Shipping and Logistics –How to Start a Dynamic Career in 2021?

Shipping and Logistics refer to the shipment of the product you want to ship and the process of that shipping from the point of origin to the point of destination. Here the Shipping of the product is called Shipping while the process involved in that shipping is called Logistics.

Let us understand the two terms in a more detailed manner while understanding the differences between the two terms.

What is Shipping

How to Start a Dynamic Career in Shipping and Logistics

Shipping is the transfer of goods from one place to another. There are many types of shipping like hazmat shipping for the movement of dangerous goods, Same-day shipping is for expedited movement of goods. Although both these shipping types require different documentation, handling, arrival, and means of transportation they both require movement of goods from one place to another.

Shipping is the act of carriage of cargo from point A to point using the ships which fall under the Maritime industry.

Cargoes are carried by various types of ships all around the world.

  1. Oil Tankers
  2. Dry Bulk Carriers
  3. General Cargo Carriers
  4. Container Carriers
  5. Gas Carriers
  6. Chemical Tankers
  7. Offshore Vessels
  8. Ro-Ro ships
  9. Ferries/Passengers ships
  10. Others


Shipping includes (but is not restricted to) activities as below :

  • Booking cargo for specific vessels, sometimes weeks and months in advance
  • Ensuring that all cargo booked is planned on the intended vessels
  • Ensure that the cargo that is planned on the vessels is actually shipped
  • Ensure that the stowage planning is done properly on the vessel to optimize the vessel loading
  • Ensure that all containers loaded have their VGM
  • Ensure safe loading and discharging of the cargo
  • Issuing bill of lading and other documentation for all cargo loaded

A typical shipping line or shipping agency office has various departments such as planning, marketing, sales, container department, vessel operations, documentation, finance, administration, procurement, etc.

Shipping also involves planning and identifying the most profitable trade routes around the world, the volume of cargo available on these routes, the number of ships that must be employed on these routes, the ports that this service must call in order to maximize business, the transit days that a ship will take for a round trip, the cost per voyage including operational costs, port costs, fuel costs, the manpower required, etc for each voyage

What is Logistics

How to Start a Dynamic Career in Shipping and Logistics

The term logistics is said to have originated from the military and is said to have been initially used to define troop and equipment movement in the various areas of military operations..

Logistics is a part of the supply chain which consists of several smaller areas of specialization, one of which is Shipping itself. Other areas of logistics include Material Handling, Warehousing, packaging, and warehousing. Logistics involves both the integration and management of these smaller areas in order to minimize costs and improve overall operations for businesses.

An LSP (Logistics Services Provider) should have the expertise to choose the best solution for the movement of the cargo. Cargo is moved using the road, rail, air and sea and each of these modes of transport have their own peculiarities and characteristics.

Logistics involves the planning, implementation, and execution of the various aspects involving the movement of cargo such as materials, services, information, shipping, documentation, scheduling, tracking, and delivery is the main function of logistics.

The primary difference between Shipping and Logistics is the scope and scale. Logistics operates on a significantly larger scale than shipping. Despite the differences between the two, successful businesses rely on both of these areas working together in order to operate efficiently.

Here are a few more terms that you should understand clearly to get a better insight into the Shipping & Logistics industry as these terms are well connected to each other as well as to Shipping and logistics.

  1. Maritime Industry

Maritime Industry is anything related to the ocean, sea, ships, navigation of ships from point A to point B, seafarers, and other related activities. Maritime transportation is a derived demand whose main purpose is to support trade, business, and commerce – whether global or domestic, whether cargo or people.

2)  Ocean Freight

Freight refers to Cargo that is carried by a carrier (ship, road, rail, air) in exchange for commercial gain. Ocean freight refers to the cargo that is carried using the shipping services offered by the shipping lines using the ships which fall under the Maritime industry.

3) Supply Chain

Supply Chain is the whole granddaddy process comprising all aspects in a product cycle, for example from picking a good from Point A to delivering the good to Point B using all of the above-mentioned industries.

A supply chain involves a network of suppliers, transporters, warehouses, distribution centers, shipping lines, logistics services providers all working together from the creation and sale of a product till its delivery to its customers.


Trade is the basic economic concept involving buying and selling of goods and services, with compensation paid by a buyer to a seller, or the exchange of goods and services between parties.

Global trade, also known as International Trade and World Trade is simply the import and export of goods and services across international boundaries.

Why you should start a Career in Shipping & Logistics Companies

How to Start a Dynamic Career in Shipping and Logistics

In the shipping and logistics role, your work life will be varied and interesting. You will have the opportunity to travel worldwide, meet new people and work with different industries.

Careers at the port include passenger and cargo loading, unloading, and distribution, and port security. Positions include longshoreman, truck and ship loaders, transportation manager, shipping broker, cargo and freight agent, marine engineer, chartering manager, and fleet engineer.

The Shipping Industry offers you one of the most diverse career paths within the industry today, especially to qualified people. Since the industry is broad and global one can transfer all their educational experiences into a successful career both on and offshore with one of many large and small global shipping companies.

According to the Chartered Institute of Logistics and Transport (CILT), shipping jobs tend to be promoted from within. Therefore one can reach a management position in less than five years. The list of career opportunities on international shipping vessels is extensive.

The Bureau of Labor Statistics projects employment in shipping & logistics companies to grow 4% from the period 2019-2029-on pace with the national average.

On completion of BSc or BBA in Logistics and Shipping, you can expect a starting salary of Rs 1.5 lakh to 2.5 lakh per annum. Once you complete your MBA in shipping and logistics your salary gets even better.

The average Logistics Manager salary in the United States is $115,491 as of June 28, 2021, but the range typically falls between $102,189 and $127,863.

Employees who specialize in International Logistics can earn an average of Rs 20.6lacs, mostly ranging from Rs10 lakhs to Rs 50 lakhs. The top 10% of employees earn more than 32.1 lakhs per year while the top 1% earns more than Rs 50 lakhs per annum.

After graduating in shipping and logistics, you can apply for various sectors including supply chain, shipping, and logistics. Here are a few of the domains where you can apply in the field of shipping and logistics.

  • Bulk Carrier organizations
  • Freight Organizations
  • Merchant Navy
  • Cruise SHIP
  • Road transport and haulage
  • Trade Compliance
  • Exhibition and project forwarding
  • Administration and IT.
  • Customs compliance

Job opportunities are better once you have pursued MBA in shipping and logistics. Then you can apply for various management level profiles for reputed firms like DHL Express, Global Express, Safexpress, Aggarwal Packers and movers, DTDC, etc.

Job Profiles In Shipping and Logistics

There are various job profiles where you can apply after completing your course in Shipping and logistics. Following are top profiles in the shipping and logistics companies:

  • Supply Chain Analyst
  • Logistics Analyst
  • Consultant
  • Customer Service
  • Production Planner
  • Master Scheduler
  • Sales Order Planner
  • Logistics Manager
  • Expeditor
  • Purchasing Manager
  • International Logistics Manager
  • Inventory Manager
  • Supply Chain Manager
  • Purchasing Marine Officer
  • Deck Engineer
  • Marine Coordinate

Top Countries for Exploring Logistics Careers

Here is the list of countries where you can groom your career in shipping and logistics.

  • Sweden
  • Japan
  • Finland
  • Ireland
  • Norway
  • Qatar
  • Central United States
  • Germany

Salary Profiles in Shipping and Logistics Companies

We also have Salary profiles of the employees in the Shipping and logistics companies.

Company Title Experience Annual Salary School Skills
A.P. Moller Maersk


Account Manager 4.9yrs CTC:



MBA/PGDBM Management Development Institute 2016

B.Tech/B.E. Kamla Nehru Institute of Technology 2013

Client Servicing/Key Account Manager Business Development Marketing Management Channel Sales Sales Operations Dealer Channel Management
HCL Technologies India


Senior Management Consulting & Solutions


15yrs CTC:



MBA Indian School of Business Management & Administration 2014 AGM Head/VP/GM Supply Chain Management Logistics Operations Warehouse Management Freight Forwarding
Syntegon Technology India P.


Senior Management-Materials


26yrs CTC:




BBA CSM Institute of Graduate Studies 2003

Deputy General Manager Head/VP/GM-SCM/Logistics Purchase Operations Global sourcing vendor development International logistics
Sterling and Wilson


Senior Management – IT 15yrs CTC:



MBA/PGDM Indian Institute of Technology (IIT), Kharagpur 2007

B.Tech/B.E. College of Engineering, Pune 2002

Strategic Sourcing Global Procurement Spend Analysis E-procurement SAP MM SAP PS
shell India markets p.l.

Navi Mumbai

import export incharge 11yrs CTC:



B.Sc Mumbai 2006 export import logistics international logistics customs documentation ocean freight warehouse operations
DHL Express India


Network Control Manager and Project Manager 9yrs CTC:



MBA/PGDM Faculty of Management Studies, Banaras Hindu University 2015

B.Tech/B.E. GIT Jaipur, Rajasthan University 2010

Manager-Network Control Operations Manager Operations Management Process Engineering Project Management Process Improvement
Reliance Infrastructure


Senior Management administration and HR 28yrs CTC:




B.A Osmania University 1990

Head -Administration & HR Head/VP/GM-Admin General Administration Facility Management Security Management HR Administration


Senior Manager-Techno commercial 13yrs CTC:



B. E Gujarat University 2005

B Tech Gujarat University 2005

Senior Manager-Fleet & Resources Head/VP/GM Techno-Commercial Operations International Marketing Export Documentation Sales
Vikudha Overseas


Senior Management Operations 23yrs CTC:



Master Indian institute of export and import management 2000

B.Com Mumbai University 1994

General Manager Head/VP/GM-SCM/Logistics Import/Export Operations International Logistics Supply Chain Management Warehouse Management


Senior Management- SCM 25yrs CTC:



MBA/PGDM Vinod Gupta School of Management, Kharagpur 2002

B.Tech/B.E. National Institute of Technology (NIT), Tiruchirappalli 1992

Purchase management,Global sourcing,logistics management,vendor development,supplier relationship management,contract management

Source:International Logistics Salaries 2021

World’s Top Brands in Logistics that you can Join

      1) United Parcel Company(UPS)

United Parcel Service is an American multinational package delivery company and a provider of supply chain management solutions. Services also include a cargo airline, a freight-based trucking operation, and retail-based packing and shipping centers. UPS employs approximately 444,000 staff with approximately 240,000 drivers with international package operations delivering to more than 220 countries. Its CEO is David P. Abney and the brand value of the company is $22bn.

       2) FedEx Corporation

FedEx Corporation is a US multinational courier delivery services company with its headquarters in Memphis, Tennessee. FedEx offers a complete suite of online services for shipment preparation, package tracking, shipment rates, and tools for international shippers and small businesses. Brand value, according to Brand Finance, is $18.1bn. The CEO is Frederick W. Smith.

      3) Japan Railways Group

The Japan Railways Group is more commonly known as the JR Group and consists of seven for-profit companies that took over most of the assets and operations of the government-owned Japanese National Railways in 1987. The current brand value is thought to be $11.1bn.

       4) DHL

DHL is one of the most recognizable logistics brands across the globe, specializing in international shipping, courier services, road and rail transportation, air and ocean freight, international parcel and express mail services, and contract logistics. Founded in the US in 1969, the company had gone global by the late 70s and its current value is thought to be in the region of $10.7bn.

       5) Union Pacific

Union Pacific is a freight hauling railroad that operates 8,500 locomotives consisting of 43 different models, operating over 32,100 route miles. Its system is the second biggest in the US. The company started back in 1862 when it was called the Union Pacific RailRoad and its current CEO is Lance M. Fritz. The brand value of the company is thought to be $7.8bn.

There are few other companies in India that you can join through campus interviews like GMMCO ltd., Carnival cruise line, TMC Shipping Pvt. Ltd, ITT Shipping(P) Ltd., American cruise lines, Anglo-Indian ship management, The Great eastern shipping company ltd., Bridgeview Maritime Pvt. Ltd, etc.

How to start and grow in a Shipping and logistic 

How to Start a Dynamic Career in Shipping and Logistics

Any job profile you go for will require certain skills for you to grow in your career. So is the case in the business of shipping and logistics. To become a valuable asset in a shipping and logistic company you must possess a few of these skills given below.

  • Adaptability
  • Honesty
  • Project management
  • Ability to see the big picture
  • Proficient in project management
  • Ability to understand financial statements
  • Business ethics
  • Staying calm under pressure
  • Cost accounting skills
  • Continually seeking improvement
  • Effective problem-solving skills
  • Great business communication skills
  • Able to manage stress
  • Understanding of e-procurement and e-business systems.
  • Effective problem-solving skills
  • Great business communication skills
  • Able to manage stress
  • Understanding of e-procurement and e-business systems
  • Technical understanding
  • Understanding of global issues

Shipping and Logistics Courses

How to Start a Dynamic Career in Shipping and Logistics

There are many courses available in shipping and logistics. You can check some of the courses along with their fee and duration in the table below.

Courses Duration Average Fee(Approx)
MBA in Logistics and Supply Chain 2 Years INR 2,00,000
MBA in Shipping Management 2 Years INR 1,90,000
MBA in Shipping and Logistics 2 Years INR 2,10,000
MSc in Maritime Administration and Logistics 2 Years INR 1,40,000
MSc in International Trade 2 Years INR 1,50,000
MSc in Port Management 2 Years INR 1,30,000
BBA in Logistics and Supply Chain Management 3 Years INR 1,03,000
BBA in Logistics Management 3 Years INR 1,22,000
PG Diploma in Supply Chain and Logistics Management 2 Years INR 1,90,000
MBA in International Transportation and Logistics Management 2 Years INR 1,84,000

Topics Included in Shipping and Logistics Courses

Here are some of the common topics that you will come across while pursuing a course in Shipping and Logistics Management.

Marketing in shipping and logistics Trends in logistics Logistics management Techniques of operations efficiency
Supplier Relationship Management International transport conventions Logistics and Multimodal Transport Risk and Insurance management
Shipping Operations and Management Multi-modal transport Strategic Management Commercial geography
Business Process Re-Engineering Documentation and clearance processes Warehousing and supply chain management Industrial relation and Labor laws
Global Supply Chain Management Safe and Emergency Towing Operation Lean Supply Chain Management Business Communication


Eligibility Criteria for  Shipping and Logistics Management courses

Here are the eligibility criteria for pursuing the Undergraduate and Post Graduate courses in Shipping and Logistics.

Undergraduate Courses
  • For Diploma, B.Sc, and BBA programs, you need to complete 10+2 from a recognized board with the minimum passing marks.
  • Some of the top BBA colleges/ universities will require you to clear one of the management entrance exams and secure 45% to 50% marks in class 12 board exams for admissions.
Post-Graduate Courses
  • For MBA courses in Shipping & Logistics, candidates must have completed their graduation in any field from a recognized university or institute.
  • In order to get admission in MBA Shipping and Logistics program, you will have to qualify for exams like CAT, ATMA, CMAT, MAT.
  • Final admission to most of the colleges is done after the Group Discussion and Personal Interview rounds.

Colleges offering Shipping and Management  Courses in India

Here is the list of colleges offering management courses in Shipping and Logistics along with the course fees.

College Location Fee(Approx)
International Maritime Academy Chennai INR 80,000
Jaipur National University Jaipur INR 1, 57,000
IILM Academy of Higher Learning Jaipur INR 2.70,000
Raffles University Neemrana INR 84,000
Jagannath University Jaipur INR 75,000
Krupanidhi School of Management Bangalore INR 1,82,000
International School of Business & Media Kolkata INR 3,04,000
Bangalore College of Management Studies Bangalore INR 1,00,000
University of Technology Jaipur INR 90,000
Jagannath Institute of Management Sciences Delhi INR 1,30,000
Vels Institute of Science, Technology & Advanced Studies Chennai INR 2,00,000
Amity Business School Noida INR 2,47,000
Nehru Arts and Science College Coimbatore INR 80,000
Lloyd Business School Greater Noida INR 2,05,000
Aarupadai Veedu Institute of Technology Chennai INR 80,000


The field of Shipping and Logistics management is very vast. Once you enter the industry, you will climb up the success ladder. . With various opportunities available in the industry, shipping and logistics can be a very advantageous career option.




How Important is Distance Education to our education 2021?

Distance Education, or distance learning, is a field of education that focuses on the pedagogy and andragogy, technology, and instructional systems design that aims to deliver education to students who are not physically "on-site".

To explain the above statement in plain man parlance, Distance Education is the dissemination of education to the students who are not physically present at a school.

Initially, it used to involve correspondence through the mail. Now it involves Online Education.

The course curriculum is done by especially prepared course materials for self-study 

Which are delivered to the learners through various media like print, radio television, satellite, audio/videotapes, C-ROMS, Internet, and the worldwide web.

The interpersonal communication between students and teachers is not direct as in conventional classrooms but is replaced by a technological medium mainly the electronic media like telephone, teleconferencing, video conferencing, virtual classroom training, chat session, email, etc.

Distance education courses that require a physical on-site presence for any reason 

Including the taking of examinations is considered to be hybRiD or blended course of study.

Another term that is used interchangeably with distance education is “Open Learning”.Open learning covers a wide range of innovations and reforms in the educational sector.

These innovations and reforms advocated flexibility to the learner with regard to entry and exit, pace and place of study, method of study, and choice and combination of courses, assessment, and course completion.

The open learning system tries to redress inequality in the educational sector and create opportunities that our conventional educational sector system cannot provide. It tries to provide access to education to all sections of society.

Thus, ODL is a term that accepts the philosophy of “openness” and uses the “distance mode” of learning 

Thus Open Learning is a philosophy and Distance Education is the mode used for translating it into reality as the two are complementary to each other.

Paced and Self Paced Models

In Paced model the learners commence and complete a course at the same time. Most distant education institutes use a paced format similar to traditional campus-based models. Student familiarity and pressure help the learners to complete the course well within time. The paced model helps students in community learning and engage in collaborative work. However, the students are tied up and their freedom to spend their time on other activities is curtailed.

The Self Paced model allows students maximum freedom to commence and complete their course at their convenient time. In this model students have the flexibility to complete their course in a very short time, say a few weeks or they can extend the duration to a few years. Unlike Paced model, however, the students are unfamiliar with this type of model and can lead to procrastination and delay in completing their course. Self  Paced models disallow collaborative work and discourage students communities formation.

Kaplan and Haenlein classify distance education into four groups based on “Time Dependency” and “Number of Participants”.

  1. Massive Open Online Courses(MOOCs): Open-access online course allows unlimited(massive) participation.
  2. Small Private Online Courses(SPOCs) : Private online courses offer a limited number of places and require formal enrollment.
  3. Synchronous Massive Online Courses(SMOCs): SMOCs allow unlimited participation in synchronous learning i.e. it requires students to be present at the same time.
  4. Synchronous Private Online Courses(SSOCs): SSOCs offer a limited number of places and require synchronous learning.

History of Distance education

Distance Education and Open Learning
The University of London in 1837

It was as early as 1728, the first attempt for students to learn Shorthand through weekly mailed lessons.

The first distance education course in the modern sense was provided by Sir Isaac Pitman in the 1840s, who taught the students Shorthand through postcards and received transcripts from students for correction.

The early success in Distance education saw the establishment of the Phonographic correspondence society three years later on a more formal basis.

In 1873, the first correspondence school “Society to Encourage Studies at Home” was founded in the United States.

Wolsely Hall, Oxford was the first distance learning college in the UK in 1894.

The University of London was the first university to offer distance learning degrees through its external programs in 1858.

The concept of Open University was founded in the UK by Prime minister Harold Wilson in 1965. The open university revolutionized the scope of correspondence programs and created an alternative to the traditional education system.

The Open University accepted its first 25,000 students in 1971 while the total student population in the UK was around 130,000.

Canada’s first Open university was created in 1970, the Athabasca University.

Now there are several institutions in the world with the name Open University. In fact, some Open Universities have grown into Mega Universities with a student enrolment of over 100,000.

The covid19 pandemic resulted in the closure of all schools and colleges and switching by these schools and colleges to online remote learning through platforms like Zoom, Cisco Webex, Google classroom, Microsoft teams, ByJus, and many more.

History Of Distance Education In India.

Distance Education and Open Learning


In 1962, India’s first Distant learning Institute “Delhi’s school of Correspondence courses and continuing Education” was started by her education commission under the chairmanship of Dr. D.S Kothari.

The 1970”s saw the growth and spread of the correspondence Education system in India by conventional universities opening correspondence course institutes.

The opportunities of access, affordability, and convenience offered by the Distant education system contributed to its increasing popularity and growth.

In 1980” the government introduced the open University system with the objective to further democratize opportunities for higher education to a large segment of the Indian population, especially the underprivileged..

In1982 a new chapter in Distance Education began with the establishment of Dr. BR Ambedkar Open University, Hyderabad 1962. It was followed by the establishment of Indira Gandhi National Open University at the national level by the parliament of India in 1985.

In 1987, two more Open Universities emerged, namely, Nalanda Open University Patna, and Vardhman Mahaveer Open University, Kota, Rajasthan. Subsequently, Yashwantrao Chavan Maharashtra Open University, Nashik, Maharashtra was established in 1989.

Distance Education Advantages and Disadvantages


Open Distance learning occupies a special place in the higher education system not only in India but all over the world. Distance Education has been a major contributor in enhancing the student’s enrollment and in democratizing higher education to the large segments of the population and meeting the demand for lifelong learning.

The Distant education system has to a large extent met its objective to democratize education to a large segment of the population especially the disadvantaged groups such as those living in remote and rural areas, working people, women, etc.

Distance Learning provides an innovative system of education that is both flexible and open in terms of methods and pace of learning. Distance learning provides learners an opportunity for up-gradation of skills and qualifications.

Distance education has also helped in decreasing the cost of education, especially in higher education.It has been a far more cost-effective form of learning than the traditional form of learning. It has also reduced other costs for students like transportation costs, boarding, and lodging costs on campus, and costs related to traditional learning.

Thus Distance education has developed traditional education into a lifelong activity to enable learners to update their knowledge or acquire knowledge in new areas.


There are barriers to distance education that make it less effective. Some of these barriers are domestic distractions, unreliable technology, inadequate contact with teachers, insufficient support services, and little or no teaching experience due to lack of proper training.

The lack of advanced technology skills can lead to an unsuccessful experience. The schools have a responsibility to adopt a proactive policy for managing technology barriers.

Time management and self-discipline in distance education are as important as complete knowledge of information technology tools.

These barriers can lead to high dropout rates for distance learning students compared to their traditional counterparts.

How do we run distance Education?

Distance Education and Open Learning

India has the second-largest  Education system in the world after China. There are six types of institutions offering Distance education today:

  • National Open University
  • State Open University
  • Distance Education Institutions(DEIs)– Institutions of National Importance – Central Universities-State Universities-Deemed to be Universities- State Private Universities.
  • DEIs at stand-alone universities- Professional Associations – Government Institutions -Private institutions.

Distance Education Technology

Distance Education and Open Learning

Internet technology has enabled many forms of distance learning such as e-learning and MOOCs.Distant education technologies are divided into two modes of delivery :

  • Synchronous learning
  • Asynchronous learning

In synchronous learning, all participants are present at the same time in a virtual classroom, as in a traditional classroom teaching. It requires a timetable. Examples of synchronous technology are Web conferencing, video conferencing, educational television, instructional television, direct-broadcast satellite, internet radio, live streaming telephone, and web-based VoIP.

In asynchronous learning, participants access course materials flexibly on their own schedules. Students are not required to be together at the same time. Mail correspondence, e-mail, video, and audio recordings, print materials, voicemails, and fax.

The two methods can be combined and are called “Blended Learning” or hybrid learning. Many courses offered by both open universities and campus-based institutions use periodic sessions of residential or day teaching to supplement the sessions delivered at a distance.

The first completely online course for credit was offered by the University of Toronto in 1984 through the graduate school of education. The first new and fully online university was founded in 1994 as the Open University of Catalonia in Barcelona, Spain. In 1999, Jones International University was launched as the first fully online university in the US.

Between 2000 and 2008, enrollment in distance education courses increased rapidly in almost all developed and developing countries.

In fact in the US in 2011, it was found that a third of all the students enrolled in PostSecondary education has taken an accredited online course in a post-secondary institution.

Top Distance Education Universities and Distance learning courses in India

Here is the list of the top 10 universities in India that provide quality distance education:

1) Indira Gandhi National Open University(IGNOU)

IGNOU is one of the most reputed universities in India with high-quality staff which is dedicated to knowledge, skills, attitudes, and values through dynamic and interactive methods of learning and grooming of students. IGNOU distance education provides distance learning courses to Undergraduates, Graduates, Post Graduates, and Diploma students in arts, science, commerce, and management fields.

2) Symbiosis center for Distance education 

Symbiosis center for distance learning offers Postgraduate Diploma, Diploma, and certificate programs across a variety of management courses.

3) Sikkim Manipal University


Sikkim Manipal University has contributed to the education revolution in its own way and is recognized by the UGC.

 4) IMT Distance and open learning institute 

The IMT institute strives to create leaders in management and entrepreneurs by helping students to acquire the necessary skills. Some popular distance education courses offered by IMT are a Postgraduate diploma in Management, One year Postgraduate in Business administration, Financial management, operational management, HRM, and Information systems.

5) Madhya Pradesh Bhoj Open University

The University aims to spread and promote higher education among the underprivileged and has set up study centers in remote rural areas. The university aims to provide an easily accessible system of teaching and learning through education, inputs like practical classes, distance teaching, satellite, communication, teaching, etc.

6) Dr. B.R. Ambedkar Open University

          Dr. B.R.Ambedkar open university has a wide network of 206 centers spread throughout the state of Andhra Pradesh. The University caters to women, working people, and those who want to improve their educational and professional skills.

 7)Netaji Subhas Open University

Netaji Subhas Open University is the premier state open in India. The university has set up 31 study centers to provide the students with distance education in Bachelor Degree Programme(BDP) in Arts & Commerce, Science, and Postgraduate program in science.

8) Maharshi Dayanand University

Maharshi Dayanand University provides a wide variety of courses through means of distance learning. The University has students support services centers (SSSC) is open and distance learning system that are not only confined to interactive counseling or solving the learner’s problem but also includes personality development, soft-skills, career-counseling, community counseling community education, promoting open and distance learning as per the National Education Policy

9)Karnataka State Open University

Located in Mysore, Karnataka State open university is recognized as one of the best open universities in India imparting distance education. The university system is a respected higher-learning organization known for its strengths and relevant learning programs to its learners.

10) Acharya Nagarjuna University(CDE)

Acharya Nagarjuna University was established in 1976. The University offers more than 75 courses. It has a wide network of examination centers for the convenience of the students. It offers a quality education at affordable costs.
















Web Designing Course 2021– Excellent Scope and Job Opportunities

This article has been written to help students who aspire to start their career as Web designers by guiding them to take the right Web Designing courses from reputed institutes as well as providing the correct information about the scope of Web designing.


Today is the age of high-speed internet and fast communications. Every aspect of our life is dominated by the web. Every business is conducted through the web all over the world.

In this digital age, the online presence is very important for every organization to advertise, promote and sell their products to customers locally and globally.

But the Billion dollar question is how it can be done. How can Online marketing or web presence play a huge role in the business of an organization today?

Well, the answer is having a professional website that represents the company’s overall profile and business.

Web Designing  and Web Designer

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities


“Web designing is the computer field which deals with the creation of websites and a web application”


The person who deals with the creation of Websites and  Web applications is known as Web Designer or Web Developer. The Web designer can be employed in a web designing agency which may be an SEO  web designing company, an  E-Commerce web designing company, a corporate website designing company or can work independently as a freelance web designer.

A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. 

A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website.

As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration

Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design.

 In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. 

Types of Web Design

Web design is of different types which you can learn. Here are the types of web design

  1. Minimalist Web Design: Minimalist website design benefits users in the shape of faster loading times and better compatibility between screen sizes. What’s more, a simple UI design is attuned to mobile browsing, without harming the desktop or user experience
  2. Illustrative Web Design: Illustration can turn an average website into something really unique, it’s a powerful and creative medium that can identify and communicate the brand message and transmit ideas universally, through the use of just one image.
  3. Single Page Web Design: A single or one-page website is simply a website that only contains one HTML page. To navigate to different destinations on a single page website, users click navigation links that allow them to jump to destinations on the page, or scroll down the page to reach different sections of content.
  4. Typography Web Design: Web typography is a beautiful art of designing and arranging different types of web fonts, letters, words, and paragraphs used to create great web design as per priorities.
  5. Flat Web Design: Flat design is a user interface design style that uses simple, two-dimensional elements and bright colors. It is often contrasted to the skeuomorphic style that gives the illusion of three dimensions through copying real-life properties.
  6. Realism Web Design: With a realistic website design, you’ll create a user experience that’s immersive, making your audience feel like they already have your product at their fingertips. For example, if you’re a SaaS provider, you could make your website look like your product dashboard.
  7. Isometric Web Design: Isometric design—the latest design trend—gives you the best of both: a 3D design in which there are no converging perspective lines
  8. Freehand Drawing Web Design: Freehand design is the process of designing ideas by hand. The goal with freehand design is to get your ideas out on the page. It doesn’t have to be pretty as long as people understand what you’re trying to say.
  9. Combination Web Design: Today websites are using beautiful and inspiring color combinations that match perfectly and create an eye candy result.
  10. Fonts Web Design: Web fonts are fonts especially created for websites. They’re usually on a web server. This means web fonts are downloaded by the browser while rendering the web page, and then applied to the text.


Types of Web Designer

There are different types of Web Designers with a unique focus and work specifications.

These different types of web designers are 

  1. User Experience(UX)
  2. Users Interface(UI)  
  3. Visual
  • User Experience

UX designers help ensure the website is structured in a way that engages visitors and delivers a positive experience. Their role is to create human-centric designs that are based on data-driven decisions. This involves conducting a lot of research and testing to gather and analyze data, which is used to inform their final design choices.

  • UI Designers

UI designers also play an important role in the design of a website. In addition to the experience it provides, they also prioritize interactions. More specifically, their role is to enhance the usability of a website and optimize it in a way that helps encourage conversions.

  • Visual Designers

Visual designers, as the title suggests, work with the layout and visual elements of a website. This work combines certain aspects of both UX and UI design. The duties of a visual designer are based on ensuring that the interface is both aesthetically pleasing and easy to use.

Web Designing Tools

Most web designers use a number of tools, software, and programs to perform their tasks. Some of these are design and editing software and programs, such as Adobe Photoshop.

They may also use stock photography resources, as well as image optimization and compression tools. Additionally, web designers often use a CMS such as WordPress, and a website builder platform like Elementor

Wireframe and prototype tools are also helpful. They let web designers layout and visualize the site’s framework, and then create mockups and models to test throughout the development process.

Prerequisite skills for Web Designing

The skill sets web designers to require to be successful vary, depending on each person’s specific role and specialty. However, generally speaking, some important skills include:

  • HTML and CSS Knowledge
  • Ability to understand the principles of web design and web accessibility standards
  • Responsive and Interactive designs
  • Conservative rates optimizations
  • User Journey Mappings
  • Wireframing and Prototyping
  • Branding, color, and typography.
  • Design tools and software

Some non-technical skills that web designer requires are good communication skills and good interpersonal relationships with co-workers.

What is Web Designing Course 

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

Web Designing courses are part of the Computer Science and IT field that requires the students to learn server programming languages to create dynamic web pages.    

Web Design courses are highly favored by candidates who want to get a good start in the IT sector and bag high-paying jobs. Graduates, as well as undergraduates, seek web design training in order to enhance their programming skills and come up with creative designs. 

 Web designing courses can also be very helpful for graduates who have completed their Bachelor of Technology degree in B.Tech CSE or B.Tech IT courses.

Web Design courses vary depending upon the institute where you wish to apply and the type of course that you wish to pursue. There are degree, diploma, postgraduate degree as well as web designing certificate courses in the field of web designing.

List of Web Designing Courses

The table given below mentions some of the popular web designing courses in India. Find the level of the course along with the duration.

Name of Course Type of Course Duration
B.Sc in Multimedia and Web Design Degree 3 years
B.Sc in Web Design  Degree 3 years
B.Sc in Graphic and Web Design Degree 3 years
Diploma in Web Designing Diploma 2 years
Diploma in Web Designing & Software Development Diploma 2 years
Certificate Course in Web Designing Certification 18 months to 2 year
Certificate Course in Internet & Web Designing Certification 18 months to 2 year
Diploma Course in Multimedia & Web Designing Diploma 2 year
Advanced Diploma in Web Designing Diploma 1 year
Certificate Course in Multimedia Web Designing Certification 18 months to 2 year
Advanced Diploma in Office Automation & Web Designing Diploma 1 year
Certificate Course in Office Automation & Web Designing Certification 18 months to 2 year
Advanced Diploma in Multimedia & Web Designing Diploma 1 year
Certificate course in Application Software & Web Designing Certification 18 months to 2 year
Advanced Diploma in Internet & Web Designing Diploma 1 year
M.Sc in E-commerce & Web Design Degree 2 years
Post Graduate Diploma in Web Designing Diploma 2 years


Once completed, of course, candidates will be given a chance to work for many IT companies and other reputed companies.

Web Designing course fees

Course Name Duration Average Fees (INR)
Diploma in Web Designing 2 years 40,000 – 6 lakhs
Diploma in Multimedia & Web Designing 2 years 40,000 – 2 lakhs
Diploma in Web Designing & Software Development 2 years 50,000 – 15 lakhs
Advanced Diploma in Web Designing 1 year 12,000 – 1 lakh
Advanced Diploma in Multimedia & Web Designing 1 year                   
Advanced Diploma in Office Automation & Web Designing 1 year
Advanced Diploma in Internet & Web Designing 1 year
B.Sc. in Multimedia and Web Design 3 years 50,000 – 3 lakhs
B.Tech/BE in Computer Science or Information Technology 4 years INR 2 lakhs – 10 lakhs
Certificate in Web Designing 1 year – 2 years 20,000 – 40,000
Certificate in Multimedia Web Designing 1 year – 2 years INR 40,000 – 1.25 lakhs
Certificate in Internet & Web Designing 1 year – 2 years 20,000 – 30,000
Certificate in Office Automation & Web Designing 1 year – 2 years 5,500 – 50,000
Certificate in Application Software and Web Designing 1 year – 2 years 15,000 – 4 lakhs
Post Graduate Diploma in Web Designing 2 years 15,000 – 1 lakh
M.Sc. in E-Commerce and Web Design 2 years 30,000 – 50,000


 Top Institutes for Web Design Courses

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

Here are a few of the top institutes in India where you can learn Web design and development.

  • National Institute of Design (NID), Ahmedabad
  • Indian Institute of Technology, Bombay
  • Arena Animation, Mumbai
  • Maharishi Markandeshwar University, Ambala
  • Indian School of Design and Innovation, Mumbai
  • All India Information Technology Association, Indore
  • Management and Design Academy, Delhi
  • National Institute of Fashion Technology, Raebareli

Can I learn web designing courses online?

Take Online web design certificate programs to build your design skills and advance your career. Modern, responsive web design involves understanding the technology and platforms used to access web content as well as the accessibility needs of users.

 Enroll in online courses by paying online web designing fees to develop your professional web designing abilities.

Web Designer Job Profile

After completing their web designing course, you can get recruited in a web designing company in the following job profie:

  • Front End Developer
  • Back End Developer
  • Web Analyst
  • Web Marketing Analyst
  • Web Application Developer
  • Web Designer
  • Design and Layout Analyst


A few of the job areas where Web designers can work in the industry are :

  • IT Corporations
  • Education Websites
  • Ad Agencies
  • Publishing Houses
  • Media Agencies
  • Marketing Companies
  • Design Agency

The Scope of Web Design

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

Web designing has become one of the most highly in-demand jobs around the world. As a result, the scope of Web design in India is significantly increasing.

You must try to get experience working on websites outside of your degree. This will help you to build a portfolio of your design and development skills and technical ability.

Some degrees give students the option of carrying out a year-long paid placement during their studies.

The average salary of a web designer in the US is 56,000 US dollars and in the UK it is 23.000 Pounds. 

An average web designer salary is Rs 284,685 in India with a Variation between Rs 118,000 to 634,000 per annum depending on factors like location, experience level, company profile, etc.

Let us analyze some primary salary affecting factors.

  • Work Experience

 Your compensation varies on the amount of time and expertise you have gained through your work in web design, your compensation in terms of the amount received through projects, and also the amount that is generally paid in a managed services level that keeps increasing as you gain experience.

The salary of an entry-level web designer is around Rs 195,857. As he goes to the mid-level, the average web designer salary is around Rs 410,065 per annum. At the senior level, he earns around Rs 578,000 per annum. The average salary of the web designer at the late-career is around Rs 1,300,000.

  • Location

The average salary of a web designer increases by 25% if the location is Bangalore, by 8% in Mumbai, 3% in pune and by 1% in Hyderabad. It decreases by 16% if he is working in Ahmedabad and 30% if it is Kolkata.

  • Skills

          Your Skills are another major factor that decides your salary as a web designer. Web designing is a fast-evolving field with different innovations taking place.

The stiff competition among web designers has made these skills indispensable to web designers in order to retain their clients.          

Programming languages continue to upgrade with newer inventions in the field. From HTML, developers have moved onto Javascript and CSS and then there are the different subsets of coding specializations including C++, Python, Django to name a few. Each of these areas requires different skillsets and companies leverage those designers who display expertise in more than one domain of coding.

  • Company

Another factor to consider at this point is that the salary earned by the designer will depend on the firm which hires them. In case you are hired by a top company like Google at the entry-level you will earn more than that in a mid-size company.

Top Web Designer companies in India

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

Here is the list of the top ten web design companies in India that provide professional web designing services to their clients.


Min. project size


< $25 / hr

2 – 9

Bengaluru, India



Avg. hourly rate

< $25 / hr

10 – 49

Ahmedabad, India


Avg. hourly rate

$50 – $99 / hr

50 – 249

Kolkata, India


Avg. hourly rate

$50 – $99 / hr


50 – 249

Ahmedabad, India


< $25 / hr


50 – 249

Ahmedabad, India


Avg. hourly rate

$25 – $49 / hr

250 – 999

Ahmedabad, India


Avg. hourly rate

$50 – $99 / hr

2 – 9

Zirakpur, India


Avg. hourly rate

< $25 / hr

10 – 49

New Delhi, India


Avg. hourly rate

< $25 / hr

10 – 49

Sahibzada Ajit Singh Nagar, India



Avg. hourly rate

< $25 / hr

10 – 49

Noida, India


Salaries of Related Roles Compared to Web Designer

Here are the average salaries of related roles compared to web designer’s salaries in India.

Front end Developer average annual salary in India: ₹490,385

PHP developer average annual salary in India: ₹287,651

Software engineer average annual salary in India: ₹514,537

Web Developer average annual salary in India: ₹308,040

Javascript Developer average annual salary in India: ₹557,000

The graphic Designer average annual salary in India: ₹300,671


Web designing has become a highly lucrative career for all those who have a knack for coding and an eye for design.

We now can understand clearly how the four factors of work experience, location, skills, and company affect the career and salary of a web designer.

With more and more the usage of the internet is increasing, it directly increases the demand for online marketing and increases the web designer salary in India because of the demand.







Architecture Colleges India – A Place to start an Exciting Career in Architecture 2021

This article covers courses, eligibility criteria, entrance exams for Architecture colleges, and job scope in the field of Architecture. 


Architecture, as a career prospect, has gained tons of attention from students who search for courses in architecture colleges that will cause a promising life ahead.  

With the increasing demand for qualified architects, not only in private spaces but also in public spaces at large, many opt for a course in the field.  

Courses in Architecture Colleges are generally a mixture of engineering, arts, and technology. 

The most basic requirement for this field is sweet drawing skills.  

Candidates can apply for personal also as public sector firms. 

The Ministry of Human Resource Development (MHRD) has released NIRF Rankings 2020 on June 11, 2020. 

 Last year, due to active participation from colleges, architecture colleges across India have also been ranked after careful assessment of parameters pre-notified by the Ministry.  

The 2020 NIRF Rankings for architecture colleges have been released by the HRD Minister. Architecture ranking may be a specialization of NIRF 2020 rankings amongst the 9 other specializations. 

To help one make the right choice while picking a college, NIRF has brought to you the top architecture colleges in India 

  • Architecture courses are generally a combination of engineering, arts, and technology.
  • The most basic requirement for this field is good drawing skills.
  • Candidates can apply for private as well as public sector firms.

The Ministry of Human Resource Development (MHRD) has released NIRF Rankings 2020 on June 11, 2020. 

The Indian Institute of Technology – IIT Kharagpur and IIT Roorkee have done a notable job by holding the first and the second place respectively this year also.

NIRF Rankings 2020 for Archtecture Colleges
Architecture Colleges

Given below is the list of the top 10 architecture colleges in India along with their location and MHRD rank


Name of Architecture College Location NIRF 

Rank 2020

Fees{Rs) Annual Salary
Indian Institute of Technology Kharagpur, West Bengal 1 10.4lacs     11.45 lacs
Indian Institute of Technology Roorkee, Uttarakhand 2 10.5lacs 8 lacs
National Institute of Technology Kozhikode, Kerala 3 6.78 lacs                       6..20 lacs
CEPT University,      Ahmedabad 4 16 lacs 5 lacs
School of Planning & architecture New Delhi 5 1      1.67 lacs 5.40 lacs
IIEST,  Shibpur 6 1.94 lacs 3 lacs
School of Planning & Architecture,  Bhopal, Madhya Pradesh 7 2.50 lacs 3 lacs
NIT Trichy 8 7 lacs 6 lacs
School of Planning and Architecture         Vijayawada, Andhra 9         2.79 lacs 3.80 lacs
Jamia Millia Islamia         New Delhi 10 55,750 4.80 lacs


Courses in Architecture Colleges

Architecture Colleges:

There has been a surge of opportunities within the field of Architecture since the past decade. With good Architecture Colleges and programs introduced during this field, there’s tons of scope for college kids who want to form a career in Architecture.  

Architecture College courses are generally a mixture of engineering topics, arts, and technology essential to the sector . There are various courses offered in Architecture Colleges in the field at different levels, however, B.Arch is the most popular program. On the completion of this course, candidates also can register for the Council of Architecture (COA). 

You can Find out more about the field below.

List of Architecture Courses:


Name of the Course Type of Course Duration
Diploma in Architecture Diploma/ Certificate 1 year
Diploma in Architecture Engineering Engineering Diploma 3 years
Bachelor of Architecture (B.Arch) Undergraduate Degree 5 years
Masters of Architecture (M.Arch) Post-graduate Degree 2 years
Ph.D. in Architecture Doctoral Degree 2 years


How to Join Architecture Colleges

Architecture Colleges:

Eligibility and Entrance Exams for Architecture Colleges

 Diploma Courses in Architecture College

  • Students can apply for an engineering diploma after passing class 10 exams. 
  • For other diploma courses, 10+2 is that the minimum requirement. 

 B.Arch in Architecture College

  • Students must have completed class 12 with Mathematics and English as compulsory subjects and 50% aggregate marks in board exams. 
  • Students who have completed a 3-year diploma after class 10 can also apply for the B.Arch program. 
  • Most of the universities also require candidates to clear architecture entrance exams like JEE Main and NATA. For IITs you’ll need to qualify JEE Advanced. 
  • Private universities may conduct their own architecture entrance exams like BITSAT, SRMJEE, etc. 

  PG and Doctoral Degrees in Architecture College

  • For these courses, candidates must have completed B.Arch programs. 
  • Candidates are also required to pass PG entrance exams like GATE and CEED. 

Since NATA is considered to be one of the toughest exams one must start preparing for it from school days. One ofthe simplest ways to crack the doorway exam is to focus only on the NATA entrance examination

Since NATA is considered to be one of the toughest exams one must start preparing for it from school days. One of the easiest ways to crack the entrance exam is to focus only on the NATA entrance exam.

Does IIT accept the NATA score?

IITs, NITs, SPA, and only a few other engineering colleges don’t accept NATA scores.

Skills required to Join Architecture Colleges

  • ·   The most basic requirement for this field is good drawing skills and the ability to think creatively.
  • ·   Architecture aspirants must also have good observation skills and memory.
  • ·   Good communication skills are also essential for an architect to understand the design requirement of clients.
  • ·   Students are also required to possess some IT skills in order to operate the software used for architecture and designing.

   Architecture Colleges Fees in India

 Generally, B. Arch courses in Architecture colleges charge an 80-90k fee per semester and study stuff charge. 

Scope of architecture in India

Architecture Colleges:

The salary increases by approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months. 

 Those who got bonuses reported rates ranging from 5% to 8% of their annual salary. 

Architect fees are typically calculated as a percentage of the total construction costs, which are about 8% to 15%. Less commonly, they charge by the hour or sq ft . 

 Like any service provider, Architects add profit to their costs. Your negotiation must specialize in the quantity of profit added to every man-hour. The only thanks to knowing this margin is to ask them for it. These costs are all fixed and you ought to not expect them to return down. 

 Architecture has a lot of scope in India. Students who are pursuing B.Arch, or are 

Architecture may be a respected career and an architect typically earns above-average salaries. Large firms are trying to find fresh talent and new ideas,  so you’ll make tons of cash working as an architect. If you’re trying to find a sought-after, high-income profession, becoming an architect may be a good selection . 

 Architects earn excellent wages, but several factors lead to wide variations in their pay levels. The median annual salary for all architects within  us was $76,930, consistent with data from the Bureau of Labor Statistics for 2016. 

 A person working as an Architect in India typically earns around 38,000 INR per month. Salaries range from 19,000 INR (lowest) to 58,900 INR (highest). 

 This is the average monthly salary including housing, transport, and other benefits. Architect salaries vary drastically supported experience, skills, gender, or location. Below you’ll find an in-depth breakdown supported by many various criteria. 

Architects (s) in India is likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.

Architect fees are typically calculated as a percentage of the total construction costs, or about 8% to 15%. Less commonly, they charge by the hour or square foot.

Like any service provider, Architects add profit to their costs. Your negotiation needs to focus on the amount of profit added to each man-hour. The only way to know this margin is to ask them for it. These costs are all fixed and you should not expect them to come down.

Which field is best for architecture?

Here are a number of the various fields where you’ll use your architecture degree: 

Architecture. the foremost obvious career option for architecture majors is additionally the foremost popular one.

  • Architecture. The most obvious career option for architecture majors is also the most popular one. 
  • Interior Design. Another popular field for architecture majors is interior design. 
  • Construction
  • Urban planning. 
  • Business. 
  • Education.


Architect firms, consultancies, government organizations have several positions open at all times for such positions. 

Some public and government organizations that provide jobs for architects are Archaeological Department, Central, and State Public Work Departments, City   Development Authorities, Department Of Railways, Housing and concrete Development Corporation, Housing Development Corporations, Ministry of Defense, Municipalities, National Building Organization, National Institutes of Urban Affairs and Housing, Public Works Department, State Housing Boards. 

Public sector employees in India earn 5% more than their private-sector counterparts on average across all sectors. 

After pursuing an education from a good college, you can also apply for field jobs anD well office jobs. Many of the architects also work independently after gaining experience and take small freelance projects. After completing your course, you’ll search for jobs that supported your skills. You can also apply for overseas jobs in countries like the USA, Australia, and Dubai. 

Top companies offering jobs to architects:
  • ·   Larsen & Toubro
  • ·   Jones Lang LaSalle Meghraj
  • ·   DLF
  • ·   Architect Consultants
  • ·   IMAXE
  • ·   Jindals
  • ·   Manchanda Associates
  • ·   Sahara Group
  • ·   Edifice Architects Pvt. Ltd.
  • ·   Chitra Vishwanath Architects
  • ·   VSA Space Design (P) Ltd.


There are immense opportunities for architects in the future. At present, only around 1.2 lakh architects are in India and there is a huge demand for new architects and building designers in near future.

Agriculture colleges in India – How to Start a Dynamic Career in Agriculture 2021

Agriculture forms the backbone of the Indian economy. As the agriculture sector is growing in the country the demand for trained professionals in the field is also increasing. So does the demand for Agriculture colleges in India.

Candidates can pursue graduation or post-graduation degree courses within the field of agriculture from various agriculture colleges, after which they will secure jobs in both the govt and personal sectors. A graduate/ post-graduate during this field can get appointed as an Agricultural Research Scientist, Agriculture Officer, Production Manager, Farm Manager, etc. Interested students also can choose jobs within the field of teaching, banking, and insurance.


What is ICAR?

Agriculture colleges in India

(Indian Council for Agriculture Research)ICAR is an autonomous organization that falls under the ambit of the Department of Agricultural Research and Education (DARE), Ministry of Agriculture and Farmers Welfare, Government of India. The council is liable for the coordination and management of research and education in agriculture colleges within the field of agriculture in India.

ICAR is the regulating body. It has listed 4 deemed universities, 65 agriculture colleges, 14 national research centers, 6 national bureaus, and 13 directorates/project directorates.


Top Colleges for Agriculture in India — ICAR Colleges Ranking

If you’re eying a successful career within the field of agriculture, it’s important that you simply enroll during a reputed university so as to realize maximum benefits within the form of good faculty and campus facilities. Therefore, given below are the top 10 agricultural colleges in India as per the rankings released by the Indian Council of Agricultural Research (ICAR) in 2018.



ICAR-National Dairy Research Institute Karnal ICAR Deemed Universities 1


Punjab Agricultural University Ludhiana State Agricultural Universities 2
 ICAR-Indian Agricultural Research Institute New Delhi ICAR Deemed Universities 3


ICAR-Indian Veterinary Research Institute Izatnagar ICAR Deemed Universities 4


G B Pant University of Agriculture & Technology Pantnagar State Agricultural Universities 5


Chaudhary Charan Singh Haryana Agricultural University Hisar State Agricultural Universities 6


Guru Angad Dev Veterinary and Animal Sciences University Ludhiana State Agricultural Universities 7


Tamil Nadu Agricultural University Coimbatore State Agricultural Universities 8


University of Agricultural Sciences Dharwad Dharwad State Agricultural Universities 9


Professor Jayashankar Telangana State Agricultural University Hyderabad State Agricultural Universities 10


Agricultural Education Courses in India

Agriculture colleges in India

Agriculture is one of the highly evolving industries in India. It is an industry that continuously requires highly skilled and proficient individuals.

 With multiple choices in courses in the agricultural field today, students in India have a variety of options to pick from. They can opt for a long-term course, a short-term course, or a distance learning course.

 Also a bit like other courses a student can choose Undergraduate courses, Postgraduate courses, Postgraduate (PG) Diploma courses, Postgraduate (PG) certificate courses, or Ph.D. programs in agriculture colleges.

Below mentioned are lists of Agriculture courses in agriculture colleges in India a student can apply for-


UG Courses in Agriculture 2020

Agriculture colleges in India

Check out the list of Undergraduate (UG) courses in agriculture colleges:

Course Duration
B.E. Or B.Tech in Agricultural Engineering 4 Years
B.E. Or B.Tech in Agricultural Information Technology 4 Years
B.E. Or B.Tech in Dairy Technology 4 Years
B.E. Or B.Tech in Agriculture and Dairy Technology 4 Years
B.E. Or B.Tech Agricultural and Food Engineering 4 Years
B.Sc. in Agriculture 3 Years
B.Sc. in Dairy Science 3 Years
B.Sc. in Plant Science 3 Years
B.Sc. in Agricultural Biotechnology 3 Years
B.Sc. in Agriculture and Food Science 3 Years
B.Sc. in Horticulture 3 Years
B.Sc. in Fisheries Science 3 Years
B.Sc. in Plant Pathology 3 Years
B.Sc. in Forestry 3 Years
BBA in Agriculture Management 4 Years


Eligibility for UG Courses in Agriculture colleges

Below mentioned is the eligibility for Undergraduate (UG) Courses in Agriculture

Eligibility for B.Tech/B.E. in Agriculture colleges

The minimum eligibility for B.Tech and B.E. in Agriculture is passing class 12 in Biology, Maths, and Chemistry stream.

Eligibility for B.Sc. in Agriculture colleges

The minimum eligibility for B.Sc. in Agriculture is passing class 12 in Physics, Chemistry, Biology/Maths. Also, the minimum age limit to apply for B.Sc. in Agriculture is 18 and there is no upper age limit for the same.

Eligibility for BBA in Agriculture colleges

The basic eligibility for aspiring candidates for BBA in Agriculture is passing class 12 with Physics, Chemistry, and Biology as the main subjects.

PG Courses in Agriculture Colleges 2020

Agriculture colleges in India

Check out the complete list of PG courses in the field of Agriculture here:

Course Duration
M.E. Or M.Tech in Agricultural Engineering 2 Years
M.E. Or M.Tech in Agricultural Information Technology 2 Years
M.E. Or M.Tech in Dairy Technology 2 Years
M.E. Or M.Tech in Agriculture and Dairy Technology 2 Years
M.E. Or M.Tech Agricultural and Food Engineering 2 Years
M.Sc. in Agriculture 2 Years
M.Sc. in Dairy Science 2 Years
M.Sc. in Plant Science 2 Years
M.Sc. in Agricultural Biotechnology 2 Years
M.Sc. in Agriculture and Food Science 2 Years
M.Sc. in Horticulture 2 Years
M.Sc. in Fisheries Science 2 Years
M.Sc. in Plant Pathology 2 Years
M.Sc. in Forestry 2 Years
MBA in Agriculture Management 2 Years


Eligibility for PG Courses in Agriculture colleges

Below mentioned is the eligibility for postgraduate courses in Agriculture colleges.

Eligibility for M.Tech/M.E. in Agriculture colleges.

The basic eligibility is qualifying B.Tech/B.E. in relevant discipline.

Eligibility for M.Sc. in Agriculture colleges.

The minimum eligibility for M.Sc. in Agriculture is a relevant bachelor’s degree.

Eligibility for MBA in Agriculture colleges.

The basic eligibility is a bachelor’s degree in any stream.

PG Diploma Courses in Agriculture Colleges

Agriculture colleges in India

Students with a valid bachelor’s degree can go for PG Diploma courses in Agriculture as well. Given below is a list of courses they can choose from.

  •   PG Diploma in Agriculture
  •   PG Diploma in Dairy Technology
  •   PG Diploma in Horticulture
  •   PG Diploma in Floriculture
  •   PG Diploma in Food Processing
  •   Advanced Diploma in Plant Biology
  •   Advanced Diploma in Plant Pathology
  •   Advanced Diploma in Fisheries Science
  •   Advanced Diploma in Fertilizer Technology


Eligibility for PG Diploma Courses in Agriculture colleges.

Anyone with a relevant bachelor’s degree is eligible for PG Diploma courses. 

Certificate Courses in Agriculture Colleges

There are some PG certificate courses in India that can be considered after completing an undergraduate course. Some of them are listed below.

  •   PG Certificate in Horticulture
  •   PG Certificate in Beekeeping
  •   PG Certificate in Floriculture
  •   PG Certificate in Aquaculture
  •   PG Certificate in Fish Farming
  •   PG Certificate in Fruit Production
  •   PG Certificate in Farm Management
  •   PG Certificate in Fertilizer Technology
Eligibility for PG Certificate Courses in Agriculture colleges

The basic eligibility for a PG certificate is a bachelor’s degree in any discipline.

The scope of Agriculture is immense. It involves knowledge of technology, science, and the environment. The courses in India as discussed above are a student’s gateway to a bright future in the agricultural sphere.

PG Certificate Courses in Agriculture Colleges

There are some PG certificate courses in India that can be considered after completing an undergraduate course. Some of them are listed below.

  •   PG Certificate in Horticulture
  •   PG Certificate in Bee Keeping
  •   PG Certificate in Floriculture
  •   PG Certificate in Aquaculture
  •   PG Certificate in Fish Farming
  •   PG Certificate in Fruit Production
  •   PG Certificate in Farm Management
  •   PG Certificate in Fertilizer Technology
Eligibility for PG Certificate Courses in Agriculture colleges

The basic eligibility for a PG certificate is a bachelor’s degree in any discipline.

E-Krishishiksha – Bsc online agriculture study

Under the financial support of NAIP, all the e-Course contents available on this website have been developed by subject matter specialists of the respective disciplines at State Agricultural Universities in India and Deemed Universities of ICAR, New Delhi. The course material is prepared as per ICAR approved syllabus for the benefit of undergraduate students already enrolled in Indian Agricultural Universities.

SNo Online e-Courses To Download Offline e-Courses
1 B.Sc.(Agriculture)
2 B.V.Sc.(Veterinary & AH)
3 B.F.Sc.(Fisheries Science)
4 B.Tech. (Dairy Technology)
5 B.Sc.(Home Science)
6 B.Tech.(Agricultural Engineering)
7 B. Sc. (Horticulture)


 The scope of Agriculture is immense. It involves knowledge of technology, science, and the environment. The courses in India as discussed above are a student’s gateway to a bright future in the agricultural sphere.


How can I apply for the entrance exam in agriculture colleges?

Students can’t get direct admission to government universities/ colleges without an entrance exam.

The candidates will have to either appear for the ICAR AIEEA/ state-level exam. … However, the ICAR AIEEA score is valid for only 15% of seats in agriculture universities or participating institutes.

ICAR 2021 Admission Process for agriculture colleges
  1. Step 1: Fill ICAR AIEEA Application Form. Candidates can submit the AIEEA application form for both UG and PG admissions in agriculture colleges in the online mode only. …
  2. Step 3: Give AIEEA UG/AIEEA PG Exam for agriculture college. AIEEA entrance exam is of 2½ hours duration. …
  3. Step 4: Check ICAR AIEEA Result. …
  4. Step 5: Appear for Counselling.


Best countries to study agriculture
  •    The USA.
  •    The UK.
  •    Canada.
  •     Fiji.
  •     Australia.
  •     Lebanon.
  •     Finland.


Is agriculture a good career in India?

Agriculture colleges in India

According to the OECD Global Report, the country which pays the highest salary in the world is Luxembourg, where a worker gets an average salary of Rs. 40 lacs per year. After this country, the USA is on the second spot which pays Rs. 37.85 lacs per year.

As a student, if your interest lies in the agriculture sector, then you must be curious to know the scope and future of BSc Agriculture Science in India. You can do many things after completing B.Sc. Agriculture in India. 

Options start with higher studies options of Masters in Agricultural Sciences, Masters in Science, MBA/PGDM, and even get scholarships.

Highest Paying Jobs Agriculture Industry

Professions in agribusiness offer many open doors for graduates studying agriculture. It is an exceptionally adaptable field that gives positions in a broad scope of workplaces. For agriculture alumni who are searching for the best-paying professions in this field, the accompanying career options might be of intrigue. Not exclusively, these responsibilities pay very well; however, as a rule, candidates need just a four-year college education in agriculture to acquire an entry-level position.

Some of the highest paying agriculture jobs are:

1. Biochemist

Average annual salary: INR 390,000

Biochemistry is a part of science that manages the investigation of science and science of living beings to profit humanity. In the field of horticulture, the biochemist attempted to create up the fast developing, high yielding; bug and drought spell safe varieties. Rural ventures employ natural chemists to assess, create and find the market items to improve the creation of agricultural items which enhance the creatures and human wellbeing.

2. Food Scientist

Average annual salary: INR 750,000

If you’ve at any time wondered who’s responsible for making the dietary data imprinted on the rear of your pack of chips, well, you’ve gotten it: it’s nourishment researchers. They didn’t put it there to cause you to feel awful about the amount of calories you only ate; food scientists accumulate this data to ensure security and to decide to what extent prepared things can be protected. They regularly work with different researchers to make sure that the nourishment delivered within the country is safe for utilization. In case you are the sort who must recognize what precisely they’re placing in their bodies, at that time this might appear to be a dream career option for you.


3. Environmental Engineer

Average annual salary: INR 433,270

Deciding to settle on the career option in environmental engineering is another astounding professional decision for agribusiness majors. Environmental engineers have numerous significant responsibilities, including attempting to enhance things like air and water quality, general wellbeing, and waste removal. Contingent upon where ecological specialists plan to work, one may likewise be in charge of performing internal control and investigating industrial facilities. While a four-year certification is usually required for an entry-level position in this field, a graduate degree can widen one’s business openings.

4. Agricultural Lawyer

Average annual salary: INR 395,000

Agricultural lawyers are in charge of moderating disputes ashore while ensuring that each one government guidelines are clung to. Since there are numerous guidelines encompassing property rules, agrarian legal advisors additionally also got to manage issues concerning farming framework, protection, and property. They likewise handle cases that include labor laws, environmental insurance, and appropriate land use.


5. Agricultural Operations Manager

Average annual salary: INR 778,278

Agricultural operations managers are ordinarily accountable for maintaining huge agribusinesses, for example, grain assembling and factories. Aside from guaranteeing that everyday activities run efficiently, they’re additionally entrusted with directing inventory(stock) and driving staff members. Including having some fundamental knowledge of farming, you ought to likewise have great organization and communication abilities to prevail as an agricultural manager.

6. Animal Geneticist

Average annual salary: INR 4,62,383

Animal geneticists are responsible for finding what makes creatures feeble and what keeps them healthy. By contemplating their hereditary cosmetics, animal geneticists can crossbreed various species to form another variety (or half breed) of creatures that are substantially more versatile as they seem to be a mix of the foremost attractive attributes found within the species they were produced using.

7. Agricultural Engineers

Average annual salary: INR 497,492

Another excellent career option for agriculture majors is to acquire a position as an agricultural engineer. Agrarian specialists work for a broad scope of exercises that will incorporate aquaculture, land farming, forestry, preservation improvement, ecological planning, and biofuel advancement. People who pick this career must have a four-year college education in agriculture. These positions are as of now in moderate interest, as indicated by the Bureau of Labor Statistics.


8. Agronomy Sales Manager

Average annual salary: INR 446,238

One of the fundamental drivers of the farming business in agronomy sales. These experts are responsible for preparing the team which will attend better places to instruct farmers on the simplest thanks to believing their land and harvests appropriately. Simultaneously, they additionally promote and sell their items which are regular seeds, soil, and manures. If you’re keen on farming and you’re honored with the endowment of selling abilities, at that time, this is often an honest career choice for you.

9. Bioinformatics Scientist

Average annual salary: INR 800,000

Plant and creature life is generally diverse, which is the reason for assembling and refreshing data on every one of them is amazingly troublesome – and that is where bioinformatics scientists come in. With the assistance of innovation and software engineering, bioinformatics researchers can build up a progressively powerful method for understanding biodiversity. Through computerized data mining and integration, different scientists can process the information a lot snappier and more straightforward; this is particularly helpful in the field of plant or crop hereditary qualities which is crucial to the agricultural industry.

10. Agricultural Economist

Average annual salary: INR 828,744

To fill within the position of an agricultural economist, you ought to be found out to wear various caps. In addition to the very fact that they work as scientists and market examiners, on the opposite hand, they’re business guides, advisors, and land appraisers. They manage everything without exception that has got to do with the agrarian market, from creating estimates and inspiring their clients to make a decision about the value of land and foreseeing which harvests to develop. Because of the dimensions of their work, it’s no big surprise why they’re paid boatloads of cash. If you have astounding multitasking skills, this is the best career option you should choose.

To apply for the jobs mentioned above roles, a candidate should have a 3-4 year college education in agriculture colleges to acquire an entry-level position as professions in agribusiness are now offering many open positions for graduates studying agriculture.

Some students of agricultural sciences prefer to become entrepreneurs. They embark upon the journey with a vision to supply unique solutions to the agricultural problems within the world.

In conclusion, there’s abundant scope abound for candidates after BSc from agriculture college. The purpose of education is to empower individuals that ultimately leads to the collective betterment of society as a whole. Agriculture is one of the basic fields on which humanity survives, it is needed that bright young minds shed their inhibitions, critically analyze their options, and join this field.

Note: The average annual salary data taken from various sources like Payscale India, Salary Expert, etc.




National Law Universities – How to make an Exciting Career in Law in 2021?

In India, National law universities (NLU) or National law schools are law schools founded pursuant to the second-generation reforms for legal education sought to be implemented by the Bar Council of India.

These universities are public institutions established by the state governments of India and are regulated by the Bar Council of India and therefore the Ministry of Law and Justice (India).

The first NLU being The National school of law of India University (NLSIU), located at Bangalore, which admitted its first batch in 1988. Since then, every state in India has established a National Law University.

Since their inception, these law schools have continuously been ranked as India’s top-most law schools. and also been ranked amongst the world’s best law schools by leading agencies like Quacquarelli Symonds (QS) and Times education .

With steep placement packages and high-end research output with global recognition, there are 23 “National law universities” in India. A bill within the Lok Sabha called The National Law Universities of India Bill, 2016 is into account which could give the NLUs the status of Institute of National Importance in India.

History of Law Education in India

National Law Universities

Traditionally legal education in India was conducted through the medium of non-specialized universities of India which granted law degrees like all other graduate degrees.

These Universities referred to and taught the curriculum prescribed by the Bar Council of India but since they were under the overall control and supervision of the University Grants Commission and therefore it had been impossible for the Bar Council to effectively pursue reforms in legal education.

This system continued for quite 20 years with the overall legal education supervision by the Bar Council, since its establishment in terms of the Advocates Act, 1961.

However, there have been involving reforms from all quarters of the country generally due to the falling standards of the bar and there have been mounting pressures over the Bar Council of India to cause change within the way during which legal education was imparted in India.

The first concrete decision to the present end was taken in 1984 when various proposals to modernize legal education were considered and approved by the “Legal Education Committee” of the Bar Council, in an effort to enhance legal education throughout India.

One of the main proposals was the choice to determine specialized institutions to impart legal education in an integrated and diversified manner. The aim was to revitalize the bar by making law as a beautiful profession and making it competitive to draw in talent, which was hitherto diverted to other professional areas such as Medicine, Engineering, etc..

Structure of National Law Schools

Quite in contrast with the prevailing pattern of legal education in India, the proposed autonomous law schools varied in structural design and in various other respects. Some of these are often identified through the characteristics they carry, these being;

Autonomous status of the law schools: This implied that the law schools carried either a ‘deemed university or a ‘university status, which empowered them to grant their own degree and which was recognized by other institutions in terms of the University Grants Commission regulations.

Five-year law program: Earlier law degrees were granted only to those candidates who had already completed their graduation and after three years of formal legal education. However, the admission to these autonomous law schools was only to those candidates who had completed Grade 12.

Integrated degrees: In these autonomous law schools, students studied for an academic degree in integration with another degree of their choice. This allowed prospective advocates to have an understanding of areas other than law.

Intensive legal education: These law schools were given autonomy to devise the imparting of the curriculum in a manner which would best suit the candidate’s ability to understand legal concepts and ability to appreciate various issues involved in a legal setting and instill in them the merit and reasoning standards required for a high professional conducts.

National status of law schools: These schools are recognized by the university grants commission as “state universities” and are affiliated with the Bar Council of India.

Involvement of legal luminaries: To enhance standards of legal education and ensure education imparted in these institutions met desired standards, the Bar Council of India involved various prestigious and talented individuals like the Judge of Indian courts or Chancellors with these law schools.

List of National Law Schools

National Law Universities

The list of National Law Schools in India (As Per Year of Establishment) is as follows:

  1. National Law School of India University, Bangalore
  2. NALSAR University of Law, Hyderabad
  3. The West Bengal National University of Juridical Sciences, Kolkata
  4. National Law Institute University, Bhopal
  5. National Law University, Jodhpur, Jodhpur
  6. Gujarat National Law University, Gandhinagar
  7. Hidayatullah National Law University, Raipur
  8. Ram Manohar Lohia National Law University, Lucknow
  9. Rajiv Gandhi National University of Law, Patiala
  10. National Law School and Judicial Academy, Assam, Guwahati
  11. National Law University, Odisha, Cuttack
  12. National University of Advanced Legal Studies, Kochi
  13. Chanakya National Law University, Patna
  14. National Law University, Delhi
  15. Damodaram Sanjivayya National Law University, Vishakhapatnam
  16. National University of Study and Research in Law, Ranchi
  17. Tamil Nadu National Law University, Trichy
  18. Maharashtra National Law University, Mumbai
  19. Maharashtra National Law University, Nagpur
  20. Maharashtra National Law University, Aurangabad
  21. Himachal Pradesh National Law University, Shimla
  22. Dharmashastra National Law University, Jabalpur
  23. B.R. Ambedkar National Law University, Sonipat

 Top 10 National Law Colleges

National Law Universities

Overall, around 3,800 institutes applied for the NIRF 2020 rankings. Check the complete list of top 10 law colleges in India as per NIRF 2020 Rankings:

Name of Institute/College City & State NIRF 2020


National Law School of India University Bengaluru, Karnataka 1
National Law University New Delhi, Delhi 2
Nalsar University of Law Hyderabad, Telangana 3
Indian Institute of Technology, Kharagpur Kharagpur, West Bengal 4
National Law University Jodhpur, Rajasthan 5
The West Bengal National University of Juridical Sciences Kolkata, West Bengal 6
Gujarat National Law University Gandhinagar, Gujarat 7
Symbiosis Law School Pune, Maharashtra 8
Jamia Millia Islamia New Delhi, Delhi 9
The Rajiv Gandhi National University of Law Patiala, Punjab 10


National Law Universities entrance exams

Admission to LLB and LLM in the National law schools in India are based on performance in Common Law Admission Test (CLAT).

Common-Law Admission Test (CLAT) is a centralized national level entrance test for admissions to twenty-three National Law Universities (NLU) in India.

NLU Delhi admits students through the All India Law Entrance Test (AILET).

Most private and self-financed law schools in India also use these scores for law admissions.

Public sector undertakings in India like ONGC, Coal India, BHEL, Steel Authority of India, Oil India, etc. use CLAT Post Graduation ( CLAT PG) scores for recruitment of legal positions in the companies.

The test is taken after the Higher Secondary Examination or the 12th grade for admission to an integrated under-graduate degree in Law (BA LL.B) and after Graduation in Law for Master of Laws (LL.M) programs offered by these law schools.

CLAT 2020 was conducted on August 22, in online mode. A total of 22 NLUs are coming together for the Common Law Admission Test. 

National Law Universities fees structure

National Law Universities

Different law colleges in India has different fees structure. There is no uniform or common fees structure for national law universities.

There are 23 National Law universities (NLUs) in India including NLU Delhi. While all NLUs take admission through the Common Law Admission Test (CLAT), NLU Delhi admits students through the All India Law Entrance Test (AILET).

We have listed all the NLUs with fees for the five-year LLB courses i.e. BA LLB, BCom LLB, BBA LLB as well as the LLM course.

NLU Fees – Components

The admission fee of NLUs comprises various components i.e. annual fees, one-time fees as well as deposits as under:

  • Tuition fee
  • Admission fee
  • Infrastructure and development fee
  • Library, ID card, examination fee, basic amenities fees
  • Sports, gym, medical, internet, electricity, moot court charges
  • Hostel facilities, mess deposit

NLUs Fees Structure – Category-wise

The candidates need to pay the admission-cum course fee once they secure admission through the CLAT counseling or AILET counseling.

Here are  first-year fees structure of 5 NLUs in India:

National Law Universities UG Fees PG Fees
NLU Bangalore Gen category – Rs 2,62,000

SC/ ST/ PWD – Rs 2,58,875


Gen category – Rs 1,89,500

SC/ ST/ PWD – Rs 1,86,375


NALSAR, Hyderabad. Gen category – Rs 2,42,000

SC/ ST/ PWD – Rs 2,36,000


Gen category – Rs 1,75,000

SC/ ST/ PWD – Rs 1,69,000


NLU , Delhi (through AILET) Rs 1,86,000 Rs 1,85,000 ( for non-hostellers the fees is Rs 1,39,000
NLU, Bhopal Rs 2,37,250 Rs 2,06,250
The West Bengal National University of Juridical Sciences (WBNUJS) Kolkata Rs 1,96,200 Rs 2,06,000

Application Fees for NLU Entrance Exams

The application fees for CLAT and AILET exams are as under:

CLAT Admission Fees

General/ OBC/ PWD/ NRI/ PIO/ OCI candidates Rs 4000
SC/ST/BPL Rs 3500


AILET Admission Fees

General Category/ Kashmiri Migrants/ Resident of Jammu & Kashmir Rs 3050
PWD/SC/ST category Rs 1050
Below Poverty Line candidates from SC/ ST category No application fee

List of NLU Courses

National Law Universities

The undergraduate courses in law are offered as a five-year integrated degree as under:

UG  Courses

NLUs  offering UG Courses

Bachelor of Arts Bachelor of Law (BA LLB)  Hons. NLU Delhi, NLSIU Bangalore, NLU Hyderabad, NUJS West Bengal, HNLU Raipur, GNLU Gandhinagar, RMNLU Lucknow, RGNUL Panjab, CNLU Patna, NUALS Kochi, NLU Odisha, NUSRL Ranchi, NLUJAA Assam, DSNLU Visakhapatnam, TNNLU Tiruchirapalli, MNLU Mumbai, MNLU Nagpur, MNLU Aurangabad, HPNLU Shimla, DNLU Jabalpur, Dr B R Ambedkar NLU Sonepat, NLIU Bhopal, NLU Jodhpur, NUALS Kochi
Bachelor of Business Administration (BBA) LLB Hons. NLU Jodhpur, GNLU Gandhinagar, CNLU Patna, NLU Odisha, HPNLU Shimla
Bachelor of Science (BSc) LLB NUJS West Bengal, GNLU Gandhinagar
Bachelor of Commerce (BCom) LLB GNLU Gandhinagar, TNNLU Tiruchirapalli
Bachelor of Social Work (BSW) LLB GNLU Gandhinagar


Postgraduate Courses at NLUs 

Some of the postgraduate course offered at NLUs are as under:

PG courses

NLUs offering PG courses

Master of Law (LLM) RMNLU Lucknow, GNLU Gandhinagar, HNLU Raipur, NLU Jodhpur, NUJS West Bengal, NLIU Bhopal, NLSIU Bangalore, RGNUL Panjab, CNLU Patna, NUALS Kochi, NLU Odisha, NUSRL Ranchi, NLUJA Assam, DSNLU Visakhapatnam, TNNLU Tiruchirapalli, MNLU Mumbai, MNLU Nagpur, MNLU Aurangabad, HPNLU Shimla, DBRANLU, Sonepat
Doctor of Law (LLD)/ PhD in Law HNLU Raipur, NLIU Bhopal, NLSIU Bangalore, GNLU Gandhinagar, RGNUL Panjab, CNLU Patna, NLUJA Assam, TNNLU Tiruchirapalli, HPNLU Shimla, NUALS Kochi, MNLU Mumbai
Master of Philosophy (MPhil) degree NLSIU Bangalore, NLU Odisha

NLUs Placements

National Law Universities

The Law School has a unique and innovative curriculum in which Practical Training occupies an important place.

Practical training attempts to show the scholars to different aspects of legal add lawyer’s chambers, courts, administrative offices, quasi-judicial establishments, prosecution departments, police and correctional institutions, commercial corporate establishments, government law offices, legal aid centers, legislative secretariats, etc.

The NLS Recruitment Coordination Committee (RCC) and placement officer will work with recruiters to streamline the location process. Student profiles and other relevant details are shared with the recruiters.

The recruiters may conduct Pre-Placement Talks to give in-depth information about the organization, including the roles and profiles being offered. The presentation is followed by a Q&A session, where students interact with company officials to get a better understanding of the organization and potential roles.

In response to job descriptions given by the recruiters, applications are invited and resumes of interested applicants are shared with the recruiters through the location office. A detailed resume is submitted by the scholars as a part of the appliance process.

On the idea of students’ applications, recruiters are required to send an inventory of shortlisted students to the RCC a minimum of every week before their final placement interviews. Recruiters conduct their selection process which typically comprises CV-based shortlisting, group discussions, and interviews.

The recruiter can make a suggestion to the scholar after the ultimate interview. For a suggestion to be valid, it should include details of the role, location, remuneration, and other relevant terms and conditions required by the candidate to form a choice.

Generally, the placements at the National Law Universities are held in April-May per annum. The recruiters visit campuses of law universities and shortlist candidates based on their academic profile and legal aptitude.

Each NLU has its own ‘Placement Bureau’ or ‘Recruitment Committee’ that manages the whole campus placement process. The recruitment and placement process at NLUs comprises:

NLU Placement Report 2019

Name of NLUs Average Domestic CTC (per annum – in lakh) Total Students


National Law School of India University, Bangalore Rs 15 lakh 44 students
National Law University, Delhi Rs 15 lakh 41 students
National Academy of Legal Study & Research (NALSAR) University of Law, Hyderabad Rs 12 lakh 47 students
The West Bengal National University of Juridical Sciences, Kolkata Rs 15 lakh 40 students
National Law Institute University, Bhopal Rs 14 lakh 41 students
National Law University, Jodhpur Rs 16 lakh 39 students
Hidayatullah National Law University, Raipur Rs 16 lakh 56 students
Gujarat National Law University, Gandhinagar Rs 15 lakh 49 students
Rajiv Gandhi National University of Law, Patiala Rs 6 lakh 33 students
Chanakya National Law University Patna Rs 14 lakh 24 students


Placement Training aims to teach professional skills, essential aspects of professional ethics and social responsibility issues and management of challenging situations in practical and professional life.

It further provides opportunities for public service, developing useful professional contacts and for relating theoretical knowledge obtained in the library and the classrooms to social realities.

How Facebook Ads is Important in Digital Marketing 78?

Facebook ads are targeted to users who supported their location, demographic, and profile information. Many of those options are only available on Facebook. After creating a billboard, you set a budget and bid for every click or thousand impressions that your ad will receive.

Facebook Ads can appear in News Feed on desktop, News Feed on mobile, and in the Right Column of Facebook on desktop. Ad content is usually paired with news about social actions that your friends have taken, like liking a Page. Your friends might see news about the social actions that you simply have taken in Facebook ads.

Facebook ads are created based on five factors:

  • Awareness
  • Consideration
  • Conversion
  • Loyalty
  • Advocacy

First, you have to create a Facebook ads account. Then, to get to your Facebook ads manager, you can click on the drop-down arrow in the upper right corner of your Facebook page and choose “Manage Ads” from the drop-down.

What is Facebook Business Manager

In Facebook Business Manager, you can create ads using two tools:

  • Facebook Ads Manager
  • Facebook Power Editor

Although both are similar, the power editor offers more in-depth features. For example, while the ads manager only has 10 objectives(or the marketing goal you choose when creating an ad, the power editor has 14.

A guide to Facebook Ads Manager

Facebook ads manager is a Facebook tool where you can create your Facebook ads. You can view, make changes and see results for your Facebook Campaign, ad set, and ads.

What is Facebook Campaign Manager?

Facebook Campaign Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns. Facebook recently combined ads manager and power editor into one platform to make it easier to create and monitor ads campaign to create multiple platforms owned by Facebook, including Instagram ads.

How do you create Facebook ads step by step

How Facebook Ads help in Digital Marketing

Here are the steps for you to set up a Facebook ad campaign.

Select your campaign objective

To choose the proper ad objective, answer the question “what’s the foremost important outcome i would like from this ad?”

Set up your Audience Targeting.

Using what you recognize about the people you would like to succeed in – like age, location, and other details – choose the demographics, interests, and behaviors that best represent your audience.

Set up your ad placement.

Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you’ll also prefer to run ads on specific mobile devices.

Set up your Campaign Budget and bidding.

Enter your daily or lifetime budget, and therefore the period of time during which you would like your ads to run. These limits mean that you’re going to never spend quite what you’re comfortable with.

Set up your Facebook ad

When you submit your ad, it goes to our ad auction which helps catch on to the proper people.

With a few clicks, you can run across Facebook, Instagram, Audience Network, and messenger. You can reach people in their favorite apps and websites in a single campaign.

Facebook needs at least 50-100 conversions per ad per week to fully leverage the algorithm, so your ad sets need a reasonable budget for the Facebook delivery system to power your ads.

How to write a good ad copy.

  1. Mirror the User’s objective.
  2. Include numbers or statistics in your Headlines.
  3. Apply to user’s sense of entitlement.
  4. Include emotional triggers in your ads.
  5. Create unique, keyword-rich display URLs.
  6. Prioritize your best copy.

 What is the Facebook ads library?

How Facebook Ads help in Digital Marketing

The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.

For ads that are about social issues, elections, or politics, you can also search ads that are inactive. Transparency is a priority for Facebook to help prevent interference in elections, so the Ad Library also shows you additional information about these ads, such as who funded the ad, a variety of what proportion they spent, and therefore the reach of the ad across multiple demographics. Facebook stores these ads in the library for seven years

You can view and use the Add Library at

 How to use Facebook ads library

To search for all ads:
Ads are traveled by Facebook Pages, which suggests that your search results are going to be grouped by Pages. To see these ads:

  1. Go to the Ad Library at
  2. Make sure you have the correct country selected. In the top right of the Ad Library, you can select the country you’d like to view.
  3. Above the search bar, click All Ads.
  4. Enter what you’re looking for in the search bar.
  5. You’ll see a drop-down menu with results that relate to what you entered. Click on the result to see ads.

Viewing the Facebook ad library report

In addition to searching the Ad Library, in some countries you’ll also review a weekly report about issue, electoral or political ads during a given country, for a given period of time. You can see things like what proportion advertisers are spending and popular search terms.

The online version of this report typically lists the very best spending advertisers. To see the complete list of advertisers, you can download the full report at

The Ad Library Report includes:

  • The estimated total amount spent by each advertiser from the start of the Library or the first ad creation date (whichever came later) until the end of the selected week.
  • The total number of ads this advertiser has in the Library.
  • The estimated total amount spent by each advertiser for the selected week.
  • The total number of ads the advertiser has in the Library during the selected week.
  • Weekly top search terms.
  • Top advertiser spends in a region of a country.

 What is Facebook Pixel

A Facebook Pixel introduced in 2017, is an analysts tools that consist of a Javascript code that you can put on your website. The Pixel fires to track site visitors. This data allows you to retarget those users with Facebook ads within the future, also on see once they return.

You can create additional Facebook Pixels(up to 100) through the business manager, but often you need only one Pixel for your websites.

With Facebook Pixel, you can build Custom conversions, Custom audiences and build better ads overall.

What are Facebook Custom Conversions

Facebook Custom conversions work with the Facebook Pixel to help you track conversions. Helps you optimize the ad for conversions. Facebook will show the ad to the people who are most likely to convert.

What  are Facebook  Custom  Audiences

How Facebook Ads help in Digital Marketing

Facebook Custom Audiences offer a number of the simplest targeting available. They are highly defined groups of individuals who have already got a relationship together with your business, like past customers, people that have visited your website, or people that have installed your app.

There are three types of audiences on Facebook.

  • Saved Audience
  • Custom Audience
  • Lookalike Audience.
  • Facebook Saved Audience

Saved Audiences are the audiences that you simply can define by choosing people’s interests location, age, gender, used devices, income level, etc. You can create Saved Audiences both within the campaign setup phase or within the Audience Manager.

Location-based targeting

Facebook allows you to target people in specific locations, including:

  • Country
  • State/Region
  • Counties
  • DMA (Designated Market Area)
  • City
  • Postal Code
  • Specific Address Radius

Simply type in the regions you wish to target.

Demographics-based targeting

As you click on the Demographics tab, you’ll get plenty of targeting topics to refine your audience based on many options. The basic 3 are:

Age – If you’re targeting an audience with a specified age range, you can easily reach them by telling Facebook who your ideal customers are.

Gender – You can also select to target a particular gender.

Language – If you’re advertising in a particular language, you might want to only target the people who can understand your ads.

Interest-based targeting

Interests are one among the simplest (and easiest) Facebook ads targeting options as they permit you to focus on people specifically curious about a topic associated with your product. For example, you’ll target people curious about your competitors or your broader market segment, or magazines and blogs covering your market.

Behavior-based targeting

Unlike precise Interests, Behaviors allow you to focus on people by purchase history, events they like, personal anniversaries, etc. This data is gathered by Facebook analyzing many factors and also using external data sets.

·   Facebook Custom Audiences

Facebook Custom Audiences are probably your most high-value target audience as they permit you to retarget past website visitors and other people who have engaged together with your content or app. There are multiple ways to make a Custom Audience, and we’re getting to cover each of them briefly.

Creating Custom Audiences from Customer Files

This first sort of Facebook Custom Audience is predicated on your existing customer files – the lists of email accounts, phone numbers, or Apple IDs. The Customer File audience may be a good way to focus on your newsletter subscribers or app users.

Creating Custom Audiences Based on Website Traffic

Website traffic-based Facebook audiences allow you to make remarketing campaigns for people that have engaged together with your website. These are high-value audiences because the users seeing your ads have already shown some interest in it. Important! To create audiences that supported your website traffic, you initially got to install Facebook Pixel.

Creating Custom Audiences Based on App Activity

If you would like to succeed in the people that have engaged together with your iOS or Android app, you’ll found out a Facebook audience to try to do that. To target people who supported the app activity, you initially got to register your app and found out app events.

Creating Custom Audiences Based on Engagement

Did you recognize that you simply also can target the users that have engaged together with your content on Facebook, e.g. viewed your videos or liked a Page post?

  •  Facebook Lookalike Audiences

Facebook Lookalike Audiences allow you to reach the people that are almost like your existing customer database – making them highly likely to convert also.

To create a Lookalike Audience, you initially got to create a Custom Audience to inform Facebook what sort of users you would like to succeed in.

Next, select the “Lookalike Audience” from the audience creation menu and select a target country and a percentage (1%-10%) of the targeted country’s Facebook users.

The percentage signifies the people most almost like your selected Custom Audience.

Lookalike Audiences help you to extend your ad campaign’s reach so that you only target people who are likely to be interested in your offer.

What is the difference between Google Adwords and Facebook ads?

Google Adwords is based on the principle of Demand fulfillment while Facebook ads are based on Demand generation.

For example in case there is a new invention, there will be no searches on google because right now there is no demand.

You will have to get the interest of the target audience via display ads. This is known as Demand generation.

How much do Facebook ads cost?

How Facebook Ads help in Digital Marketing

Enter your daily or lifetime budget, and therefore the period of time during which you would like your ads to run. These limits mean that you’re going to never spend quite what you’re comfortable with.

You can spend a minimum of $1 per day on Facebook ads. and that is what all small businesses should start testing with usually by boosting posts the right way.

Facebook ads are cheaper if your daily budget is low and gets costlier as your daily budget rises.

Facebook gives preference to people who set high budgets.

Facebook is a pay-per-click marketing channel. This means that you will be paying every time someone clicks on your ads. You will be charged based on ad impressions, Video views, and other metrics.

How to Prepare for Facebook Blueprint Certification.

You can get Facebook Certification by applying for Facebook Blueprint certification

Facebook Blueprint Certification is a premium certification program in certification with Pearson Value.

The details of the Certificate exam are given below:

  • You have to clear 3 major exams.
  • The cost of taking each of these exams is $150 for each exam.
  • Your audio and video will be recorded to prevent cheating.
  • The exam is conducted by Pearson Value.
  • You get a badge to display on profilers with 12 month’s validity in case you pass.
  • The exam has 60 questions and is 105 minutes long.
  • You must receive a minimum passing score of 700 per exam. The scaled scoring system ranges from 300-1000 with a score of 700 or higher considered to be passing.
  • Your official score will be confirmed within 48 hours in your inbox from CertMetrics, Facebook’s Certification Tracking System.

Facebook recommends at least 6 months of Facebook Ads Course before attempting to take the exam.

Facebook provides free study material for Facebook material training.

In order to Prepare for Facebook Blueprint certifications, you have to enroll for Facebook Certified planning professional practice exams. These exams are free of cost and are a self-paced practice duration of 30 minutes.

The cost, the time involved studying, and the stressful exam environment is all things to consider before deciding whether the exam process is worth going through to get certified.

The fact is, the Facebook Blueprint Certification is the only accredited certification on Facebook advertising recognized by the industry. And with how big Facebook is, not only do many employers who rely on Facebook ads know about the certification, but many clients know about it, too.

Being Blueprint certified can give you an extra edge when applying to a relevant position over other candidates who aren’t certified. It can also give agencies the same edge when pitching clients compared to agencies who are not certified (and freelancers, too).

To apply for the Facebook Blueprint exams you can click on the links below:

To Prepare for Facebook exams , you can click the link below to get free resources:

Benefits of Facebook ads

Many businesses now use Facebook Ads in order to improve brand awareness, increase traffic and ultimately generate business online.

  • Advertise where your audience hangs out

If your audience is on Facebook (which let’s face it, is most audiences) then why not ensure your brand is seen here?

  • Specific audience targeting

One of the most important Facebook Ad benefits is how targeted you’ll make your audience.

You can reach the precise audience you would like to. This includes interests, behavior, location, age, and much more.

This means you can target specific ads to specific audiences that are most likely to engage them or encourage them to click. You can target multiple audiences or personas that are likely to require you to try to do business with you.

  • Quick results

You can drive immediate results if your ads are effective. You can begin getting your offer in front of thousands of people in order to drive traffic, conversions, or to generate sales.

  • Build brand awareness

Advertising on Facebook is one of the foremost effective ways to create your brand and ensure more people are conscious of your brand.

  • Fully measurable

You can easily see how your ads are performing, and alter your budget to suit.

If certain campaigns are performing better, or certain audiences are engaging more, you’ll shift your budget to those to make sure you get the simplest possible ROI.

You can simply see what percentage conversions, clicks, and impressions your ads are becoming. The Facebook Pixel allows you to track the website activity of people coming from your ads, so you can see exactly how they act after clicking the ad.

  • Optimize your campaigns

This, of course, means you can see where they are any drawbacks, and therefore go ahead and optimize your campaigns.

  • Multiple platforms

With just the Facebook Ad Manager, you can target ads across multiple platforms. This includes Facebook itself, the Audience Network, Instagram, and Messenger.

  • Remarketing

Remarketing ads allow you to advertise to people who have already visited your site.

The advantage of this is often that you simply know they’re curious about what you’ve got to supply, as they need already been on your site.

  • Lookalike Audiences

Lookalike audiences are a very powerful aspect of Facebook targeting.

Facebook takes your most successful audiences that employment for your advertising campaigns then finds an identical audience which “looks like” the audience that works.




How Important is Google Ads to Digital Marketing in 2021?

Google ads is the most important tool of Digital Marketing.

Launched in the year 2000, google ads is the largest advertising platform in the world.

In the year 2001 the revenue of google ads was just 0.07 billion US Dollars. Google ad has 32.3% of total ads revenues i.e. 134.81 billion U.S. dollars in 2019. It was 32.3 % of total ads revenues in 2018 i.e. 116.46  billion US dollars and 31% in 2017 i.e. 95.58 US billion dollars.

The quality of leads from Google ads is said to be much better than Facebook ads.

 Google ads  Defination

How Important is Google Ads to Digital Marketing

Google ads ( formerly Google AdWords and Google AdWords express) is an online advertising solution that businesses use to promote their products and services on google search, tube and other sites across the web.

Google ads allow advertisers to choose specific goals for their advertisers to choose phone calls or websites visits.

With a google ads account, advertisers can customize their budgets and targeting and start or stop their ads at any time.

You can create your own ad, tell AdWords, who do you want to reach and AdWords bring your ads to them.

Google ad is built around three principles:

  • Relevance: Connect with the right people at the right time, with the right message.
  • Control: Google ad gives you complex control over your budget. You choose how much to spend per month, per day, and per ad..
  • Results: Pay only for results, like clicks to your website or calls to your business. The measurements tools make it easy to see your sites, apps and ads are performing. Plus smart technology lets you create, manage and optimize your campaigns.

How does Google ads work?

How Important is Google Ads to Digital Marketing

You can create your first ads in just a few steps. Google ads make it easy to show the world what is unique about your business, so you can reach your customers, searching for what you have to offer.

Step 1:  Tell about your goal

Google ads will tailor your ad based on the results you want. And no matter which advertising goals you choose, Google ads can help you across the board.

  • Get more calls to business.
  • Increase visits to your site.
  • Drive people to your website.

Step 2: Decide where to advertise.

Go Global or stay behind. You decide where you will like to show your ads, and google ads will get them in front of the right people.

Step 3: Create your message.

Highlight what is best about your business in 3 short sentences to get customers excited  Or create compelling banner ads by adding images.

Step 4: Set up your budget cap.

You will never pay more than the monthly cap you set, and you can adjust or pause your ads anytime. Plus google ads will show you estimated results for your budget.

Step 5: Go Live

Google ads will display ads when people search for products or services like yours. Your ads can appear on Google search and maps and across our network of partner sites.

You will pay for results, like when people click your ad to call your business, visit your website or get directions to your store.

Choose the Best Campaign types

How Important is Google Ads to Digital Marketing

There are  5 types of campaigns in Google ads. Advertising with AdWords starts with selecting a campaign type. The type of campaign you choose to create must be based on your advertising goals.

  • Search network campaign.

This campaign type is useful for advertisers to show their text ads to high potential customers right they are searching for related products or services on google and other steps.

  • Display network campaign

This campaign type works by matching you’re as to websites or mobile apps that include content that is related to your business or your customer’s interests.

  • Video Campaign

With a video campaign type, you can run video ads on Youtube and on sites across the Google Display Network.

Available Video formats include Truevalue in- streaming ads, True value discovery ads, and bumper ads.

  • Shopping Campaign

Shopping ads appear in google shopping next to search results,, and near text and responsive ads. This campaign is useful for retailers who want to promote their online and local inventory, boost traffic to their website or local store, and find better-qualified leads.

  • Universal app campaign

With a universal app campaign type, you can easily promote your app across Search, Display, and YouTube. Your ads and bids are automatically adjusted to get the most downloads for your app.

How Ad –Extensions make Google ads more effective.

How Important is Google Ads to Digital Marketing

There are 7 types of Ad- Extensions.  These are

  • Sitelinks Extensions

These are extra links below the main ad. These show mostly for broad search and highly targeted Keywords.

  • Location Extensions

These links show the address and links to google maps below the main ad. Useful for online stores and business fronts.

  • Call Extensions

Call Extensions add business phone numbers to the ad.

  • App Extensions

These ad extensions link to android or IOS apps from the ad.

  • Review Extensions

It adds third party reviews to your ads

  • Call-Out extensions

These extensions add an extra line to the description.

  • Structured Snippet Extensions

These extensions show variants/ highlights of a product.

  • Price Extensions

These extensions show prices of the different products below the text ads.

Ad- Extensions helps google ads in the following ways:

  • Visibility: By adding more content to your ad, extensions give your ad greater visibility and prominence on the search result page. This means that more people can notice your ad.
  • Performance: Research shows that ad-extensions yield on an average 10-15% increase in click-through rate for each type of extension implemented
  • Value: No additional cost to extensions to your campaign.

How to organize your Google ads account

You must organize your Google ads account to get better results. Good campaign organizations help you make changes quickly, target your ads effectively, and ultimately reach your advertising goals.

Good campaign organizations help you make changes quickly, target your ads effectively, and ultimately reach your advertising goals.

There are 3 layers within  Adwords.

  • Your Google account is associated with a unique email address, password, and billing information.
  • Your ad campaign has its own body and settings that determine where your ads appear.
  • Your ad group contains a set of similar ads as well as keywords.

For better results, you must create a separate campaign for each product and service category you offer. Also, you must create separate ad groups with relevant keywords ad bids for each product and service.

You can use Google ads-manager account if you are managing more than 5 accounts.

How to reach customers with targeting

Targeting customers is all about setting the right message in front of the right person at the right moment. When it comes to targeting there is no one size that fits all strategy.

Here  are the Targeting Options

  • Demographics: Target your ads based on how well your products and services trend with trend with users in certain locations, ages, genders, and device types.
  • Keywords Research: Choose words that are relevant to your product or service to target users and making searches.
  • Topics: Target one ad to multiple pages about certain topics at once. Topic AdWords analyses web content and considers factors such as text, language, link structure and page structure. It then determines the central theme of each webpage and targets ads on your topic selections.
  • Placement: Target websites on the Display Network that your customers visit.
  • Remarketing: Target users that have already interacted with your website or app so that they will see your ads more often. Their users can be in any stage of conversion, as long as they have visited your site or clicked on your ad before. These users may even return to complete a purchase.

What is Keywords research?

How Important is Google Ads to Digital Marketing

For most AdWords, their AdWords is powered by Keywords.

Keywords are words or phrases that help determine where and when your action appears. Building a solid keyword list helps you reach only the most interested people, who are more likely to become your products and services.

You must choose phrases that customers would use to search for your products and services.

We have two types of keywords:

1)         Long tail keyword

2)         Short tail keyword

Google Keyword research process includes finding out what people are searching for. There are many methods and tools for that.

To build your own Keyword list you must use Keyword research tools like:

  • Google AdWords keyword tool
  • Google AdWords Keyword planner
  • Moz. Keyword explore
  • Answer the
  • Hit
  • Google AdWords search terms.

There are 5 types of  Adwords Keywords

1)Broad Match Keywords: Broad Match keywords are normal and default type of keywords that you give for your campaign

2)Phrase Match Keywords: Phrase match keywords are closed in “Quotes”.

3)Exact Match Keywords: Exact Match Keywords are closed(Brackets)

4)Broad Match Modifiers: Broad Match modifiers have a little bit more targeting options.

5)Negative Keywords: Negative Keywords prevent your ad from showing in searches that use terms, that are not relevant to your product and services.

How to make your ads seen

How Important is Google Ads to Digital Marketing

It is important to know, what determines whether an ad shows up in the top placement or the fifth.

The Adwords Auction: Here is how it works

  • Ads on Google and its display network are sold by auction.
  • Advertisers bid on keywords in order an ad, when clicked upon, leads the searches to a website coding page.
  • However, unlike a traditional auction, the highest bidder does not always win.
  • Google takes 2 factors into auctions to create a new measure know as Ad rank.

a)Quality Score is expected click-through rate and relevance and landing page experience.

b)Bid is the maximum price that an advertiser is willing to pay for an ad click.

Ad Rank = Quality Score * Bid

  • The Bidder with the highest Ad Rank gets the top spot and so on down to than last ad qualifying.

You must focus on consistently improving your costs and rank higher bidding competitors.

How to select your Bid Strategy

How Important is Google Ads to Digital Marketing

  • Target Research page location: Automated bidding strategy to show your ad on the top of the page or on the first page of Google search results.
  • Target CPA: Bidding strategy that sets bids to help get as many conversions as possible at the target customer acquisition (CPA) you set. You will need to add a piece of code to your website in order to track conversions on your website.
  • Target ROAS: Automated Bidding strategy across multiple campaigns and groups, and keywords to help achieve an average return on ad spend.
  • Target Outranking Score: Automated bidding strategy that helps your ads outranks ads from other domains.
  • Maximise Clicks: Automated Strategy to help you get as many clicks as possible.
  • Enhance CPC: Raises your bid for clicks that seem more likely to lead to a saleor conversion on your website.
  • Manual CPC: A bidding that lets you set your own maximum cost per click(CPC) for your ads.

How to Evaluate Performance of your Campaign 

Once your campaign has been running for a while, you will want to measure your ad performance. You can analyze account, campaign, and ad group information using AdWords reports and metrics.
Here are the best practices for you to follow to evaluate performance:
• For campaign performance, check the campaign screen for a snapshot of overall campaign performance.
• For a more granular perspective, view details on specific ads in each ad group are doing.
• Keep check-ins super-efficient by working at the same statistics routinely.
• Clicks show how many clicks your ad received. Clicks through rate (CTR) shows the percentage of people who could see your ad and checked on it.
• Conversion shows how many people clicked from your ad to your site and did something you valued, such as a purchase, sign-up, phone call, or download.
• Conversion rate shows how many conversions on your site resulted from an ad click.
• Return on Investment(ROI) tells you how effective your ad spend is by showing how much return it is bringing you.

How can you get Google ads  Certification

How Important is Google Ads to Digital Marketing

The Google Ads certification is a professional accreditation that Google offers to individuals free of cost who demonstrate proficiency in basic and advanced aspects of Google Ads.

There are six Google Ads certifications available today:

Note: The Google Ads Measurement certification does not count toward the Partners badge.

Google Ads training allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google’s ads academy.

Your Google Ads certification will remain valid until the product area certification expires. The certifications are valid for 1 year and is free of cost. You’ll need to retake and pass the certification assessment in the respective product area to renew your certification. 

You can demonstrate your expertise to your clients that you are certified Google ads professional and is well qualified to do the job.

Why Should you go for Google Adwords?

How Important is Google Ads to Digital Marketing

  • Google’s massive reach: Today Google has elevated itself beyond a brand to a verb. The search engine handles 2+ trillion searches like these per year. That’s over 5 billion searches per day.
  •  Faster than SEO: When you get started with Google, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier too.
  •  Build Brand Awareness: Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you’ll even prioritize brand awareness by choosing to point out your ad to more people.
  •  Earn more conversions: When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into account.
  •  Remarketing: Google AdWords helps you to reconnect with visitors to your website.
  •  Measure your performance consistently:

a) It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures, etc.

b) Also, they’re far more expensive than Google AdWords. But, AdWords, on the opposite hand, would tell you exactly what happened with the campaign.

  •  Explore more using google ads:

a)  There is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords may be a great platform but it won’t allow you to know what people do after clicking the ads.

b)  But, Google analytics would help you understand, how long a visitor stayed on-page, how many pages visited, the Bounce Rate, and details about new visitors. By linking them together, you’ll have tons more data in your hand. An advertiser can measure the entire performance of Google ads. He/she can pause the non-performing keywords/campaigns/ads and check out different variations to spice up your results.

The Important Role of Artificial Intelligence in Digital Marketing in 2021

Artificial Intelligence can help digital marketers to collect data, analyze it, apply it,
and then learn from it, AI is able to transform digital strategies. As it continues to
advance, so will the power to use it to enhance digital marketing strategies and
supply valuable customer insights for companies.

What is Artificial Intelligence?

The Role of Artificial Intelligence in Digital Marketing

Artificial Intelligence (AI) may be a wide-ranging branch of computing concerned with
building smart machines capable of performing tasks that typically require human

According to Venture Capitalist Frank Chen,

“Artificial Intelligence is a set of algorithms and intelligence to
try to mimic human intelligence. Machine learning is one of
them, and deep learning is one of those machine learning

Machine learning feeds a computer data and uses statistical techniques to assist it
“learn” the way to get progressively better at a task, without having been specifically
programmed for that task, eliminating the necessity for many lines of written code.

Deep learning is a type of Machine learning that runs inputs through
biologically-inspired neural network architecture. The neural networks contain a
variety of hidden layers through which the info is processed, allowing the machine to
travel “deep” in its learning, making connections and weighting input for the best

Some of the activities related to AI are highly technical and specialized, like robotics,
speech recognition, image recognition, tongue processing, problem-solving, etc.

History of Artificial  Intelligence

The Role of Artificial Intelligence in Digital Marketing

While the roots are long and deep, the history of AI as we expect of it today spans
but a century. The following may be a quick check out a number of the foremost
important events in AI.

● In 1943, Warren McCullough and Walter Pitts published “A Logical Calculus
of Ideas Immanent in Nervous Activity.” The paper proposed the first
mathematical model for building a neural network.

● In his book, The organization of Behaviour: Neuropsychological Theory,
Donald Hebb proposes the idea that neural pathways are created from
experiences which connections between neurons become stronger the more
frequently they’re used. Hebbian learning continues to be a crucial model in

● In 1952, Arthur Samuel developed a self-learning program to play checkers.

● In 1956, the phrase AI was coined at the “Dartmouth Summer scientific
research on AI .” Led by John McCarthy, the conference, which defined the
scope and goals of AI, is widely considered to be the birth of AI as we all
know it today.

● In 1958, John McCarthy developed the AI programming language Lisp and
published the paper “Programs with Common Sense.”

● In 1963, John McCarthy started the AI Lab at Stanford.

● In 1991, U.S. forces deployed DART, an automated logistics planning and
scheduling tool, during the Gulf War.

● In 1997, IBM’s Deep Blue beats world chess champion, Gary Kasparov

● In 2005, STANLEY, a self-driving car, won the DARPA Grand Challenge.

● In 2008, Google made breakthroughs in speech recognition and introduced
the feature in its iPhone app.

● In 2011, IBM’s Watson trounced the competition on Jeopardy!.

● In 2012, Andrew Ng, founder of the Google Brain Deep Learning project,
fed a neural network using deep learning algorithms 10 million YouTube
videos as a training set. The neural network learned to recognize a cat without
being told what a cat is, ushering in a breakthrough era for neural networks
and deep learning funding.

● In 2012, Google made the first self-driving car to pass a state driving test.

● In 2016, Google DeepMind’s AlphaGo defeated a world champion Go player
Lee Sedol. The complexity of the traditional Chinese game was seen as a
serious hurdle to clear in AI.

The relationship between AI and digital marketing

The Role of Artificial Intelligence in Digital Marketing

AI as a part of digital marketing is now a reality, offering a variety of advantages and options.

Even if you’ve never heard of AI or machine learning, you employ it dozens, if not hundreds, of times every day .

It’s the technology that powers Google Maps, Amazon recommendations, Netflix
recommendations, and countless other consumer technologies.

Thanks to Artificial Intelligence, it will be much easier for brands to identify which customer segments
should be added or removed from campaigns. Show their customers precisely the
products they’re likely to use. Avoid promoting certain products to customers who
return items all the time.

And, like Google Maps, AI in marketing is used to get more efficiently from point A to
point B. Even though marketing AI is in its infancy, the technology is already getting
used to form marketing more productive, more personalized, and more

How AI is transforming digital marketing?

The Role of Artificial Intelligence in Digital Marketing

With the power to gather data, analyze it, apply it, then react thereto, AI is
revolutionizing digital marketing. As the amount of data on potential consumers grows, AI will become more important thanks to its ability to form data-based decisions quickly and accurately. Here are some ways AI is changing digital marketing:

1.Recognize and analyze

When CRM, AI technology, and large data technology are combined, they will
maximize the gathering of user information from different platforms, gain accurate
insights for target customers and identify users’ needs in order that companies can
determine the foremost appropriate marketing strategy.

The key is that any behavioral information will become the source of AI analysis. For
example, the sorts of products someone buys, which pages they browse, which tools
they use often, etc.

With all of this collected data, marketers can easily analyze a possible customer’s needs and
adapt the Artificial Intelligence utilized in order to spice up sales.

2. When AI combines with AR/VR

When AI technology meets the new visual technologies like AR and VR, it brings a
replacement consumption experience.

For example, Coca-Cola decided to combine AI and Augmented reality (AR) by
overlaying computer graphics over a user’s real-world view using glasses or a
headset within a number of its bottling plants. This allows technicians to receive
information about the equipment being serviced and enables them to support
technicians who are ready to see their view, making it easier for technicians in
remote locations to perform repairs and diagnose issues.

AI digital marketing in business

1.Application of AI chatbots

The Role of Artificial Intelligence in Digital Marketing

● · The event of Artificial Intelligence semantic recognition, language processing, and voice conversion technology has meant that AI customer service is simpler to use and delivers a far better experience. Compared with manual customer service, AI chatbots have many advantages.

2. Email Marketing

The Role of Artificial Intelligence in Digital Marketing

● Artificial Intelligence helps brands to personalize email marketing campaigns that supported user
behaviors, meaning marketers can send emails that are triggered by certain
actions. This enables them to deliver relevant emails to customers’ inboxes,
with subject lines, product recommendations, and messaging all being chosen
to support a customer’s behavior.

● · Ultimately, Artificial Intelligence can help email marketers reach the proper customers at the
proper time, ensuring that messaging has relevancy, engaging, and more
likely to convert. It also can allow you to analyze what sorts of messaging,
subject lines, design, and pictures get the simplest results.

3. AI Digital Advertising

The Role of Artificial Intelligence in Digital Marketing

● · There’s little question that digital advertising is one among the foremost
successful areas to possess adopted AI . It is used across platforms like
Facebook, Google, and Instagram in order to provide the best possible
experience. These platforms analyze users’ information, including gender,
age, interests, demographics, and other aspects to point out the foremost
relevant advertisements, improving the performance of digital ads.

4. Content Marketing

The Role of Artificial Intelligence in Digital Marketing

  • Because of Artificial Intelligence  , you’ll discover what content is best , consistent with the
    behavior of targeted customers, allowing you to utilize content marketing that
    gets results. Marketers can get a far better understanding of what sorts of
    content work best for his or her audience , allowing them to share or create
    the proper sort of content.
  •  Instead of creating expensive videos and other sorts of content, AI-powered
    tools can assist you create them. For example, tools like FlexClip video maker
    allow you to make and download high-quality videos without the necessity for
    a designer or technical skills. This means that if the audience data shows that
    you need to utilize videos, you’re able to do so quickly and easily.

How Can You Learn AI Digital Marketing

The Role of Artificial Intelligence in Digital Marketing

Whether you’re just getting started or have already got a couple of skills under your belt, you’ll never become too educated when it involves AI. Here are a few AI Training courses and certificates that will help you become more skilled in AI and take understanding to the next level.

Google AI
Google AI aims to share AI research and knowledge, and its education courses are designed to assist develop fundamental skills. Its Learn with Google AI resource is sweet for those that are just learning to code or are already well-advanced in machine learning. It provides tools and open-source platforms like TensorFlow, a machine learning library.

This is one among the foremost subscribed courses on Coursera and covers a
spread of fundamental machine learning processes and practices. It was created by
Andrew NG, a professor at Stanford University and formerly head of Baidu AI
Group/Google Brain.

Microsoft Professional Program in Artificial Intelligence
Microsofts’ introduction to AI course provides a summary of AI to find out how
machine learning provides the inspiration for AI, and the way to leverage cognitive
services to create smart apps. You will find out how to create machine learning
models with Azure Machine Learning; use Python and Microsoft cognitive services to
figure with text, speech, images, and video; and use the Microsoft Bot Framework to
implement conversational bots.

Deep Learning Specialization with NVIDIA
Deep learning is a highly sought-out skill and a subset of machine learning in the
scope of AI. It is concerned with algorithms that are almost like the brain in structure
and performance , teaching computers to find out by example.
This deep learning specialization course by and The NVIDIA Deep
Learning Institute (DLI) was developed to teach the foundations of deep learning.

Udacity’s School of AI offers a range of specialized AI courses for subfields like
machine learning, deep learning, computer vision, and natural language processing
for people at all experience levels.

This game-changing course in 2021 will cover AI tools in content creation, curation,
augmented reality, and digital marketing

The Future of AI In Digital Marketing

The Role of Artificial Intelligence in Digital Marketing

According to DigiTMG, the digital advertising industry will cross Rs. 50,000 crore mark by 2025 and touch RS.58,500 crore in five years. Artificial Intelligence can create simulation models and customize the entire buying process with the assistance of suggestions from interaction with virtual assistants and other machine learning technologies.

Many brands today use  Artificial Intelligence to attach with their customers to recommend products
that support their previous purchases, views, and searches. With Marketing
Automation changing the digital forefront, it’s projected that 43% of economic
earnings for 2030 will come from the commercial application of AI solutions which
will facilitate more personalized, effective, and smooth customer handling.


The Role of Artificial Intelligence in Digital Marketing

Whether marketers believe it or stay skeptical, the future of AI in digital marketing is brighter than ever.  Artificial Intelligence and Machine learning combined will help digital marketers drive quickly towards intelligent marketing.

We are looking at a digital marketing world where marketers will be monitoring the activities executed by AI digital marketing tools and come up with better and creative ideas to serve their customers.

Artificial Intelligence will not only save money and time but most importantly, assist
humans to target customers in an intelligent manner. Using data and analytics, Artificial Intelligence
will revolutionize how digital campaigns are executed and measured.

How to Start a Dynamic Career Affiliate Marketing Companies in 2021?

Affiliate marketing companies are intermediaries between sellers and consumers. They market the products of other companies to the consumers.

An affiliate is a salesman in an Affiliate marketing company. Affiliate marketing companies employ affiliates to sell and market When the salesman makes a sale the company rewards him.

What is Affiliate marketing?

How to work in Affiliate Marketing Companies


Affiliate marketing is the process by which an affiliate earns a commission for
marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product, and earns a bit of the take advantage of each sale they create. The sales are tracked via affiliate links from one website to another.

Affiliate Marketing has been the cornerstone of Digital Marketing. It is a popular tactic
employed by affiliate marketing companies to drive sales and increase their revenue.

How does Affiliate Marketing work

How to work in Affiliate Marketing Companies

Essentially in Affiliate marketing, three parties are involved in a transaction.
1. The Sellers
2. The Affiliates
3. The Consumers.


1.The Sellers: The seller, whether a solo entrepreneur or large enterprise, is a
vendor, merchant, product creator, or retailer with a product to market. The products
are often an object, like household goods, or a service, like makeup tutorials.

2.The Affiliate Marketing company: The affiliate marketing company through their
affiliates promotes the product to persuade consumers that it is valuable or beneficial
to them and convince them to purchase the product. If the buyer does find herself
buying the merchandise, the affiliate receives some of the revenue made.

3.The Consumer: The consumer consumes the product sold by an affiliate.
Affiliates share these products with them on social media, blogs, and websites.

The merchant gives each affiliate a singular link in order that they can track who was
liable for a purchase. The link will usually look something like this:
When someone clicks that link, a little file called a cookie gets stored on their device.

An affiliate cookie does two things:

  • It helps the merchant attribute the sale back to the proper person;
  • It (usually) holds an expiration date, so you get paid albeit the customer delays their

When consumers buy the product, the Seller and the affiliate marketing companies
share the profits. A part of the profit of the affiliate marketing company goes to its

How to Start Affiliate Marketing

How to work in Affiliate Marketing Companies

Here are seven steps for affiliate marketing to beginners.
1. Decide on Platform
2. Choose on niche
3. Find affiliate programs to join
4. Create great content
5. Drive traffic to your affiliate site.
6. Get clicks on your affiliate links
7. Convert clicks to sales.

Step1: Decide on Platform

There are many platforms available to you to do Affiliate marketing. However, it’s
much easier to build an audience and increase your affiliate sales via one of two
channels: a blog or a YouTube channel.
Once your site is up, optimize it for search engines in order that you’ve got a far
better chance of ranking. From there, you’re liberal to add affiliate links to your

Step2: Choose your niche

You must focus on a topic with a specific category. Narrow down your Niche. For
example, Marketing is a broad subject as your niche. But if you narrow down your
niche to say digital marketing or financial marketing it becomes more specific.

Step3: Find Affiliate marketing programs to join

You can choose from three affiliate marketing programs.

High-paying low volume affiliate programs: These are affiliate programs for
niche products with high payouts.

Low paying, high volume affiliate programs: These are affiliate programs for
products with low payouts but mass appeal. These types of programs usually
offer tons of products to sell e.g. Amazon’s affiliate program. To make these
sorts of affiliate programs pay, you’ll need any traffic.

High-paying, high-volume affiliate programs: These are affiliate programs for
products with mass appeal, which also pay high commissions. One example
is credit cards.

Here is a gateway to joining the SFI affiliate program

Step4: Create Great Content

If you would like your affiliate site to succeed, you would like to make high-quality
content where your affiliate links fit naturally.

Step5: Drive traffic to your affiliate site

You’ve created great content. The next step is to urge more people to read it, in
the order that they will click on your affiliate links.

Here are three traffic strategies to consider:

Paid Traffic: this is often where you buy traffic to your site. You can do this
using PPC ads.

Program Optimization: SEO is that the practice of optimizing pages to rank
high in search engines like Google. For as long as you’ll rank high within the
search engines for your target keywords, you’ll get consistent and passive

Email Marketing: Email lists allow you to communicate with your readers
anytime. Use them to tell fans about new content and keep them coming back
to your site for more. This leads to more affiliate clicks and sales.

Step 6: Get clicks on your affiliate links
Just because you’ve got a tremendous piece of content doesn’t mean people will
click on your affiliate links. There are a couple of belongings you got to consider.

Link Placements: You need to balance link placement with other factors

Context: Try to introduce your products in a less spammy manner.

Callouts: Using callouts like buttons, tables, and boxes can help attract your
readers’ attention.

Step7: Convert Clicks to Sales

Try to convert your prospects to customers.

How do Affiliates get paid by Affiliate marketing companies?

How to work in Affiliate Marketing Companies

Affiliate marketing is the process by which an affiliate earns a commission for
marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product, and earns a bit of the take advantage of each sale they create.

There are three types of the way how an affiliate can get paid:

1. Pay per sale: this is often the quality affiliate marketing structure. In this program,
the merchant pays the affiliate a percentage of the sale price of the merchandise
after the buyer purchases the merchandise as a result of the affiliate’s marketing

2. Pay Per Lead: Pay per lead affiliate programs compensates the affiliate based on
the conversion of leads. The affiliate must persuade the buyer to go to the
merchant’s website and complete the specified action — whether it’s filling out a
contact form, signing up for an attempt at a product, subscribing to a newsletter, or
downloading software or files.

3. Pay Per Click: This program focuses on incentivizing the affiliate to redirect
consumers from their marketing platform to the merchant’s website. This means the
affiliate must engage the buyer to the extent that they’re going to move from the
affiliate’s site to the merchant’s site. The affiliate is paid to support the rise in web

The Best Affiliate Marketing Programs for beginners

How to work in Affiliate Marketing Companies

If you have just joined affiliate marketing, here are a few of the best affiliate
marketing programs that you can join.

● Amazon Associates
● Commission Junction affiliate program
● Impact affiliate program
● Awin Affiliate program
● Share a sale affiliate program
● Flexoffers affiliate program
● Sovrn //Commerce Affiliate program
● Skimlinks affiliate program
● Click bank affiliate program
● Shopify affiliate program

How to start affiliate marketing with Amazon?

How to work in Affiliate Marketing Companies

To become an Amazon Associate, you want to have a lively website, blog, app, or YouTube channel.

Amazon Associates is essentially a referral program that pays a commission to refer to websites. So once you send a customer to Amazon via a link on your website, you get a percentage of the sale of whatever they purchase over the subsequent 24 hours.

To earn money from Amazon Affiliate Marketing, you’ll require certain resources.
This will require some investment from your end, in terms of cash and time.
However, rest assured that your investment will be recovered in a very short span of

The Top paying affiliate programs.
Here are the highest-paying affiliate programs that you can join.
● Hubspot affiliate program
● Aweber affiliate program
● Send in a Blue affiliate program
● Convertkit affiliate program
● LeadPages affiliate program
● Get Response affiliate program
● SemRush affiliate program
● Fiverr affiliate program

Why Be an Affiliate Marketer

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Here is an opportunity for you to earn an extra buck apart from your regular income.

Passive Income
While any “regular” job requires you to be at work to form money, affiliate marketing offers you the power to form money while you sleep. By investing an initial amount of
your time into a campaign, you’ll see continuous returns thereon time as consumers
purchase the merchandise over the subsequent days and weeks.

● No Customer Support
Thanks to the affiliate marketing structure, you’ll never need to worry about
customer support or customer satisfaction. The entire job of the affiliate
marketer is to link the vendor with the buyer. The seller deals with any
consumer complaints after you receive your commission from the sale.

● Work from home
If you’re someone who hates getting to the office, affiliate marketing is the perfect
solution. You’ll be ready to launch campaigns and receive revenue from the products
that sellers create while performing from the comfort of your house.

● Cost-Effective
Mostly we have free affiliate programs or at low cost, meaning you can get started
quickly and without much hassle. There are not any affiliate program fees to stress
about and no got to create a product.

● Convenient and flexible
Since you’re essentially becoming a freelancer, you get ultimate independence in
setting your own goals, redirecting your path once you feel so inclined, choosing the
products that interest you, and even determining your own hours. This convenience
means you’ll diversify your portfolio if you wish or focus solely on simple and easy
campaigns. You’ll even be free from company restrictions and regulations also as
ill-performing teams.

● Performance-based awards
With other jobs, you’ll work an 80-hour week and still earn an equivalent salary.
Affiliate marketing is purely based on your performance. You’ll get from it what you
set into it.

The Future of Affiliate Marketing

How to work in Affiliate Marketing Companies

There is a ten .1% increase in affiliate marketing spending within the US annually, meaning that by 2020, that number will reach $6.8 billion.

81% of Brands and 84% of Publishers leverage the facility of affiliate marketing, a statistic that will still increase as affiliate marketing spending increases per annum
within the US.

Affiliate marketing in India may be a viable option as a second income source. If
done successfully, it also can become the first source of income giving the affiliate
marketer freedom from his daily grind.

Affiliate Marketing has a Sparkling Future in India. Affiliate marketing is extremely
effective at driving online sales. Today it fuels approximately 15% to twenty of total
online sales.

Recently, IAMAI (Internet and Mobile Association of India) has reported that the
affiliate marketing industry in India would cross the $835 million mark by the year

The recent growth within the number of online businesses promises tons of things as
far because the scope of affiliate marketing cares in India.

It’s the perfect time to begin your tryst with affiliate marketing. Put your passion and
expertise to work and let them help you earn extra.