Digital Deepak Internship Program

 

Digital marketing Internship Program
Welcome to Digital Deepak Internship Program

 

February 25, 2020 will start a new phase in my marketing career as it has introduced me to the new type of marketing “ The Digital Marketing”.  Not that the concept of digital marketing  is totally new to me, but the lessons which I learnt in the course that I prescribed from Digital Deepak  “Digital Marketing Bundle pro “ which I am studying since a month has given me a deep and thorough  Knowledge  to all  aspects of  Digital Marketing .

The two month Internship (practical training) along with the one month Digital Marketing course which I did (Theory),  I am sure that I will  complete my Digital training program comprehensively. And that too, just at the cost  Rs20,000 compared to 1 to 1.5  lakh  of Rupees spent by students  taking digital training from Premium institutes in one to two years program.

I started my career in sales and marketing since 1994 and have seen all aspects in this field. I have been working selling credit cards in direct sales of multinational banks in New Delhi, I have worked selling cars of maruti suzuki and toyota in jabalpur, I did my Post graduate in business management, I worked and still am working as an affiliate in SFI Marketing group although not with much success, yet I am obsessed with the concept of Digital marketing.

I have heard a lot about Mr Deepak Kanakaraju, the Digital Marketing Guru in India and his company Pixel Track, more popularly know as Digital Deepak   with few of the best stalwarts of Indian Digital Industry in his team . It was till recently I became associated with Digital Deepak as its student by taking up its course in Digital marketing along with this Internship.

Now let me explain to you what I have learnt in the first class of Internship of digital Deepak in marketing.

The Goal
The Goal
  • The Goal of this Program

Mr Deepak explains us the importance of communication skills so that you can  excel in all areas of your life and career. You must improve your sales skills and be able to sell yourself and your products better in the market.

You must know what you want to become in life after taking up this course in Digital marketing be it a blogger, Video maker, affiliate marketer or a Digital agency owner .

The Market
The Market
  • The Ever Expanding Market

The wealth of world  is expanding . Market needs always expand because solutions to needs give rise to new need . Infinite number of niches is available. You have to focus on your own small niche. People always remember those who are Number one not number two. So you have to become category leader in your own niche     

The Global Market
The Global Economy

     

The Global Economy

He explained us briefly about the world economy, on how the age of the people in a country and its economy are interrelated. The lower the age of the people in a country, the more its people spends and more robust its economy is and vice versa.

He explains how Debt creates money supply . Countries  and companies with strong finance survives the recession while the weak ones crumble.

He suggested  reading Books like Economics 101 and Currency wars  to understand the working of economics better.

The Marketers
The Marketers
  • Learn to be Marketer first

Lots of people think that if they learn the  technicalities  of  Digital marketing  like how to run a social media, how to run a facebook  ad, they can become a digital marketer. But you must first understand that to become a digital marketer the emphasis must not be on digital marketing but on marketer. You need to be marketer first then a digital marketer. Marketing is all about understanding human Psychology, how to sell, and  understanding how to communicate. Once you learn the marketing fundamentals you will be able to go ahead and become digital marketer.

Improve your Communication skills

  •  Communication skills

In this program we will have a key focus on communication and writing skills as it helps in content creation, sales and in becoming a successful professional or entrepreneur.

The program explains how reading simple books and later the more complex ones for at least 30 minutes a day, listening to Podcasts, writing daily, watching English sitcoms and comedy shows can help you improve your communication skills.

The communication medium keeps on changing, but how you command the way you communicate will determine how you solve people’s problems.

The Future of Digital Marketing

  • The Future Of Digital Marketing

The future of the Digital Marketing is strong because marketing will never die. As people’s needs and demands for products goes up you will need new ways to market them. The world is moving towards digital age and the consumer behavior is changing. Digital marketing is simply a better way to marketing.

We were explained the working of Integrated Digital Marketing. How all components of digital marketing must complement each other. Also these components overlap each other as there is no boundary. As the industry evolves there will be more modules for us to learn.

Integrated Digital Marketing Flowchart
Integrated Digital Marketing Flowchart

The content must be of good and relevant quality. We were explained that the paid advertisement must be done through content marketing rather than directly on sales landing page as it would attract more customers and hence more conversions.

 

Identify your Niche
Identify your Niche
  • How to Select your Niche.

Your Niche should a combination of your passion, talent, and Marketing Opportunity. You should have passion and enjoy doing it and set better standard of it.

The three major Niches are: Health , Money and Relationships .

Get 1000 customers who will pay Rs 10,000 each making your total earning      Potential to 1 crore per year.

The Market Demand
The market demand
  • How to Find Market Demand

The market demand of the products can be using various tools like Google Auto suggest, AnswerThePublic.com , Amazon reviews, scratch your own itch, talk to the customers and look for pre and post products services of other  products.

Your Personal Brand
Your Personal Brand Image
  • Your Personal Brand  Image.

Building your personal brand Image is important. You must remember that the “Best” will always beat the “Best” . Try to stand apart by putting out your content out there. Stop try to fit in, Show your character and personality on social media. Publishing  content in different form with more content  will help you own more Internet.

Personal branding helps you build your style . Most people want to hear from other people not from brands. You can get a job, close a client or build your own fame within the community. Writing, publishing videos and public speaking can help you create your persona brand.

The Marketing Funnel
  • How the marketing Funnel Works.

Try to get more people say 1 million people at the top of the funnel to few               people. Say 1000 people at the bottom of the funnel. Try to build trust through the funnel. Try to build automation and build relationships on automation by drip marketing.

The conclusion
All ends well that ends well

The  Internship training webinar  continued for 2 hours and we were explained thoroughly all  the aspects of the Internship . We were told to write a blog on the program in our own website and share it , join Digital Deepak internship group on facebook , how we would receive our payment after we complete our assignments and we will receive free gifts in the form of e-books and courses all through the internship program.

I am hopeful that this Digital Marketing training is sure to help me and other students who are also taking this Internship in their career and make their life better.

 

Anurag Dubey

http://www.DigitalDeepak.com

http://www.sfi4.com/10648449/FREE

 

Dermatoglyphics in Career Planning

What is Dermatoglyphics

(more…)

From Job Planning to Placements

Job Planning to placements is a decision-making process that involves learning about yourself and the job market so you can expand, not narrow down your options.

In the year 2014, there were around three million people jobs vacant, because employers can’t fill there.

Why?

Because the employers can’t find people with the required skills to fill them. This discrepancy between the job skills that people have and those required by the employers is widening day by day.

This is really a strange phenomenon for a third world country like India where the situation is mostly the other way around.

In today’s work context, if one wants to know himself and wants to collect information about himself and the world of work, he must plan his career exploration from the age of 15.

That’s how the concept of Job planning came into play.

Organizations like Margdarshak and CERTC, which are into the field of Career linked education have an important role to play for the students and job searchers in today’s ever-growing competitive job market. As your career advisors, Margdarshak and CERTC will want you to discover and provide your whole dream with your whole heart.

To do this you must know three basic facts of yourself:

1. What do you love to do and what are you good at?

2. Who ( what kind of people) do you love to work with?

3) Where do you love to work?

What you love to do will basically determine your real Interests, your work Values, and your employability skills through aptitude assessment. You must analyze this information and draw inferences about your dream job.

Who do you love to work with will determine your preferences towards some types of people with specific traits. There are six types of people as per the RIASEC model which are Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. People love to work with similar types and have more than one trait.

Where you love to work depends upon your comfort level with the work environment. We must remember that we spend at least one-quarter of our life in our workplace.

Your network of contacts plays a very important role in today’s job search and career strategies. Networking is a skill you must get good at because you will need to use it throughout your life.

Your Career Portfolio is very important in your career life. Your career portfolio is a collection of information, you have gathered in different jobs. It consists of the training information you have undergone through copies of awards, commendations, or certificates about specialized training.

You must validate the skills and qualities that every employee is looking for. These are communication skills, honesty and integrity, Teamwork skills, Interpersonal skills, and strong work ethics.

There are four steps to reach your dream job. These are

  1. Conduct Information Interviews
  2. Cultivate contacts and create networks.
  3. Resource organization of Interest.
  4. Begin your campaign to get the job you want.

Information Interview is a process in which you interview people with a particular job or a career before you decide to toss it out or pursue it as a goal. When you have completed your information interview you must have a much clearer of your potential dream jobs. You must know at least 3 to 5 jobs in the local labor market that you could do skills and different businesses that might those jobs in the market place. Information Interviews will reveal whether your best skills match the most common activities or tasks in a particular job and how much the work overlaps your interest.

The people you meet through the information interview become your contacts. You have a professional network like family, friends, and other people you know. You have a professional network that works is the same as yours or what you are interested in. Your contact becomes your ears and eyes.

It is time to find out exactly what the organization has people to do the job you want yo do. Your information interviews along with other research will help you select the place where you want to work. From your research, try to come up with at least 5 to 10 organizations that are potential employers for you.

Now begin your campaign to get the job you want. Choose the top five organizations where you want to work. Take an appointment with the person in the organizations who will hire there. Talk to him about your skills, training, education, and enthusiasm for this work will make you an outstanding employer in the organization.

Knowing what you want is the first step to making that life happier. There are a few things you might want to be a part of your whole life. Like your friends, family, a life partner, children. Sports and outdoor activities, Cultural activities, Travel and time for hobbies, Involvement with communities or religious organizations. Participation in political or environmental causes. Your philosophy of life shapes everything you do as well as everything you are and are becoming. It shapes all aspects of your life.

Anurag  Dubey

Sfi marketing group

http://www.joinmySFIteam.com/10648449

From job planning to placements-SFI Mg

The Role of Parents in Career Planning

Research has shown that when children are in the midst of choosing a path, it is their parents who have the greatest influence on their career planning.

What is Career Planning?

Career Planning-Parents as career planner

Career planning is a combination of one’s life experiences including one’s work role, community role, as well as one’s learning and leisure experiences.

Career planning with your children is about helping them to develop their roles and to use their experiences to create the life they want to be. Also, since these roles and experiences are forever changing, it is important to understand that career planning is very dynamic.

As your children journey through life, they will continue to evaluate and adjust their career plans in response to external factors such as a shift in interests or a change in life circumstances.

There are five messages developed by career planning experts as a foundation of career and life planning. These messages are:

  •  Follow the Heart.
  •  Access your allies.
  • Change is Constant.
  • Learning is lifelong
  • Focus on the Journey.

# Follow the heart: A well-pursuing dream provides motivation, direction, and helps to clarify what is really important to people. Let your children dream. Their dreams shape their goals. Allow them to use the energy to learn the skills and take the risks needed to make their dreams or any part of them a reality.

# Access your allies: As you navigate the process of career planning and its challenges, you will quickly realize you cannot do everything alone. It is important to find allies for yourself as much as for children. Allies come in many different forms. Some will be with you for a long time and others will help you with a specific situation. However long they are in your life, it is important that you know who you can turn to for support. Remember to involve people who play a major role in your children’s lives such as family, relatives, neighbors, teachers, friends, or career advisors.

# Change is constant: Both in work and in life, change is a constant force. Change can also create opportunities. Being flexible, versatile, and adaptable can harness the power of change to build career services.

# Learning is lifelong: Learning is a continuous life process. Learning, skills development, and work are intertwined activities that your children will engage in a continuous cycle of career-building experiences.

# Focus on the Journey: Life is a journey of experiences with destinations or goals as stopping points along the way. Career building requires attention to goals and to all that occurs on the journey towards these goals. As your children continue their career journeys, they may achieve their original goals, or revise them and set new goals.

It is important to know how the workplace has changed and these five messages no longer reflect the traditional messages of career planning from years age.

The Career Planning Process

Career Planning- Parents as career planning

It is important to become familiar with the steps involved in the career planning process not only to use now but also in the future. These steps are:

Step1: Know Yourself

Step2: Explore opportunities, Network allies

Step3: Decide Education and Training

Step4: Organize study, Develop Skills.

Step5: Gain work experience, Create a career portfolio

Step 1: Know Yourself

In this step, your children gather information about themselves. The purpose is to ” tune in ” and identify their interests, work values, skills, innate talents, and learning styles. This is an important exercise since people who choose occupations to match their interests, values, and skills to enjoy their work. They also tend to achieve their career goals and personal goals.

Step2: Network Allie’s Explore work opportunities

Armed with the information gathered about your children and their dreams, the next step is generating a list of career options for them. This can be done by exploring career choice where children relate their career with subjects, Doing Research to investigate information about the world of work by the parents as it broadens the scope of opportunity for their children, Conducting Information Interviewing face to face with someone who is actually doing a job.

Step3:  Education and Train

Once your children have a goal, they will need a plan to achieve it. This is a critical step to achieve it. This is a critical step in the career planning process. Armed with self-knowledge, a vision of a preferred future, and an opportunity to have explained various occupations your children must now make choices about education and training pathways. To do this, it is best to review the information your children have gathered on various courses and institutes offering them and discuss how each occupation fits with these sources of studies.

Step4: Organize Study, Develop Skills:

The study curriculum of the students must be organized by creating a personalized subject wise schedule for the student. Parents and children have to identify, acquire, enhance, and evaluate the compulsory domain knowledge and transferable skills using industry-standard parameters.

Step5: Gain Work experience, Create Career Portfolio:

Volunteering is another opportunity to learn new skills, as well as having a new experience. Volunteering allows your children to discover work that they may enjoy or may not enjoy. Volunteering also your children to meet new people and expand their network. A career portfolio is a tangible collection of evidence or artifacts, that reflect your children’s interests, abilities, knowledge, and creative potential which are used to organize their education skills, work experience, accolades, and acknowledgments. As a collection of information, a portfolio is an excellent organizational tool during the career planning process. People use a career portfolio to get desired jobs with higher salaries and to track personal development.

Parents are the greatest influence of teens in their career path. Parents are in the position to help their children and they have the resources and tools to help them as the career coach to their children by keeping current important, researching to find out what career is growing and which one is shrinking and understanding what is happening in the world of work that can help their children find their dream job.

 

What is Career Linked Education

It has been a generation back, say about 30 years when I passed out from my school to face the brave new world of college. I was in  New Delhi then, it was the year 1988. My percentage was not even worthy enough to get me in arts or humanities in any good college in Delhi University, forget about Science.

My parents wanted me to Engineer or a doctor, well these were the only two fields they can think about. I got 62% in my school with just 50 in maths. So what are you going to do cried my parents as they all do? All their dreams were shattered. As for me, I did not have time to make my dreams or to think about them. Frankly, I did not have any dreams. I don’t know, but it never clicked to make a dream for myself. Always it was my Parent’ dream of what I should be or what my future should be like.

So again I will have to struggle in my life. Life is a struggle they say,  I knew what it meant.

It was now, just a few weeks ago now at the age of 50 when I read about these career link education Institutes Certc ( Career education research and training council) and Margdarshak. Both these organizations are located in New Delhi and claim to provide career linked education to the students and job seekers with of course at a certain payment. it was Rs 18,000 a hefty amount.

The first thought that came to my mind was it was another of those organizations that take you for a ride. There was a job offer here but with the conditions of making payment, passing tests( 15 Theory Plus 15 Activity plus 15 Practical), and then the final offer. The whole process was time bound in just 3 months. Then I gave it a second look, went through their website, and then something clicked.

career linked education

Both of these were government organizations. A very important factor in India. Secondly, their mission and vision had a very powerful appeal to me.

“To be what you want to be”,

   “To make one life the best”,

   ” Career by choice, not by chance”

The council and Margdarshak have embedded career in education. It means that the council has done in-depth research of the student’s career and has developed some very good authentic, appropriate, and effective career development tools and learning management systems.

Some of these career development tools are  Career choice, aptitude assessment, work attitude, education index, Study organizer, the talent on tips, Skill evaluator, Dream jobs, and Scholarship abroad( For students who want to study abroad).

These tools design, monitor, and develop the career of students. These tools are self engaging, Impartial, Measurable, and Transparent.

career linked education

By conducting its Career Awareness Program (CAP), opening Career education and guidance (CE&G)  cells in schools and colleges and Job planning to Placements programs,  Margdarshak and the council not only spreads the awareness of these tools among the Students, Parents and the teachers but also guides them lifelong.

Using Dermatoglyphics technology ( The scientific study of fingerprints and its connection to the brain), a person’s unique and innate talent, creative potential and learning styles can be identified. This can help the parents to optimize the most effective way of nurturing their child.

These Organizations help you in planning for a career at the age of 15 or when you are your 7th standard in school. With these career development tools and your teachers and your parents are well aware of your strengths, your weaknesses, your innate talents, your learning styles, and your knowledge of the world of work.

The organizations help you to create your dream, pursue your dream, and get you your dream.