Note: This Blog,What is Freelance Digital Marketing is a part of Digital Deepak (Pixeltrack) SEO Training Program, Bangalore undertaken by me under Mr Sanjay Shenoy(Co-founder of Pixeltack,Bangalore)from April 2020 to June 2020.
Digital Marketing is a highly competitive field to get into. There are many jobs available in this Umbrella term” Digital Marketing” and you have to choose among them. This Umbrella term includes jobs like web design, web development, SEO, SEM, content marketing, social media marketing, and so on. There are plenty of freelance Digital Marketing jobs in case you want to be your own boss. Getting into this field and becoming successful requires you to plan meticulously and proficiently in more than one digital marketing area.
Because you have to provide solutions to your clients in more than a few digital marketing strategies. Try the different aspects of digital marketing and then you gradually build your portfolio as Digital Marketer.
What is freelance digital marketing?
A person who is having a digital marketing skill can be a full-time Digital Marketer in companies as well as a self-employed Freelancer.
A Freelance Digital Marketer is a term generally used for a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer, and more. One has to build his Freelance digital marketing Portfolio.
With freelance digital marketing, you’re basically helping companies promote their products and services online. Your job is to reach out to your client’s target audience, drive them to your marketing skill and be a full-time Digital Marketer in companies as well as a freelance digital market consultant, freelance digital market specialist, or freelance digital market strategist.
Why you should become a Freelance Digital Marketer?
Today Digital Marketing is a booming career option. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.
The biggest for the future of Digital Marketing is the integration of Social Networks. To get into Digital Marketing, you need to identify your interests and strengths in order to make the right decision to specialize in a particular area of Digital Marketing.
While all other industries are struggling with a growth rate of 5 to 10 %, the digital media industry is booming with a 40% growth rate.
The most remarkable point is that this growth rate is not going to be stagnant in the coming years. Every day a new online start-up born and they need marketing.
There are many freelance digital marketing sites providing freelance digital marketing jobs on the internet that can help you get your first digital marketing freelance project very quickly. Like:
However, there are many things that you need to keep in mind while looking for freelance digital marketing jobs or any field.
Benefits of a Freelancer
- You don’t need to work on fixed hours, 9 am to5 pm; you can set your own hours. great exposure.
2) You can pick your own choice of brands or clients.
3) You become an independent marketer and can set your own price.
4) You can work for multiple clients at the same time.
That said, there are several cons of freelance digital marketing as well. These include:
- Stiff Competition: Assuming you’re going to reach out to clients on freelancer companies to drive sales and track their ROI more effectively than other forms of marketing, so don’t worry; your job is safe.
- You have no fixed income: You might earn $5,000 one month, and then $500 the next. As you build your client base and get more retainer jobs, the situation should improve, but you still won’t get as much stability as you would with a regular 9 to 5 job.
- No one’s going to sponsor you to upgrade your skills: Things change really quickly in the digital world, and you can’t rely on your company to send you for courses or workshops that will help you upgrade your skills. Luckily, there are a ton of free online resources that you can make use of.
Getting started with freelance digital marketing Jobs
Ready to get started with your freelance career? This 6-step guide will help you do just that!
Step 1: Manage your expectations
One misconception that many people have about digital freelance marketing (and about freelancing in general) is that it’s a stress-free job. Unfortunately, that’s far from the case. While you don’t have a boss or manager breathing down your neck, you’ll still have to answer to your clients.
What happens when you commit yourself to too many things at once, then realize that you can’t hit your deadlines? Or if your client suddenly changes the project scope, wasting days of your time? Your work will never be stress-free, and you’ll just have to learn how to deal with these unexpected scenarios that crop up.
Step 2: Identify your talents and skillsets
In step two of the process, you’ll have to sit down and make a list of the skills you have. Do you know how to run a PPC campaign on Google AdWords? You must have experience managing Facebook pages? You must know how to create an automated email campaign on MailChimp?
Next, think about other talents and soft skills that you possess. Are you a great storyteller? Do you like problem-solving and identifying strategies? Do you have expertise in any particular industry?
Step 3: Find and Narrowing Down your Niche
Once you’ve identified your talents and skillsets, the next step is to choose your niche. Instead of sticking with a general niche, narrow down your niche, and choose something more specific.
On top of defining your niche in terms of your target audience, do also think about the type of services you want to offer.
Step 4: Look for clients
There are a few ways in which you can market your services and look for clients; we’ll go through each method in detail in this section.
First, what most freelancers do is rely on platforms such as Upwork. Basically, this is where companies go to outsource certain tasks to freelancers. Once you register for an account, you’ll be able to view the job ads posted by companies, send in proposals, and hopefully land yourself your first digital freelance marketing assignment.
Step 5: How to Charge
You must be aware of the Digital Marketing Freelancer rates in India.
1) Hourly Rate: Once you have a general idea of how much you want to charge, calculate your hourly rate based on your full-time income, and take that into consideration as well.
2) Fixed Price Per Project: Your client pays you a fixed price per project completed.
3) Retainer Price Option: Your client pays you a fixed price per month, and they’ll reach out to you with various tasks over the course of the month.
Useful Tools and Resources
As a freelance digital marketer, there are plenty of tools and resources that you can equip yourself with like Hotjar to help you analyze and optimize your website, SumoMe to help you grow your email list, Wix to create your website, Bonsai to generate freelance contracts and Harvest to generate client invoices. Some of these will help you reduce the time you spend on administrative tasks, and others will help you tackle certain aspects of your marketing projects.
A final word on getting started with freelance digital marketing Jobs
Well, there are thousands of freelance digital marketers out there, and it’s not easy to stand out in this crowded space. As long as you bring something to the table, and you’re willing to learn new skills, there’s nothing stopping you from doubling or even tripling your income, simply by taking on freelance digital marketing work.
Remember the key is to offer your clients something that’s truly valuable to them and to persevere instead of quitting early in the game.