Note: This Blog,What are the Fundamentals of Digital Marketing is a part of Digital Deepak (Pixeltrack) SEO Training Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack, Bangalore) from April 2020 to June 2020.
Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and fundamentals of digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.
What are the Fundamentals of Digital Marketing?
The first and most fundamentals of digital marketing is to understand the phrase itself.
Marketing (and its subset- advertising) is persuasion and influence. Its purpose is to present solutions to prospects for the problems they have. It requires knowing who your prospect is and what message they need to hear to move to action.
The method to deliver this message to the right prospects is called media. Media has existed since the beginning of time in one form or another. All media is merely a delivery tool to get a compelling message to an ideal client. Media has evolved over time. Two hundred years ago, smoke signals were media. The telegraph and the telephone were invented- they are media. Newspapers, radio, TV, and even skywriting are all merely media.
“Digital” is a term that applies to all media that is online. It is an ‘encompassing’ term, meaning there are hundreds, even thousands of media that fall under the term digital.
So Digital Marketing is marketing first. It is persuasion and influence. The phrase digital is added to segregate it as those media which are online. Within that phrase, there are hundreds of media. Like Facebook, Instagram, websites, Adwords, etc. Every one of the media has unique requirements to work effectively.
If you know marketing, mastering a media is simple. But in most cases, marketing people hire someone to do the ‘mechanical’ work of mastering the media. Why? Because it’s cheaper to hire someone. Marketing is where the money is, not in the media.
If you are interested in Digital Marketing, you must understand marketing first. Then, if you decide to specialize in a specific media, like websites, you can sub-specialize in SEO if that sounds like fun.
Keep researching before you make a choice. If you learn marketing first, you will have a lifelong adventure and success!
Traditional vs Digital Marketing
The fundamentals of Digital Marketing are different from Traditional Marketing. A study says that 70% of purchase decisions begin with a search. So to survive in new age marketing one have to use modern technologies to funnel leads from websites & social media platforms.
The Fundamentals of Digital marketing to hack NEW AGE marketing are
The first thing you need to consider when doing digital marketing is search engine optimization. The content you publish online should be optimized so that search engines will index your content and serve it to the most The key to SEO is researching effective keywords for trying to attract and then developing content focused on those keywords.
Now you have you developed great, SEO friendly content. Proceed to Content Marketing. Content marketing refers to a strategic approach to targeting specific audiences of people online with consistent, relevant, and engaging content. There are lots of different kinds of media available online you can use to market an organization, from blogs to email to website landing pages.
Content strategy refers overall plan for developing and publishing content it’s different from content marketing in that it involves planning for all the content marketing Developing an effective content strategy means managing all of your content so that when you do your marketing, you have the most assets available.
Paid Online Advertising
There’s a paid side to digital marketing that you should at least be aware of Platforms like Google AdWords and Facebook Ads allow you to reach large groups of people very quickly for very competitive rates, It’s important to assess whether a paid strategy might benefit your overall marketing goals.
Social media is fast becoming the best venue for fueling online Million of people use social media platforms like Facebook, Twitter, and LinkedIn every day to discuss their favorite products services, causes, and preferred local vendors. If you want to build brand awareness, social media can be a great venue for cultivating, monitoring.
The Scope of Digital Marketing in 2020 & Beyond in India
- The growth of India’s digital advertising industry is at 33.5%.
- The value of the digital marketing industry will exceed the INR 225 billion by 2020.
- By 2020, in India digital Industry will produce more than 20 lakh jobs.
- In the financial year, 2016–17 digital marketing in India has reached the $1 billion mark.
- Digital advertising is likely to grow at an average of 14% annually.
- Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.
- The largest share of the total digital advertisement spends in the search and display commands.
- Customers of the new generation check their smart devices every 9.6 minutes.
- There are 220 Million users who are accessing digital services through their smartphones.
- In December 2016, the number of internet users in India was at 432 million.
- By 2017 the number of mobile internet users in India has reached 420 million.
- The number of mobile internet users by 2021 in India is estimated to reach 829 million.
- The number of users in India is growing at a very fast pace at 38%.
Digital Marketing Certifications
There is no such certification in digital marketing by any institute which lays a red carpet door for you. There are about more than 1000’s of me too and me only certificate courses being offered and self-proclaimed to be the best. The only certifications which will hold you in good stead and might open doors for your are Google Digital Marketing Certification for Adwords, analytics. Hubspot certification would be good for the increasing demand for inbound marketers. There could be few more but the point is people will hire those with expertise on platforms and not write to any certificate. The key to being in digital marketing is your knowledge.
As someone who was just recently on the job hunt in the marketing field, a lot of open job opportunities wanted candidates with knowledge of Google Analytics, SEO, PPC, Facebook Ads, Google Adwords, and Content marketing experience.
More and more jobs in marketing are requiring you have some form of analytics knowledge.
The Best Digital Marketing Courses available online
- Google Digital Marketing Courses (Free with Certification)
- Reliablesoft Academy (Paid with Certification)
- SEMRUSH Academy (Free with Certification)
- ClickMinded Digital Marketing Course (Free and Paid with Certification)
- HubSpot Online Marketing Courses (Free with Certification)
- Udemy Digital Marketing
A few of the better institutes offering Digital Marketing Course Training in India are given below.
Delhi based digital marketing institute founded in 2014 has trained 7500+ individuals, grown to 16 centers in 10 cities in just 3 years, and has become one of the biggest digital marketing training providers in India.
A Bangalore based digital marketing training provider and offers certification programs in more than 300 courses. The Digital Marketing program is named as “Advanced Online Marketing Certification Program”.
3 Digital Vidya
A premium Institute established in 2009. As of now, they have fruitfully completed over 500 training programs. The institute is exclusively into digital marketing and provides only online training to aspirants.
This 6.5 Month intensive program is designed to train students in key areas of Digital Marketing & Communication and prepare them for marketing challenges in a digital world. The program exposes you to a combination of MICA’s top Faculty in Marketing Strategy, Digital, and Communications as well as top marketing professionals and their respective experiences. Through concepts, industry projects, tools, and case studies we will equip you with the skills needed to have a strong edge in the job market.
5. Internet & Mobile Research Institute (IMRI)
A Bangalore based full-fledged digital media training center.
The institute offers a one-month Executive Programme course in SEO, PPC advertising, SMM & Web Analytics, a six-month specialized Program in Digital Marketing (EPDM), and a one-year Graduate Program for learners to jumpstart their digital marketing career.
The All India Management Association (AIMA) along with Digital Vidya provides a combined Certification Programme in Digital Marketing and Analytics.
The key digital marketing tools covered in this course are email marketing, SEO/SEM, pay per click, affiliate marketing, digital display, mobile marketing, online video, and social media analytics.
The course is separated into 6 imperative modules. The duration, of course, is 3 months.
A Delhi NCR based institute offers e-commerce and digital marketing training to students, professionals, and entrepreneurs.
The training program is licensed by the Internet and Mobile Association of India (IAMAI).
NIIT Imperia, in alliance with Digital Marketing Institute (DMI) Ireland, provides a Professional Diploma in Digital Marketing for graduates and working professionals.
The institute provides a Post Graduate Program in Digital Media Marketing in Mumbai.
With the duration of one year, the course focuses on the strategic and practical aspects of Digital Marketing.
The institute conducts digital marketing classroom training in 11 Indian cities.
The course includes 60 hours of digital marketing classroom training over 12 Sundays.
They also offer a 48-hour online course with a duration of 6 weekends.
Digital marketing course Price?
As per my research, the average fee for a complete Digital Marketing course is around Rs. 45000/-. The premium Institutes charge about Rs 1 lac to 1.5 lac in about 6 months to 1 year.
An average digital marketing institute charges around Rs 15,000 to Rs 45,000 for 3 months duration which may include Internship also.
Digital marketing is a booming industry. Till 2020 there were more than 4.33 billion internet users across the world that is 57% of the total world population. The world is rapidly shifting from traditional to the digital domain. Presently digital marketing has become an essential element of their overall marketing approach.