent as a counterpoint to the more traditional cognitive learning theory. Constructivists believe that learning experiences should be “authentic” and produce real-world learning environments that allow the learner to construct their own knowledge. This emphasis on the learner was a significant departure away from traditional forms of instructional design.
Another trend that surfaced during this period was the recognition of performance improvement as being an important outcome of learning that needed to be considered during the design process.
The World Wide Web is developed and begins to surface as a potential online learning tool with hypertext and hypermedia being recognized as good tools for e-learning.
As technology advanced and constructivist theory gained popularity, technology’s use in the classroom began to evolve from mostly drill and skill exercises to more interactive activities that required more complex thinking on the part of the learner.
Rapid prototyping was first seen during the 1990s. In this process, an instructional design project is prototyped quickly and then vetted through a series of tries and revises cycles. This is a big departure from traditional methods of instructional design that took far longer to complete.
The 2000’s – Rise of the Learning Internet and Online
The Internet, with its social media tools and multitudes of information resources, became a very popular tool for online learning, and instructional designers recognized the need to integrate e-learning into the creation of learning objects and curricula.
There is a great increase in the number of online courses offered by higher education institutions.
Technology advanced to the point that sophisticated simulations were now readily available to learners, thus providing more authentic and realistic learning experiences.
2010 and forward
The influence of e-tools continues to grow and has seemingly encouraged the growth of informal learning throughout a person’s lifetime. The challenge for instructional designers is how to create learning opportunities that now may occur anywhere and anytime.
What is Instructional Design Theory?
According to Reigeluth Instruction Design Theory is
(a) Design-oriented (focusing on means to attain given goals for learning or development) and identifies methods of instruction (ways to support and facilitate learning) and the situation in which these methods should and should not be used.
(b) Methods of instruction can be broken down into more detailed component methods.
(c) Methods are probabilistic, rather than deterministic.
Cognitive Load Theory and Design of Instruction
Cognitive load theory developed out of several empirical studies of learners, as they interacted with instructional materials. Sweller and his associates began to measure the effects of working memory load and found that the format of Instructional materials has an effect on the performance of the learners using those materials.
By the mid-1990s, Sweller and his associates had discovered several effects related to cognitive load and the design of instruction (e.g. the split attention effect, redundant effect, and the worked-example effect). Later, other researchers like Richard Meyer began to attribute learning effects load. Mayer and associates soon developed a Cognitive Theory of Multimedia Learning.
Instructional Designers use various instructional strategies to reduce cognitive load. For example, they think that the onscreen should not be more than 150 words, or the text should be presented in small meaningful chunks. The designer also uses auditory and visual methods to communicate information to the learner.
Gagne’s Theory of Instruction
Gagne’s Theory of Instruction is widely used in the design of instructional designers in many settings and has continuous influence in the field of educational technology. Synthesizing ideas from behaviorism and cognitivism, he provides a clear template that is easy to follow for designing instruction events. Instructional designers who follow Gagne’s theory will likely have totally focused, efficient instruction.
Taxonomy of Learning Outcome
Robert Gagne classified three types of learning outcomes:
a) Cognitive Domain
Verbal Information – is stated
Intellectual Skills – to apply the rules and principles. Problem-solving allows for generating solutions or procedures.
Cognitive Strategies— used for learning.
b) Affective Domain
Attitudes – are demonstrated by preferring options.
Defined concept—classify, categorize, type, sort(by definition)
Rule—demonstrate, show, solve.
Higher-order rule—generate, develop, solve.
Cognitive Strategy—adapt, create, originate.
Attitude—choose, prefer, elect, favor.
Motor Skill—execute, perform, carry out.
Nine Events of Instruction
According to Gagne, learning occurs in a series of learning events. Each learning event must be accomplished before the next in order for learning to take place. Similarly, instructional events should mirror the learning events.
Gaining attention: Before the learners can start the process of imparting any new information, the instructor must gain the attention of the learners.
Informing Learning of Objectives: The teacher tells the learners what they will be able to do because of the instruction.
Stimulating recall of prior learning: The teacher asks for the recall of existing relevant knowledge.
Presenting the stimulus: The teacher gives emphasis to distinctive features.
Providing Learning Guidance: The teacher helps the students in understanding(semantic encoding) by providing organizational and relevance.
Eliciting Performance: The teacher asks the learners to respond, demonstrating learning.
Providing feedback: The teacher gives informative feedback on the learners’ performance.
Assessing Performance: The teacher requires more learner performance and gives feedback, to reinforce learning.
Enhancing retention and transfer: The teacher provides varied practice to generalize the capability.
Gagné’s Influence on Education Today
Prior to Robert Gagne, learning was often thought of as a single, uniform process. There was little to no distinction between “learning to load a rifle and learning to solve a complex mathematical problem”. Gagné offered an alternative view that developed the ideas of different learners required different learning strategies. Understanding and designing instruction based on a learning style defined by the individual brought about new theories and approaches to teaching. Gagné ‘s understanding and theories of human learning added significantly to understanding the stages in cognitive processing and instructions.
Gagne’s work has had a significant influence on American education, military, and industrial training. Gagne was one of the early developers of the concept of instructional systems design which suggests the components of a lesson can be analyzed and should be designed to operate together as an integrated plan for instruction.
In “Educational Technology and the Learning Process” (Educational Researcher, 1974), Gagne defined instruction as “the set of planned external events which influence the process of learning and thus promote learning.”
Instructional Design Models
The ADDIE model was initially developed by Florida state university to explain
“ The process in the formulation of an instructional systems development (ISD) program for military inter-service training that will adequately train individuals to do a particular job and which can also be applied to any inter-service curriculum development activity”.
The most popular version appeared in the 1980s as we understand it today.
The Five phases of ADDIE’S Model are listed and explained below.
Analyze – Analyses refer to the gathering of information about one’s audience, the tasks to be completed, and the project’s overall goals. The instructional design then classifies the information to the content making it more useful and successful.
Design; In this phase, instructional designers begin to create their projects. Information gathered from the project, in conjunction with the theories and the models of instructional design, is meant to explain how the learning will be acquired.
Develop: Development relates to the creation of the activities being implemented. This stage is where the blueprints in the design phase are assembled.
Implement: This stage allows the instructional designer to test all materials to identify if they are functional and appropriate for the intended audience.
Evaluate: Evaluate ensures that the materials achieve the desired goals. The evaluation phase consists of two parts a)formative assessment b) summative assessment.
More models of instruction design like Rapid Prototyping, Dick, and Carey systems approach model and Instructional Development Learning System(IDLS) were developed.
Learning theories also play an important role in the design of instructional materials. Theories such as behaviorism constructivism, social learning, and cognitivism help shape and define the outcome of instructional materials.
Instructional Design in the Real World
Instructional designers create and deliver educational and training materials to learners from all walks of life in a variety of ways. They work with traditional paper materials, such as handouts and manuals, as well as e-Learning technologies and multimedia. Their work can be seen in elementary and secondary schools to universities and adult training facilities. They’re also found outside the academic sector in a range of industries including health care, retail, and the military. Justin Ferriman, an e-Learning consultant, even goes as far as resources wisely.
Instructional designers often work as part of a team, but their importance can’t be overestimated. Consider an eLearning course for example. An instructional designer will play a part in developing this course, along with a multimedia designer, eLearning developer, and a quality assurance employee.
For the corporate sector, instructional design plays an integral role that many don’t often see. When new training programs are introduced within companies, instructional designers are the ones that systematically collect, process, and analyze data, determining if employees were properly educated on the new topics introduced. If an area of the training doesn’t meet the previously set standards, then it’s an instructional designer’s duty to revamp the course to help make sure that learners are able to understand the topics down the road. This process helps ensure that companies are working efficiently and using their resources wisely.
The usefulness of instructional designers across a range of industries ensures they are in high demand. The Bureau of Labor Statistics projects a 20 percent job growth within the field by 2020.
The Benefits of Instructional Design
The Benefits of Instructional design are cost-effective, given that it ensures students learn the strengths and weaknesses of students. These materials are also focused and customize efficiently by creating high-quality learning materials that take into account the d to address the specific needs of educators. These experts also safeguard against training materials being created for business problems, which are better served with non-training solutions.
Above all, instructional design yields results. Those in this field create lesson plans intended to engage students, so they’re more likely to achieve their goals. Evaluation is a key final phase of instructional design implementation, so instructors can ensure that the learning sessions have been effective in meeting preset objectives.
The ultimate aim of the design process is to develop a reliable training program. It must improve the learner’s possibility of learning and be a unique attention-capturing experience for them. So if the instructional design engages the learner by making the information more efficient and appealing it is a success.
National Institute Ranking Framework was approved and launched by Ministry of HRD , Govt. of India on 29th September 2015.
This framework outlines a methodology to measure performance and rank institutions of higher education across the country. The methodology draws from the overall recommendation laid down by the Ministry of HRD , to identify the broad parameters for ranking various Institutions and universities.
National Institute Ranking Framework has ranked institutions in India for last three years in 2016, 2017 and 2018. This is the fourth consecutive edition of Indian ranking of Indian Institutions in India.
Unlike other rankings in popular media , National Institute Ranking Framework ranking deploy objective criteria and metrics from third parties sources as well as from institutions themselves. Several Improvements were effected on Data collection formats, metrics and comparison methodology used for Indian Rankings over the years.
The Indian Ranking 2019 continues with the consolidation process building upon existing National Institute Ranking Framework parameters, experience gained over the last three years and feedback from stakeholders to establish effective benchmarks to access performance of the Indian academic institutions in the higher education space.
The practice of pre-registration of National Institute Ranking Framework rankings and inviting new institutions for ranking through an open advertisement continued this year also. A total of 3127 unique institutions responded and offered themselves for ranking under “overall” Category specific or Domain – specific ranking. In all , 4867 applications for ranking were made by these 3127 unique applicant institutions under various category/domains.
The Indian ranking has successfully instilled the culture of collection, compilation and curation of data required for ranking of institutions who are now carefully maintaining data pertaining to their to their faculty, students, placement, infrastructure ,expenditure on library and laboratories ,etc.
This culture is important for institutions themselves since analysis of data provides the big picture of trends and patterns that can be used for evaluating and streamlining processes, creating efficiencies and improving overall student experiences. While at institutional level, the data and its analytics can help in assessing institutes themselves against benchmarks, at the national level, the data can serve as a base for analyses of the status of higher education institutions in the country.
It may further be noted that all data for ranked institutions is painstakingly verified, inconsistencies, contradictions and outliers are screened and identified. This requires lot of diligence, patience and tactful handling of institutions who might with direct and blunt questions on validity of data.
With continuing improvement in reliability of data from institutions, it would be possible for NIRF team to concentrate on refining existing ranking parameters and metrics and pursuit for additional parameters that can be deployed for ranking and institutions. Moreover, it would also be possible to bring –in larger – number of institutions into the ambit of rankings with an ultimate goal of ranking every deserving institution.
Disciplines – Wise methodology for Indian Rankings.
In 2019, A common overall ranking was introduced for institutions that have minimum of 1000 students from the year 2017 onwards in addition to the category- specific rankings so as to provide a common view of comparable institutions across categories and disciplines.
It is important that the credibility that the Indian institutions have earned is maintained with careful attention in details. As a matter of practice 100 institutions are ranked in Overall , University and colleges categories whereas ranking is kept restricted to only 15 to 75 institutions in all domain specific rankings (Architecture , Pharmacy, law, Management, engineering and Medical) because of reliability of data.
There are total Nine rankings – Overall Category(1), Category specific rankings(2, University and colleges) and Domain specific category (6).
The institutions are according to the disciplines they are specializing in. The disciplines on which the institutions are ranked are given below.
a) Overall b) Universities c) Colleges d) Pharmacy e) Engineering f) Architecture g) Law h) Medical I) Management
In 2020 , the number of institutes ranked in Overall are 1479, Colleges 1304, engineering 970, Management 555, Pharmacy 301, Architecture 65, Medical 113, and Law 80.
The NIRF Parameters of Ranking.
The NIRF provides 16 to 18 parameters organized in five broad generic groups of parameters for the final ranking. Some of these parameters are common to those employed globally and serve as pointers to ambience for teaching , learning and research.
Teaching , Learning and Resources(TLR): These parameters are related to core activities of and place of learning.
Student strength including doctoral parameters.
Faculty-student ratio with emphasis on permanent faculty.
Combined metric for faculty with PHD, and experience.
Financial institutions and their.
Research and professional Learning(RP) : Excellence in teaching and learning is closely associated with the scholarship.
Combined metric for publication
Combined metrics for quality of publication
IPR and Patents- Published and granted.
Footprints of project and professional practice.
Graduation Outcome(GO): This parameter forms the ultimate test of the effectiveness of the core teaching and learning.
a) Metric for university examination
b) Metric for number of Phd students graduated.
Outreach and inclusivity(OI): The ranking framework lay special emphasis on the representation of women.
Percentage of students from other states and countries
Percentage of women
Economically and socially challenged students
Facilities for physically challenged
Perception(PR): The ranking methodology gives significant emphasis to the perception of the institutions.
Academic peer and employees.
Each of these parameters is given weightage from 100 and then the institutions are ranked by that weightage.
The National Board of Accreditation(NBA) was the primary agency that was given the overall responsibility of coordinating and executing the ranking work in consultation with the Implementation core committee, constituted by MHRD. NBA invited the applications for registration of institutions for ranking in various disciplines and the overall ranking. It coordinated with its collaborators to execute all aspects of the ranking
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