What are Digital Marketing Services

What are Digital Marketing Services

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 Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.The top countries in the world that spend too much on providing digital marketing services are as follows:

  • United States
  • Australia
  • United Kingdom
  • Sweden 
  • Canada

What are the types of Digital Marketing

What are Digital Marketing Services

  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing
  • Pay per click
  • Affiliate marketing
  • Native Marketing 
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content

You can learn all these digital marketing methods by taking google digital marketing courses or from any other digital marketing institute.

How does a Business define Define Digital Marketing?

Digital Marketing is defined by the numerous digital tactics and channels to connect with customers where they spend much of their time online. From the website itself to business online’s branding assets — digital advertising, email marketing, online brochures and beyond there is a spectrum of tactics that fall under the umbrella of digital marketing.

The best digital marketing companies and marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on their goals as the digital marketing specialists can support a large campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads for a new ebook the company recently created. The company social Media Marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.

What are Digital Marketing Services?

What are Digital Marketing Services

Digital Marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or media.

What types of digital marketing services do digital marketing companies offer?

Most digital marketing agencies offer the following digital marketing services.

  • Search engine optimization
  • Pay per click advertising
  • Social Media Management
  • Content Marketing
  • Email Marketing 
  • Copywriting
  • Conversion Rate Optimisation
  • Website Design and Development

What types of Companies require Digital Marketing Services

There are 6 types of companies that require Digital Marketing services.

  1. Law Firms.
  2. Health Care companies
  3. Auto Dealership companies
  4. Entertainment
  5. Moving companies
  6. Food.

What is a Digital Marketing Agency?

Digital Marketing Agency is a digital marketing services company that evaluates your website traffic, determines the best online platforms to invest in, and continually maintains the balance between marketing activities and the results they provide. Working with a digital marketing agency means more leads converting to customers.

Why should I hire a digital marketing agency?

Digital Marketing agencies effectively manage their digital marketing budget with developed tools and processes to carry out tasks more efficiently than say a freelancer. Working with a reliable digital marketing agency near me will help me focus on my other important business operations. And I  can rest knowing that they can handle my digital marketing efforts.

Where can I find clients for digital marketing

Finding clients for digital marketing and sales needs is the main focus of all B2B companies. Use open directories, social networks, website extractions, and lead databases and tools, to find highly targeted enriched leads and tools to find highly targeted enriched leads and start your personalized campaign.

How do I sell my Digital Marketing Services?

The best way to sell digital services to the business owners is to ask them a lot of questions.

  1. Find out their goals with digital marketing efforts.
  2. Ask about the parts of their job they hate the most or consume most of the time especially the parts involving the marketing.

How do you Price Digital Marketing services?

Digital marketing prices can vary based on the experience and expertise of the digital marketing agency. The bigger the budget, the more likely you’re able to afford an experienced and bigger agency. A smaller budget allows you to obtain digital marketing services for smaller companies.

A digital marketing agency usually accepts works that are paid in hourly wages. The hourly rate has a peak when you work with an agency from 2-5 people, it is stable when the agency grows from 5 to10 people and drops when the agency is 10+ plus people. This means that hiring a smaller digital marketing company is fewer hours for smaller companies.

The amount of money you are paying and the amount of money you are going to make are the two parts of how you are going to charge. For example, for SEO you are 50 % on average.

Thus your budget is one of the deciding factors in choosing a digital marketing agency that may charge $50 for an hour. Most companies will mark up their SEO Services 20% 

Top Five Digital Marketing Agencies in India 

What are Digital Marketing Services

Here is the list of the top five digital marketing media companies in India with their details of the services they offer and the clients they have.

1. iProspect India

Services offered 

  • Paid Search Advertising
  • Search India Marketing
  • Search India Optimisation
  • Organic search
  • Paid Social Media Marketing
  • Data & Analytics
  • Conversion Optimization
  • Web analytics/ Attribution modeling 

Top Clients: HDFC, Standard & Chartered, YES Bank, Thomas Cook,

Koovs, Kotak Mahindra, Shop Clues.

2.  WATConsult

Services Offered

  • Digital Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Search Marketing
  • Digital Analytics
  • Digital Video Production
  • Online Reputation Management
  • Social Media Audit
  • Web Development

Top Clients: Vivanta, Peter England, The Body Shop, Honda, Himalaya, Moda, Nikon, Apollo Hospitals, Cadbury

3) WebChutneys

Service Offered

  • Web Design
  • Mobile Marketing
  • Social Media Marketing
  • Online Advertising
  • Communication Design
  • Media Marketing

Top Clients: Flipkart, airtel, Bacardi, RedBull, Pepsico, Mastercard, and Microsoft

4) Mirum India

Services Offered

  • Digital Marketing
  • Digital Media Planning and Buying
  • Social Media Planning
  • Market Automation
  • Corporate Blogging
  • Social Media consulting
  • Digital Analytics

Top Clients: Unilever, TVS, The Times of India, Tata Docomo,

Nokia, HSBC,LG,Havells,Godrej,Apollo, Asian Paints.

5) Quasar Media

Services Offered

  • Digital Marketing
  • Search Engine Optimisation
  • Search Engine Marketing
  • Media Buying and Planning
  • Social Media
  • Mobile & Ecommerce solutions

Top Clients: Twinings, Unicorn, Dolby, Honda, Pantene, Siemens, Whisper, Kirkat, Maggi.

Not only this, but you can also now make your career in the Digital Marketing industry very easily by getting into one of these organizations. Be it a writer or a graphic designer, the online market needs all sorts of talent to inject into the brand image of their clients. Also, starting your career at such digitally savvy companies always pushes you to drive the optimum results out of yourself as you are continuously working with multiple brands from different industries.

The world wide web has made the world a global village implying it to be a great place for a lot of opportunities. If you are a brand and are looking to hire a team of Marketing Professions or are interested in outsourcing this activity to an external partner, knowledge of both Digital Marketing and Local & International Markets is a must. 

 

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