What is SEO Content writing

Content writing has always been a challenge to those who have not been able to master this talent. Not all of us have this talent from birth but we try to master it through training, SEO content writing is even more challenging.

SEO content writing isn’t complicated, once you understand that people come first, before search algorithms. SEO firms make their money understanding these simple concepts.

But first let first understand the terms one by one.

What is SEO?

What is SEO Content writing

 

SEO stands for Search Engine Optimization. Search Engine Optimization is the process of optimizing your website for relevance and increasing its authority & credibility by solving user queries with an intention to rank higher in the search results.

What is  SEO content writing? 

What is SEO Content writing

If you want to create highly useful content that ranks well in Google and simultaneously funnels paying clients or customers to your online business, you must think about the components of Google’s Ranking Algorithm.

SEO content writing is all about creating useful, compelling and valuable content that targets specific keywords for content writer so that other people will gladly promote it on social media platforms. This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords. So when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results.

SEO based content writing has evolved, since Google started rolling out their updates.

SEO content writing helps you target your customers and solve their specific problems with well-crafted content.

An SEO Content Writer is someone who can look at a set of keywords, figure out what someone searching for those phrases wants to know, and write it clearly and succinctly. A good SEO content  writer also must be able to use keywords effectively to help the reader find their content in search engines.

SEO content writers tackle specific types of content projects – projects that typically have an end goal of increasing organic traffic. Sometimes, the goal may also be to attract links to your site. SEO content writers typically handle content like: SEO-friendly content writing, SEO Optimized articles, SEO-friendly service pages.

An SEO content writer is one who

  • Writes content for better search engine rankings.
  • Focuses on conversion at the same time.
  • Consequently, focuses on quality and relevance.
  • Helps you reduce your bounce rate.
  • Uses keywords for their relevance.

An SEO copywriter also understands how Google feels about certain words and phrases, especially long tail phrases.

What are the elements of SEO content writing?

What is SEO Content Writer

 

Implementing SEO best practices consistently throughout your content will naturally push your content to the Google top 10 and increase your traffic.

1. Site Speed

40% of people will abandon a web page if it takes more than 3 seconds to fully load.  47% of end users expect a web page to load in two seconds or less.

Site speed has been a ranking factor since 2010 and it’s good for users, too. If your load time is more than 2 seconds, which is the standard load time for sites, then you should take steps to improve it.

How your site load time do you measure?

Step one: Use website speed test.

Step two: analyse your site speed. Then, click the “History Tab”

Step three: Check the history. You want to determine the previous load times for your site. 

2 Headline 

Your content may be valuable, but if your headline is mediocre, your click-through rate will be low.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy

In SEO copywriting, your headline should attract people’s attention, then prompt them to click and read further.

When you rank in Google’s top 10, if your headline is clickable and attractive.

3) Content 

The content itself is a vital element of SEO copywriting. The major reason why people conduct searches in Google and other search engines is that they’re looking for useful content. Search engines also feed on fresh SEO content, which is why you must consistently update your site.

Here is a super-quick refresher on what you’ll need to do in order to SEO your web content:

  • Keyword Research: If you want to generate traffic through search, it’s best to do keyword research for content writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.
  • Keyword Optimization: Know where and how to use keywords in your content for maximum search ability.
  • Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO; it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
  • Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

4) Meta Description

Meta descriptions help search engines and searchers understand what the topic is and why your targeted keywords and phrases keep appearing in the content. This is where SEO firms earn their money, only because they understand this.

Google uses the Meta description on your page as a snippet when people search for keywords that are relevant to your page. This snippet copy is what will determine whether or not you get clicks, no matter how highly you rank in the search results.

For SEO purposes, the Meta description should be 150 – 160 characters.  

5) Keyword Frequency

Keyword frequency means how many times your chosen keywords appear on the web page.

For example, if your target keyword is “Sport shoes” how many times will this exact keyword phrase appear in your  500 or 1000+ word article? In contrast, keyword density is concerned with the ratio of “Sport shoes,” to other words on the same page.

6) Page Links

Links are the basic building blocks of your web page. One of the 10 things Google knows to be true is that “there’s always more information out there.”

Page links tell Google that you’re connected and sociable and that you’ve got useful content that people can access somewhere else. This content could be your own or it could be from another author or site.

As a smart online marketer who wants to achieve tremendous results in the search engines, you should link to relevant pages within (Internal links) and outside your site(External Links) in your introduction.  You must link to more in-depth guides or content on your page or other sites. Linking   must be an appropriate anchor text, which flows naturally with the content.

How to Develop an SEO Content Strategy

What is SEO Content strategy

While most SEO experts agree that content is an important part of SEO strategy, there seem to be varying definitions for what “great” means, and even mixed ideas about how important highly skilled content writing actually is.

A SEO content writing course will enable you to express yourself with clarity through written communication. A SEO Content Writing course is a certification training course that covers all the modules needed to hone your writing skills.

Furthermore, people can have very different strategies for writing “SEO-friendly” content. Some focus on users. Others focus on Google. Some have even gone as far as to say that keywords are what make all the difference in creating content that ranks.

Here are 6 SEO Content writing tips:

  1.   Identify your exact audience
  2.   Know why you are writing the content — Sounds simple, right?
  3.   Content writing for SEO relies on studying the data
  4.   Create a content plan
  5.   Know on-page SEO best practices
  6.   Test the SEO content – See what works and what doesn’t !

1. Identify  your exact  audience

What is SEO Content writing

First and foremost, the effectiveness of your copy depends on how well you know your target audience.

There are many ways to find out what your audience needs and wants, but I always suggest conducting market research before you dive into a piece of content. You can use online surveys, execute on keyword research, do social media polls or connect with some local entrepreneur resources for specific insights.

This way, you will be sure that you are offering your audience something that they are actually searching for and wanting to buy.

2) Know why you are writing the content

What is SEO Content writing

Most marketers fail to identify the searcher intent when publishing their blog articles.

If you are doing SEO effectively, you know that organic traffic isn’t everything. Ultimately you want your clients to get a good return on investment (ROI), and that means money. So, the purpose of your article will usually go beyond just generating traffic.

3) Content writing for SEO relies on studying the data

What is SEO Content writing

Once you have a solid understanding of what your audience is looking for and needs, it is time to support your strategy with data. It is not enough to ASSUME that you know what keywords will best apply to your content… you have to provide data that supports your claim.

This is where your keyword research comes into play. You will want to see data that:

  •         Proves that users are searching for your primary keywords
  •          Covers the competition of those terms
  •         Shows that the search volume for said terms justifies your strategy

This ensures that you aren’t going into your content process blindly, or wasting time writing content that no one is searching for.

4) Create a content plan

What is SEO Content writing

Creating a plan is not an essential part of every search engine optimizer’s SOP (standard operating procedure), but it is a step that is highly beneficial when it comes to getting organized and setting the intention of the content, not to mention how much it helps a content manager when working with various content writers.

Planning can take many forms. You may decide to write an outline of the content before you write it, create a document that includes your focus keywords, or simply create a calendar for your blog posts. All serve the purpose of making sure that your content is focused, concise, and fits into the framework of your existing site.

5) Know on-page SEO best practices

What is SEO Content writing

When it finally comes to “optimizing” your content, in most cases, you would do well to simply follow best practices for on-page SEO. If your site as a whole is already optimized, there is not much more to do to your page or post to bump up the SEO factor.

6) Test the SEO content – See what works and what doesn’t!

seo audit

The final step to creating the best content for your audience and goals is to test it! We all know that a plethora of ranking factors exist, and no one can be completely sure whether an article will provide the best user experience for readers. Testing is the final step to on-page optimization.

A/B testing your content can help you determine the direction you are going to take with future content. You can learn a wealth of information about what works and what doesn’t – and then know what to fix in order to help you get more traffic and conversions.

How to Improve SEO Content

What is SEO Content writer

To fully understand and implement SEO content writing best practices, you need viable , Content optimizer tools, SEO Optimizer tools and resources. Here are some of them:

1.   SEMrush  SEO Writing Assistant

What is SEO Content writing

SEMrush breaks your text down to 4 main areas:

  •         SEO
  •         Originality
  •         Tone of voice
  •         Readability

It then provides you with advice on how to improve each of these elements.

Writing Assistant pulls optimization advice’s SEMrush’s formidable SEO resources to give you

2.  Yoast’s Real-Time Content Analysis

What is SEO Content writing

 Yoast is easily the biggest SEO plug-in for WordPress in the world right now. Their SEO content creation tool combines a host of SEO-advice and writing processor features.

Yoast is easily the biggest SEO plug-in for WordPress in the world right now. Their SEO content creation tool combines a host of SEO-advice and writing processor features.

3.   WebSite Auditor’s Content Editor

What is SEO Content writing

Content Editor, in essence, is a word processor enhanced by the SEO capabilities of Website Auditor. As you’re writing your future page, you’ll get some crucial SEO pointers.   

4.   KWFinder

What is SEO Content writing

KWFinder is one of the tools that puts SEO in “SEO Writing”. What makes it a great tool for keyword research is not just that it provides a bunch of keyword suggestions.

5.   Answer the Public 

Answer the public

 Answer the Public is a brilliant alternative that gets all the points for style.

6.   Grammarly

What is SEO Content writing

Grammarly hardly needs any introduction. But it would be unfair to leave it out when  talking about the best tools to help you with your writing. If you need a comprehensive spell-checker, a writing assistant, and a grammar expert in a single, seamless package – this should be the mainstay of your SEO writing arsenal.

 

What is the scope of SEO Content writing?

What is SEO Content writing

Today SEO content Writing is on great demand and writing articles with Keywords and SEO rich content is required. SEO Content Writing has a great scope in the future and you can develop your career as a professional content writer writing content for different businesses.

SEO Quality content that delivers valuable, relevant information is the linchpin of most successful marketing campaigns. That means content writers are in high demand these days, and it’s one of the easiest ways to break into freelancing.

According to Times of India, digital marketing areas such as Search Engine Optimization, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in coming years.

The SEO content writer salary in India ranges from Rs 4000 per month to Rs 20,000 per month. It averages to  Rs 12,000 per month.

A Freelancer SEO writer can fetch Rs29,000 to Rs 31,000 per month.

Content Writers are hired both as full-time writers and freelancers with MNCs, start-ups, institutions, and even by individuals. Some career opportunities available in India and abroad are Content Creators/ Developers, Content Strategists.

Conclusion

You can use these SEO Strategies to increase your blog traffic. Even if you don’t achieve the required growth rate, you will absolutely generate more traffic, improve your brand and fall in love with content marketing.

If you’re not leveraging “persuasion” and “psychology” to improve organic rankings and captivate your audience, I highly recommend that now is the best time to start.

 

 

 

 

 

 

 

 

 

 

SEO India – Scope of Search Engine Optimization in India

What is Search Engine Optimization  ?

SEO India – Scope of Search Engine Optimization in India

Seo or search engine optimization is the process of optimizing your website for relevance and increasing its authority by solving user queries. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

How Does Search Engine Optimization Works

SEO India – Scope of Search Engine Optimization in India

Search engines have formulas, or algorithms, that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it.

When a user types a query, google tries to find the most relevant answer from its index on several factors and ranks your page. Seo helps search engine understand better what you have to offer to your audience. That means, when someone searches using a word or phrase related to your business, like, say, shoes or mobile  you’re more likely to appear in their results.

The factors on which google decides which page to to first can be broadly divided into Relevance and Authority.

Each search engine uses their own software programs, but the way they work is pretty similar. They all perform three tasks:

  1.   Crawling:First, they examine content they learn about and have permission to see .
  2.   Indexing:Here they categorize each piece of content .
  3.   Ranking: They decide which content is most useful to searchers.

As search engines like Google rely on more than 200 factors to determine the ranking or position of a website in search results, it requires a significant amount of expertise to succeed at SEO. That is why many businesses partner with SEO service providers.

What are Search Engine Optimization services?

SEO India – Scope of Search Engine Optimization in India

SEO services in India are services offered by an SEO agency or an SEO Freelancer in India that helps your company succeed in search engine organization. With SEO, your business wants to increase its visibility on search engines like Google and Bing. You specifically focus on search results related to your company, products, services or industry.

An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP).

What are the top SEO tools

SEO India – Scope of Search Engine Optimization in India

It is essential to review the services provided by seo companies. While every agency is different, you want to partner with a provider that offers the complete package when it comes to SEO.

These are the essential SEO service list that you must take into account while selecting a seo company.

1.    SEO Audit

Every seo company must feature an seo audit. With an seo audit, your seo provider takes an in-depth look at your current strategy. What he charges is known as SEO Audit Cost

2.    Competitor Analysis

No matter how niche your industry is, you want a competitor analysis with your SEO services. With competitor analysis tools, your SEO company can discover online and offline competitors. This discovery can inform your strategy, helping you take advantage of and benefit from competitor weaknesses.

3.    Custom Strategy

A custom strategy is a core component of the definition of SEO services. When you have an approach personalized to your business, you can maximize your return on investment (ROI) from SEO. That translates to more calls, orders, and visits to your company.

4.  Off-Page Optimization

When you invest in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to optimizing factors outside your website that influence your ranking in search results.

As a part of an SEO company’s services, they often provide the following for off-page SEO:

  •         Promoting your website content to bloggers and webmasters
  •         Developing shareable content for your site’s blog
  •         Monitoring your company’s mentions across social media by users and influencers
  •         Optimizing your Google My Business profile

5.    On-Page Optimization

On-page optimization is another critical component of the meaning of SEO services. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines like Google.

A few examples of some on-page SEO service deliverables include:

  •         Updating title tags, meta descriptions, and H? tags for search
  •         Auditing your website’s information architecture, redirects, and internal linking structure
  •         Creating a sitemap
  •         Optimizing your site images according to best practices
  •         Researching and optimizing your website with valuable and relevant keywords
  •         Analyzing the usability, speed, and design of your site.

6.    Monthly Reports

Transparency is essential when it comes to SEO services. You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is critical.

With a performance report, your business can receive immediate insight into the results of your SEO strategy. As an example, your report may cover your website’s organic traffic, conversion rate, and rankings in search results.

7.    Progressive Optimization

With continuous optimization, your SEO agency optimizes your site on an ongoing basis. Even after your site meets SEO standards, they continue to find ways to improve and enhance your SEO strategy, which allows you to earn more from SEO.

Who Needs SEO Services?

Here are a few types of companies that require seo services.

  1. Small businesses and startups.
  2. SaaS and online service companies.
  3. Niche companies.
  4. Locally exclusive companies.
  5. Medical professionals.
  6. Legal professionals.
  7. Maintenance professionals.
  8. Restaurants and bars.

  SEO  India

SEO India – Scope of Search Engine Optimization in India

There are SEO companies all around the globe. Precisely, because SEO companies don’t need to Be near your physical location to get you top rankings in Google. All SEO processes can be completely done remotely online without breaking your bank.

Before choosing an SEO company in India, you have to do your thorough research by reading reviews and interviewing the company in question. You need to ensure they follow ethical SEO practices and have solid reviews from the clients they have worked in the past.

Let’s explore the top 3 reasons for the popularity of Indian SEO agencies.

1.    SEO Expertise

Indian SEO Experts Have Required Skills Just like any SEO agency based out of the USA, Canada, Australia or any other country, the SEO professionals from India has all required experience, expertise and skills to bring the best and measurable SEO results for any business. The Indian SEO agencies work on a range of projects which give them the diversity of experience and help them to give the best results.

2.    Cost Effectiveness

Indian SEO Agencies Charge Less. SEO agencies from India don’t give cheap SEO services and if there are some which are too cheap, the quality of service has to be checked skeptically. However, most SEO agencies based out of India offer the best SEO service at very affordable rates compared to other SEO agencies from the known countries such as Canada or Australia.

3.    Availability

Indian SEO Experts are Ready to Work in Odd Hours. All professionals from India are very passionate about work and business. You will find their availability to answer your queries even in odd hours of the day. Still, at any time when you need SEO consultation or explanation, the SEO professionals will be available to answer your queries, as and when you require.

Tips to hire a seo agency in India

  •         Do a thorough background check. Find out how long the SEO company has been in business, which will be an eye opener about the experience they possess. Before finalizing the terms with the company, ask them to send you samples of the projects they’ve worked on in the past.

Don’t fall prey to the guile of SEO companies in India (or anywhere else for that matter) that promise you instant success. While it may not be true in real life, as far as SEO is concerned, slow and steady win the race in the long term.

  •         Inquire about the qualification of the staff involved in execution of your SEO project. Only a qualified and trained SEO professional can do justice with your assignments. Generally, to beat their competition in India and other developing countries, many SEO companies in India hire not-so-qualified workers.
  •         Never buy SEO services on price. If you receive an unbelievably inexpensive quote for SEO work, just toss the quote out. Remember, if you pay peanuts, you will get only monkeys (SEO monkeys?) to work for you!
  •         If you are going to outsource SEO work to an Indian SEO company, make sure the company adheres to your terms and conditions. Also, make sure they have a complete understanding of intellectual property laws.
  •         If you have narrowed down your search to 2-3 SEO companies in India, it’s now time to choose the one that suits your requirements the best. Make a list of the pros and cons for each company.
  •         Once you have made a choice, decide on a suitable time to communicate with each other. This is recommended in order to keep each other updated and informed on a regular basis. It also gives both sides a clear impression of what to expect in terms of scope of work and deadlines.
  •         Remember, you must take the time and effort to select a SEO company based in India (or anywhere else) carefully and judiciously. Only then can you look forward to a rewarding and productive search engine optimization of your website.

 

Top 10 SEO Companies in India

SEO India – Scope of Search Engine Optimization in India

Here is the list of top 10 SEO companies in India , their  SEO Rates, Number of employees and the company location. 

1)Webfx

Digital Marketing That Drives Results

SEO Rates: $100 – $149/hr

Number of employees : 250 – 999

Location: Mumbai, India

 

2) Uplers

A globally recognized outsourcing agency

SEO Rates:< $25/hr

Number of employees: 250 – 999

Location:Ahmedabad, India

 

3) PageTraffic Inc

Award Winning SEO Company since 2002

SEO Rates: < $25/hr

Number of employees: 50 – 249

Location: Delhi, India

 

4) SEOValley Solutions Private Limited

Expand & Grow Business

SEO Rates:< $25/hr

Number of employees: 50 – 249

Location: Bengaluru, India

 

5) THATWARE LLP

Enhancing SEO with Artificial Intelligence

SEO Rates:< $25/hr

Number of employees: 50 – 249

Location: Howrah, India

6) SEO Discovery Pvt LTD

Guaranteed Google #1 Ranking

SEO Rates:< $25/hr

Number of employees: 50 – 249

Location: Chandigarh, India

 

7) SEOTonic Web Solutions PVT. LTD.

Best SEO Company In India

SEO Rates: < $25/hr

Number of employees:10 – 49

Location: Bhopal, India

 

8) WEB CHOICE

Award Winning & World-Class, Websites & SEO

SEO Rates: $25 – $49/hr

Number of employees:10 – 49

Location: Mumbai, India

 

9)AMR Softec 

Web Design | SEO | Digital Marketing Company

SEO Rates: < $25/hr

Number of employees: 50 – 249

Location: Mohali, India

 

10)Mandy Web Design

Web & Mobile App Development, UI/UX Design

SEO Rates: < $25/hr

Number of employees:10 – 49

Location: Mohali, India

 

Why Should You Choose Search Engine Optimization?

SEO India – Scope of Search Engine Optimization in India

High Demand for SEO Services: Importance of Digital marketing is increasing every year. When more and more companies want to be active on the digital medium, SEO is unavoidable.

  •         You can work from anywhere. You can make this your full time/part-time/freelancing work.
  •         The opportunities for SEO in India are only increasing every year. SEO Salary in India is increasing with demand.
  •         If entrepreneurship is your cup of tea, you can start your company without a need of huge investment.
  •         It doesn’t require any specific degree. You can join a good digital marketing course after any undergraduate degree and you can work in SEO
  •         Last but very interesting one, SEO is a very fast paced industry. You always learn something new and exciting. There won’t be any boring days in your career.

SEO Job Profiles &  SEO Packages  in India

SEO India – Scope of Search Engine Optimization in India

Going by the salary scale of these top-ranking SEO jobs, we can safely conclude that SEO salary in India is quite well. While freshers can earn around Rs. 1.8-2.8 LPA, professionals with over 5-8 years of SEO experience can make around Rs. 3.5-6.6 LPA. As for senior-level SEO salary in India (for job roles that demand over ten years of experience), the annual remuneration is even higher, ranging between Rs. 15-30 LPA or more, depending upon the company size, location, and skill set.

1. SEO Trainee

An SEO Trainee is the ground-level job profile in the SEO domain. They usually work under the supervision and guidance of SEO Executives. SEO Trainees begin their career by learning about the functioning and usage of various SEO concepts and techniques.

SEO  Package – Rs. 96,000 – 1,44,000 per year

2. SEO Trainer

As the name suggests, an SEO Trainer trains SEO Trainees. They teach them about the fundamental concepts of SEO; how to design effective content for SEO, what search engines expect for SEO, how to pair social media with SEO, and how to use SEO monitoring and reporting tools, among other things.

SEO  Package – Rs. 6,00,000 – 8,40,000 per year. 

 

3. SEO Analyst

An SEO analyst is usually well-versed with performing keyword searches and identifying the trending keywords in the industry. They continually work to create informative and quality content for the website that can be accessed easily by people as well as search engines. SEO Analyst also has to optimize landing pages for users and search engines to rank and perform better.

SEO  Package – Rs. 2,40,000 – 3,24,000 per year.

4. SEO Strategist

An SEO Strategist is responsible for analyzing, reviewing, and implementing the changes required for website optimization. They must try various combinations of SEO strategies and practices to boost search engine rankings and increase website visibility.

The SEO Strategist regularly analyses the performance of the website and modify the strategy of the website in order to get more visibility and conversion. The strategist closely works with the analyst to executive the suggestions he/she provides.

SEO  Package – Rs. 3,00,000 – 3,60,000 per year.

5. SEO Consultant

An SEO Consultant plans, implements, and manages a company’s/client’s overall SEO strategy. They perform a wide range of duties, including website optimization, content strategy planning, web marketing, web analytics, link building, and developing keyword strategies, among other things.

SEO  Package Rs. 3,30,000 – 6,00,000 per year. 

SEO Management Packages

6. SEO Manager

An SEO Manager is responsible for coordinating and implementing SEO and SEM (search engine marketing) campaigns/programs for clients. They oversee and coordinate with the content, design, social media, and marketing teams and also manage offsite and onsite optimization projects. SEO Managers get the higher range of SEO salary in India.  He is  responsible to coordinate SEO efforts, both on page and offsite optimization. He develops and executive SEO strategies with the help of his team of SEO specialists. He/she also needs to have basic knowledge of web design and development.

SEO  Package – Rs. 3,60,000 – 5,40,000 per year. 

7. SEO Director 

SEO Directors are usually the department heads. They set SEO goals and ensure that they are accomplished. They also plan the strategies for SEO campaigns, keeping in mind the shortcomings of previous SEO campaigns. Essentially, SEO Directors administer and oversee the overall functioning of the SEO department.

 

SEO  Package – Rs. 9,60,000 – 18,00,000 per year

 

The Future of Search Engine Optimization

The scope of SEO in India  is tremendous and will continue to remain the same for another 5 years. Despite the COVID 19 Pandemic situation which has reduced  the growth rate of all industries, there is optimism in digital marketing. Working from home has become a solution to this problem as offices remain closed. As the world will soon be coping with the Post COVID 19 situation, I am sure that the digital marketing industry and in fact all the sectors of economy not only in India but all over the world will reach their Pre covid19 growth rate and continue to flourish.

Soft Skills Development-Preparing for the Real World

What is a Skill?

Soft Skills Development-Preparing for the Real World

A skill is the learned ability to carry out a task with pre-determined results from within a given amount of time, energy, or both. In other words it is the ability that one possesses.

There are two types of skills:

Domain General Skills

These skills are Time Management Skills, Teamwork and leadership skills, Self Motivating skills and so on.

Domain Specific Skills

These Skills are useful only for certain jobs like software developer, Car- mechanic etc.

Skills require certain environmental stimuli and situations to access the level of skill being shown and used.

What are the different types of Skills?

Soft Skills Development-Preparing for the Real World

 

 

 

 

 

 

We possess and develop different types of skills throughout our life:

Labor Skills

Skilled workers have long historical importance as electricians, carpenters, printers etc.

Life Skills

These are a set of human skills acquired via learning or direct experience that are used problems and questions commonly encountered in daily life.

People Skills

These Skills require us to understand ourselves. These skills help us to build relationships of trust, respect and productive interaction.

Social Skills

Soft Skills is a Sociological term relating to a person’s “E.Q.”(Emotional Intelligence Quotient), the cluster of   personality traits, Social graces, communication languages, Personal habits, friendliness and optimism that characterize relationships with other people.

Hard Skills

Hard Skills are any skills relating to a specific task or situations. Unlike Soft Skills, these skills are easily quantifiable.

Transferable Skills

Transferable Skills are usually associated with the skills sets that can be easily transferred from one job to another. For Example, Good listening skills, Interpersonal skills are important in all aspects of life.

Mastering Skills

Mastering pertains to perfecting a particular skill set.10; 000 hours will have to be put into training.

 What type of Soft Skills do the Employers want?

Soft Skills Development-Preparing for the Real World

Here are few of the critical employability skills that employers demand from Job-Seekers.

Communication Skills

Communication skills are listening, verbal and writing skills that are required by every employer. Successful communication is critical for business.

Analytical/Research Skills

Analytical Skills deals with your ability to access the situation, seek multiple perspectives, gather more information and identify key issues to be addressed.

Computer/Technical Literacy

Almost all jobs require some basic understanding of computer hardware/software.

Flexibility/Adaptability

Deals with your ability to manage multiple assignments and tasks, set priorities, and adapt to changing conditions and work assignments..

Interpersonal Abilities

The ability to relate to your co-workers, inspire others to participate and mitigate conflict with co-workers is essential given the amount of time spent at work day.

Leadership/Management Skills

These skills deal with your ability to change and manage your workers.

Multicultural Sensitivity/Awareness

There is possibly no bigger issue in the workplace than diversity, and job-seekers must demonstrate a sensitivity and awareness to other people and cultures.

Planning/Organizing

This Skill deals with your ability to design, plan, organize and implement project and tasks within a given time.

Problem solving, Reasoning, Creativity

These Skills involve your ability to find solutions to problems using your Problem solving Skills, Creativity, Reasoning and Past experiences along with the available information and resources.

Teamwork

This Skill incorporates your ability to work with others in a professional manner with attempting to achieve common goals.

What are the Personal Values that Employers seek in Employees

Soft Skills Development-Preparing for the Real World

Of equal importance to skills are the values, personality traits, and personal characteristics that employers seek.

Here is our list of the 10 most important categories of values.

Honesty/Integrity/Morality

Employers probably respect personal integrity more than any other value, especially in light of the many recent corporate scandals.

Adaptability/Flexibility

Deals with openness to new ideas and concepts, to working independently or as part of a team, and to carrying out multiple tasks or projects.  

Dedication/Hard-working/Work Ethic/Tenacity

Employers seek job-seekers who love what they do and will keep at it until they solve the problem and get the job done.

Dependability/Reliability/Responsibility

There’s no question that all employers desire employees who will arrive to work every day — on time — and ready to work, and who will take responsibility for their actions.

Loyalty

Employers want employees who will have a strong devotion to the company – even at times when the company is not necessarily loyal to its employees.

Positive Attitude/Motivation/Energy/Passion

The job-seekers who get hired and the employees who get promoted are the ones with drive and passion — and who demonstrate this enthusiasm through their words and actions.

Professional

Deals with acting in a responsible and fair manner in all your personal and work activities, which is seen as a sign of maturity and self-confidence; avoid being petty.

Self-Confidence

Look at it this way: if you don’t believe in yourself, in your unique mix of skills, education, and abilities, why should a prospective employer? Be confident in yourself and what you can offer employers.

Self Motivated/Ability to work with little supervision

While teamwork is always mentioned as an important skill, so is the ability to work independently, with minimal supervision.

Willingness to learn

No matter what your age, no matter how much experience you have, you should always be willing to learn a new skill or technique. Jobs are constantly changing and evolving, and you must show an openness to grow and learn with that change.

Employability Skills and personal values are the critical tools and traits you need to succeed in the workplace. You can learn, cultivate, develop and maintain over your lifetime.

Once you have identified the most sought skills and values, access the degree you have possessed , then must be able to document them and market them(in your resume, cover letter and Interviews) for job search success.

What are Soft Skills Gap

Problem solving, delegating, motivating and team building are all much easier if you have good soft skills. Knowing how to get along with these people and displaying a positive attitude are crucial to success.

  •         When your workforce has lots of technical skills but the absence of soft skills, you have a Soft Skills gap.
  •         If you are really good at hiring clients but not good at retaining them, there are chances you have a soft skills gap.
  •         You have lots of staff turnover and have to keep retaining people, chances are you have a soft skill gap.
  •         You have lots of managers but no real leader in your organization, you may have a soft skills gap.

Soft skills must accompany the hard skills and help an organization to grow competitive and more productive. 

How to Develop Soft Skills you need for Life

Soft Skills Development-Preparing for the Real World

Whether you are at work, a job seeker, a student, a teacher, a parent, or just interested in developing your key skill, you will have to develop essential life skills to improve your personal and professional life.

Personal Skills for body and mind

Personal skills are the skills you need to maintain a healthy body and mind. These skills are essential building blocks for all other skills. Learn some key skills that will help you to feel more energized, feel better about yourself, be more motivated and increase your self-confidence.

Personal Development

Personal development is a lifelong process. It’s a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realize and maximize their potential.

Practical steps can be taken to enhance personal development, including:

  •          Organizing your time
  •          Producing a personal CV or résumé
  •          Undertaking a skills appraisal
  •          Looking at your transferable skills
  •          Overcoming barriers to learning a new skill.

Personal Empowerment

At a basic level, the term ’empowerment’ simply means ‘becoming powerful’. Building personal empowerment involves reflecting on our personal values, skills and goals and being prepared to adjust our behavior in order to achieve our goals. Personal empowerment also means being aware that other people have their own set of values and goals which may be different to ours.

Personal empowerment gives an individual the ability to:

  •          Take control of their circumstances and achieve their own goals in their personal and working life.
  •          Become more aware of their strengths and weaknesses and therefore be better equipped to deal with problems and achieve goals.
  •          Enhance the contribution they make both as an individual and as a member of a team.
  •          Take opportunities to enhance personal growth and a sense of fulfillment.

 

Developing personal empowerment usually involves making some fundamental changes in life, which is not always an easy process. The degree of change required will differ from person to person, depending on the individual starting point.  

Lifelong Learning

Most people associate learning with formal education at school, college, university etc.

Knowledge can be acquired and skill-sets developed anywhere – learning is unavoidable and happens all the time. However, lifelong learning is about creating and maintaining a positive attitude to learning both for personal and professional development.

Lifelong learners are motivated to learn and develop because they want to: it is a deliberate and voluntary act.

Lifelong learning can enhance our understanding of the world around us, provide us with more and better opportunities and improve our quality of life.

There are two main reasons for learning throughout life: for personal development and for professional development. These reasons may not necessarily be distinct as personal development can improve your employment opportunities and professional development can enable personal growth at an early age..

Personal Change Management skills

“God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” – Reinhold Niebuhr (1892–1971).

Why do some people seem to sail gently through all the changes life throws at them, while others get upset if they have to change even their breakfast cereal?

The key is in how you view change, and your level of acceptance of uncertainty.

There is plenty of evidence that what we find most stressful as human beings is uncertainty, not change in itself. Even the most difficult life events, such as divorce or marital separation, can be more stressful in terms of the uncertainty.  

Reflective Practice

“Reflective practice is an active, dynamic action-based and ethical set of skills, placed in real time and dealing with real, complex and difficult situations.” – Moon, J. (1999)

Reflective practice is, in its simplest form, thinking about or reflecting on what you do. It is closely linked to the concept of learning from experience, in that you think about what you did, and what happened, and decide from that what you would do differently next time.

Self Motivation

Self-motivation is, in its simplest form, the force that drives you to do things.

Self-motivation is a key life skill and something that everybody interested in personal development should think carefully about.

Motivation pushes us to achieve our goals, feel more fulfilled and improve overall quality of life. People who are self-motivated tend to be more organized, with good time management skills and have more self-esteem and confidence.

Understanding and developing your self-motivation can help you to take control of many other aspects of your life.

Critical Thinking Skills

Critical thinking might be described as the ability to engage in reflective and independent thinking.

Someone with critical thinking skills can:

  •          Understand the logical connections between ideas
  •          Identify, construct and evaluate arguments.
  •          Detect inconsistencies and common mistakes in reasoning.
  •          Solve problems systematically.
  •          Identify the relevance and importance of ideas.
  •          Reflect on the justification of one’s own beliefs and values.

Critical Thinking is a way of thinking about particular things at a particular time.  

Creative Thinking

How is it that some people always seem to be able to generate new ideas and think creatively, and others seem to struggle to do so?

Although at first glance, creative thinking techniques may sometimes look a bit ridiculous, there are good principles behind most of them.

Here are a few of the many techniques available.

Brainstorming

“The best way to have a good idea is to have lots of ideas.” – Linus Pauling – Double Nobel Laureate, chemist, biochemist and peace campaigner.

Engaging your Right Brain

Much research has been done over the years on the way in which the two sides of the brain work differently.

 

  •   The left side of the brain is supposedly focused on logic and order.

 

  •   The right side of the brain focused on the more ‘messy’, creative and innovative aspects.

Mind mapping

Mind mapping is a technique originally created by Tony Buzan, and adapted by many others since.

This technique uses words connected with arrows or lines. It’s a good way of representing a large amount of interconnecting information in a fairly compact way, and many people also use it for planning presentations or taking notes in meetings.

Mind maps usually start with a single word in the centre, and connected ideas and concepts radiating out via branches.

Role-Play Situations

Role-play situations are probably the ‘Marmite’ of management development courses: you either love them or you hate them. But love them or hate them, they can have some dramatic results.

 Neuro-Linguistic  Programming(NLP)

Soft Skill Development Prepare for the Real World 6

Neuro-Linguistic Programming, or NLP, provides practical ways in which you can change the way that you think, view past events, and approach your life. It shows you how to take control of your mind, and therefore your life. Unlike psychoanalysis, which focuses on the ‘why’, NLP is very practical and focuses on the ‘how’?

NLP was co-created by Richard Bandler, who noticed that conventional psychotherapy techniques didn’t always work and was interested in trying different ways.

NLP works from the starting point that you may not control much in your life, but that you can always take control of what goes on in your head.

Your thoughts, feelings and emotions are not things that are, or that you have, but things that you do. Their causes can often be very complicated, involving, for instance, comments or beliefs from your parents or teachers, or events that you have experienced.

NLP shows you how you can take control of these beliefs and influences. Using mind techniques such as visualization, you can change the way that you think and feel about past events, fears and even phobias.

You can’t always control what happens, but you can always control how you deal with it

Emotional Intelligence (EI)

Many of us are aware of IQ (Intelligence Quotient) an individual’s score when performing a series of tests designed to measure intellectual intelligence. Higher IQs indicate better cognitive abilities – these include the ability to learn and understand – and people with higher IQs are more likely to do well academically, without exerting the same amount of mental effort as those with lower IQ scores.

A logical assumption, therefore, is that people with higher IQs will be more successful at work and through life. This assumption has been proven incorrect – there is more to success than simply being ‘clever’.

Emotional Intelligence (EI or sometimes EQ – Emotional Quotient) is a more modern concept and was only fully developed in the mid-1990s.

Emotional Intelligence is the measure of an individual’s abilities to recognize and manage their emotions, and the emotions of other people, both individually and in groups.

People with higher emotional intelligence find it easier to form and maintain interpersonal relationships and to ‘fit in’ to group situations.

People with higher EIs are also better at understanding their own psychological state, this can include managing stress effectively and being less likely to suffer from depression.

Living Ethically

There is a saying that nobody looked back from their deathbeds and said that they wished they had spent more time in the office.

Aristotle suggested that you could look back and say that you had lived a ‘good’ life if you had shown:

  • Courage, and not cowardice or impulsiveness and extreme risk-taking;
  • Self-control, instead of self-indulgence or selfishness;
  • Generosity, and not wasted resources or opportunities;
  • Friendliness and politeness, not rudeness, flattery, or other unpleasantness towards others;
  • Tact and discretion;
  • Truthfulness and integrity;
  • Good temper, even in the face of provocation; and
  • Fairness

Aristotle described these as the ‘virtues’ by which he believed people ought to try to live.

Self Control

Self-control is the ability to control oneself, in terms of having mastery over one’s desires and appetites. Those who are self-controlled can temper what they want, to ensure that they do not over- or under-indulge.

Self-controlled people can be thought of as having acquired three habits.

Self-Preservation

People having this skill have a healthy attitude towards ‘things’ and focus on what they need in order to live, rather than what they want. They use what they need to enrich their lives, but do not overindulge. Such people  do not try to exploit others in any way.

 Self-Assertion

They know their own value, and are comfortable in saying what they think in a way that allows others to speak too. They are firm but gentle with others, and do not put themselves or others down.

 Self-Fulfillment

The way to self-fulfillment is closely linked to resilience. Those with self-control are able to understand that it is important to persevere with difficult activities if you are to develop skill in them. However, if you do persevere, you will learn the skill and will get pleasure from it.

Developing Resilience

Resilience is the ‘rubber ball’ factor: the ability to bounce back in the event of adversity.

Put simply, resilience is the ability to cope with and rise to the inevitable challenges, problems and set-backs you meet in the course of your life, and come back stronger from them.

Resilience relies on different skills and draws on various sources of help, including rational thinking skills, physical and mental health, and your relationships with those around you.

Resilience is not necessarily about overcoming huge challenges; each of us.

Improving Self Esteem

You may think of it as your inner voice – the voice that tells you whether you are good enough to do or achieve something. Self-esteem is about how we value ourselves, our perceptions and beliefs in who we are and what we are capable of. Our self-esteem can be misaligned with other people’s perception of who we are.

Assertiveness 

Assertiveness means standing up for your personal rights . expressing thoughts, feelings and beliefs in direct, honest and appropriate ways. It concerns being able to express feelings, wishes, want and desires appropriately and is an important personal and interpersonal skill.

In all your interactions with other people, whether at home or at work, with employers, customers or colleagues, assertiveness can help you to express yourself in a clear, open and reasonable way, without undermining the rights of yourself or others.

Time Management

The way that we manage our time has a direct effect on how we feel. This topic outlines some of the ways you can improve your effectiveness at getting things done – achieve more and feel more motivated and self-confident. Priorities categorize and organize your time to maximum benefit

Minimizing Distractions and Time Wasters

There are many things in life that can, potentially, waste a lot of time. By minimizing distractions and removing time-wasters from our day we can accomplish more and potentially become more successful.

Avoid Procastinations

Chambers English Dictionary defines procrastination quite simply as “to put off till some future time, to defer”.

Procrastination is, therefore, nothing to do with the relative pleasantness of the task, but simply the physical deferral to a later stage.

  • Sometimes it’s because the task is unpleasant and they’d rather be doing something else.
  • Sometimes, they don’t really know how to do a task and so are avoiding it.
  • Perfectionists often procrastinate, because they’re not sure they have the time or capacity to do a task perfectly.
  • Other people may struggle because they are not sure exactly what task to do.
  • Sometimes procrastination can be helpful!

Interpersonal Skills 

Interpersonal skills are the life skills we use every day to communicate and interact with other people, both individually and in groups. People who have worked on developing strong interpersonal skills are usually more successful in both their professional and personal lives.

Communications 

Communication is simply the act of transferring information from one place to another.

The different categories of communication are:

Spoken or Verbal Communication

Face-to-face, telephone, radio or television and other media.

Non-Verbal Communication

Body language, gestures, how we dress or act – even our scent.

Written Communication

Letters, e-mails, books, magazines, the Internet or via other media.

Visualizations

Graphs and charts, maps, logos and other visualizations can communicate messages. 

Presentation Skills

Learn how to plan, organize, write and deliver a presentation. Follow the tips and step-by-step guide to improve your presentation skills and reduce your nerves.

Presenting information clearly and effectively is a key skill to get your message or opinion across and, today, presentation skills are required in almost every field.

Leadership Skills

Whether we like it or not, at some point in our lives we will almost certainly need some fundamental leadership skills. Learn how to become more charismatic and a successful leader.

The ability to lead effectively is based on a number of key skills. These skills are highly sought after by employers as they involve dealing with people in such a way as to motivate, enthuse and build respect.

Leadership roles are all around us, not just in a work environment. 

Writing Skills

The ability to write coherently and correctly is important both in job/business and in your personal life.

Writing skills are an important part of communication. Good writing skills allow you to communicate your message with clarity and ease to a far larger audience than through face-to-face or telephone conversations. 

Numeracy Skills

The word ‘mathematics’ is scary for a lot of people; many people have a less than perfect understanding of basic numeracy and moths. By developing some basic numeracy skills you can save time and money, analyze and understand data and as a result improve your well being.

 

 

 

 

 

 

 

 

Why should you take google analytics course.

What is Google Analytics ?

Why should you take google analytics course.

Google Analytics is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business. By taking up  Google analytics course you can master Google Analytics.

How does Google analytics work?

Why should you take google analytics course.

Google Analytics is a platform that collects  data and compiles it into Useful reports.You must first understand how to set up google analytics. First you have to create a google analytics account. Then you need to add a small piece of Javascript tracking code to each page of your site. This tracking code is known as Google analytics code.

Every time a user visits a web page, the google analytics code will collect anonymous information about how that user interacts with the page.

When the tracking code collects data it packages that information up and sends it to google analytics to be processed into reports. When analytics processes data ,it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop or which browser they are using.

Google analytics can provide you the following information:

  •         Who is visiting my site? …
  •         How much time do visitors spend on my website? …
  •         Are my site visitors quality visitors? …
  •         What are the top 3 pages on my website? …
  •         My most read blog posts? …
  •         What are the top sources of traffic to my website? …
  •         Which other sites are sending traffic to my website?
  •         Which Blog Posts bring in the Most traffic from referrals?
  •         How many people are finding my site through online search?
  •         My site performance vis-a –vis my competitors?

Why should you learn Google Analytics?

Why should you take google analytics course.

Analytics is one of the core skills of a digital marketer. Without analytics one cannot make informed decisions.

  •         Your employers expect you to have strong analytical decisions.
  •         Many people are not comfortable with numbers and matches. Scarcity creates value; and analytics is exciting and addictive.

Different types of businesses can benefit from digital analytics.

  •         Publishers can use it to create a loyal and highly engaged audience and to better align on site advertising with user interests.
  •         E-Commerce businesses can use digital analytics to understand customer’s online purchasing behavior and better market their products and services.
  •         Lead generation sites can collect user information for sales teams to connect with potential leads.

This data is compiled into analytics reports, which you can use to perform in depth analysis to better understand your customers and their purchase  journey. Then you can test out new solutions to improve your business.

How to  Get Google Analytics Certification?

Why should you take google analytics course.

Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. It’s very easy to log into Google Analytics and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze it by geo, traffic source, page category, etc.

Here are five ways on how to learn Google analytics.

  1.   Study For Free At The Google Analytics Academy from Google Skill Shop
  2.   Up-skill With Free Online Tutorials & Videos.
  3.   Keep Up To Date With Google Analytics Expert Blogs.
  4.   Get To The Next Level With Hands-on, Practical Experience.
  5.   Consider A Tailored Google Analytics Training Course.

If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content.

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.This course covers Google Analytics primarily for measuring website traffic and will help you to understand google analytics fundamentals

In Advance google analytics certification, you learn about “hits” and types of “hits”, categorizing data into users and sessions, goals to data analytics, Custom Dimensions and metrics,managing multiple accounts , using activity, cohorts and benchmarking for audience analysis, remarketing etc.

After completing Google analytics course you will be able get comfortable using google analytics and other analytics software, be able to get insights out of data for decision making, predict future behavior of website users and set up goals, event tracking and do attribution analysis.

The Google Analytics certification test is now free of cost. All you must do is to get 80% marks to pass the certification test.

The Scope of Google Analytics.

Why should you take google analytics course.

Data Analytics is still HOT, and Data Analysts are still in big demand! One type of analyst, the Web Analyst is still definitely in the ‘Most Wanted’ category, especially in the e-commerce industry. It is a great career option mainly because: There is a soaring demand for Web Analysts.

Average Google Analyst yearly pay in the United States is approximately $82,880, which is 22% above the national average. The median salary for a data analyst in India is Rs 10 lakhs per annum. Your salary increases with your work experience. Data analysts with more than 5 years of experience often earn up to 15 lakhs per annum. Senior data analysts with more than 10 years of experience could earn above 20 lakhs per annum.

It has been estimated that data is expected to grow up to 50 times by 2020. Organizations have to stay updated with the demands of massive volumes of data so that they don’t become obsolete. Hence, professionals who are well-versed in advanced analytics are considered to be essential for organizations to adapt their business models and stay ahead of the competition.

The scope of data analytics In India includes organizations in banking, policing, fraud detection, healthcare, telecommunications, e-commerce, energy and risk management.

There are about 78,000 job openings for data analysts available in India.

JPMorgan, Accenture, Microsoft, Adobe, Flipkart, AIG, Ernst & Young, Wipro, Vodafone & Deloitte are the organizations that had the greatest number of openings for data analysts last year.

Bengaluru is home to 27% of analytics jobs in India. The city is closely followed by Delhi/ NCR and Mumbai.

If you ever want to find a one-word synonym for the term “scope of data analytics in India”, the answer is HUGE! This is precisely why, every time you try searching it on google, you would be bombarded with a series of articles and surveys that discuss the opportunities a data analyst in India has.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to get Digital Marketing Jobs

Note: This Blog, How to get  Digital Marketing Jobs is a part of Digital Deepak (Pixeltrack) SEO Training  Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack,Bangalore) from April 2020 to June 2020.

 

Digital Marketing in India is one of the most challenging, exciting, fast-paced industry and this is the right time for building a Career in Digital Marketing. It has challenges and rewards, including a potentially lucrative income. The demand for skilled expertise is at its peak while there’s a great shortage of experienced professionals.So your focus must be on how to get digital marketing jobs.

Requirements for digital marketing Jobs?

How to get Digital Marketing Jobs

You’ll need:

  •         knowledge of the English language.
  •         analytical thinking skills.
  •         to be thorough and pay attention to detail.
  •         excellent verbal communication skills.
  •         the ability to use your initiative.
  •         excellent written products and services.
  •         business management skills
  •         Communication skills.
  • ·       the ability to sell

What is the Digital Marketer Job Descriptions?

How to get Digital Marketing Jobs

Digital marketing works by attracting potential customers towards your website or a Digital Marketing blog and then encouraging them to buy your products. You can use SEO or PPC campaigns to attract the target audience on your website and capture leads or encourage them to buy from your website.  

There are detailed templates of digital marketing jobs role descriptions, For each showing alternative job descriptions, main areas of responsibilities, typical tasks, technical and management skills needed, and typical salary ranges. The jobs covered include both Digital Marketing company and Digital Marketing  agency  of different seniority:

  •         Analytics Manager
  •         CRM and Email Marketing Manager
  •         Digital Agency Account Manager and Sales Director
  •         Copywriter
  •         Digital Marketing Manager and Web Manager
  •         Ecommerce Manager
  •         PPC Search Manager
  •         Search Manager / SEO Manager
  •         Social Media Manager or Community Manager
  •         Web Developer and Web Designer
  •         Freelance  Marketer
  • ·       Digital Marketing Strategist

Here are the essential things you can do right now to start a career in digital marketing

How to get Digital Marketing Jobs

  •   Create an Online Presence
  •   Know the Latest Trends.
  •   Use Your Creativity. 
  •   Create a Winning Resume. 
  •   Start a digital marketing blog.
  •   Learn about Analytics. 
  •   Learn the terminology. 
  •   Get Out there and Network.

1. Create an Online Presence

Nowadays, when it comes to landing a job in any field, you should not exist without an online presence. For obvious reasons: a prospective employer(digital marketing team leader or manager or head) will look online first to learn about applicants, and if they find you, you will lead the shortlist process.

Create your own digital marketing blog, social media presence that is linked to your portfolios, and demonstrate to them what you are really capable of this field.

2. Know the Latest Trends

Digital Marketing is a career that is regularly on the move and continually evolving. Whether you are Digital Marketing allows you to utilize creative abilities in a variety of ways. Some methods and systems are standardized for specific applications. However, you can always add your personal flair to projects, making them more creative and unique.

Also, websites such as Search Engine Land, Search Engine Journal, Marketing Land, E-consultancy, e-Marketer, digital Marketing Magazines, digital marketing reviews, and Social Media Today are great resources to stay updated. You can sign up for a daily/weekly newsletter on any of these websites. Moreover, you may attend virtual seminars, take some online classes, and do your best to stay ahead of the game.

3. Use Your Creativity

Digital Marketing allows you to utilize creative abilities in a variety of ways. Some methods and systems are standardized for specific applications. However, you can always add your personal flair to projects, making them more creative and unique.

Digital Marketing is built on creativity. The more creative you are, the more probable it is that you will be regarded and get that dream of your digital marketing job.

4. Create a Winning Resume

Before you start applying for digital marketing jobs, make sure to create a dynamic resume that shows precisely how valuable your skills are. There are different types of resumes, and you should not limit yourself to just one, particularly when you are working in an innovative industry.

5. Start a blog

Blogging is a great way to determine your expertise and assist you in learning by doing. Blogging demonstrates your commitment and skills to potential employers as well heve been regularly asked in interviews: What are your skill sets, latest updates, industry news, portfolio, the case study of existing projects, etc. To answer a blog is an excellent way to show your expertise, experience, and win the interview.

6. Learn about Analytics

To know how good your marketing campaigns are, you have to understand analytics. Data determines how well a campaign is performing and helps you to find how to make things better. There are many online classes you may attend that will assist you to know how analytics work, and how to use them.

7. Learn the terminology

Digital Marketers should be comfortable with acronyms, for example, SERP, Organic results, etc. They are all very distinctive terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need additional training. The ability to analyze digital marketing campaigns and know that elements worked or not is reliant on your ability to understand industry jargon.

8. Get Out there and Network

Surround yourself with people more skilled in Digital Marketing. It is important to connect with some real people who are working in the digital marketing industry. The people you meet will be your continuous support network when you run into problems, and additionally, help to open doors to opportunities you might not have otherwise found. You will also have the capacity to learn from their experience and get a list of specialists you can use to put together a great team.

Attend industry meetups, webinars, and conferences in your area to build relationships with other digital marketers and enhance your skillset by in-depth workshops and presentations.

9. Get Trusted Certification

If you wan t to stand out from your peers in the industry, completing a certified digital marketing course will help. There are training classes you can take that will assist you to prepare for the certification exams, and if you are decided digital marketing as your career, definitely you should get certified as soon as possible.

10.   Decide on agency vs. industry

There are two main career paths when it comes to digital marketing. You can be an in-house digital marketer (working in a specific industry), or you can serve for an agency and handle multiple projects. That’s not to say you cannot switch later on but deciding where you would like to focus can provide you a good head start.

 

Why do you Want A Career In Digital Marketing?

How to get Digital Marketing Jobs

Yes – applying for digital marketing jobs is the right career decision in 2020. There is massive growth in how digital marketing budgets have grown over the years and are expected to take the lion share of marketing budgets in 2020. This, in turn, creates enormous job opportunities.

So, now you know what is the scope of digital marketing in India and beyond is, what is its demand is, what are the benefits of digital marketing?

1.    Become an In-Demand Professional

You’ve heard of the digital skills gap, right? By 2020, 2 million new digital jobs are expected in India alone, and not enough digital professionals to fill them.

Digital advertising is likely to grow at an average of 14% annually. Digital media is expected to grow up to   24%  by 2020 which now stands around 12% of the overall ad share.

  According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers.

 2.    Benefit from More Career Choice 

As digitization continues across industries, companies across the world from start-ups to established corporations are seeking digital professionals with relevant experience.     

With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.

3). Get Paid More Than Your Peers

We’ve already talked about how the demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself as a commodity – and negotiate your salary accordingly.

4)  Kickstart Your Career Easily

In more traditional careers like advertising, you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in the workplace.

5). Become an Agile & Versatile Professional

Due to the high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career.

So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to upskill or hone in order to make the switch.

In this sense, you can build on existing skills while still learning new ones, but still, stay in the same field.

6). Work with Different People Every Day

As it’s such a dynamic sector with a range of disciplines, you’re likely to meet and work with individuals from different backgrounds and different interests.

Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.

7). Get to Be Creative (and Experiment)!

Not only is there plenty of opportunities for creatives to do their thing in writing, design, and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.

After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience, and engaging the audience.

Ultimately, there are huge opportunities for digital professionals across roles and industries.

As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.

Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and a competitive salary.

Elements of Digital Marketing Course

 

Note: This Blog,  Elements of Digital Marketing Course is a part of Digital Deepak (Pixeltrack) SEO Training  Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack,Bangalore) from April 2020 to June 2020.

 

 

Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. This is where the importance of Digital Marketing course comes into play.

The importance of digital marketing has opened numerous doors for individuals pursuing careers in the field. In fact, digital marketers were the most hired persons by companies’ intentions in 2015 according to Smart Insights. By 2020, experts in this area will be the most influential and with good reason. 

What is a Digital Marketing course?

Elements of Digital marketing course

Digital Marketing course mainly focuses on teaching the following subjects in a simple & profound manner to best execute any task for a website presence online:

  1. Market ResearchAsk 3 simple questions to validate your business idea.
  2. Build a world-class website in 1 hour without any coding.
  3. Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
  4. Copywriting. Write sales pages that make the cash register ring!
  5. SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
  6. YouTube Marketing. Drive traffic & sales with a simple “how-to” videos.
  7. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).Linkedin Marketing.
  8. App Marketing. Discover 43 Ways To Promote Your App.
  9. Google Adwords. Avoid common mistakes and set up profitable campaigns the first time.
  10. Facebook Ads. Make money with Facebook Ads without spending a fortune.
  11. Google Analytics. Improve your marketing with Google Analytics data.

The digital marketing course helps you to understand how to do Digital marketing, what is a digital marketing company, what is Digital Marketing Management, types of digital marketing, What is Digital Marketing Strategy, how to create a digital marketing strategy and what is the role of digital marketing in shaping one’s career.

Why should you Learn Digital Marketing Course?

Elements of Digital marketing course

Putting your money in a digital marketing course is worth the temporary sacrifice it entails because of its fast ROI – employment demand for marketing specialists with digital skills is growing, with salaries above the average wage and, if you own a small business, you can save on your advertising expenditure because you’ll learn how to create a digital marketing strategy that will draw in customers.

 The world is going Digital and by the year 2020, all the companies especially Digital Marketing Companies(What is digital marketing company)  around the world including India will have an online presence and thus creating a lot of career opportunities.

    • It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.
    • According to this research, the digital economy is growing 10 times faster than the traditional economy, and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.
    • It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
    • You don’t have to spend sleepless nights mugging up the formulas that you are never going to use in your life.

Check out these top digital marketing jobs.

  • Digital Marketing Manager. …
  • Content Strategist. …
  • Virtual Reality Developer. …
  • SEO and SEM Specialist. …
  • User Experience Designer. …
  • Data Analysts. …
  • Email Marketing Specialist. …
  • Internet of Things Marketing Specialist.
  • Freelance Marketer

What is the best way to Learn Digital Marketing?

Elements of Digital marketing course

Now, let’s go one-by-one with all important points for, “What exactly should you learn, proficient & be guided in a Course of Digital Marketing?”  while taking up as a career course for you all beginners, jobseekers, working professionals, startups, freelancers and others.

  1. What specialization to learn mandatory as part of the Digital Marketing Course? 
  2. What’s the right course duration for completing the Digital Marketing Course successfully?
  3. What are the prerequisite skills required to understand, perform & bag a job after the Digital Marketing Training?
  4. The important topic content around each specialization subjects to thoroughly understand & be able to implement by end of course for 100% job success?
  5. What exposure should a Digital Marketing Live Project have, for successful job placements?
  6. The Digital Marketing Certifications to be cleared by the end of the course or within a month after course completion?
  7. Digital Marketing tools, that all students need to be proficient with?
  8. How much of coding knowledge required?
  9. Key Points to Remember.

 What’s the right course duration for completing the Course successfully?

Elements of Digital marketing course

Based on 10 Years of trainer’s teaching experience, E-Market Education defines 3 Months as the right timeline for completing a successful theory & practical training with live project work around the given 7 specializations subject to an extent where you can speak, demonstrate, perform with minimal dependency and prove like a trainee analyst confident enough to be rewarded a 15K per month pay scale, ad not being called a “Fresher still”.

Pre-requisite skills required to understand, perform & bag a job after the Training?

Elements of Digital marketing course

You will stand strong with an add-on quality to your course performance, job profile acceptance and preference by companies, if already good in the following skills;

  • English (both written & verbal)
  • MS-Office majorly MS-Excel
  • Internet Savvy
  • Good with Reasoning Skills; Being good in Analytics thinking
  • Creative
  • Designing Knowledge (Photoshop, CorelDraw or Illustrator)
  • Development Knowledge (HTML, CSS, JS)

What exposures should a Digital Marketing Live Project have, for successful job placements?

With real-time Live Project, a training institute meant to guide & evaluate the student’s understanding, implementations &  confidence to deliver results for a Website around the defined Goal Objective & Target numbers. The same work they describe in their resume to create confidence in the mind of the interviewee that they have worked independently around a set of target goals executed the following implementations on their own and delivered results, which pretty way will give confidence to companies too that these students stand as an ‘Analyst’ and not a ‘Fresher’ anymore.

Digital Marketing Certifications 

Elements of Digital marketing course

 

Major certifications that any digital marketing training institute would focus on their training program are;

  • Google Digital Marketing Courses (Free with Certification)
  • Reliablesoft Academy (Paid with Certification)
  • SEMRUSH Academy (Free with Certification)
  • ClickMinded Digital Marketing Course (Free and Paid with Certification)
  • HubSpot Online Marketing Courses free.
  • Facebook Blueprint

This certification examination prepares you for passing job interviews. It’s important to complete these certifications to stand confident in front of the interviewee since corporate would more like to understand your fundamental knowledge rather than knowing, how good you’re with advanced topics.

You can increase your knowledge of digital marketing by attending classes related to it, but you can also learn everything you need to know online. The best part is there is something for everyone! If you are not familiar with SEO strategy and you are really good at social media marketing, you can find yourself a job in a short time. Digital marketers are wanted now more than ever. With technological development and the increase of businesses, you can easily find your place in the digital marketing world.

 

 

What are Digital Marketing Services

 Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.The top countries in the world that spend too much on providing digital marketing services are as follows:

  • United States
  • Australia
  • United Kingdom
  • Sweden 
  • Canada

What are the types of Digital Marketing

What are Digital Marketing Services

  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing
  • Pay per click
  • Affiliate marketing
  • Native Marketing 
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content

You can learn all these digital marketing methods by taking google digital marketing courses or from any other digital marketing institute.

How does a Business define Define Digital Marketing?

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Digital Marketing is defined by the numerous digital tactics and channels to connect with customers where they spend much of their time online. From the website itself to business online’s branding assets — digital advertising, email marketing, online brochures and beyond there is a spectrum of tactics that fall under the umbrella of digital marketing.

The best digital marketing companies and marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on their goals as the digital marketing specialists can support a large campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads for a new ebook the company recently created. The company social Media Marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.

What are Digital Marketing Services?

What are Digital Marketing Services

Digital Marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or media.

What types of digital marketing services do digital marketing companies offer?

Most digital marketing agencies offer the following digital marketing services.

  • Search engine optimization
  • Pay per click advertising
  • Social Media Management
  • Content Marketing
  • Email Marketing 
  • Copywriting
  • Conversion Rate Optimisation
  • Website Design and Development

What types of Companies require Digital Marketing Services

There are 6 types of companies that require Digital Marketing services.

  1. Law Firms.
  2. Health Care companies
  3. Auto Dealership companies
  4. Entertainment
  5. Moving companies
  6. Food.

What is a Digital Marketing Agency?

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Digital Marketing Agency is a digital marketing services company that evaluates your website traffic, determines the best online platforms to invest in, and continually maintains the balance between marketing activities and the results they provide. Working with a digital marketing agency means more leads converting to customers.

Why should I hire a digital marketing agency?

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Digital Marketing agencies effectively manage their digital marketing budget with developed tools and processes to carry out tasks more efficiently than say a freelancer. Working with a reliable digital marketing agency near me will help me focus on my other important business operations. And I  can rest knowing that they can handle my digital marketing efforts.

Where can I find clients for digital marketing

Finding clients for digital marketing and sales needs is the main focus of all B2B companies. Use open directories, social networks, website extractions, and lead databases and tools, to find highly targeted enriched leads and tools to find highly targeted enriched leads and start your personalized campaign.

How do I sell my Digital Marketing Services?

The best way to sell digital services to the business owners is to ask them a lot of questions.

  1. Find out their goals with digital marketing efforts.
  2. Ask about the parts of their job they hate the most or consume most of the time especially the parts involving the marketing.

How do you Price Digital Marketing services?

Digital marketing prices can vary based on the experience and expertise of the digital marketing agency. The bigger the budget, the more likely you’re able to afford an experienced and bigger agency. A smaller budget allows you to obtain digital marketing services for smaller companies.

A digital marketing agency usually accepts works that are paid in hourly wages. The hourly rate has a peak when you work with an agency from 2-5 people, it is stable when the agency grows from 5 to10 people and drops when the agency is 10+ plus people. This means that hiring a smaller digital marketing company is fewer hours for smaller companies.

The amount of money you are paying and the amount of money you are going to make are the two parts of how you are going to charge. For example, for SEO you are 50 % on average.

Thus your budget is one of the deciding factors in choosing a digital marketing agency that may charge $50 for an hour. Most companies will mark up their SEO Services 20% 

Top Five Digital Marketing Agencies in India 

What are Digital Marketing Services

Here is the list of the top five digital marketing media companies in India with their details of the services they offer and the clients they have.

1. iProspect India

Services offered 

  • Paid Search Advertising
  • Search India Marketing
  • Search India Optimisation
  • Organic search
  • Paid Social Media Marketing
  • Data & Analytics
  • Conversion Optimization
  • Web analytics/ Attribution modeling 

Top Clients: HDFC, Standard & Chartered, YES Bank, Thomas Cook,

Koovs, Kotak Mahindra, Shop Clues.

2.  WATConsult

Services Offered

  • Digital Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Search Marketing
  • Digital Analytics
  • Digital Video Production
  • Online Reputation Management
  • Social Media Audit
  • Web Development

Top Clients: Vivanta, Peter England, The Body Shop, Honda, Himalaya, Moda, Nikon, Apollo Hospitals, Cadbury

3) WebChutneys

Service Offered

  • Web Design
  • Mobile Marketing
  • Social Media Marketing
  • Online Advertising
  • Communication Design
  • Media Marketing

Top Clients: Flipkart, airtel, Bacardi, RedBull, Pepsico, Mastercard, and Microsoft

4) Mirum India

Services Offered

  • Digital Marketing
  • Digital Media Planning and Buying
  • Social Media Planning
  • Market Automation
  • Corporate Blogging
  • Social Media consulting
  • Digital Analytics

Top Clients: Unilever, TVS, The Times of India, Tata Docomo,

Nokia, HSBC,LG,Havells,Godrej,Apollo, Asian Paints.

5) Quasar Media

Services Offered

  • Digital Marketing
  • Search Engine Optimisation
  • Search Engine Marketing
  • Media Buying and Planning
  • Social Media
  • Mobile & Ecommerce solutions

Top Clients: Twinings, Unicorn, Dolby, Honda, Pantene, Siemens, Whisper, Kirkat, Maggi.

Not only this, but you can also now make your career in the Digital Marketing industry very easily by getting into one of these organizations. Be it a writer or a graphic designer, the online market needs all sorts of talent to inject into the brand image of their clients. Also, starting your career at such digitally savvy companies always pushes you to drive the optimum results out of yourself as you are continuously working with multiple brands from different industries.

The world wide web has made the world a global village implying it to be a great place for a lot of opportunities. If you are a brand and are looking to hire a team of Marketing Professions or are interested in outsourcing this activity to an external partner, knowledge of both Digital Marketing and Local & International Markets is a must. 

 

What are the Fundamentals of Digital Marketing

Note: This Blog,What are the Fundamentals of Digital Marketing is a part of Digital Deepak (Pixeltrack) SEO Training  Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack, Bangalore) from April 2020 to June 2020.

 

 

What are fundamentals of digital marketing

Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and fundamentals of digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.

What are the Fundamentals of Digital Marketing?

What are fundamentals of digital marketing

The first and most fundamentals of digital marketing is to understand the phrase itself.

Marketing (and its subset- advertising) is persuasion and influence. Its purpose is to present solutions to prospects for the problems they have. It requires knowing who your prospect is and what message they need to hear to move to action.

The method to deliver this message to the right prospects is called media. Media has existed since the beginning of time in one form or another. All media is merely a delivery tool to get a compelling message to an ideal client. Media has evolved over time. Two hundred years ago, smoke signals were media. The telegraph and the telephone were invented- they are media. Newspapers, radio, TV, and even skywriting are all merely media.

“Digital” is a term that applies to all media that is online. It is an ‘encompassing’ term, meaning there are hundreds, even thousands of media that fall under the term digital.

So Digital Marketing is marketing first. It is persuasion and influence. The phrase digital is added to segregate it as those media which are online. Within that phrase, there are hundreds of media. Like  Facebook,  Instagram, websites,  Adwords, etc. Every one of the media has unique requirements to work effectively.

If you know marketing, mastering a media is simple. But in most cases, marketing people hire someone to do the ‘mechanical’ work of mastering the media. Why? Because it’s cheaper to hire someone. Marketing is where the money is, not in the media.

If you are interested in Digital Marketing, you must understand marketing first. Then, if you decide to specialize in a specific media, like websites, you can sub-specialize in SEO if that sounds like fun.

Keep researching before you make a choice. If you learn marketing first, you will have a lifelong adventure and success!

Traditional vs Digital Marketing

What are fundamentals of digital marketing

The fundamentals of Digital Marketing are different from Traditional Marketing. A study says that 70% of purchase decisions begin with a search. So to survive in new age marketing one have to use modern technologies to funnel leads from websites & social media platforms.

The Fundamentals of Digital marketing to hack NEW AGE marketing are

What are fundamentals of digital marketing

 

SEO

The first thing you need to consider when doing digital marketing is search engine optimization. The content you publish online should be optimized so that search engines will index your content and serve it to the most The key to SEO is researching effective keywords for trying to attract and then developing content focused on those keywords.

 

What are fundamentals of digital marketing

Content Marketing

Now you have you developed great, SEO friendly content. Proceed to Content Marketing.  Content marketing refers to a strategic approach to targeting specific audiences of people online with consistent, relevant, and engaging content. There are lots of different kinds of media available online you can use to market an organization, from blogs to email to website landing pages.

What are fundamentalls of digital marketing

 

Content Strategy

Content strategy refers overall plan for developing and publishing content it’s different from content marketing in that it involves planning for all the content marketing Developing an effective content strategy means managing all of your content so that when you do your marketing, you have the most assets available.

What are fundamentals of digital marketing

 

Paid Online Advertising

There’s a paid side to digital marketing that you should at least be aware of Platforms like Google AdWords and Facebook Ads allow you to reach large groups of people very quickly for very competitive rates, It’s important to assess whether a paid strategy might benefit your overall marketing goals.

 

What are fundamentals og digital marketing

 

Social Media

Social media is fast becoming the best venue for fueling online Million of people use social media platforms like Facebook, Twitter, and LinkedIn every day to discuss their favorite products services, causes, and preferred local vendors. If you want to build brand awareness, social media can be a great venue for cultivating, monitoring.

What are fundamentals of digital marketing

The  Scope of Digital Marketing in 2020 & Beyond in India

  • The growth of India’s digital advertising industry is at 33.5%.
  • The value of the digital marketing industry will exceed the INR 225 billion by 2020.
  • By 2020, in India digital Industry will produce more than 20 lakh jobs.
  • In the financial year, 2016–17 digital marketing in India has reached the $1 billion mark.
  • Digital advertising is likely to grow at an average of 14% annually.
  • Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.
  • The largest share of the total digital advertisement spends in the search and display commands.
  • Customers of the new generation check their smart devices every 9.6 minutes.
  • There are 220 Million users who are accessing digital services through their smartphones.
  • In December 2016, the number of internet users in India was at 432 million.
  • By 2017 the number of mobile internet users in India has reached 420 million.
  • The number of mobile internet users by 2021 in India is estimated to reach 829 million.
  • The number of users in India is growing at a very fast pace at 38%.

 

What are fundamentals of digital marketing

Digital Marketing Certifications

There is no such certification in digital marketing by any institute which lays a red carpet door for you. There are about more than 1000’s of me too and me only certificate courses being offered and self-proclaimed to be the best. The only certifications which will hold you in good stead and might open doors for your are Google Digital Marketing Certification for Adwords, analytics. Hubspot certification would be good for the increasing demand for inbound marketers. There could be few more but the point is people will hire those with expertise on platforms and not write to any certificate. The key to being in digital marketing is your knowledge. 

Digital Marketing Certificate is not a requirement today, but studies show that the digital market certifications decrease your odds of unemployment and can directly impact your salary.

As someone who was just recently on the job hunt in the marketing field, a lot of open job opportunities wanted candidates with knowledge of Google Analytics, SEO, PPC, Facebook Ads, Google Adwords, and Content marketing experience.

More and more jobs in marketing are requiring you have some form of analytics knowledge.

The Best  Digital Marketing Courses available online 
  • Google Digital Marketing Courses (Free with Certification)
  • Reliablesoft Academy (Paid with Certification)
  • SEMRUSH Academy (Free with Certification)
  • ClickMinded Digital Marketing Course (Free and Paid with Certification)
  • HubSpot Online Marketing Courses (Free with Certification)
  • Udemy Digital Marketing

A few of the better institutes offering Digital Marketing Course Training in India are given below.

 1. Digiperform

What arae fundamentals of digital marketing

Delhi based digital marketing institute founded in 2014 has trained 7500+ individuals, grown to 16 centers in 10 cities in just 3 years, and has become one of the biggest digital marketing training providers in India.

Website: http://digiperform.com/

 2. Simplilearn

What arae fundamentals of digital marketing

A Bangalore based digital marketing training provider and offers certification programs in more than 300 courses. The Digital Marketing program is named as “Advanced Online Marketing Certification Program”.

Website: https://www.simplilearn.com/

  3 Digital Vidya

What arae fundamentals of digital marketing

A premium Institute established in 2009. As of now, they have fruitfully completed over 500 training programs. The institute is exclusively into digital marketing and provides only online training to aspirants.

Website: https://www.digitalvidya.com/

4 MICA

What arae fundamentals of digital marketing

This 6.5 Month intensive program is designed to train students in key areas of Digital Marketing & Communication and prepare them for marketing challenges in a digital world. The program exposes you to a combination of MICA’s top Faculty in Marketing Strategy, Digital, and Communications as well as top marketing professionals and their respective experiences. Through concepts, industry projects, tools, and case studies we will equip you with the skills needed to have a strong edge in the job market.

Website:https://www.mica.com

 5.  Internet & Mobile Research Institute (IMRI)

What arae fundamentals of digital marketing

A Bangalore based full-fledged digital media training center.

The institute offers a one-month Executive Programme course in SEO, PPC advertising, SMM & Web Analytics, a six-month specialized Program in Digital Marketing (EPDM), and a one-year Graduate Program for learners to jumpstart their digital marketing career.

Website: https://imri.in/

  6. AIMA

The All India Management Association (AIMA) along with Digital Vidya provides a combined Certification Programme in Digital Marketing and Analytics.

The key digital marketing tools covered in this course are email marketing, SEO/SEM, pay per click, affiliate marketing, digital display, mobile marketing, online video, and social media analytics.

The course is separated into 6 imperative modules. The duration, of course, is 3 months.

Website: https://www.aima.in/

   7. Digigyan

What arae fundamentals of digital marketing

A Delhi NCR based institute offers e-commerce and digital marketing training to students, professionals, and entrepreneurs.

The training program is licensed by the Internet and Mobile Association of India (IAMAI).

Website: http://www.digigyan.in/

  1. NIIT

What arae fundamentals of digital marketing

NIIT Imperia, in alliance with Digital Marketing Institute (DMI) Ireland, provides a Professional Diploma in Digital Marketing for graduates and working professionals.

Website: http://www.niitimperia.com/progr…

  1. DMTI

DMTI digital marketing training institute

The institute provides a Post Graduate Program in Digital Media Marketing in Mumbai.

With the duration of one year, the course focuses on the strategic and practical aspects of Digital Marketing.

Website: https://www.thedmti.com/

  1. EduPristine

What arae fundamentals of digital marketing

The institute conducts digital marketing classroom training in 11 Indian cities.

The course includes 60 hours of digital marketing classroom training over 12 Sundays.

They also offer a 48-hour online course with a duration of 6 weekends.

Website: https://www.edupristine.com/cour…

Digital marketing course Price?

As per my research, the average fee for a complete Digital Marketing course is around Rs. 45000/-. The premium Institutes charge about Rs 1 lac to 1.5 lac in about 6 months to 1 year.

An average digital marketing institute charges around Rs 15,000 to Rs 45,000 for 3 months duration which may include Internship also.

The Future

Digital marketing is a booming industry. Till  2020 there were more than 4.33 billion internet users across the world that is 57% of the total world population. The world is rapidly shifting from traditional to the digital domain. Presently digital marketing has become an essential element of their overall marketing approach.

 

What is Freelance Digital Marketing

Note: This Blog,What is Freelance Digital Marketing  is a part of Digital Deepak (Pixeltrack) SEO Training  Program, Bangalore undertaken by me under Mr Sanjay Shenoy(Co-founder of Pixeltack,Bangalore)from April 2020 to June 2020.

 

 

What is Freelance digital Marketing

Digital Marketing is a highly competitive field to get into. There are many jobs available in this Umbrella term” Digital Marketing” and you have to choose among them. This Umbrella term includes jobs like web design, web development, SEO, SEM, content marketing, social media marketing, and so on. There are plenty of freelance Digital Marketing jobs in case you want to be your own boss. Getting into this field and becoming successful requires you to plan meticulously and proficiently in more than one digital marketing area.

Because you have to provide solutions to your clients in more than a few digital marketing strategies. Try the different aspects of digital marketing and then you gradually build your portfolio as Digital Marketer.

What is freelance digital marketing

What is freelance digital marketing?

A person who is having a digital marketing skill can be a full-time Digital Marketer in companies as well as a self-employed Freelancer.

A Freelance Digital Marketer is a term generally used for a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer, and more. One has to build his Freelance digital marketing Portfolio.

With freelance digital marketing, you’re basically helping companies promote their products and services online. Your job is to reach out to your client’s target audience, drive them to your marketing skill and be a full-time Digital Marketer in companies as well as a  freelance digital market consultantfreelance digital market specialist, or freelance digital market strategist.

What is freelance digital marketing

 

Why you should become a Freelance Digital Marketer?

Today Digital Marketing is a booming career option. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous. 

 The biggest for the future of Digital Marketing is the integration of Social Networks. To get into Digital Marketing, you need to identify your interests and strengths in order to make the right decision to specialize in a particular area of Digital Marketing.

While all other industries are struggling with a growth rate of 5 to 10 %, the digital media industry is booming with a 40% growth rate.

The most remarkable point is that this growth rate is not going to be stagnant in the coming years. Every day a new online start-up born and they need marketing.

There are many freelance digital marketing sites providing freelance digital marketing jobs on the internet that can help you get your first digital marketing freelance project very quickly. Like:

  •         Freelancer
  •         Upwork
  •         Elance
  •         Craigslist
  •         Peopleperhour

And more………………

However, there are many things that you need to keep in mind while looking for freelance digital marketing jobs or any field.

What is freelance digital marketing

 

Benefits of a Freelancer

  1. You don’t need to work on fixed hours, 9 am to5 pm; you can set your own hours. great exposure.

       2) You can pick your own choice of brands or clients.

       3) You become an independent marketer and can set your own price.

       4) You can work for multiple clients at the same time.

Cons

That said, there are several cons of freelance digital marketing as well. These include: 

  1.  Stiff Competition: Assuming you’re going to reach out to clients on freelancer companies to drive sales and track their ROI more effectively than other forms of marketing, so don’t worry; your job is safe.
  2.  You have no fixed income: You might earn $5,000 one month, and then $500 the next. As you build your client base and get more retainer jobs, the situation should improve, but you still won’t get as much stability as you would with a regular 9 to 5 job.
  3.  No one’s going to sponsor you to upgrade your skills: Things change really quickly in the digital world, and you can’t rely on your company to send you for courses or workshops that will help you upgrade your skills. Luckily, there are a ton of free online resources that you can make use of.

 

What is freelance digital marketing

Getting started with freelance digital marketing Jobs

Ready to get started with your freelance career? This 6-step guide will help you do just that!

Step 1: Manage your expectations

One misconception that many people have about digital freelance marketing (and about freelancing in general) is that it’s a stress-free job. Unfortunately, that’s far from the case. While you don’t have a boss or manager breathing down your neck, you’ll still have to answer to your clients.

What happens when you commit yourself to too many things at once, then realize that you can’t hit your deadlines? Or if your client suddenly changes the project scope, wasting days of your time? Your work will never be stress-free, and you’ll just have to learn how to deal with these unexpected scenarios that crop up.

Step 2: Identify your talents and skillsets

In step two of the process, you’ll have to sit down and make a list of the skills you have. Do you know how to run a PPC campaign on Google AdWords? You must have experience managing Facebook pages? You must know how to create an automated email campaign on MailChimp?

Next, think about other talents and soft skills that you possess. Are you a great storyteller? Do you like problem-solving and identifying strategies? Do you have expertise in any particular industry?

Step 3: Find  and Narrowing Down your Niche

Once you’ve identified your talents and skillsets, the next step is to choose your niche. Instead of sticking with a general niche, narrow down your niche, and choose something more specific.  

On top of defining your niche in terms of your target audience, do also think about the type of services you want to offer.

Step 4: Look for clients

There are a few ways in which you can market your services and look for clients; we’ll go through each method in detail in this section. 

First, what most freelancers do is rely on platforms such as Upwork. Basically, this is where companies go to outsource certain tasks to freelancers. Once you register for an account, you’ll be able to view the job ads posted by companies, send in proposals, and hopefully land yourself your first digital freelance marketing assignment.

Step 5: How to Charge

You must be aware of the Digital Marketing Freelancer rates in India.

1) Hourly Rate: Once you have a general idea of how much you want to charge, calculate your hourly rate based on your full-time income, and take that into consideration as well.

2) Fixed Price Per Project:  Your client pays you a fixed price per project completed.

3)  Retainer Price Option: Your client pays you a fixed price per month, and they’ll reach out to you with various tasks over the course of the month.

What is freelance digital marketing

Useful Tools and Resources

As a freelance digital marketer, there are plenty of tools and resources that you can equip yourself with like Hotjar to help you analyze and optimize your website, SumoMe to help you grow your email list, Wix to create your website, Bonsai to generate freelance contracts and Harvest to generate client invoices. Some of these will help you reduce the time you spend on administrative tasks, and others will help you tackle certain aspects of your marketing projects.

 

A final word on getting started with freelance digital marketing Jobs

Well, there are thousands of freelance digital marketers out there, and it’s not easy to stand out in this crowded space. As long as you bring something to the table, and you’re willing to learn new skills, there’s nothing stopping you from doubling or even tripling your income, simply by taking on freelance digital marketing work.

 Remember the key is to offer your clients something that’s truly valuable to them and to persevere instead of quitting early in the game.

 

 

 

 

 

What are the Virtual Office Services

The Virtual Office idea came from a combination of technological innovation and the Information age. The concept of virtual office services has roots in the Industrial age where parallels to current work styles, specifically working from home, have been drawn.

The virtual office concept is an evolution of the traditional executive suite. As an executive suite lease became increasingly impractical for certain types and stages of business, it naturally opened the door to a virtual office concept.

What is a  Virtual Office

A virtual office

A virtual office can be defined as a workplace or workspace which geographically separate from the main office but is linked through the use of telecommunications technology.

What is the Virtual Office Services

What are virtual office services

Virtual office services enable employees and business owners to work remotely by providing a range of business functions accessible through the internet. It also enables organizations to create and maintain a presence in a desirable location without the need to pay rent for an actual space.

Virtual office infrastructure may include a variety of physical locations and services, as well as digital services. The infrastructure is shared across individuals and entities allowing resources to be utilized more efficiently. This allows users the flexibility of only renting or using the services they need.

Physical Services

  • A business address
  • Virtual Mailing address(receive, pick up and/or forwarding)
  • Conference rooms
  • Desk space and private offices
  • Printing and related services such as copying, binding, faxing, scanning, laminating, and shredding.
  • Receptionist services and answering services
  • Storage space
  • Notary services
  • Registered agent corporate services

Digital Services

  • A phone number
  • Online phone system (VoIP)
  • Virtual assistants
  • Website domains and email
  • Instant Message, chat and other web-based RTC platforms
  • Video conferencing, including webinar-hosting or other screen-sharing platforms
  • Online digital storage
  • Cloud-based applications (e.g. Google Docs, Sheets, and Slides or Office 365)
  • On-demand video talking (ZOOM video, Google Meet, Microsoft Teams, etc.

Why Do We Need Virtual Office Services

Why do we need virtual office services

There are a variety of reasons, why we need Virtual Office services. Here are a few of the advantages and disadvantages of virtual offices.

  • Lower overhead

Virtual offices allow businesses to significantly lower their overhead and allocate funds to other areas that may require stimulation. With prices well below those of brick-and-mortar offices (as is evident from the experiences of many entrepreneurs, thousands of dollars can be easily saved by replacing regular office space with virtual offices). They represent the ideal option for companies that are trying to make their presence felt in quite a few places at the same time.

  • Requires Less Management

The second greatest advantage of virtual offices is the lack of management needed. Regular offices have to be managed on a regular basis; a virtual office needs little management, simply the right tools for everyone involved. Employees also have greater flexibility to develop their workflow and productivity habits, which can lead to increased creativity and innovation.

A white paper published by the Society for Industrial and Organizational Psychology found that in a survey of telecommuters, participants said that working remotely significantly increased job satisfaction and relationships with supervisors, and significantly lowered work-related stress.

This is because, in the Virtual office Management system, the employees have the freedom to manage themselves, which can have major benefits if you have the right team.

  • Less  opportunity for office conflict

Even the most amicable offices have their issues. It’s difficult to gather a group of people with differing personalities and not experience some conflicts or disagreements. Virtual offices allow companies to continue to be productive without creating an environment where personalities may clash. And communication doesn’t suffer – teams can always be brought together via messaging or video conferencing apps when a question or issue comes up that requires communication with the whole team.

However, there are few disadvantages of Virtual office spaces too.

  • Lack of Physical Space

The lack of physical space is naturally the most important one, and it is something that business owners have to include in their business plan. If space is something that will be needed later on, virtual offices might not be worth the upfront cost savings.

  • Potential for decreased productivity

Although a virtual office may boost worker productivity, there is the potential for slacking. Many employees need the structure and discipline that a physical office provides to do their best work. Communications may suffer if team members are emailing each other back and forth rather than having a direct conversation.

How do we deliver Virtual Office Services?

Here is what some of the Best Virtual Office companies do to offer the best services to their clients.

Set up a Virtual Business office.

A virtual business office

After booking your virtual office address, you now have to focus on getting the most out of your virtual workspace. Sure, you’ve saved considerable costs by going for a virtual office suite than leasing out a commercial office space but that doesn’t mean you can afford to ignore opportunities to double your investment.

To do that you need to:

  1. Take advantage of the in-house mail services: Have all of your mail sent to your virtual location.
  2. Use professional answering services after getting a local number. Deploy telephone services so you can focus on other important business matters. Plus, having someone else answer the phone looks good for your business, too.
  3. Maximize the features and amenities that come with your virtual office: Office equipment doesn’t come cheap. If you choose the right virtual office, you don’t have to worry about buying a printer, copier, the best Internet plan, and so on. These features already come with your virtual office rental fee.
  4. Attend networking events: We like to believe that no business is an island. This is why you must host monthly networking events that connect entrepreneurs and experts (e.g. accountants and lawyers) with each other.
  5. Set meetings with clients or investors without paying for conference room rentals: If you’re still paying for conference room rentals, you need to switch to a virtual office location that has fully furnished meeting rooms that you can use for free.

If your work involves traveling to client locations or other places away from your home base, you should probably consider buying a laptop computer rather than a desktop system.

If always working from the keyboard and small screen of a laptop doesn’t appeal to you, there are other solutions. To make using your laptop more efficient in your home office, a docking station can be set up that you can simply plug your laptop into.

Docking stations make it easy to have a standard monitor, keyboard and mouse, printer, fax machine, scanner, and other peripherals always hooked and ready to use. By plugging your laptop into the docking station, you are able to use it just like a standard desktop system, and you won’t have to worry about transferring or syncing files to another computer.

Virtual Office Software

Virtual office software

On the software side of things, there are several options for you to consider. If you work independently and do not have others that you need to coordinate with then fulfilling your software requirements is not so difficult. Here are some categories of software you may need along with links to some of the most popular packages:

  • An e-mail program — You can use the e-mail program that your ISP provides, but programs such as Microsoft Outlook Express or Eudora will give you good e-mail functions and you won’t have to change programs if you change ISPs.
  • A word processor — Microsoft Word, WordPerfect, and Lotus Word Pro
  • Spreadsheet and database programs — Microsoft Excel, Lotus 1-2-3, Intuit QuickBase
  • Presentation software — Microsoft Powerpoint or Astound.
  • Virus protection software — McAfee, or Norton Antivirus
  • A utility program for computer maintenance — Symantec Norton Utilities, McAfee, or TechTool Pro.
  • Portable Document Format (PDF) reader software – Adobe Acrobat Reader– This software is very helpful for reviewing formatted documents such as brochure layouts from outside designers or co-workers.
  • Graphics and/or image editing tool — CorelDraw, Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, Deneba Canvas(Image editing software may also accompany your scanner.)
  • Internet browsers — Netscape Navigator or Microsoft Internet Explorer

Group software needs

If you are working with others, and have the need to coordinate scheduling, access central files, maintain a contact manager, meet in chat rooms, etc. then you have more of a challenge. There are programs available, such as ­Lotus Notes or Novell Group-wise,  that provide these types of features as a software solution. These solutions may require quite a good bit of computer knowledge and an IT person to manage the system.

The use of a virtual office 100% depends on your business type and so you should be sure to evaluate the pros and cons specific to you and your needs as a business.

So if you have decided that you need to be in the hustle and bustle, near the action in the heart of a city then you can leverage a combination of in-situation team and virtual assistants working around the world.

Set up Virtual Teams

How to set up virtual office teams

A Virtual Team is a group of individuals who works across time, space, and organizational boundaries with links strengthened by webs of communication technology.

Members of virtual teams communicate electronically and may never meet face to face.

Virtual teams are made possible by the proliferation of the internet and world wide web technology that has significantly increased the scope of off-site communication.

Virtual teams allow companies to procure the best talent without geographical restrictions.

The advantages and disadvantages of virtual teams are given below:

Advantages
  • Increased Productivity: 24 hours of work opportunity.
  • Extended Market Opportunity: With work teams located in different parts of the world, organizations are able to establish their presence with customers worldwide.
  • Knowledge Transfer: Utilizing people with different types of knowledge spread out across the globe can be very beneficial to ant organization.
Disadvantages
  • Communication deficiency: Virtual Team suffers from a lack of efficiency in communication, partly due to constraints in virtual communication mediums.
  • Poor leadership & management: Poor leadership can result in the failure of any team, whether virtual or not. However, it becomes more prominent in virtual teams.
  • Incompetent team members: Virtual teams should consist of competent and experienced team members due to the different factors which can overtly affect the timing and completion date of a project.

Conclusion

Virtual office

There are so many combinations that might work for you, and each business is unique.

Here are your options in short:

  1. Find more remote office space and use this as your business address. This might work for companies that are logistically and operationally heavy and require warehousing and access to transport links.
  2. Find more remote office space and use a Virtual Office. This is likely to suit service professionals who want to live in the countryside or near the sea . They can easily commute for relevant meetings.
  3. Rent the desk space in your city that you need, and work with remote Virtual Assistants from around the world. This will bring your staffing costs down but still get your admin done. This is likely the solution for young businesses and startups.
  4. Rent a private office, install a slide and a trampoline, employ a full in-house team, and have full team collaboration. This is really only the option for successful startups and well-established businesses with solid cash flow tor funding.