Web Designing Course 2021– Excellent Scope and Job Opportunities

This article has been written to help students who aspire to start their career as Web designers by guiding them to take the right Web Designing courses from reputed institutes as well as providing the correct information about the scope of Web designing.

 

Today is the age of high-speed internet and fast communications. Every aspect of our life is dominated by the web. Every business is conducted through the web all over the world.

In this digital age, the online presence is very important for every organization to advertise, promote and sell their products to customers locally and globally.

But the Billion dollar question is how it can be done. How can Online marketing or web presence play a huge role in the business of an organization today?

Well, the answer is having a professional website that represents the company’s overall profile and business.

Web Designing  and Web Designer

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

 

“Web designing is the computer field which deals with the creation of websites and a web application”

 

The person who deals with the creation of Websites and  Web applications is known as Web Designer or Web Developer. The Web designer can be employed in a web designing agency which may be an SEO  web designing company, an  E-Commerce web designing company, a corporate website designing company or can work independently as a freelance web designer.

A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. 

A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website.

As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration

Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design.

 In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. 

Types of Web Design

Web design is of different types which you can learn. Here are the types of web design

  1. Minimalist Web Design: Minimalist website design benefits users in the shape of faster loading times and better compatibility between screen sizes. What’s more, a simple UI design is attuned to mobile browsing, without harming the desktop or user experience
  2. Illustrative Web Design: Illustration can turn an average website into something really unique, it’s a powerful and creative medium that can identify and communicate the brand message and transmit ideas universally, through the use of just one image.
  3. Single Page Web Design: A single or one-page website is simply a website that only contains one HTML page. To navigate to different destinations on a single page website, users click navigation links that allow them to jump to destinations on the page, or scroll down the page to reach different sections of content.
  4. Typography Web Design: Web typography is a beautiful art of designing and arranging different types of web fonts, letters, words, and paragraphs used to create great web design as per priorities.
  5. Flat Web Design: Flat design is a user interface design style that uses simple, two-dimensional elements and bright colors. It is often contrasted to the skeuomorphic style that gives the illusion of three dimensions through copying real-life properties.
  6. Realism Web Design: With a realistic website design, you’ll create a user experience that’s immersive, making your audience feel like they already have your product at their fingertips. For example, if you’re a SaaS provider, you could make your website look like your product dashboard.
  7. Isometric Web Design: Isometric design—the latest design trend—gives you the best of both: a 3D design in which there are no converging perspective lines
  8. Freehand Drawing Web Design: Freehand design is the process of designing ideas by hand. The goal with freehand design is to get your ideas out on the page. It doesn’t have to be pretty as long as people understand what you’re trying to say.
  9. Combination Web Design: Today websites are using beautiful and inspiring color combinations that match perfectly and create an eye candy result.
  10. Fonts Web Design: Web fonts are fonts especially created for websites. They’re usually on a web server. This means web fonts are downloaded by the browser while rendering the web page, and then applied to the text.

 

Types of Web Designer

There are different types of Web Designers with a unique focus and work specifications.

These different types of web designers are 

  1. User Experience(UX)
  2. Users Interface(UI)  
  3. Visual
  • User Experience

UX designers help ensure the website is structured in a way that engages visitors and delivers a positive experience. Their role is to create human-centric designs that are based on data-driven decisions. This involves conducting a lot of research and testing to gather and analyze data, which is used to inform their final design choices.

  • UI Designers

UI designers also play an important role in the design of a website. In addition to the experience it provides, they also prioritize interactions. More specifically, their role is to enhance the usability of a website and optimize it in a way that helps encourage conversions.

  • Visual Designers

Visual designers, as the title suggests, work with the layout and visual elements of a website. This work combines certain aspects of both UX and UI design. The duties of a visual designer are based on ensuring that the interface is both aesthetically pleasing and easy to use.

Web Designing Tools

Most web designers use a number of tools, software, and programs to perform their tasks. Some of these are design and editing software and programs, such as Adobe Photoshop.

They may also use stock photography resources, as well as image optimization and compression tools. Additionally, web designers often use a CMS such as WordPress, and a website builder platform like Elementor

Wireframe and prototype tools are also helpful. They let web designers layout and visualize the site’s framework, and then create mockups and models to test throughout the development process.

Prerequisite skills for Web Designing

The skill sets web designers to require to be successful vary, depending on each person’s specific role and specialty. However, generally speaking, some important skills include:

  • HTML and CSS Knowledge
  • Ability to understand the principles of web design and web accessibility standards
  • Responsive and Interactive designs
  • Conservative rates optimizations
  • User Journey Mappings
  • Wireframing and Prototyping
  • Branding, color, and typography.
  • Design tools and software

Some non-technical skills that web designer requires are good communication skills and good interpersonal relationships with co-workers.

What is Web Designing Course 

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

Web Designing courses are part of the Computer Science and IT field that requires the students to learn server programming languages to create dynamic web pages.    

Web Design courses are highly favored by candidates who want to get a good start in the IT sector and bag high-paying jobs. Graduates, as well as undergraduates, seek web design training in order to enhance their programming skills and come up with creative designs. 

 Web designing courses can also be very helpful for graduates who have completed their Bachelor of Technology degree in B.Tech CSE or B.Tech IT courses.

Web Design courses vary depending upon the institute where you wish to apply and the type of course that you wish to pursue. There are degree, diploma, postgraduate degree as well as web designing certificate courses in the field of web designing.

List of Web Designing Courses

The table given below mentions some of the popular web designing courses in India. Find the level of the course along with the duration.

Name of Course Type of Course Duration
B.Sc in Multimedia and Web Design Degree 3 years
B.Sc in Web Design  Degree 3 years
B.Sc in Graphic and Web Design Degree 3 years
Diploma in Web Designing Diploma 2 years
Diploma in Web Designing & Software Development Diploma 2 years
Certificate Course in Web Designing Certification 18 months to 2 year
Certificate Course in Internet & Web Designing Certification 18 months to 2 year
Diploma Course in Multimedia & Web Designing Diploma 2 year
Advanced Diploma in Web Designing Diploma 1 year
Certificate Course in Multimedia Web Designing Certification 18 months to 2 year
Advanced Diploma in Office Automation & Web Designing Diploma 1 year
Certificate Course in Office Automation & Web Designing Certification 18 months to 2 year
Advanced Diploma in Multimedia & Web Designing Diploma 1 year
Certificate course in Application Software & Web Designing Certification 18 months to 2 year
Advanced Diploma in Internet & Web Designing Diploma 1 year
M.Sc in E-commerce & Web Design Degree 2 years
Post Graduate Diploma in Web Designing Diploma 2 years

 

Once completed, of course, candidates will be given a chance to work for many IT companies and other reputed companies.

Web Designing course fees

Course Name Duration Average Fees (INR)
Diploma in Web Designing 2 years 40,000 – 6 lakhs
Diploma in Multimedia & Web Designing 2 years 40,000 – 2 lakhs
Diploma in Web Designing & Software Development 2 years 50,000 – 15 lakhs
Advanced Diploma in Web Designing 1 year 12,000 – 1 lakh
Advanced Diploma in Multimedia & Web Designing 1 year                   
Advanced Diploma in Office Automation & Web Designing 1 year
Advanced Diploma in Internet & Web Designing 1 year
B.Sc. in Multimedia and Web Design 3 years 50,000 – 3 lakhs
B.Tech/BE in Computer Science or Information Technology 4 years INR 2 lakhs – 10 lakhs
Certificate in Web Designing 1 year – 2 years 20,000 – 40,000
Certificate in Multimedia Web Designing 1 year – 2 years INR 40,000 – 1.25 lakhs
Certificate in Internet & Web Designing 1 year – 2 years 20,000 – 30,000
Certificate in Office Automation & Web Designing 1 year – 2 years 5,500 – 50,000
Certificate in Application Software and Web Designing 1 year – 2 years 15,000 – 4 lakhs
Post Graduate Diploma in Web Designing 2 years 15,000 – 1 lakh
M.Sc. in E-Commerce and Web Design 2 years 30,000 – 50,000

 

 Top Institutes for Web Design Courses

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

Here are a few of the top institutes in India where you can learn Web design and development.

  • National Institute of Design (NID), Ahmedabad
  • Indian Institute of Technology, Bombay
  • Arena Animation, Mumbai
  • Maharishi Markandeshwar University, Ambala
  • Indian School of Design and Innovation, Mumbai
  • All India Information Technology Association, Indore
  • Management and Design Academy, Delhi
  • National Institute of Fashion Technology, Raebareli

Can I learn web designing courses online?

Take Online web design certificate programs to build your design skills and advance your career. Modern, responsive web design involves understanding the technology and platforms used to access web content as well as the accessibility needs of users.

 Enroll in online courses by paying online web designing fees to develop your professional web designing abilities.

Web Designer Job Profile

After completing their web designing course, you can get recruited in a web designing company in the following job profie:

  • Front End Developer
  • Back End Developer
  • Web Analyst
  • Web Marketing Analyst
  • Web Application Developer
  • Web Designer
  • Design and Layout Analyst

 

A few of the job areas where Web designers can work in the industry are :

  • IT Corporations
  • Education Websites
  • Ad Agencies
  • Publishing Houses
  • Media Agencies
  • Marketing Companies
  • Design Agency

The Scope of Web Design

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

Web designing has become one of the most highly in-demand jobs around the world. As a result, the scope of Web design in India is significantly increasing.

You must try to get experience working on websites outside of your degree. This will help you to build a portfolio of your design and development skills and technical ability.

Some degrees give students the option of carrying out a year-long paid placement during their studies.

The average salary of a web designer in the US is 56,000 US dollars and in the UK it is 23.000 Pounds. 

An average web designer salary is Rs 284,685 in India with a Variation between Rs 118,000 to 634,000 per annum depending on factors like location, experience level, company profile, etc.

Let us analyze some primary salary affecting factors.

  • Work Experience

 Your compensation varies on the amount of time and expertise you have gained through your work in web design, your compensation in terms of the amount received through projects, and also the amount that is generally paid in a managed services level that keeps increasing as you gain experience.

The salary of an entry-level web designer is around Rs 195,857. As he goes to the mid-level, the average web designer salary is around Rs 410,065 per annum. At the senior level, he earns around Rs 578,000 per annum. The average salary of the web designer at the late-career is around Rs 1,300,000.

  • Location

The average salary of a web designer increases by 25% if the location is Bangalore, by 8% in Mumbai, 3% in pune and by 1% in Hyderabad. It decreases by 16% if he is working in Ahmedabad and 30% if it is Kolkata.

  • Skills

          Your Skills are another major factor that decides your salary as a web designer. Web designing is a fast-evolving field with different innovations taking place.

The stiff competition among web designers has made these skills indispensable to web designers in order to retain their clients.          

Programming languages continue to upgrade with newer inventions in the field. From HTML, developers have moved onto Javascript and CSS and then there are the different subsets of coding specializations including C++, Python, Django to name a few. Each of these areas requires different skillsets and companies leverage those designers who display expertise in more than one domain of coding.

  • Company

Another factor to consider at this point is that the salary earned by the designer will depend on the firm which hires them. In case you are hired by a top company like Google at the entry-level you will earn more than that in a mid-size company.

Top Web Designer companies in India

Web Designing Course -- Scope and Job Opportunities
Web Designing Course — Scope and Job Opportunities

Here is the list of the top ten web design companies in India that provide professional web designing services to their clients.

 

Min. project size

$1,000+

< $25 / hr

2 – 9

Bengaluru, India

 

$5,000+

Avg. hourly rate

< $25 / hr

10 – 49

Ahmedabad, India

$10,000+

Avg. hourly rate

$50 – $99 / hr

50 – 249

Kolkata, India

$1,000+

Avg. hourly rate

$50 – $99 / hr

Employees

50 – 249

Ahmedabad, India

$1,000+

< $25 / hr

Employees

50 – 249

Ahmedabad, India

$1,000+

Avg. hourly rate

$25 – $49 / hr

250 – 999

Ahmedabad, India

$1,000+

Avg. hourly rate

$50 – $99 / hr

2 – 9

Zirakpur, India

$1,000+

Avg. hourly rate

< $25 / hr

10 – 49

New Delhi, India

$1,000+

Avg. hourly rate

< $25 / hr

10 – 49

Sahibzada Ajit Singh Nagar, India

 

$1,000+

Avg. hourly rate

< $25 / hr

10 – 49

Noida, India

 

Salaries of Related Roles Compared to Web Designer

Here are the average salaries of related roles compared to web designer’s salaries in India.

Front end Developer average annual salary in India: ₹490,385

PHP developer average annual salary in India: ₹287,651

Software engineer average annual salary in India: ₹514,537

Web Developer average annual salary in India: ₹308,040

Javascript Developer average annual salary in India: ₹557,000

The graphic Designer average annual salary in India: ₹300,671

Conclusion

Web designing has become a highly lucrative career for all those who have a knack for coding and an eye for design.

We now can understand clearly how the four factors of work experience, location, skills, and company affect the career and salary of a web designer.

With more and more the usage of the internet is increasing, it directly increases the demand for online marketing and increases the web designer salary in India because of the demand.

 

 

 

 

 

 

Architecture Colleges India – A Place to start an Exciting Career in Architecture 2021

This article covers courses, eligibility criteria, entrance exams for Architecture colleges, and job scope in the field of Architecture. 

 

Architecture, as a career prospect, has gained tons of attention from students who search for courses in architecture colleges that will cause a promising life ahead.  

With the increasing demand for qualified architects, not only in private spaces but also in public spaces at large, many opt for a course in the field.  

Courses in Architecture Colleges are generally a mixture of engineering, arts, and technology. 

The most basic requirement for this field is sweet drawing skills.  

Candidates can apply for personal also as public sector firms. 

The Ministry of Human Resource Development (MHRD) has released NIRF Rankings 2020 on June 11, 2020. 

 Last year, due to active participation from colleges, architecture colleges across India have also been ranked after careful assessment of parameters pre-notified by the Ministry.  

The 2020 NIRF Rankings for architecture colleges have been released by the HRD Minister. Architecture ranking may be a specialization of NIRF 2020 rankings amongst the 9 other specializations. 

To help one make the right choice while picking a college, NIRF has brought to you the top architecture colleges in India 

  • Architecture courses are generally a combination of engineering, arts, and technology.
  • The most basic requirement for this field is good drawing skills.
  • Candidates can apply for private as well as public sector firms.

The Ministry of Human Resource Development (MHRD) has released NIRF Rankings 2020 on June 11, 2020. 

The Indian Institute of Technology – IIT Kharagpur and IIT Roorkee have done a notable job by holding the first and the second place respectively this year also.

NIRF Rankings 2020 for Archtecture Colleges
Architecture Colleges

Given below is the list of the top 10 architecture colleges in India along with their location and MHRD rank

 

Name of Architecture College Location NIRF 

Rank 2020

Fees{Rs) Annual Salary
Indian Institute of Technology Kharagpur, West Bengal 1 10.4lacs     11.45 lacs
Indian Institute of Technology Roorkee, Uttarakhand 2 10.5lacs 8 lacs
National Institute of Technology Kozhikode, Kerala 3 6.78 lacs                       6..20 lacs
CEPT University,      Ahmedabad 4 16 lacs 5 lacs
School of Planning & architecture New Delhi 5 1      1.67 lacs 5.40 lacs
IIEST,  Shibpur 6 1.94 lacs 3 lacs
School of Planning & Architecture,  Bhopal, Madhya Pradesh 7 2.50 lacs 3 lacs
NIT Trichy 8 7 lacs 6 lacs
School of Planning and Architecture         Vijayawada, Andhra 9         2.79 lacs 3.80 lacs
Jamia Millia Islamia         New Delhi 10 55,750 4.80 lacs

 

Courses in Architecture Colleges

Architecture Colleges:

There has been a surge of opportunities within the field of Architecture since the past decade. With good Architecture Colleges and programs introduced during this field, there’s tons of scope for college kids who want to form a career in Architecture.  

Architecture College courses are generally a mixture of engineering topics, arts, and technology essential to the sector . There are various courses offered in Architecture Colleges in the field at different levels, however, B.Arch is the most popular program. On the completion of this course, candidates also can register for the Council of Architecture (COA). 

You can Find out more about the field below.

List of Architecture Courses:

 

Name of the Course Type of Course Duration
Diploma in Architecture Diploma/ Certificate 1 year
Diploma in Architecture Engineering Engineering Diploma 3 years
Bachelor of Architecture (B.Arch) Undergraduate Degree 5 years
Masters of Architecture (M.Arch) Post-graduate Degree 2 years
Ph.D. in Architecture Doctoral Degree 2 years

 

How to Join Architecture Colleges

Architecture Colleges:

Eligibility and Entrance Exams for Architecture Colleges

 Diploma Courses in Architecture College

  • Students can apply for an engineering diploma after passing class 10 exams. 
  • For other diploma courses, 10+2 is that the minimum requirement. 

 B.Arch in Architecture College

  • Students must have completed class 12 with Mathematics and English as compulsory subjects and 50% aggregate marks in board exams. 
  • Students who have completed a 3-year diploma after class 10 can also apply for the B.Arch program. 
  • Most of the universities also require candidates to clear architecture entrance exams like JEE Main and NATA. For IITs you’ll need to qualify JEE Advanced. 
  • Private universities may conduct their own architecture entrance exams like BITSAT, SRMJEE, etc. 

  PG and Doctoral Degrees in Architecture College

  • For these courses, candidates must have completed B.Arch programs. 
  • Candidates are also required to pass PG entrance exams like GATE and CEED. 

Since NATA is considered to be one of the toughest exams one must start preparing for it from school days. One ofthe simplest ways to crack the doorway exam is to focus only on the NATA entrance examination

Since NATA is considered to be one of the toughest exams one must start preparing for it from school days. One of the easiest ways to crack the entrance exam is to focus only on the NATA entrance exam.

Does IIT accept the NATA score?

IITs, NITs, SPA, and only a few other engineering colleges don’t accept NATA scores.

Skills required to Join Architecture Colleges

  • ·   The most basic requirement for this field is good drawing skills and the ability to think creatively.
  • ·   Architecture aspirants must also have good observation skills and memory.
  • ·   Good communication skills are also essential for an architect to understand the design requirement of clients.
  • ·   Students are also required to possess some IT skills in order to operate the software used for architecture and designing.

   Architecture Colleges Fees in India

 Generally, B. Arch courses in Architecture colleges charge an 80-90k fee per semester and study stuff charge. 

Scope of architecture in India

Architecture Colleges:

The salary increases by approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months. 

 Those who got bonuses reported rates ranging from 5% to 8% of their annual salary. 

Architect fees are typically calculated as a percentage of the total construction costs, which are about 8% to 15%. Less commonly, they charge by the hour or sq ft . 

 Like any service provider, Architects add profit to their costs. Your negotiation must specialize in the quantity of profit added to every man-hour. The only thanks to knowing this margin is to ask them for it. These costs are all fixed and you ought to not expect them to return down. 

 Architecture has a lot of scope in India. Students who are pursuing B.Arch, or are 

Architecture may be a respected career and an architect typically earns above-average salaries. Large firms are trying to find fresh talent and new ideas,  so you’ll make tons of cash working as an architect. If you’re trying to find a sought-after, high-income profession, becoming an architect may be a good selection . 

 Architects earn excellent wages, but several factors lead to wide variations in their pay levels. The median annual salary for all architects within  us was $76,930, consistent with data from the Bureau of Labor Statistics for 2016. 

 A person working as an Architect in India typically earns around 38,000 INR per month. Salaries range from 19,000 INR (lowest) to 58,900 INR (highest). 

 This is the average monthly salary including housing, transport, and other benefits. Architect salaries vary drastically supported experience, skills, gender, or location. Below you’ll find an in-depth breakdown supported by many various criteria. 

Architects (s) in India is likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.

Architect fees are typically calculated as a percentage of the total construction costs, or about 8% to 15%. Less commonly, they charge by the hour or square foot.

Like any service provider, Architects add profit to their costs. Your negotiation needs to focus on the amount of profit added to each man-hour. The only way to know this margin is to ask them for it. These costs are all fixed and you should not expect them to come down.

Which field is best for architecture?

Here are a number of the various fields where you’ll use your architecture degree: 

Architecture. the foremost obvious career option for architecture majors is additionally the foremost popular one.

  • Architecture. The most obvious career option for architecture majors is also the most popular one. 
  • Interior Design. Another popular field for architecture majors is interior design. 
  • Construction
  • Urban planning. 
  • Business. 
  • Education.

 

Architect firms, consultancies, government organizations have several positions open at all times for such positions. 

Some public and government organizations that provide jobs for architects are Archaeological Department, Central, and State Public Work Departments, City   Development Authorities, Department Of Railways, Housing and concrete Development Corporation, Housing Development Corporations, Ministry of Defense, Municipalities, National Building Organization, National Institutes of Urban Affairs and Housing, Public Works Department, State Housing Boards. 

Public sector employees in India earn 5% more than their private-sector counterparts on average across all sectors. 

After pursuing an education from a good college, you can also apply for field jobs anD well office jobs. Many of the architects also work independently after gaining experience and take small freelance projects. After completing your course, you’ll search for jobs that supported your skills. You can also apply for overseas jobs in countries like the USA, Australia, and Dubai. 

Top companies offering jobs to architects:
  • ·   Larsen & Toubro
  • ·   Jones Lang LaSalle Meghraj
  • ·   DLF
  • ·   Architect Consultants
  • ·   IMAXE
  • ·   Jindals
  • ·   Manchanda Associates
  • ·   Sahara Group
  • ·   Edifice Architects Pvt. Ltd.
  • ·   Chitra Vishwanath Architects
  • ·   VSA Space Design (P) Ltd.

 

There are immense opportunities for architects in the future. At present, only around 1.2 lakh architects are in India and there is a huge demand for new architects and building designers in near future.

Agriculture colleges in India – How to Start a Dynamic Career in Agriculture 2021

Agriculture forms the backbone of the Indian economy. As the agriculture sector is growing in the country the demand for trained professionals in the field is also increasing. So does the demand for Agriculture colleges in India.

Candidates can pursue graduation or post-graduation degree courses within the field of agriculture from various agriculture colleges, after which they will secure jobs in both the govt and personal sectors. A graduate/ post-graduate during this field can get appointed as an Agricultural Research Scientist, Agriculture Officer, Production Manager, Farm Manager, etc. Interested students also can choose jobs within the field of teaching, banking, and insurance.

 

What is ICAR?

Agriculture colleges in India

(Indian Council for Agriculture Research)ICAR is an autonomous organization that falls under the ambit of the Department of Agricultural Research and Education (DARE), Ministry of Agriculture and Farmers Welfare, Government of India. The council is liable for the coordination and management of research and education in agriculture colleges within the field of agriculture in India.

ICAR is the regulating body. It has listed 4 deemed universities, 65 agriculture colleges, 14 national research centers, 6 national bureaus, and 13 directorates/project directorates.

 

Top Colleges for Agriculture in India — ICAR Colleges Ranking

If you’re eying a successful career within the field of agriculture, it’s important that you simply enroll during a reputed university so as to realize maximum benefits within the form of good faculty and campus facilities. Therefore, given below are the top 10 agricultural colleges in India as per the rankings released by the Indian Council of Agricultural Research (ICAR) in 2018.

 

1)

ICAR-National Dairy Research Institute Karnal ICAR Deemed Universities 1

2)

Punjab Agricultural University Ludhiana State Agricultural Universities 2
 ICAR-Indian Agricultural Research Institute New Delhi ICAR Deemed Universities 3

4)

ICAR-Indian Veterinary Research Institute Izatnagar ICAR Deemed Universities 4

5)

G B Pant University of Agriculture & Technology Pantnagar State Agricultural Universities 5

6)

Chaudhary Charan Singh Haryana Agricultural University Hisar State Agricultural Universities 6

7)

Guru Angad Dev Veterinary and Animal Sciences University Ludhiana State Agricultural Universities 7

8)

Tamil Nadu Agricultural University Coimbatore State Agricultural Universities 8

9)

University of Agricultural Sciences Dharwad Dharwad State Agricultural Universities 9

10)

Professor Jayashankar Telangana State Agricultural University Hyderabad State Agricultural Universities 10

 

Agricultural Education Courses in India

Agriculture colleges in India

Agriculture is one of the highly evolving industries in India. It is an industry that continuously requires highly skilled and proficient individuals.

 With multiple choices in courses in the agricultural field today, students in India have a variety of options to pick from. They can opt for a long-term course, a short-term course, or a distance learning course.

 Also a bit like other courses a student can choose Undergraduate courses, Postgraduate courses, Postgraduate (PG) Diploma courses, Postgraduate (PG) certificate courses, or Ph.D. programs in agriculture colleges.

Below mentioned are lists of Agriculture courses in agriculture colleges in India a student can apply for-

 

UG Courses in Agriculture 2020

Agriculture colleges in India

Check out the list of Undergraduate (UG) courses in agriculture colleges:

Course Duration
B.E. Or B.Tech in Agricultural Engineering 4 Years
B.E. Or B.Tech in Agricultural Information Technology 4 Years
B.E. Or B.Tech in Dairy Technology 4 Years
B.E. Or B.Tech in Agriculture and Dairy Technology 4 Years
B.E. Or B.Tech Agricultural and Food Engineering 4 Years
B.Sc. in Agriculture 3 Years
B.Sc. in Dairy Science 3 Years
B.Sc. in Plant Science 3 Years
B.Sc. in Agricultural Biotechnology 3 Years
B.Sc. in Agriculture and Food Science 3 Years
B.Sc. in Horticulture 3 Years
B.Sc. in Fisheries Science 3 Years
B.Sc. in Plant Pathology 3 Years
B.Sc. in Forestry 3 Years
BBA in Agriculture Management 4 Years

 

Eligibility for UG Courses in Agriculture colleges

Below mentioned is the eligibility for Undergraduate (UG) Courses in Agriculture

Eligibility for B.Tech/B.E. in Agriculture colleges

The minimum eligibility for B.Tech and B.E. in Agriculture is passing class 12 in Biology, Maths, and Chemistry stream.

Eligibility for B.Sc. in Agriculture colleges

The minimum eligibility for B.Sc. in Agriculture is passing class 12 in Physics, Chemistry, Biology/Maths. Also, the minimum age limit to apply for B.Sc. in Agriculture is 18 and there is no upper age limit for the same.

Eligibility for BBA in Agriculture colleges

The basic eligibility for aspiring candidates for BBA in Agriculture is passing class 12 with Physics, Chemistry, and Biology as the main subjects.

PG Courses in Agriculture Colleges 2020

Agriculture colleges in India

Check out the complete list of PG courses in the field of Agriculture here:

Course Duration
M.E. Or M.Tech in Agricultural Engineering 2 Years
M.E. Or M.Tech in Agricultural Information Technology 2 Years
M.E. Or M.Tech in Dairy Technology 2 Years
M.E. Or M.Tech in Agriculture and Dairy Technology 2 Years
M.E. Or M.Tech Agricultural and Food Engineering 2 Years
M.Sc. in Agriculture 2 Years
M.Sc. in Dairy Science 2 Years
M.Sc. in Plant Science 2 Years
M.Sc. in Agricultural Biotechnology 2 Years
M.Sc. in Agriculture and Food Science 2 Years
M.Sc. in Horticulture 2 Years
M.Sc. in Fisheries Science 2 Years
M.Sc. in Plant Pathology 2 Years
M.Sc. in Forestry 2 Years
MBA in Agriculture Management 2 Years

 

Eligibility for PG Courses in Agriculture colleges

Below mentioned is the eligibility for postgraduate courses in Agriculture colleges.

Eligibility for M.Tech/M.E. in Agriculture colleges.

The basic eligibility is qualifying B.Tech/B.E. in relevant discipline.

Eligibility for M.Sc. in Agriculture colleges.

The minimum eligibility for M.Sc. in Agriculture is a relevant bachelor’s degree.

Eligibility for MBA in Agriculture colleges.

The basic eligibility is a bachelor’s degree in any stream.

PG Diploma Courses in Agriculture Colleges

Agriculture colleges in India

Students with a valid bachelor’s degree can go for PG Diploma courses in Agriculture as well. Given below is a list of courses they can choose from.

  •   PG Diploma in Agriculture
  •   PG Diploma in Dairy Technology
  •   PG Diploma in Horticulture
  •   PG Diploma in Floriculture
  •   PG Diploma in Food Processing
  •   Advanced Diploma in Plant Biology
  •   Advanced Diploma in Plant Pathology
  •   Advanced Diploma in Fisheries Science
  •   Advanced Diploma in Fertilizer Technology

 

Eligibility for PG Diploma Courses in Agriculture colleges.

Anyone with a relevant bachelor’s degree is eligible for PG Diploma courses. 

Certificate Courses in Agriculture Colleges

There are some PG certificate courses in India that can be considered after completing an undergraduate course. Some of them are listed below.

  •   PG Certificate in Horticulture
  •   PG Certificate in Beekeeping
  •   PG Certificate in Floriculture
  •   PG Certificate in Aquaculture
  •   PG Certificate in Fish Farming
  •   PG Certificate in Fruit Production
  •   PG Certificate in Farm Management
  •   PG Certificate in Fertilizer Technology
Eligibility for PG Certificate Courses in Agriculture colleges

The basic eligibility for a PG certificate is a bachelor’s degree in any discipline.

The scope of Agriculture is immense. It involves knowledge of technology, science, and the environment. The courses in India as discussed above are a student’s gateway to a bright future in the agricultural sphere.

PG Certificate Courses in Agriculture Colleges

There are some PG certificate courses in India that can be considered after completing an undergraduate course. Some of them are listed below.

  •   PG Certificate in Horticulture
  •   PG Certificate in Bee Keeping
  •   PG Certificate in Floriculture
  •   PG Certificate in Aquaculture
  •   PG Certificate in Fish Farming
  •   PG Certificate in Fruit Production
  •   PG Certificate in Farm Management
  •   PG Certificate in Fertilizer Technology
Eligibility for PG Certificate Courses in Agriculture colleges

The basic eligibility for a PG certificate is a bachelor’s degree in any discipline.

E-Krishishiksha – Bsc online agriculture study

Under the financial support of NAIP, all the e-Course contents available on this website have been developed by subject matter specialists of the respective disciplines at State Agricultural Universities in India and Deemed Universities of ICAR, New Delhi. The course material is prepared as per ICAR approved syllabus for the benefit of undergraduate students already enrolled in Indian Agricultural Universities.

SNo Online e-Courses To Download Offline e-Courses
1 B.Sc.(Agriculture)
2 B.V.Sc.(Veterinary & AH)
3 B.F.Sc.(Fisheries Science)
4 B.Tech. (Dairy Technology)
5 B.Sc.(Home Science)
6 B.Tech.(Agricultural Engineering)
7 B. Sc. (Horticulture)

 

 The scope of Agriculture is immense. It involves knowledge of technology, science, and the environment. The courses in India as discussed above are a student’s gateway to a bright future in the agricultural sphere.

 

How can I apply for the entrance exam in agriculture colleges?

Students can’t get direct admission to government universities/ colleges without an entrance exam.

The candidates will have to either appear for the ICAR AIEEA/ state-level exam. … However, the ICAR AIEEA score is valid for only 15% of seats in agriculture universities or participating institutes.

ICAR 2021 Admission Process for agriculture colleges
  1. Step 1: Fill ICAR AIEEA Application Form. Candidates can submit the AIEEA application form for both UG and PG admissions in agriculture colleges in the online mode only. …
  2. Step 3: Give AIEEA UG/AIEEA PG Exam for agriculture college. AIEEA entrance exam is of 2½ hours duration. …
  3. Step 4: Check ICAR AIEEA Result. …
  4. Step 5: Appear for Counselling.

 

Best countries to study agriculture
  •    The USA.
  •    The UK.
  •    Canada.
  •     Fiji.
  •     Australia.
  •     Lebanon.
  •     Finland.

 

Is agriculture a good career in India?

Agriculture colleges in India

According to the OECD Global Report, the country which pays the highest salary in the world is Luxembourg, where a worker gets an average salary of Rs. 40 lacs per year. After this country, the USA is on the second spot which pays Rs. 37.85 lacs per year.

As a student, if your interest lies in the agriculture sector, then you must be curious to know the scope and future of BSc Agriculture Science in India. You can do many things after completing B.Sc. Agriculture in India. 

Options start with higher studies options of Masters in Agricultural Sciences, Masters in Science, MBA/PGDM, and even get scholarships.

Highest Paying Jobs Agriculture Industry

Professions in agribusiness offer many open doors for graduates studying agriculture. It is an exceptionally adaptable field that gives positions in a broad scope of workplaces. For agriculture alumni who are searching for the best-paying professions in this field, the accompanying career options might be of intrigue. Not exclusively, these responsibilities pay very well; however, as a rule, candidates need just a four-year college education in agriculture to acquire an entry-level position.

Some of the highest paying agriculture jobs are:

1. Biochemist

Average annual salary: INR 390,000

Biochemistry is a part of science that manages the investigation of science and science of living beings to profit humanity. In the field of horticulture, the biochemist attempted to create up the fast developing, high yielding; bug and drought spell safe varieties. Rural ventures employ natural chemists to assess, create and find the market items to improve the creation of agricultural items which enhance the creatures and human wellbeing.

2. Food Scientist

Average annual salary: INR 750,000

If you’ve at any time wondered who’s responsible for making the dietary data imprinted on the rear of your pack of chips, well, you’ve gotten it: it’s nourishment researchers. They didn’t put it there to cause you to feel awful about the amount of calories you only ate; food scientists accumulate this data to ensure security and to decide to what extent prepared things can be protected. They regularly work with different researchers to make sure that the nourishment delivered within the country is safe for utilization. In case you are the sort who must recognize what precisely they’re placing in their bodies, at that time this might appear to be a dream career option for you.

 

3. Environmental Engineer

Average annual salary: INR 433,270

Deciding to settle on the career option in environmental engineering is another astounding professional decision for agribusiness majors. Environmental engineers have numerous significant responsibilities, including attempting to enhance things like air and water quality, general wellbeing, and waste removal. Contingent upon where ecological specialists plan to work, one may likewise be in charge of performing internal control and investigating industrial facilities. While a four-year certification is usually required for an entry-level position in this field, a graduate degree can widen one’s business openings.

4. Agricultural Lawyer

Average annual salary: INR 395,000

Agricultural lawyers are in charge of moderating disputes ashore while ensuring that each one government guidelines are clung to. Since there are numerous guidelines encompassing property rules, agrarian legal advisors additionally also got to manage issues concerning farming framework, protection, and property. They likewise handle cases that include labor laws, environmental insurance, and appropriate land use.

 

5. Agricultural Operations Manager

Average annual salary: INR 778,278

Agricultural operations managers are ordinarily accountable for maintaining huge agribusinesses, for example, grain assembling and factories. Aside from guaranteeing that everyday activities run efficiently, they’re additionally entrusted with directing inventory(stock) and driving staff members. Including having some fundamental knowledge of farming, you ought to likewise have great organization and communication abilities to prevail as an agricultural manager.

6. Animal Geneticist

Average annual salary: INR 4,62,383

Animal geneticists are responsible for finding what makes creatures feeble and what keeps them healthy. By contemplating their hereditary cosmetics, animal geneticists can crossbreed various species to form another variety (or half breed) of creatures that are substantially more versatile as they seem to be a mix of the foremost attractive attributes found within the species they were produced using.

7. Agricultural Engineers

Average annual salary: INR 497,492

Another excellent career option for agriculture majors is to acquire a position as an agricultural engineer. Agrarian specialists work for a broad scope of exercises that will incorporate aquaculture, land farming, forestry, preservation improvement, ecological planning, and biofuel advancement. People who pick this career must have a four-year college education in agriculture. These positions are as of now in moderate interest, as indicated by the Bureau of Labor Statistics.

 

8. Agronomy Sales Manager

Average annual salary: INR 446,238

One of the fundamental drivers of the farming business in agronomy sales. These experts are responsible for preparing the team which will attend better places to instruct farmers on the simplest thanks to believing their land and harvests appropriately. Simultaneously, they additionally promote and sell their items which are regular seeds, soil, and manures. If you’re keen on farming and you’re honored with the endowment of selling abilities, at that time, this is often an honest career choice for you.

9. Bioinformatics Scientist

Average annual salary: INR 800,000

Plant and creature life is generally diverse, which is the reason for assembling and refreshing data on every one of them is amazingly troublesome – and that is where bioinformatics scientists come in. With the assistance of innovation and software engineering, bioinformatics researchers can build up a progressively powerful method for understanding biodiversity. Through computerized data mining and integration, different scientists can process the information a lot snappier and more straightforward; this is particularly helpful in the field of plant or crop hereditary qualities which is crucial to the agricultural industry.

10. Agricultural Economist

Average annual salary: INR 828,744

To fill within the position of an agricultural economist, you ought to be found out to wear various caps. In addition to the very fact that they work as scientists and market examiners, on the opposite hand, they’re business guides, advisors, and land appraisers. They manage everything without exception that has got to do with the agrarian market, from creating estimates and inspiring their clients to make a decision about the value of land and foreseeing which harvests to develop. Because of the dimensions of their work, it’s no big surprise why they’re paid boatloads of cash. If you have astounding multitasking skills, this is the best career option you should choose.

To apply for the jobs mentioned above roles, a candidate should have a 3-4 year college education in agriculture colleges to acquire an entry-level position as professions in agribusiness are now offering many open positions for graduates studying agriculture.

Some students of agricultural sciences prefer to become entrepreneurs. They embark upon the journey with a vision to supply unique solutions to the agricultural problems within the world.

In conclusion, there’s abundant scope abound for candidates after BSc from agriculture college. The purpose of education is to empower individuals that ultimately leads to the collective betterment of society as a whole. Agriculture is one of the basic fields on which humanity survives, it is needed that bright young minds shed their inhibitions, critically analyze their options, and join this field.

Note: The average annual salary data taken from various sources like Payscale India, Salary Expert, etc.

 

 

 

National Law Universities – How to make an Exciting Career in Law in 2021?

In India, National law universities (NLU) or National law schools are law schools founded pursuant to the second-generation reforms for legal education sought to be implemented by the Bar Council of India.

These universities are public institutions established by the state governments of India and are regulated by the Bar Council of India and therefore the Ministry of Law and Justice (India).

The first NLU being The National school of law of India University (NLSIU), located at Bangalore, which admitted its first batch in 1988. Since then, every state in India has established a National Law University.

Since their inception, these law schools have continuously been ranked as India’s top-most law schools. and also been ranked amongst the world’s best law schools by leading agencies like Quacquarelli Symonds (QS) and Times education .

With steep placement packages and high-end research output with global recognition, there are 23 “National law universities” in India. A bill within the Lok Sabha called The National Law Universities of India Bill, 2016 is into account which could give the NLUs the status of Institute of National Importance in India.

History of Law Education in India

National Law Universities

Traditionally legal education in India was conducted through the medium of non-specialized universities of India which granted law degrees like all other graduate degrees.

These Universities referred to and taught the curriculum prescribed by the Bar Council of India but since they were under the overall control and supervision of the University Grants Commission and therefore it had been impossible for the Bar Council to effectively pursue reforms in legal education.

This system continued for quite 20 years with the overall legal education supervision by the Bar Council, since its establishment in terms of the Advocates Act, 1961.

However, there have been involving reforms from all quarters of the country generally due to the falling standards of the bar and there have been mounting pressures over the Bar Council of India to cause change within the way during which legal education was imparted in India.

The first concrete decision to the present end was taken in 1984 when various proposals to modernize legal education were considered and approved by the “Legal Education Committee” of the Bar Council, in an effort to enhance legal education throughout India.

One of the main proposals was the choice to determine specialized institutions to impart legal education in an integrated and diversified manner. The aim was to revitalize the bar by making law as a beautiful profession and making it competitive to draw in talent, which was hitherto diverted to other professional areas such as Medicine, Engineering, etc..

Structure of National Law Schools

Quite in contrast with the prevailing pattern of legal education in India, the proposed autonomous law schools varied in structural design and in various other respects. Some of these are often identified through the characteristics they carry, these being;

Autonomous status of the law schools: This implied that the law schools carried either a ‘deemed university or a ‘university status, which empowered them to grant their own degree and which was recognized by other institutions in terms of the University Grants Commission regulations.

Five-year law program: Earlier law degrees were granted only to those candidates who had already completed their graduation and after three years of formal legal education. However, the admission to these autonomous law schools was only to those candidates who had completed Grade 12.

Integrated degrees: In these autonomous law schools, students studied for an academic degree in integration with another degree of their choice. This allowed prospective advocates to have an understanding of areas other than law.

Intensive legal education: These law schools were given autonomy to devise the imparting of the curriculum in a manner which would best suit the candidate’s ability to understand legal concepts and ability to appreciate various issues involved in a legal setting and instill in them the merit and reasoning standards required for a high professional conducts.

National status of law schools: These schools are recognized by the university grants commission as “state universities” and are affiliated with the Bar Council of India.

Involvement of legal luminaries: To enhance standards of legal education and ensure education imparted in these institutions met desired standards, the Bar Council of India involved various prestigious and talented individuals like the Judge of Indian courts or Chancellors with these law schools.

List of National Law Schools

National Law Universities

The list of National Law Schools in India (As Per Year of Establishment) is as follows:

  1. National Law School of India University, Bangalore
  2. NALSAR University of Law, Hyderabad
  3. The West Bengal National University of Juridical Sciences, Kolkata
  4. National Law Institute University, Bhopal
  5. National Law University, Jodhpur, Jodhpur
  6. Gujarat National Law University, Gandhinagar
  7. Hidayatullah National Law University, Raipur
  8. Ram Manohar Lohia National Law University, Lucknow
  9. Rajiv Gandhi National University of Law, Patiala
  10. National Law School and Judicial Academy, Assam, Guwahati
  11. National Law University, Odisha, Cuttack
  12. National University of Advanced Legal Studies, Kochi
  13. Chanakya National Law University, Patna
  14. National Law University, Delhi
  15. Damodaram Sanjivayya National Law University, Vishakhapatnam
  16. National University of Study and Research in Law, Ranchi
  17. Tamil Nadu National Law University, Trichy
  18. Maharashtra National Law University, Mumbai
  19. Maharashtra National Law University, Nagpur
  20. Maharashtra National Law University, Aurangabad
  21. Himachal Pradesh National Law University, Shimla
  22. Dharmashastra National Law University, Jabalpur
  23. B.R. Ambedkar National Law University, Sonipat

 Top 10 National Law Colleges

National Law Universities

Overall, around 3,800 institutes applied for the NIRF 2020 rankings. Check the complete list of top 10 law colleges in India as per NIRF 2020 Rankings:

Name of Institute/College City & State NIRF 2020

     Rank

National Law School of India University Bengaluru, Karnataka 1
National Law University New Delhi, Delhi 2
Nalsar University of Law Hyderabad, Telangana 3
Indian Institute of Technology, Kharagpur Kharagpur, West Bengal 4
National Law University Jodhpur, Rajasthan 5
The West Bengal National University of Juridical Sciences Kolkata, West Bengal 6
Gujarat National Law University Gandhinagar, Gujarat 7
Symbiosis Law School Pune, Maharashtra 8
Jamia Millia Islamia New Delhi, Delhi 9
The Rajiv Gandhi National University of Law Patiala, Punjab 10

 

National Law Universities entrance exams

Admission to LLB and LLM in the National law schools in India are based on performance in Common Law Admission Test (CLAT).

Common-Law Admission Test (CLAT) is a centralized national level entrance test for admissions to twenty-three National Law Universities (NLU) in India.

NLU Delhi admits students through the All India Law Entrance Test (AILET).

Most private and self-financed law schools in India also use these scores for law admissions.

Public sector undertakings in India like ONGC, Coal India, BHEL, Steel Authority of India, Oil India, etc. use CLAT Post Graduation ( CLAT PG) scores for recruitment of legal positions in the companies.

The test is taken after the Higher Secondary Examination or the 12th grade for admission to an integrated under-graduate degree in Law (BA LL.B) and after Graduation in Law for Master of Laws (LL.M) programs offered by these law schools.

CLAT 2020 was conducted on August 22, in online mode. A total of 22 NLUs are coming together for the Common Law Admission Test. 

National Law Universities fees structure

National Law Universities

Different law colleges in India has different fees structure. There is no uniform or common fees structure for national law universities.

There are 23 National Law universities (NLUs) in India including NLU Delhi. While all NLUs take admission through the Common Law Admission Test (CLAT), NLU Delhi admits students through the All India Law Entrance Test (AILET).

We have listed all the NLUs with fees for the five-year LLB courses i.e. BA LLB, BCom LLB, BBA LLB as well as the LLM course.

NLU Fees – Components

The admission fee of NLUs comprises various components i.e. annual fees, one-time fees as well as deposits as under:

  • Tuition fee
  • Admission fee
  • Infrastructure and development fee
  • Library, ID card, examination fee, basic amenities fees
  • Sports, gym, medical, internet, electricity, moot court charges
  • Hostel facilities, mess deposit

NLUs Fees Structure – Category-wise

The candidates need to pay the admission-cum course fee once they secure admission through the CLAT counseling or AILET counseling.

Here are  first-year fees structure of 5 NLUs in India:

National Law Universities UG Fees PG Fees
NLU Bangalore Gen category – Rs 2,62,000

SC/ ST/ PWD – Rs 2,58,875

 

Gen category – Rs 1,89,500

SC/ ST/ PWD – Rs 1,86,375

 

NALSAR, Hyderabad. Gen category – Rs 2,42,000

SC/ ST/ PWD – Rs 2,36,000

 

Gen category – Rs 1,75,000

SC/ ST/ PWD – Rs 1,69,000

 

NLU , Delhi (through AILET) Rs 1,86,000 Rs 1,85,000 ( for non-hostellers the fees is Rs 1,39,000
NLU, Bhopal Rs 2,37,250 Rs 2,06,250
The West Bengal National University of Juridical Sciences (WBNUJS) Kolkata Rs 1,96,200 Rs 2,06,000

Application Fees for NLU Entrance Exams

The application fees for CLAT and AILET exams are as under:

CLAT Admission Fees

General/ OBC/ PWD/ NRI/ PIO/ OCI candidates Rs 4000
SC/ST/BPL Rs 3500

 

AILET Admission Fees

General Category/ Kashmiri Migrants/ Resident of Jammu & Kashmir Rs 3050
PWD/SC/ST category Rs 1050
Below Poverty Line candidates from SC/ ST category No application fee
Courtesy:shikha.com

List of NLU Courses

National Law Universities

The undergraduate courses in law are offered as a five-year integrated degree as under:

UG  Courses

NLUs  offering UG Courses

Bachelor of Arts Bachelor of Law (BA LLB)  Hons. NLU Delhi, NLSIU Bangalore, NLU Hyderabad, NUJS West Bengal, HNLU Raipur, GNLU Gandhinagar, RMNLU Lucknow, RGNUL Panjab, CNLU Patna, NUALS Kochi, NLU Odisha, NUSRL Ranchi, NLUJAA Assam, DSNLU Visakhapatnam, TNNLU Tiruchirapalli, MNLU Mumbai, MNLU Nagpur, MNLU Aurangabad, HPNLU Shimla, DNLU Jabalpur, Dr B R Ambedkar NLU Sonepat, NLIU Bhopal, NLU Jodhpur, NUALS Kochi
Bachelor of Business Administration (BBA) LLB Hons. NLU Jodhpur, GNLU Gandhinagar, CNLU Patna, NLU Odisha, HPNLU Shimla
Bachelor of Science (BSc) LLB NUJS West Bengal, GNLU Gandhinagar
Bachelor of Commerce (BCom) LLB GNLU Gandhinagar, TNNLU Tiruchirapalli
Bachelor of Social Work (BSW) LLB GNLU Gandhinagar

 

Postgraduate Courses at NLUs 

Some of the postgraduate course offered at NLUs are as under:

PG courses

NLUs offering PG courses

Master of Law (LLM) RMNLU Lucknow, GNLU Gandhinagar, HNLU Raipur, NLU Jodhpur, NUJS West Bengal, NLIU Bhopal, NLSIU Bangalore, RGNUL Panjab, CNLU Patna, NUALS Kochi, NLU Odisha, NUSRL Ranchi, NLUJA Assam, DSNLU Visakhapatnam, TNNLU Tiruchirapalli, MNLU Mumbai, MNLU Nagpur, MNLU Aurangabad, HPNLU Shimla, DBRANLU, Sonepat
Doctor of Law (LLD)/ PhD in Law HNLU Raipur, NLIU Bhopal, NLSIU Bangalore, GNLU Gandhinagar, RGNUL Panjab, CNLU Patna, NLUJA Assam, TNNLU Tiruchirapalli, HPNLU Shimla, NUALS Kochi, MNLU Mumbai
Master of Philosophy (MPhil) degree NLSIU Bangalore, NLU Odisha

NLUs Placements

National Law Universities

The Law School has a unique and innovative curriculum in which Practical Training occupies an important place.

Practical training attempts to show the scholars to different aspects of legal add lawyer’s chambers, courts, administrative offices, quasi-judicial establishments, prosecution departments, police and correctional institutions, commercial corporate establishments, government law offices, legal aid centers, legislative secretariats, etc.

The NLS Recruitment Coordination Committee (RCC) and placement officer will work with recruiters to streamline the location process. Student profiles and other relevant details are shared with the recruiters.

The recruiters may conduct Pre-Placement Talks to give in-depth information about the organization, including the roles and profiles being offered. The presentation is followed by a Q&A session, where students interact with company officials to get a better understanding of the organization and potential roles.

In response to job descriptions given by the recruiters, applications are invited and resumes of interested applicants are shared with the recruiters through the location office. A detailed resume is submitted by the scholars as a part of the appliance process.

On the idea of students’ applications, recruiters are required to send an inventory of shortlisted students to the RCC a minimum of every week before their final placement interviews. Recruiters conduct their selection process which typically comprises CV-based shortlisting, group discussions, and interviews.

The recruiter can make a suggestion to the scholar after the ultimate interview. For a suggestion to be valid, it should include details of the role, location, remuneration, and other relevant terms and conditions required by the candidate to form a choice.

Generally, the placements at the National Law Universities are held in April-May per annum. The recruiters visit campuses of law universities and shortlist candidates based on their academic profile and legal aptitude.

Each NLU has its own ‘Placement Bureau’ or ‘Recruitment Committee’ that manages the whole campus placement process. The recruitment and placement process at NLUs comprises:

NLU Placement Report 2019

Name of NLUs Average Domestic CTC (per annum – in lakh) Total Students

        Placed

National Law School of India University, Bangalore Rs 15 lakh 44 students
National Law University, Delhi Rs 15 lakh 41 students
National Academy of Legal Study & Research (NALSAR) University of Law, Hyderabad Rs 12 lakh 47 students
The West Bengal National University of Juridical Sciences, Kolkata Rs 15 lakh 40 students
National Law Institute University, Bhopal Rs 14 lakh 41 students
National Law University, Jodhpur Rs 16 lakh 39 students
Hidayatullah National Law University, Raipur Rs 16 lakh 56 students
Gujarat National Law University, Gandhinagar Rs 15 lakh 49 students
Rajiv Gandhi National University of Law, Patiala Rs 6 lakh 33 students
Chanakya National Law University Patna Rs 14 lakh 24 students

 

Placement Training aims to teach professional skills, essential aspects of professional ethics and social responsibility issues and management of challenging situations in practical and professional life.

It further provides opportunities for public service, developing useful professional contacts and for relating theoretical knowledge obtained in the library and the classrooms to social realities.

How Facebook Ads is Important in Digital Marketing 78?

Facebook ads are targeted to users who supported their location, demographic, and profile information. Many of those options are only available on Facebook. After creating a billboard, you set a budget and bid for every click or thousand impressions that your ad will receive.

Facebook Ads can appear in News Feed on desktop, News Feed on mobile, and in the Right Column of Facebook on desktop. Ad content is usually paired with news about social actions that your friends have taken, like liking a Page. Your friends might see news about the social actions that you simply have taken in Facebook ads.

Facebook ads are created based on five factors:

  • Awareness
  • Consideration
  • Conversion
  • Loyalty
  • Advocacy

First, you have to create a Facebook ads account. Then, to get to your Facebook ads manager, you can click on the drop-down arrow in the upper right corner of your Facebook page and choose “Manage Ads” from the drop-down.

What is Facebook Business Manager

In Facebook Business Manager, you can create ads using two tools:

  • Facebook Ads Manager
  • Facebook Power Editor

Although both are similar, the power editor offers more in-depth features. For example, while the ads manager only has 10 objectives(or the marketing goal you choose when creating an ad, the power editor has 14.

A guide to Facebook Ads Manager

Facebook ads manager is a Facebook tool where you can create your Facebook ads. You can view, make changes and see results for your Facebook Campaign, ad set, and ads.

What is Facebook Campaign Manager?

Facebook Campaign Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns. Facebook recently combined ads manager and power editor into one platform to make it easier to create and monitor ads campaign to create multiple platforms owned by Facebook, including Instagram ads.

How do you create Facebook ads step by step

How Facebook Ads help in Digital Marketing

Here are the steps for you to set up a Facebook ad campaign.

Select your campaign objective

To choose the proper ad objective, answer the question “what’s the foremost important outcome i would like from this ad?”

Set up your Audience Targeting.

Using what you recognize about the people you would like to succeed in – like age, location, and other details – choose the demographics, interests, and behaviors that best represent your audience.

Set up your ad placement.

Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you’ll also prefer to run ads on specific mobile devices.

Set up your Campaign Budget and bidding.

Enter your daily or lifetime budget, and therefore the period of time during which you would like your ads to run. These limits mean that you’re going to never spend quite what you’re comfortable with.

Set up your Facebook ad

When you submit your ad, it goes to our ad auction which helps catch on to the proper people.

With a few clicks, you can run across Facebook, Instagram, Audience Network, and messenger. You can reach people in their favorite apps and websites in a single campaign.

Facebook needs at least 50-100 conversions per ad per week to fully leverage the algorithm, so your ad sets need a reasonable budget for the Facebook delivery system to power your ads.

How to write a good ad copy.

  1. Mirror the User’s objective.
  2. Include numbers or statistics in your Headlines.
  3. Apply to user’s sense of entitlement.
  4. Include emotional triggers in your ads.
  5. Create unique, keyword-rich display URLs.
  6. Prioritize your best copy.

 What is the Facebook ads library?

How Facebook Ads help in Digital Marketing

The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.

For ads that are about social issues, elections, or politics, you can also search ads that are inactive. Transparency is a priority for Facebook to help prevent interference in elections, so the Ad Library also shows you additional information about these ads, such as who funded the ad, a variety of what proportion they spent, and therefore the reach of the ad across multiple demographics. Facebook stores these ads in the library for seven years

You can view and use the Add Library at https://www.facebook.com/ads/library.

 How to use Facebook ads library

To search for all ads:
Ads are traveled by Facebook Pages, which suggests that your search results are going to be grouped by Pages. To see these ads:

  1. Go to the Ad Library at https://www.facebook.com/ads/library.
  2. Make sure you have the correct country selected. In the top right of the Ad Library, you can select the country you’d like to view.
  3. Above the search bar, click All Ads.
  4. Enter what you’re looking for in the search bar.
  5. You’ll see a drop-down menu with results that relate to what you entered. Click on the result to see ads.

Viewing the Facebook ad library report

In addition to searching the Ad Library, in some countries you’ll also review a weekly report about issue, electoral or political ads during a given country, for a given period of time. You can see things like what proportion advertisers are spending and popular search terms.

The online version of this report typically lists the very best spending advertisers. To see the complete list of advertisers, you can download the full report at

http://www.facebook.com/ads/library/report.

The Ad Library Report includes:

  • The estimated total amount spent by each advertiser from the start of the Library or the first ad creation date (whichever came later) until the end of the selected week.
  • The total number of ads this advertiser has in the Library.
  • The estimated total amount spent by each advertiser for the selected week.
  • The total number of ads the advertiser has in the Library during the selected week.
  • Weekly top search terms.
  • Top advertiser spends in a region of a country.

 What is Facebook Pixel

A Facebook Pixel introduced in 2017, is an analysts tools that consist of a Javascript code that you can put on your website. The Pixel fires to track site visitors. This data allows you to retarget those users with Facebook ads within the future, also on see once they return.

You can create additional Facebook Pixels(up to 100) through the business manager, but often you need only one Pixel for your websites.

With Facebook Pixel, you can build Custom conversions, Custom audiences and build better ads overall.

What are Facebook Custom Conversions

Facebook Custom conversions work with the Facebook Pixel to help you track conversions. Helps you optimize the ad for conversions. Facebook will show the ad to the people who are most likely to convert.

What  are Facebook  Custom  Audiences

How Facebook Ads help in Digital Marketing

Facebook Custom Audiences offer a number of the simplest targeting available. They are highly defined groups of individuals who have already got a relationship together with your business, like past customers, people that have visited your website, or people that have installed your app.

There are three types of audiences on Facebook.

  • Saved Audience
  • Custom Audience
  • Lookalike Audience.
  • Facebook Saved Audience

Saved Audiences are the audiences that you simply can define by choosing people’s interests location, age, gender, used devices, income level, etc. You can create Saved Audiences both within the campaign setup phase or within the Audience Manager.

Location-based targeting

Facebook allows you to target people in specific locations, including:

  • Country
  • State/Region
  • Counties
  • DMA (Designated Market Area)
  • City
  • Postal Code
  • Specific Address Radius

Simply type in the regions you wish to target.

Demographics-based targeting

As you click on the Demographics tab, you’ll get plenty of targeting topics to refine your audience based on many options. The basic 3 are:

Age – If you’re targeting an audience with a specified age range, you can easily reach them by telling Facebook who your ideal customers are.

Gender – You can also select to target a particular gender.

Language – If you’re advertising in a particular language, you might want to only target the people who can understand your ads.

Interest-based targeting

Interests are one among the simplest (and easiest) Facebook ads targeting options as they permit you to focus on people specifically curious about a topic associated with your product. For example, you’ll target people curious about your competitors or your broader market segment, or magazines and blogs covering your market.

Behavior-based targeting

Unlike precise Interests, Behaviors allow you to focus on people by purchase history, events they like, personal anniversaries, etc. This data is gathered by Facebook analyzing many factors and also using external data sets.

·   Facebook Custom Audiences

Facebook Custom Audiences are probably your most high-value target audience as they permit you to retarget past website visitors and other people who have engaged together with your content or app. There are multiple ways to make a Custom Audience, and we’re getting to cover each of them briefly.

Creating Custom Audiences from Customer Files

This first sort of Facebook Custom Audience is predicated on your existing customer files – the lists of email accounts, phone numbers, or Apple IDs. The Customer File audience may be a good way to focus on your newsletter subscribers or app users.

Creating Custom Audiences Based on Website Traffic

Website traffic-based Facebook audiences allow you to make remarketing campaigns for people that have engaged together with your website. These are high-value audiences because the users seeing your ads have already shown some interest in it. Important! To create audiences that supported your website traffic, you initially got to install Facebook Pixel.

Creating Custom Audiences Based on App Activity

If you would like to succeed in the people that have engaged together with your iOS or Android app, you’ll found out a Facebook audience to try to do that. To target people who supported the app activity, you initially got to register your app and found out app events.

Creating Custom Audiences Based on Engagement

Did you recognize that you simply also can target the users that have engaged together with your content on Facebook, e.g. viewed your videos or liked a Page post?

  •  Facebook Lookalike Audiences

Facebook Lookalike Audiences allow you to reach the people that are almost like your existing customer database – making them highly likely to convert also.

To create a Lookalike Audience, you initially got to create a Custom Audience to inform Facebook what sort of users you would like to succeed in.

Next, select the “Lookalike Audience” from the audience creation menu and select a target country and a percentage (1%-10%) of the targeted country’s Facebook users.

The percentage signifies the people most almost like your selected Custom Audience.

Lookalike Audiences help you to extend your ad campaign’s reach so that you only target people who are likely to be interested in your offer.

What is the difference between Google Adwords and Facebook ads?

Google Adwords is based on the principle of Demand fulfillment while Facebook ads are based on Demand generation.

For example in case there is a new invention, there will be no searches on google because right now there is no demand.

You will have to get the interest of the target audience via display ads. This is known as Demand generation.

How much do Facebook ads cost?

How Facebook Ads help in Digital Marketing

Enter your daily or lifetime budget, and therefore the period of time during which you would like your ads to run. These limits mean that you’re going to never spend quite what you’re comfortable with.

You can spend a minimum of $1 per day on Facebook ads. and that is what all small businesses should start testing with usually by boosting posts the right way.

Facebook ads are cheaper if your daily budget is low and gets costlier as your daily budget rises.

Facebook gives preference to people who set high budgets.

Facebook is a pay-per-click marketing channel. This means that you will be paying every time someone clicks on your ads. You will be charged based on ad impressions, Video views, and other metrics.

How to Prepare for Facebook Blueprint Certification.

You can get Facebook Certification by applying for Facebook Blueprint certification

Facebook Blueprint Certification is a premium certification program in certification with Pearson Value.

The details of the Certificate exam are given below:

  • You have to clear 3 major exams.
  • The cost of taking each of these exams is $150 for each exam.
  • Your audio and video will be recorded to prevent cheating.
  • The exam is conducted by Pearson Value.
  • You get a badge to display on profilers with 12 month’s validity in case you pass.
  • The exam has 60 questions and is 105 minutes long.
  • You must receive a minimum passing score of 700 per exam. The scaled scoring system ranges from 300-1000 with a score of 700 or higher considered to be passing.
  • Your official score will be confirmed within 48 hours in your inbox from CertMetrics, Facebook’s Certification Tracking System.

Facebook recommends at least 6 months of Facebook Ads Course before attempting to take the exam.

Facebook provides free study material for Facebook material training.

In order to Prepare for Facebook Blueprint certifications, you have to enroll for Facebook Certified planning professional practice exams. These exams are free of cost and are a self-paced practice duration of 30 minutes.

The cost, the time involved studying, and the stressful exam environment is all things to consider before deciding whether the exam process is worth going through to get certified.

The fact is, the Facebook Blueprint Certification is the only accredited certification on Facebook advertising recognized by the industry. And with how big Facebook is, not only do many employers who rely on Facebook ads know about the certification, but many clients know about it, too.

Being Blueprint certified can give you an extra edge when applying to a relevant position over other candidates who aren’t certified. It can also give agencies the same edge when pitching clients compared to agencies who are not certified (and freelancers, too).

To apply for the Facebook Blueprint exams you can click on the links below:

https://www.facebook.com/blueprint

To Prepare for Facebook exams , you can click the link below to get free resources:

https://facebook.exceedlms.com/student/catalog

Benefits of Facebook ads

Many businesses now use Facebook Ads in order to improve brand awareness, increase traffic and ultimately generate business online.

  • Advertise where your audience hangs out

If your audience is on Facebook (which let’s face it, is most audiences) then why not ensure your brand is seen here?

  • Specific audience targeting

One of the most important Facebook Ad benefits is how targeted you’ll make your audience.

You can reach the precise audience you would like to. This includes interests, behavior, location, age, and much more.

This means you can target specific ads to specific audiences that are most likely to engage them or encourage them to click. You can target multiple audiences or personas that are likely to require you to try to do business with you.

  • Quick results

You can drive immediate results if your ads are effective. You can begin getting your offer in front of thousands of people in order to drive traffic, conversions, or to generate sales.

  • Build brand awareness

Advertising on Facebook is one of the foremost effective ways to create your brand and ensure more people are conscious of your brand.

  • Fully measurable

You can easily see how your ads are performing, and alter your budget to suit.

If certain campaigns are performing better, or certain audiences are engaging more, you’ll shift your budget to those to make sure you get the simplest possible ROI.

You can simply see what percentage conversions, clicks, and impressions your ads are becoming. The Facebook Pixel allows you to track the website activity of people coming from your ads, so you can see exactly how they act after clicking the ad.

  • Optimize your campaigns

This, of course, means you can see where they are any drawbacks, and therefore go ahead and optimize your campaigns.

  • Multiple platforms

With just the Facebook Ad Manager, you can target ads across multiple platforms. This includes Facebook itself, the Audience Network, Instagram, and Messenger.

  • Remarketing

Remarketing ads allow you to advertise to people who have already visited your site.

The advantage of this is often that you simply know they’re curious about what you’ve got to supply, as they need already been on your site.

  • Lookalike Audiences

Lookalike audiences are a very powerful aspect of Facebook targeting.

Facebook takes your most successful audiences that employment for your advertising campaigns then finds an identical audience which “looks like” the audience that works.

 

 

 

How Important is Google Ads to Digital Marketing in 2021?

Google ads is the most important tool of Digital Marketing.

Launched in the year 2000, google ads is the largest advertising platform in the world.

In the year 2001 the revenue of google ads was just 0.07 billion US Dollars. Google ad has 32.3% of total ads revenues i.e. 134.81 billion U.S. dollars in 2019. It was 32.3 % of total ads revenues in 2018 i.e. 116.46  billion US dollars and 31% in 2017 i.e. 95.58 US billion dollars.

The quality of leads from Google ads is said to be much better than Facebook ads.

 Google ads  Defination

How Important is Google Ads to Digital Marketing

Google ads ( formerly Google AdWords and Google AdWords express) is an online advertising solution that businesses use to promote their products and services on google search, tube and other sites across the web.

Google ads allow advertisers to choose specific goals for their advertisers to choose phone calls or websites visits.

With a google ads account, advertisers can customize their budgets and targeting and start or stop their ads at any time.

You can create your own ad, tell AdWords, who do you want to reach and AdWords bring your ads to them.

Google ad is built around three principles:

  • Relevance: Connect with the right people at the right time, with the right message.
  • Control: Google ad gives you complex control over your budget. You choose how much to spend per month, per day, and per ad..
  • Results: Pay only for results, like clicks to your website or calls to your business. The measurements tools make it easy to see your sites, apps and ads are performing. Plus smart technology lets you create, manage and optimize your campaigns.

How does Google ads work?

How Important is Google Ads to Digital Marketing

You can create your first ads in just a few steps. Google ads make it easy to show the world what is unique about your business, so you can reach your customers, searching for what you have to offer.

Step 1:  Tell about your goal

Google ads will tailor your ad based on the results you want. And no matter which advertising goals you choose, Google ads can help you across the board.

  • Get more calls to business.
  • Increase visits to your site.
  • Drive people to your website.

Step 2: Decide where to advertise.

Go Global or stay behind. You decide where you will like to show your ads, and google ads will get them in front of the right people.

Step 3: Create your message.

Highlight what is best about your business in 3 short sentences to get customers excited  Or create compelling banner ads by adding images.

Step 4: Set up your budget cap.

You will never pay more than the monthly cap you set, and you can adjust or pause your ads anytime. Plus google ads will show you estimated results for your budget.

Step 5: Go Live

Google ads will display ads when people search for products or services like yours. Your ads can appear on Google search and maps and across our network of partner sites.

You will pay for results, like when people click your ad to call your business, visit your website or get directions to your store.

Choose the Best Campaign types

How Important is Google Ads to Digital Marketing

There are  5 types of campaigns in Google ads. Advertising with AdWords starts with selecting a campaign type. The type of campaign you choose to create must be based on your advertising goals.

  • Search network campaign.

This campaign type is useful for advertisers to show their text ads to high potential customers right they are searching for related products or services on google and other steps.

  • Display network campaign

This campaign type works by matching you’re as to websites or mobile apps that include content that is related to your business or your customer’s interests.

  • Video Campaign

With a video campaign type, you can run video ads on Youtube and on sites across the Google Display Network.

Available Video formats include Truevalue in- streaming ads, True value discovery ads, and bumper ads.

  • Shopping Campaign

Shopping ads appear in google shopping next to search results,, and near text and responsive ads. This campaign is useful for retailers who want to promote their online and local inventory, boost traffic to their website or local store, and find better-qualified leads.

  • Universal app campaign

With a universal app campaign type, you can easily promote your app across Search, Display, and YouTube. Your ads and bids are automatically adjusted to get the most downloads for your app.

How Ad –Extensions make Google ads more effective.

How Important is Google Ads to Digital Marketing

There are 7 types of Ad- Extensions.  These are

  • Sitelinks Extensions

These are extra links below the main ad. These show mostly for broad search and highly targeted Keywords.

  • Location Extensions

These links show the address and links to google maps below the main ad. Useful for online stores and business fronts.

  • Call Extensions

Call Extensions add business phone numbers to the ad.

  • App Extensions

These ad extensions link to android or IOS apps from the ad.

  • Review Extensions

It adds third party reviews to your ads

  • Call-Out extensions

These extensions add an extra line to the description.

  • Structured Snippet Extensions

These extensions show variants/ highlights of a product.

  • Price Extensions

These extensions show prices of the different products below the text ads.

Ad- Extensions helps google ads in the following ways:

  • Visibility: By adding more content to your ad, extensions give your ad greater visibility and prominence on the search result page. This means that more people can notice your ad.
  • Performance: Research shows that ad-extensions yield on an average 10-15% increase in click-through rate for each type of extension implemented
  • Value: No additional cost to extensions to your campaign.

How to organize your Google ads account

You must organize your Google ads account to get better results. Good campaign organizations help you make changes quickly, target your ads effectively, and ultimately reach your advertising goals.

Good campaign organizations help you make changes quickly, target your ads effectively, and ultimately reach your advertising goals.

There are 3 layers within  Adwords.

  • Your Google account is associated with a unique email address, password, and billing information.
  • Your ad campaign has its own body and settings that determine where your ads appear.
  • Your ad group contains a set of similar ads as well as keywords.

For better results, you must create a separate campaign for each product and service category you offer. Also, you must create separate ad groups with relevant keywords ad bids for each product and service.

You can use Google ads-manager account if you are managing more than 5 accounts.

How to reach customers with targeting

Targeting customers is all about setting the right message in front of the right person at the right moment. When it comes to targeting there is no one size that fits all strategy.

Here  are the Targeting Options

  • Demographics: Target your ads based on how well your products and services trend with trend with users in certain locations, ages, genders, and device types.
  • Keywords Research: Choose words that are relevant to your product or service to target users and making searches.
  • Topics: Target one ad to multiple pages about certain topics at once. Topic AdWords analyses web content and considers factors such as text, language, link structure and page structure. It then determines the central theme of each webpage and targets ads on your topic selections.
  • Placement: Target websites on the Display Network that your customers visit.
  • Remarketing: Target users that have already interacted with your website or app so that they will see your ads more often. Their users can be in any stage of conversion, as long as they have visited your site or clicked on your ad before. These users may even return to complete a purchase.

What is Keywords research?

How Important is Google Ads to Digital Marketing

For most AdWords, their AdWords is powered by Keywords.

Keywords are words or phrases that help determine where and when your action appears. Building a solid keyword list helps you reach only the most interested people, who are more likely to become your products and services.

You must choose phrases that customers would use to search for your products and services.

We have two types of keywords:

1)         Long tail keyword

2)         Short tail keyword

Google Keyword research process includes finding out what people are searching for. There are many methods and tools for that.

To build your own Keyword list you must use Keyword research tools like:

  • Google AdWords keyword tool
  • Google AdWords Keyword planner
  • Moz. Keyword explore
  • Answer the public.com
  • Hit Tail.com
  • Google AdWords search terms.

There are 5 types of  Adwords Keywords

1)Broad Match Keywords: Broad Match keywords are normal and default type of keywords that you give for your campaign

2)Phrase Match Keywords: Phrase match keywords are closed in “Quotes”.

3)Exact Match Keywords: Exact Match Keywords are closed(Brackets)

4)Broad Match Modifiers: Broad Match modifiers have a little bit more targeting options.

5)Negative Keywords: Negative Keywords prevent your ad from showing in searches that use terms, that are not relevant to your product and services.

How to make your ads seen

How Important is Google Ads to Digital Marketing

It is important to know, what determines whether an ad shows up in the top placement or the fifth.

The Adwords Auction: Here is how it works

  • Ads on Google and its display network are sold by auction.
  • Advertisers bid on keywords in order an ad, when clicked upon, leads the searches to a website coding page.
  • However, unlike a traditional auction, the highest bidder does not always win.
  • Google takes 2 factors into auctions to create a new measure know as Ad rank.

a)Quality Score is expected click-through rate and relevance and landing page experience.

b)Bid is the maximum price that an advertiser is willing to pay for an ad click.

Ad Rank = Quality Score * Bid

  • The Bidder with the highest Ad Rank gets the top spot and so on down to than last ad qualifying.

You must focus on consistently improving your costs and rank higher bidding competitors.

How to select your Bid Strategy

How Important is Google Ads to Digital Marketing

  • Target Research page location: Automated bidding strategy to show your ad on the top of the page or on the first page of Google search results.
  • Target CPA: Bidding strategy that sets bids to help get as many conversions as possible at the target customer acquisition (CPA) you set. You will need to add a piece of code to your website in order to track conversions on your website.
  • Target ROAS: Automated Bidding strategy across multiple campaigns and groups, and keywords to help achieve an average return on ad spend.
  • Target Outranking Score: Automated bidding strategy that helps your ads outranks ads from other domains.
  • Maximise Clicks: Automated Strategy to help you get as many clicks as possible.
  • Enhance CPC: Raises your bid for clicks that seem more likely to lead to a saleor conversion on your website.
  • Manual CPC: A bidding that lets you set your own maximum cost per click(CPC) for your ads.

How to Evaluate Performance of your Campaign 

Once your campaign has been running for a while, you will want to measure your ad performance. You can analyze account, campaign, and ad group information using AdWords reports and metrics.
Here are the best practices for you to follow to evaluate performance:
• For campaign performance, check the campaign screen for a snapshot of overall campaign performance.
• For a more granular perspective, view details on specific ads in each ad group are doing.
• Keep check-ins super-efficient by working at the same statistics routinely.
• Clicks show how many clicks your ad received. Clicks through rate (CTR) shows the percentage of people who could see your ad and checked on it.
• Conversion shows how many people clicked from your ad to your site and did something you valued, such as a purchase, sign-up, phone call, or download.
• Conversion rate shows how many conversions on your site resulted from an ad click.
• Return on Investment(ROI) tells you how effective your ad spend is by showing how much return it is bringing you.

How can you get Google ads  Certification

How Important is Google Ads to Digital Marketing

The Google Ads certification is a professional accreditation that Google offers to individuals free of cost who demonstrate proficiency in basic and advanced aspects of Google Ads.

There are six Google Ads certifications available today:

Note: The Google Ads Measurement certification does not count toward the Partners badge.

Google Ads training allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google’s ads academy.

Your Google Ads certification will remain valid until the product area certification expires. The certifications are valid for 1 year and is free of cost. You’ll need to retake and pass the certification assessment in the respective product area to renew your certification. 

You can demonstrate your expertise to your clients that you are certified Google ads professional and is well qualified to do the job.

Why Should you go for Google Adwords?

How Important is Google Ads to Digital Marketing

  • Google’s massive reach: Today Google has elevated itself beyond a brand to a verb. The search engine handles 2+ trillion searches like these per year. That’s over 5 billion searches per day.
  •  Faster than SEO: When you get started with Google, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier too.
  •  Build Brand Awareness: Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you’ll even prioritize brand awareness by choosing to point out your ad to more people.
  •  Earn more conversions: When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into account.
  •  Remarketing: Google AdWords helps you to reconnect with visitors to your website.
  •  Measure your performance consistently:

a) It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures, etc.

b) Also, they’re far more expensive than Google AdWords. But, AdWords, on the opposite hand, would tell you exactly what happened with the campaign.

  •  Explore more using google ads:

a)  There is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords may be a great platform but it won’t allow you to know what people do after clicking the ads.

b)  But, Google analytics would help you understand, how long a visitor stayed on-page, how many pages visited, the Bounce Rate, and details about new visitors. By linking them together, you’ll have tons more data in your hand. An advertiser can measure the entire performance of Google ads. He/she can pause the non-performing keywords/campaigns/ads and check out different variations to spice up your results.

The Important Role of Artificial Intelligence in Digital Marketing in 2021

Artificial Intelligence can help digital marketers to collect data, analyze it, apply it,
and then learn from it, AI is able to transform digital strategies. As it continues to
advance, so will the power to use it to enhance digital marketing strategies and
supply valuable customer insights for companies.

What is Artificial Intelligence?

The Role of Artificial Intelligence in Digital Marketing

Artificial Intelligence (AI) may be a wide-ranging branch of computing concerned with
building smart machines capable of performing tasks that typically require human
intelligence.

According to Venture Capitalist Frank Chen,

“Artificial Intelligence is a set of algorithms and intelligence to
try to mimic human intelligence. Machine learning is one of
them, and deep learning is one of those machine learning
techniques.”

Machine learning feeds a computer data and uses statistical techniques to assist it
“learn” the way to get progressively better at a task, without having been specifically
programmed for that task, eliminating the necessity for many lines of written code.

Deep learning is a type of Machine learning that runs inputs through
biologically-inspired neural network architecture. The neural networks contain a
variety of hidden layers through which the info is processed, allowing the machine to
travel “deep” in its learning, making connections and weighting input for the best
results.

Some of the activities related to AI are highly technical and specialized, like robotics,
speech recognition, image recognition, tongue processing, problem-solving, etc.

History of Artificial  Intelligence

The Role of Artificial Intelligence in Digital Marketing

While the roots are long and deep, the history of AI as we expect of it today spans
but a century. The following may be a quick check out a number of the foremost
important events in AI.

● In 1943, Warren McCullough and Walter Pitts published “A Logical Calculus
of Ideas Immanent in Nervous Activity.” The paper proposed the first
mathematical model for building a neural network.

● In his book, The organization of Behaviour: Neuropsychological Theory,
Donald Hebb proposes the idea that neural pathways are created from
experiences which connections between neurons become stronger the more
frequently they’re used. Hebbian learning continues to be a crucial model in
AI.

● In 1952, Arthur Samuel developed a self-learning program to play checkers.

● In 1956, the phrase AI was coined at the “Dartmouth Summer scientific
research on AI .” Led by John McCarthy, the conference, which defined the
scope and goals of AI, is widely considered to be the birth of AI as we all
know it today.

● In 1958, John McCarthy developed the AI programming language Lisp and
published the paper “Programs with Common Sense.”

● In 1963, John McCarthy started the AI Lab at Stanford.

● In 1991, U.S. forces deployed DART, an automated logistics planning and
scheduling tool, during the Gulf War.

● In 1997, IBM’s Deep Blue beats world chess champion, Gary Kasparov

● In 2005, STANLEY, a self-driving car, won the DARPA Grand Challenge.

● In 2008, Google made breakthroughs in speech recognition and introduced
the feature in its iPhone app.

● In 2011, IBM’s Watson trounced the competition on Jeopardy!.

● In 2012, Andrew Ng, founder of the Google Brain Deep Learning project,
fed a neural network using deep learning algorithms 10 million YouTube
videos as a training set. The neural network learned to recognize a cat without
being told what a cat is, ushering in a breakthrough era for neural networks
and deep learning funding.

● In 2012, Google made the first self-driving car to pass a state driving test.

● In 2016, Google DeepMind’s AlphaGo defeated a world champion Go player
Lee Sedol. The complexity of the traditional Chinese game was seen as a
serious hurdle to clear in AI.

The relationship between AI and digital marketing

The Role of Artificial Intelligence in Digital Marketing

AI as a part of digital marketing is now a reality, offering a variety of advantages and options.

Even if you’ve never heard of AI or machine learning, you employ it dozens, if not hundreds, of times every day .

It’s the technology that powers Google Maps, Amazon recommendations, Netflix
recommendations, and countless other consumer technologies.

Thanks to Artificial Intelligence, it will be much easier for brands to identify which customer segments
should be added or removed from campaigns. Show their customers precisely the
products they’re likely to use. Avoid promoting certain products to customers who
return items all the time.

And, like Google Maps, AI in marketing is used to get more efficiently from point A to
point B. Even though marketing AI is in its infancy, the technology is already getting
used to form marketing more productive, more personalized, and more
performance-driven.

How AI is transforming digital marketing?

The Role of Artificial Intelligence in Digital Marketing

With the power to gather data, analyze it, apply it, then react thereto, AI is
revolutionizing digital marketing. As the amount of data on potential consumers grows, AI will become more important thanks to its ability to form data-based decisions quickly and accurately. Here are some ways AI is changing digital marketing:

1.Recognize and analyze

When CRM, AI technology, and large data technology are combined, they will
maximize the gathering of user information from different platforms, gain accurate
insights for target customers and identify users’ needs in order that companies can
determine the foremost appropriate marketing strategy.

The key is that any behavioral information will become the source of AI analysis. For
example, the sorts of products someone buys, which pages they browse, which tools
they use often, etc.

With all of this collected data, marketers can easily analyze a possible customer’s needs and
adapt the Artificial Intelligence utilized in order to spice up sales.

2. When AI combines with AR/VR

When AI technology meets the new visual technologies like AR and VR, it brings a
replacement consumption experience.

For example, Coca-Cola decided to combine AI and Augmented reality (AR) by
overlaying computer graphics over a user’s real-world view using glasses or a
headset within a number of its bottling plants. This allows technicians to receive
information about the equipment being serviced and enables them to support
technicians who are ready to see their view, making it easier for technicians in
remote locations to perform repairs and diagnose issues.

AI digital marketing in business

1.Application of AI chatbots

The Role of Artificial Intelligence in Digital Marketing

● · The event of Artificial Intelligence semantic recognition, language processing, and voice conversion technology has meant that AI customer service is simpler to use and delivers a far better experience. Compared with manual customer service, AI chatbots have many advantages.

2. Email Marketing

The Role of Artificial Intelligence in Digital Marketing

● Artificial Intelligence helps brands to personalize email marketing campaigns that supported user
behaviors, meaning marketers can send emails that are triggered by certain
actions. This enables them to deliver relevant emails to customers’ inboxes,
with subject lines, product recommendations, and messaging all being chosen
to support a customer’s behavior.

● · Ultimately, Artificial Intelligence can help email marketers reach the proper customers at the
proper time, ensuring that messaging has relevancy, engaging, and more
likely to convert. It also can allow you to analyze what sorts of messaging,
subject lines, design, and pictures get the simplest results.

3. AI Digital Advertising

The Role of Artificial Intelligence in Digital Marketing

● · There’s little question that digital advertising is one among the foremost
successful areas to possess adopted AI . It is used across platforms like
Facebook, Google, and Instagram in order to provide the best possible
experience. These platforms analyze users’ information, including gender,
age, interests, demographics, and other aspects to point out the foremost
relevant advertisements, improving the performance of digital ads.

4. Content Marketing

The Role of Artificial Intelligence in Digital Marketing

  • Because of Artificial Intelligence  , you’ll discover what content is best , consistent with the
    behavior of targeted customers, allowing you to utilize content marketing that
    gets results. Marketers can get a far better understanding of what sorts of
    content work best for his or her audience , allowing them to share or create
    the proper sort of content.
  •  Instead of creating expensive videos and other sorts of content, AI-powered
    tools can assist you create them. For example, tools like FlexClip video maker
    allow you to make and download high-quality videos without the necessity for
    a designer or technical skills. This means that if the audience data shows that
    you need to utilize videos, you’re able to do so quickly and easily.

How Can You Learn AI Digital Marketing

The Role of Artificial Intelligence in Digital Marketing

Whether you’re just getting started or have already got a couple of skills under your belt, you’ll never become too educated when it involves AI. Here are a few AI Training courses and certificates that will help you become more skilled in AI and take understanding to the next level.

Google AI
Google AI aims to share AI research and knowledge, and its education courses are designed to assist develop fundamental skills. Its Learn with Google AI resource is sweet for those that are just learning to code or are already well-advanced in machine learning. It provides tools and open-source platforms like TensorFlow, a machine learning library.

Coursera
This is one among the foremost subscribed courses on Coursera and covers a
spread of fundamental machine learning processes and practices. It was created by
Andrew NG, a professor at Stanford University and formerly head of Baidu AI
Group/Google Brain.

Microsoft Professional Program in Artificial Intelligence
Microsofts’ introduction to AI course provides a summary of AI to find out how
machine learning provides the inspiration for AI, and the way to leverage cognitive
services to create smart apps. You will find out how to create machine learning
models with Azure Machine Learning; use Python and Microsoft cognitive services to
figure with text, speech, images, and video; and use the Microsoft Bot Framework to
implement conversational bots.

Deep Learning Specialization with NVIDIA
Deep learning is a highly sought-out skill and a subset of machine learning in the
scope of AI. It is concerned with algorithms that are almost like the brain in structure
and performance , teaching computers to find out by example.
This deep learning specialization course by deeplearning.ai and The NVIDIA Deep
Learning Institute (DLI) was developed to teach the foundations of deep learning.

Udacity
Udacity’s School of AI offers a range of specialized AI courses for subfields like
machine learning, deep learning, computer vision, and natural language processing
for people at all experience levels.

Udemy
This game-changing course in 2021 will cover AI tools in content creation, curation,
augmented reality, and digital marketing

The Future of AI In Digital Marketing

The Role of Artificial Intelligence in Digital Marketing

According to DigiTMG, the digital advertising industry will cross Rs. 50,000 crore mark by 2025 and touch RS.58,500 crore in five years. Artificial Intelligence can create simulation models and customize the entire buying process with the assistance of suggestions from interaction with virtual assistants and other machine learning technologies.

Many brands today use  Artificial Intelligence to attach with their customers to recommend products
that support their previous purchases, views, and searches. With Marketing
Automation changing the digital forefront, it’s projected that 43% of economic
earnings for 2030 will come from the commercial application of AI solutions which
will facilitate more personalized, effective, and smooth customer handling.

Conclusion

The Role of Artificial Intelligence in Digital Marketing

Whether marketers believe it or stay skeptical, the future of AI in digital marketing is brighter than ever.  Artificial Intelligence and Machine learning combined will help digital marketers drive quickly towards intelligent marketing.

We are looking at a digital marketing world where marketers will be monitoring the activities executed by AI digital marketing tools and come up with better and creative ideas to serve their customers.

Artificial Intelligence will not only save money and time but most importantly, assist
humans to target customers in an intelligent manner. Using data and analytics, Artificial Intelligence
will revolutionize how digital campaigns are executed and measured.

How to Start a Dynamic Career Affiliate Marketing Companies in 2021?

Affiliate marketing companies are intermediaries between sellers and consumers. They market the products of other companies to the consumers.

An affiliate is a salesman in an Affiliate marketing company. Affiliate marketing companies employ affiliates to sell and market When the salesman makes a sale the company rewards him.

What is Affiliate marketing?

How to work in Affiliate Marketing Companies

 

Affiliate marketing is the process by which an affiliate earns a commission for
marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product, and earns a bit of the take advantage of each sale they create. The sales are tracked via affiliate links from one website to another.

Affiliate Marketing has been the cornerstone of Digital Marketing. It is a popular tactic
employed by affiliate marketing companies to drive sales and increase their revenue.

How does Affiliate Marketing work

How to work in Affiliate Marketing Companies

Essentially in Affiliate marketing, three parties are involved in a transaction.
1. The Sellers
2. The Affiliates
3. The Consumers.

 

1.The Sellers: The seller, whether a solo entrepreneur or large enterprise, is a
vendor, merchant, product creator, or retailer with a product to market. The products
are often an object, like household goods, or a service, like makeup tutorials.

2.The Affiliate Marketing company: The affiliate marketing company through their
affiliates promotes the product to persuade consumers that it is valuable or beneficial
to them and convince them to purchase the product. If the buyer does find herself
buying the merchandise, the affiliate receives some of the revenue made.

3.The Consumer: The consumer consumes the product sold by an affiliate.
Affiliates share these products with them on social media, blogs, and websites.

The merchant gives each affiliate a singular link in order that they can track who was
liable for a purchase. The link will usually look something like this:
https://www.tripleclicks.com/detail.php?item=611089
When someone clicks that link, a little file called a cookie gets stored on their device.

An affiliate cookie does two things:

  • It helps the merchant attribute the sale back to the proper person;
  • It (usually) holds an expiration date, so you get paid albeit the customer delays their
    purchase.

When consumers buy the product, the Seller and the affiliate marketing companies
share the profits. A part of the profit of the affiliate marketing company goes to its
affiliates.

How to Start Affiliate Marketing

How to work in Affiliate Marketing Companies

Here are seven steps for affiliate marketing to beginners.
1. Decide on Platform
2. Choose on niche
3. Find affiliate programs to join
4. Create great content
5. Drive traffic to your affiliate site.
6. Get clicks on your affiliate links
7. Convert clicks to sales.

Step1: Decide on Platform

There are many platforms available to you to do Affiliate marketing. However, it’s
much easier to build an audience and increase your affiliate sales via one of two
channels: a blog or a YouTube channel.
Once your site is up, optimize it for search engines in order that you’ve got a far
better chance of ranking. From there, you’re liberal to add affiliate links to your
content.

Step2: Choose your niche

You must focus on a topic with a specific category. Narrow down your Niche. For
example, Marketing is a broad subject as your niche. But if you narrow down your
niche to say digital marketing or financial marketing it becomes more specific.

Step3: Find Affiliate marketing programs to join

You can choose from three affiliate marketing programs.

High-paying low volume affiliate programs: These are affiliate programs for
niche products with high payouts.

Low paying, high volume affiliate programs: These are affiliate programs for
products with low payouts but mass appeal. These types of programs usually
offer tons of products to sell e.g. Amazon’s affiliate program. To make these
sorts of affiliate programs pay, you’ll need any traffic.

High-paying, high-volume affiliate programs: These are affiliate programs for
products with mass appeal, which also pay high commissions. One example
is credit cards.

Here is a gateway to joining the SFI affiliate program
http://www.sfi4.com/10648449/FREE

Step4: Create Great Content

If you would like your affiliate site to succeed, you would like to make high-quality
content where your affiliate links fit naturally.

Step5: Drive traffic to your affiliate site

You’ve created great content. The next step is to urge more people to read it, in
the order that they will click on your affiliate links.

Here are three traffic strategies to consider:

Paid Traffic: this is often where you buy traffic to your site. You can do this
using PPC ads.

Program Optimization: SEO is that the practice of optimizing pages to rank
high in search engines like Google. For as long as you’ll rank high within the
search engines for your target keywords, you’ll get consistent and passive
traffic.

Email Marketing: Email lists allow you to communicate with your readers
anytime. Use them to tell fans about new content and keep them coming back
to your site for more. This leads to more affiliate clicks and sales.

Step 6: Get clicks on your affiliate links
Just because you’ve got a tremendous piece of content doesn’t mean people will
click on your affiliate links. There are a couple of belongings you got to consider.

Link Placements: You need to balance link placement with other factors
below.

Context: Try to introduce your products in a less spammy manner.

Callouts: Using callouts like buttons, tables, and boxes can help attract your
readers’ attention.

Step7: Convert Clicks to Sales

Try to convert your prospects to customers.

How do Affiliates get paid by Affiliate marketing companies?

How to work in Affiliate Marketing Companies

Affiliate marketing is the process by which an affiliate earns a commission for
marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product, and earns a bit of the take advantage of each sale they create.

There are three types of the way how an affiliate can get paid:

1. Pay per sale: this is often the quality affiliate marketing structure. In this program,
the merchant pays the affiliate a percentage of the sale price of the merchandise
after the buyer purchases the merchandise as a result of the affiliate’s marketing
strategies.

2. Pay Per Lead: Pay per lead affiliate programs compensates the affiliate based on
the conversion of leads. The affiliate must persuade the buyer to go to the
merchant’s website and complete the specified action — whether it’s filling out a
contact form, signing up for an attempt at a product, subscribing to a newsletter, or
downloading software or files.

3. Pay Per Click: This program focuses on incentivizing the affiliate to redirect
consumers from their marketing platform to the merchant’s website. This means the
affiliate must engage the buyer to the extent that they’re going to move from the
affiliate’s site to the merchant’s site. The affiliate is paid to support the rise in web
traffic.

The Best Affiliate Marketing Programs for beginners

How to work in Affiliate Marketing Companies

If you have just joined affiliate marketing, here are a few of the best affiliate
marketing programs that you can join.

● Amazon Associates
● Commission Junction affiliate program
● Impact affiliate program
● Awin Affiliate program
● Share a sale affiliate program
● Flexoffers affiliate program
● Sovrn //Commerce Affiliate program
● Skimlinks affiliate program
● Click bank affiliate program
● Shopify affiliate program

How to start affiliate marketing with Amazon?

How to work in Affiliate Marketing Companies

To become an Amazon Associate, you want to have a lively website, blog, app, or YouTube channel.

Amazon Associates is essentially a referral program that pays a commission to refer to websites. So once you send a customer to Amazon via a link on your website, you get a percentage of the sale of whatever they purchase over the subsequent 24 hours.

To earn money from Amazon Affiliate Marketing, you’ll require certain resources.
This will require some investment from your end, in terms of cash and time.
However, rest assured that your investment will be recovered in a very short span of
time.

The Top paying affiliate programs.
Here are the highest-paying affiliate programs that you can join.
● Hubspot affiliate program
● Aweber affiliate program
● Send in a Blue affiliate program
● Convertkit affiliate program
● LeadPages affiliate program
● Get Response affiliate program
● SemRush affiliate program
● Fiverr affiliate program

Why Be an Affiliate Marketer

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Here is an opportunity for you to earn an extra buck apart from your regular income.

Passive Income
While any “regular” job requires you to be at work to form money, affiliate marketing offers you the power to form money while you sleep. By investing an initial amount of
your time into a campaign, you’ll see continuous returns thereon time as consumers
purchase the merchandise over the subsequent days and weeks.

● No Customer Support
Thanks to the affiliate marketing structure, you’ll never need to worry about
customer support or customer satisfaction. The entire job of the affiliate
marketer is to link the vendor with the buyer. The seller deals with any
consumer complaints after you receive your commission from the sale.

● Work from home
If you’re someone who hates getting to the office, affiliate marketing is the perfect
solution. You’ll be ready to launch campaigns and receive revenue from the products
that sellers create while performing from the comfort of your house.

● Cost-Effective
Mostly we have free affiliate programs or at low cost, meaning you can get started
quickly and without much hassle. There are not any affiliate program fees to stress
about and no got to create a product.

● Convenient and flexible
Since you’re essentially becoming a freelancer, you get ultimate independence in
setting your own goals, redirecting your path once you feel so inclined, choosing the
products that interest you, and even determining your own hours. This convenience
means you’ll diversify your portfolio if you wish or focus solely on simple and easy
campaigns. You’ll even be free from company restrictions and regulations also as
ill-performing teams.

● Performance-based awards
With other jobs, you’ll work an 80-hour week and still earn an equivalent salary.
Affiliate marketing is purely based on your performance. You’ll get from it what you
set into it.

The Future of Affiliate Marketing

How to work in Affiliate Marketing Companies

There is a ten .1% increase in affiliate marketing spending within the US annually, meaning that by 2020, that number will reach $6.8 billion.

81% of Brands and 84% of Publishers leverage the facility of affiliate marketing, a statistic that will still increase as affiliate marketing spending increases per annum
within the US.

Affiliate marketing in India may be a viable option as a second income source. If
done successfully, it also can become the first source of income giving the affiliate
marketer freedom from his daily grind.

Affiliate Marketing has a Sparkling Future in India. Affiliate marketing is extremely
effective at driving online sales. Today it fuels approximately 15% to twenty of total
online sales.

Recently, IAMAI (Internet and Mobile Association of India) has reported that the
affiliate marketing industry in India would cross the $835 million mark by the year
2025.

The recent growth within the number of online businesses promises tons of things as
far because the scope of affiliate marketing cares in India.

It’s the perfect time to begin your tryst with affiliate marketing. Put your passion and
expertise to work and let them help you earn extra.

 

 

 

 

 

 

 

 

 

Google Adsense 21- The Ultimate Money making machine for Google

Google AdSense is a program made by Google through which website publishers within the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.

Google Adsense is administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.

Google uses its technology to serve advertisements supported website content, the user’s geographical location, and other factors. Those eager to advertise with Google’s targeted advertisement system may enroll through Google Ads.

AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs. Over 11 million websites use Google Adsense.

Few of the Google AdSense Alternatives are

  • · Media.net.
  • · PropellerAds.
  • · Revcontent.
  • · InfoLinks.
  • · Bidvertiser.
  • · RevenueHits.
  • · Adcash.
  • · BuySellAds.

The Advantages of Google AdSense

How to earn money from Google Adsense

  • · A huge number of publishers and advertisers. As of today, over 10 million websites are using it.
  • · High level of security, safety, and transparency for both advertisers and publishers. This is another good feature of AdSense. Google acts as an intermediary between the 2 sides and is mindful of the entire process being transparent and clear for everybody. All the required metrics are often tracked within your Google Analytics account.
  • · Variety of ad formats. In AdSense, advertisers can run text, images, HTML ads, video ads, and far more, and in many various sizes. As a publisher, you’ll experiment with different ad types and find out which of them drives the foremost revenue.

Types of Google Adsense

  •  Content

How to earn money from Google Adsense

The content-based advertisements are often targeted at users with certain interests or contexts. The targeting is often CPC (cost per click) or CPM (cost per thousand impressions) based.

 

  •  Search      

    How to earn money from Google Adsense
    AdSense custom search ads are often displayed either alongside the results from an AdSense Custom program or alongside internal search results through the utilization of Custom Search Ads.

  •   Video

    How to earn money from Google AdsenseAdSense for video allows publishers with video content (e.g., video hosting websites) to get revenue using ad placements from Google’s extensive advertising network.

  •   Link units

How to earn money from Google Adsense

Link units are closely targeted to the interests of your users. Because users directly interact with the ad unit, they’ll be more curious about the ads they eventually see.

 

How to add google ads to your website 

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The webmaster who wishes to participate in AdSense inserts the AdSense JavaScript code into a webpage.

Each time this page is visited by an end-user (e.g., an individual surfing the Internet), the JavaScript code uses inlined JSON to display content fetched from Google’s servers.

  •  For contextual advertisements, Google’s servers use a web cache of the page created by its Media bot “crawler” to determine a set of high-value keywords.
  •  For contextual advertisements, Google’s servers use a web cache of the page created by its Media bot “crawler” to determine a set of high-value keywords.
  •  For website-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements and pays the supported cost per mille (CPM), or the worth advertisers prefer to buy every thousand advertisements displayed.
  • Search advertisements are added to the list of results after the visitor/user performs an inquiry.
  • Because the JavaScript is shipped to the online browser when the page is requested, it’s possible for other website owners to repeat the JavaScript code into their own web pages. To protect against this sort of fraud, AdSense publishers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages aside from those specified

How to Get Google Adsense Certification

How to earn money from Google Adsense

The Google Ads certification may be a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. There are six Google Ads certifications available today: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Measurement.

A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google’s Adwords Academy.

Your Google Ads certification will remain valid until the merchandise area certification expires. The certifications are valid for 1 year. You’ll get to retake and pass the certification assessment within the respective product area to renew your certification.

Your Google Ads certification demonstrates that you are a certified online advertising professional. Here’s what you’ll tell current and prospective clients about this recognition:

Your Google Ads certification recognizes that you are a certified online advertising professional.

You received this accreditation after successfully passing the Google Ads certification assessment administered by Skillshop.

How to earn money from Google AdSense

How to earn money from Google Adsense

When we talk about making money online and especially from websites or blogs, it is about showing ads on your site. And when it involves joining the ad network program, everyone will suggest Google AdSense.

Google AdSense is truly one of the best ad network programs. All you would like to possess an internet site on Google with a top-level domain (.com, .in). And your site has got to follow the Google AdSense Program Policy and Google AdSense Content Policy. If everything is already set up then only need to implement your website.

Google AdSense’s job is to provide a way for publishers to earn money from their online content. AdSense works by matching ads to your site to support your content and visitors. The ads are created and purchased by advertisers who want to market their products.

The best way to find out how much you’ll earn is to sign up for a Google Adsense account and start showing ads on your site. AdSense is free, and it is easy to get started.

When your account is up and running, you’ll check-in at any time to see your earnings. This information will give you an idea of how well the program is performing for you and how much you might expect to earn over time.

It’s hard to mention exactly what proportion you’ll earn with AdSense until you are trying it for yourself. AdSense earnings are hooked into many factors like what proportion of traffic you get, what sort of content you provide, where your users are located, how you found out your ads, and so on.

For an estimate, try the revenue calculator on the AdSense site. It calculates your potential annual revenue based on the content category of your site (arts & entertainment, finance, etc.) and the region where you get the most visitors. Bear in mind that this value is merely an estimate.

What is Adsense CPC?

The Adsense cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is decided by the advertiser; some advertisers could also be willing to pay more per click than others, counting on what they’re advertising.

How much does AdSense pay per click? 

Google charges advertisers per ad click. Publishers get 68% of the press amount (or 51% when it involves AdSense for search). The commission you get depends heavily on the competition and CPC within the niche. In practice, the commission per click can range from $0.20 to $15.

In the US, if you average across all different types of businesses and keywords, the average CPC in Google Ads is between $1 and $2. That’s on the search network. On the display network, clicks tend to be cheaper, and therefore the average is under $1. However, in super-competitive markets, clicks can get much pricier.

PER 1,000 views in India you can make somewhere between $0.5 — $2 USD, depending on your niche.

Some niches are more profitable than others.

YouTubers can make anywhere between $0.01 to $0.03 per view, which translates to $3-$5 per 1000 views, and up to $5,000 for 1,000,000 views.

What is Adsense CTR?

For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. Ad CTR = Clicks / Ad impressions. For example, if your ad received 5 clicks out of 1000 ad impressions, your ad CTR would be. 5%.

CTR for an honest AdSense is going to be around 3-6%. For ads well placed on the 1st screen, CTR can even be higher. On average bloggers get 1%-2% CTR. For YouTube, you’ll get a mean of 3-6% CTR.

Based on the results of our study, an honest CTR for Facebook ads is between 2-5%.

What websites make the most money with AdSense?

Let’s take a glance at which sorts of websites earn the foremost money with Google AdSense.

  1. Blogs. Blogs are known for having consistent and unique content published on all of them the time.
  2. Forum Sites.
  3. Free Online Tool Sites.

Here are the highest 10 highest paid Adsense keywords for 2020 (by industry/niche):

  • Insurance $59 CPC.
  • Gas/Electricity $57 CPC.
  • Loans $50 CPC.
  • Mortgage $44 CPC.
  • Attorney $48 CPC.
  • Lawyer $43 CPC.
  • Donate $42 CPC.
  • Conference Call $42 CPC

How to get Google Adsense Payments?

How to earn money from Google Adsense

 

Set up your form of payment for AdSense. Here is how you can do it.

Sign in to your Google Adsense account.

Click Payments.

Click Manage payment methods.

Click Add payment method.

In the “Add a payment method” section, enter your bank account information.

If you want this to be your primary form of payment, select the Set as the primary payment method checkbox.

Click Save.

How much money can AdSense make? 

The average RPM for AdSense ranges greatly counting on your niche, quality of the website, traffic source, and therefore the number of advertisers on the AdWords platform. On the low end, it’ll usually be around $2 to $5. On the medium end, it can range from $5 to $10. On the upper end, which will go all the high to $50+.

How long does AdSense take to pay?

The AdSense payment cycle is monthly. As long as you’ve completed the steps to urge paid, google AdSense will issue a payment between the 21st and therefore the 26th of the month. During this point, you will see an item appear on your “Transactions” page indicating that your payment is ongoing.

How to track your Google Adsense Payments?

You can find finalized YouTube earnings within your AdSense account.

  1. Sign in to your AdSense account.
  2. On the left, select Settings. Payments.

You’ll see your total earnings for the chosen timeframe and your last transactions.

What is the payment threshold for Google AdSense? 

Adsense will only pay you when your Adsense account reaches above $100. Then, in the month when your account reaches $100, you will get paid in 30 days. For example, I have an account, and my account reached $50 on February 28, 2011. Google will not pay me, because I haven’t reached the $100 payment threshold yet.

How to optimize your Google Adsense Earnings

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There are multiple ways to earn money from Google, starting with website monetization through AdSense. Here are some important belongings you got to know to spot whether your site is prepared to start out earning.

  • Does your site provide a good user experience?

Whether you’ve created a blog, forum, or static informational site, your site must be ready for visitors to possess a top-quality experience. This means providing your visitors with valuable content that’s relevant, aesthetically pleasing, and interesting.

In addition to quality content, Google is going to be trying to find user experience elements like transparency and trustworthiness, simple navigation, and quick page load times. So make certain to supply easy-to-find contact information (your name, a contact form, and an email address at minimum), a transparent navigation bar, and a fine-tuned site that loads as quickly as possible.

Test your site to ascertain how quickly it loads and what elements could also be causing a strain on your page load times. This tool will allow you to test your site on desktop and mobile browsers so you’ll clear up any issues that might hurt your user experience.

  •   What type of content does your site have?

Google AdSense is a family-friendly network. The Google network will provide top-quality brand advertisers, high cpcs and cpms, and coverage across an outsized number of topics. All of the policies are designed to ensure to maintain both publishers’ and advertisers’ trust in the network. You can ask the overall Google AdSense policies or Google AdSense content policies page for more details on the kinds of content that are prohibited on our network. If your site has content that violates google Adsense policies, you won’t be ready to monetize your website with AdSense.

  •  Does your site adhere to Google Webmaster Guidelines?

One of the pitfalls some site owners fall under once they begin to research ways to monetize websites is finding bad advice about ways to market their site. When your goal is to earn money from Google via Google AdSense, you ought to follow Google Webmaster Guidelines

In a nutshell, these guidelines set a typical for site owners to properly promote their sites using tools that Google has provided (such because the Google Search Console and Google Analytics), quality content, and organic link earning versus link schemes.

  • Does your site have a privacy policy?

Something that some site owners don’t believe until they’re asked for it, maybe a privacy policy. It’s a page on your site that explains to visitors how their data is handled or used when the location uses certain programs like Google AdSense, Google Analytics, and other services that may collect their information.

Google suggests creating a privacy policy that discloses any use of knowledge with regard to Google services on your site or creating a prominent link on your site to How Google uses data pages. In addition, Google suggests creating a disclosure in your privacy policy of any third-party vendors, including Google, that use cookies to serve ads and informing users that they need the option to opt-out of third-party ad serving.

They recommend using the Network Advertising Initiative as a resource for learning more on the way to draft your own privacy policy. In particular, their FAQ offers a solution to the question of how detailed should your privacy policy be.

 

 

 

Content Writer Job- How to turn your favorite past time into a dynamic career in 2021?

The Content Writer Job is to create written material for websites and other types of media. Content writers play an important and essential role in search engine optimization, which drives web traffic and sales, and they are responsible for explaining topics in a clear and precise manner.

Thus Content writing is the process of planning, writing, and web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, also as content for specific platforms.

Types of Content Writer

Content is complex, and a spread of writing specialists exist to assist brands to succeed. You must understand exactly what sort of content writer you would like to support your content strategy

1. Blog writer

How to get Content Writer Jobs

A blog writer knows the way to turn complex topics into warm conversations. They are dedicated to making engaging content that performs well.

Blog writers use their inquisitive powers to seek out and source data points that strengthen blog content. If they don’t understand a subject, they know content can’t be faked in order that they reach bent material experts for support.
A blog writer handles Articles, Blog-Posts, Interviews, and Research.

2. Brand journalist

How to get Content Writer Jobs

A brand journalist may be a natural-born storyteller and that they don’t rest until they find their story.

Brand journalists make excellent brand ambassadors. Whether they are writing press releases or customer stories, they’re going to show your brand in a positive light. They understand the fragility of a brand’s reputation, so it’s in their nature to regularly fact-check data and quotes before anything is published.

A brand journalist is ideal for brand stories, interviews, Customer releases, Press releases, internal communications, company jobs.

3. Copywriter

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A copywriter is agile, able to switch their creative brain fluidly between an impressive range of topics and projects. They get how to connect blocks of information so the reader finds ease in even the most complex digital journey.

A copywriter knocks out Website copy, Infographics, Traditional print media, product descriptions, Sales collateral.

4. Ghostwriter

How to get Content Writer Jobs

A ghostwriter may be a chameleon, so skilled at their writing craft that they shapeshift into the dedicated voice that belongs to both brands and other people.

Ghostwriters fill content resource gaps when your organization doesn’t have the bandwidth, the talents, the motivation — or all of the above.
A ghostwriter is perfect for Articles, Ebooks, White Papers, off-page content, website copy.

5. Technical writer

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A technical writer is usually confused with a tech writer, but their skills are distinctly different. A technical writer is an ace at making highly technical content easier for others to know.

They provide in-depth explanations of technology — the way to use it, the way to build it, the processes, the components, the inner workings, and therefore the mechanics.
A technical writer produces How-Tos, Guides, FAQs, Instructions, Manuals.

6. Social media writer

How to get Content Writer Jobs

A social media writer is arguably the loudest voice of a brand. Every day this writer releases content into the social media chaos, with the goal of sparking conversations and interactions.

Social media content isn’t all about punchy copy and clever hashtags.

A social media writer is your go-to for Social media posts, Quizzes, Interactive content, Platform-specific content, PR outreach.

7. Email writer

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An email writer has one goal with their copy-driving action. They have a robust understanding of lead generation strategy and the way content supports those efforts. Psychology may be a huge part of their writing process.

An email writer creates Newsletters, Drip campaigns, Transactional email, Sales nurture, Customer nurture.

8. Scriptwriter

How to get Content Writer Jobs

A scriptwriter may be a key player in multimedia projects. They provide storytelling expertise and stay aligned with the messaging strategy.

Scriptwriters visualize how words on a page will eventually translate to richer formats, like videos and podcasts.

A scriptwriter is a creative resource for Video Scripts, podcast scripts, Chatbots, Radio/audio advertisements.

9. Long-form content writer

How to get Content Writer Jobs

A long-form content writer is somewhere between a novelist and a marathoner. They have levels of stamina and patience that can’t be matched.

While 2,000+ words will unnerve many writers, long-form content writers prefer lengthier formats because they need the time to bring insights into a robust and cohesive format.

A long-form content writer crafts Ebooks, Data Studies, White Papers, Case studies, Pillar blog posts.

10. Ad and promo writer

How to get Content Writer Jobs

An ad and promo writer knows the way to cash in of prime land with any content they create.

Powerful messages are quickly constructed within character count limits. The call to action is front and center, hell-bent on driving awareness and conversions.

An ad and promo writer is your best bet for Advertising copy, spam copy, Landing pages, Sales Collateral, Product Descriptions.

How to become a Content writer

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Content writer skills involve a wide range of abilities and knowledge that includes:

  • Understanding grammar rules and the way to construct clear sentences.
  • Being mindful of things like flow, readability, and sentence variety.
  • Computer literacy, as content writers use computers to make projects and to speak with their team
  • An understanding of search engine optimization best practices.
  • The ability to cooperate with other writers and editors to finish projects.
  • The ability to give feedback on writing projects

Here are few Content Writing tips for Beginners

How to get Content Writer Jobs

If you’ve got never tried writing anything before but you’re willing to understand the way to write content or how to become a freelance writer, here are some specific content writing tips for beginners.

 

1. A content writer must always choose his Niche

No doubt, many writers are multitaskers, and that they can write off anything from healthcare to marketing. But, once you are just starting out, picking a selected area of interest is best.

2.  Headline Is Important

Forming a killer headline is another major part of the way to start content writing.
Beginners should specifically look out of how they frame the heading.

3. Content must be relevant to your readers

The content should be valuable. Your audience should be ready to deduct something from the content piece.
You have to keep your audience in mind. If you are writing for youngsters, then write more engaging, catchy content. For business professionals and CEOs, the content should be formal and to the point.

4.    Content Writing involves a lot of research 

To keep new content ideas flowing, you would like to enter the research zone often. Research shouldn’t be directly followed by writing and planning. In fact, take a moment. As soon as you discover the thought you’re getting to write on, research more. But now, specifically on this topic.

5.     A content writer shouldn’t Exaggerate and Keep It Simple

When you write, keep your audience in mind and keep the content simple in terms of words. Even a child should be able to understand what you are trying to convey. Let the truth remain that way. Changing and exaggerating the reality can cause you to seem as unreliable.

If you’re writing for beginners, start your content by explaining everything. Just like you would explain to a layman. But, if people that already realize the subject are involved, keep it more informational.
Write plainly. This means keep paragraphs short, sentences neat, and words readable.

6.     A detailed proofreading of the content

No one is going to read content that has errors.
Not editing your content nicely can have a negative impact on your audience.

You must follow this approach:

  • The first round of edit should be to eliminate and alter sentences that don’t match the flow of the content. Also, remove the sentences not in line with the subject.
  • The second round of edits should focus on removing spelling, grammatical, and punctuation errors.
  • The third round is for reading. Finally, check out your draft to make sure everything seems good.
    If your talent for writing is paired with the right approach, there’s nothing that will stop you from becoming a successful writer.

Content Writing as a Career.

How to get Content Writer Jobs

Is content writing a good career? You can write from any place, say from home or from any remote place. any time. They are in great demand, especially within the Business and Marketing field. Thus, you earn a lot of money. With time, your writing capabilities, vocabulary, and language fluency improves.

According to the Bureau of Labor Statistics, the demand for technical writers is predicted to grow 10% by 2024, which is quicker than the typical for all occupations. Most technical writers work full-time. To become one, you need a college degree.

The Salary of the Content Writer totally depends upon the talent and the Skillset one carries with him. There is no matrix to live one’s capability within the career of the content Writer.
If you are talking about the Entry level in content Writing then in India it’s 2.5 lakh per year for the Entry-level with the Average background.

In the career, Pay by Experience for a Content Writer has a positive trend. An entry-level Content Writer with less than 5 years of experience can expect to earn an average total compensation, as it depends.

Here is the Average annual Content Writer Salary in Similar Companies

  •         Amazon:  Rs 2.6lacs
  •         Cognizant:Rs4,2lacs
  •         Accenture: Rs3.6lacs.

 

Freelance Writing Jobs in India

How to get Content Writer Jobs

Freelancers are in huge demand everywhere the world with the arrival of the pandemic. This has given an enormous rise to freelance content writers, especially in India.

As of now, freelance content writers can easily earn 20 to 25 thousand monthly provided they’re performing on the proper platform.

Certain writing sites like Freelancer, Write Right, and Upwork  provides you the right platform to get started and get Freelance writing projects. One can make it big by providing authentic and eye-catchy content which will lure the readers.

Content writing in India is measured in terms of paisa or rupee per word. Being a Freelancer in India can get you somewhere around 30 paise to six rupees per word.

The cost of a Freelance writing word starts with 30 paise if you lack experience or are new to the content writing world. Gradually with experience, you’ll start hitting the large numbers within the content writing industry.

Once you get noticed you’ll start loving this job because it will start to pay off very high. To this day there are many startups and other businesses that are trying to find talented writers.

The average freelance bloggers make (from this survey) is $54 per 500 words for providing freelance writing services. Bloggers with but 1 year of experience typically charge around $50 per 500 words.

In content writing, it’s rightly said that there is no age for learning something good and better.
Content writing is becoming one of the lucrative careers in India. As India has become a good place for outsourcing, one can find enough opportunities in this sector. It is not an expectation, but a reality today, because, consistent with industry estimates, most of the content writing projects are from American and European countries.