February 25, 2020 will start a new phase in my marketing career as it has introduced me to the new type of marketing “ The Digital Marketing”. Not that the concept of digital marketing is totally new to me, but the lessons which I learnt in the course that I prescribed from Digital Deepak “Digital Marketing Bundle pro “ which I am studying since a month has given me a deep and thorough Knowledge to all aspects of Digital Marketing .
The two month Internship (practical training) along with the one month Digital Marketing course which I did (Theory), I am sure that I will complete my Digital training program comprehensively. And that too, just at the cost Rs20,000 compared to 1 to 1.5 lakh of Rupees spent by students taking digital training from Premium institutes in one to two years program.
I started my career in sales and marketing since 1994 and have seen all aspects in this field. I have been working selling credit cards in direct sales of multinational banks in New Delhi, I have worked selling cars of maruti suzuki and toyota in jabalpur, I did my Post graduate in business management, I worked and still am working as an affiliate in SFI Marketing group although not with much success, yet I am obsessed with the concept of Digital marketing.
I have heard a lot about Mr Deepak Kanakaraju, the Digital Marketing Guru in India and his company Pixel Track, more popularly know as Digital Deepak with few of the best stalwarts of Indian Digital Industry in his team . It was till recently I became associated with Digital Deepak as its student by taking up its course in Digital marketing along with this Internship.
Now let me explain to you what I have learnt in the first class of Internship of digital Deepak in marketing.
- The Goal of this Program
Mr Deepak explains us the importance of communication skills so that you can excel in all areas of your life and career. You must improve your sales skills and be able to sell yourself and your products better in the market.
You must know what you want to become in life after taking up this course in Digital marketing be it a blogger, Video maker, affiliate marketer or a Digital agency owner .
- The Ever Expanding Market
The wealth of world is expanding . Market needs always expand because solutions to needs give rise to new need . Infinite number of niches is available. You have to focus on your own small niche. People always remember those who are Number one not number two. So you have to become category leader in your own niche
The Global Economy
He explained us briefly about the world economy, on how the age of the people in a country and its economy are interrelated. The lower the age of the people in a country, the more its people spends and more robust its economy is and vice versa.
He explains how Debt creates money supply . Countries and companies with strong finance survives the recession while the weak ones crumble.
He suggested reading Books like Economics 101 and Currency wars to understand the working of economics better.
- Learn to be Marketer first
Lots of people think that if they learn the technicalities of Digital marketing like how to run a social media, how to run a facebook ad, they can become a digital marketer. But you must first understand that to become a digital marketer the emphasis must not be on digital marketing but on marketer. You need to be marketer first then a digital marketer. Marketing is all about understanding human Psychology, how to sell, and understanding how to communicate. Once you learn the marketing fundamentals you will be able to go ahead and become digital marketer.
- Communication skills
In this program we will have a key focus on communication and writing skills as it helps in content creation, sales and in becoming a successful professional or entrepreneur.
The program explains how reading simple books and later the more complex ones for at least 30 minutes a day, listening to Podcasts, writing daily, watching English sitcoms and comedy shows can help you improve your communication skills.
The communication medium keeps on changing, but how you command the way you communicate will determine how you solve people’s problems.
- The Future Of Digital Marketing
The future of the Digital Marketing is strong because marketing will never die. As people’s needs and demands for products goes up you will need new ways to market them. The world is moving towards digital age and the consumer behavior is changing. Digital marketing is simply a better way to marketing.
We were explained the working of Integrated Digital Marketing. How all components of digital marketing must complement each other. Also these components overlap each other as there is no boundary. As the industry evolves there will be more modules for us to learn.
The content must be of good and relevant quality. We were explained that the paid advertisement must be done through content marketing rather than directly on sales landing page as it would attract more customers and hence more conversions.
- How to Select your Niche.
Your Niche should a combination of your passion, talent, and Marketing Opportunity. You should have passion and enjoy doing it and set better standard of it.
The three major Niches are: Health , Money and Relationships .
Get 1000 customers who will pay Rs 10,000 each making your total earning Potential to 1 crore per year.
- How to Find Market Demand
The market demand of the products can be using various tools like Google Auto suggest, AnswerThePublic.com , Amazon reviews, scratch your own itch, talk to the customers and look for pre and post products services of other products.
- Your Personal Brand Image.
Building your personal brand Image is important. You must remember that the “Best” will always beat the “Best” . Try to stand apart by putting out your content out there. Stop try to fit in, Show your character and personality on social media. Publishing content in different form with more content will help you own more Internet.
Personal branding helps you build your style . Most people want to hear from other people not from brands. You can get a job, close a client or build your own fame within the community. Writing, publishing videos and public speaking can help you create your persona brand.
- How the marketing Funnel Works.
Try to get more people say 1 million people at the top of the funnel to few people. Say 1000 people at the bottom of the funnel. Try to build trust through the funnel. Try to build automation and build relationships on automation by drip marketing.
The Internship training webinar continued for 2 hours and we were explained thoroughly all the aspects of the Internship . We were told to write a blog on the program in our own website and share it , join Digital Deepak internship group on facebook , how we would receive our payment after we complete our assignments and we will receive free gifts in the form of e-books and courses all through the internship program.
I am hopeful that this Digital Marketing training is sure to help me and other students who are also taking this Internship in their career and make their life better.