Content writing has always been a challenge to those who have not been able to master this talent. Not all of us have this talent from birth but we try to master it through training, SEO content writing is even more challenging.
SEO content writing isn’t complicated, once you understand that folks come first, before search algorithms. SEO firms make their money by understanding these simple concepts.
But first, let first understand the terms one by one.
What is SEO?
SEO stands for Search Engine Optimization. Search Engine Optimization is the process of optimizing your website for relevance and increasing its authority & credibility by solving user queries with an intention to rank higher in the search results.
What is SEO content writing?
If you want to create highly useful content that ranks well in Google and simultaneously funnels paying clients or customers to your online business, you must think about the components of Google’s Ranking Algorithm.
SEO content writing is all about creating useful, compelling, and valuable content that targets specific keywords for a content writer in order that people will gladly sell on social media platforms. This increases the authority and relevance of your content and improves its ranking in Google for the chosen keywords. So once you highly recommend something, Google sees it relevant and you’ll achieve greater SEO content results.
SEO-based content writing has evolved since Google started rolling out its updates.
SEO content writing helps you target your customers and solve their specific problems with well-crafted content.
An SEO Content Writer is someone who can look at a set of keywords, figure out what someone searching for those phrases wants to know, and write it clearly and succinctly. A good SEO content writer also must be able to use keywords effectively to help the reader find their content in search engines.
SEO content writers tackle specific sorts of content projects – projects that typically have an end goal of accelerating organic traffic. Sometimes, the goal can also be to draw in links to your site. SEO content writers typically handle content like: SEO-friendly content writing, SEO Optimized articles, SEO-friendly service pages.
An SEO content writer is one who
- Writes content for better search engine rankings.
- Focuses on conversion at the same time.
- Consequently, focuses on quality and relevance.
- Helps you reduce your bounce rate.
- Uses keywords for their relevance.
An SEO copywriter also understands how Google feels about certain words and phrases, especially long tail phrases.
What are the elements of SEO content writing?
Implementing SEO best practices consistently throughout your content will naturally push your content to the Google top 10 and increase your traffic.
1. Site Speed
40% of individuals will abandon an internet page if it takes quite 3 seconds to completely load. 47% of end users expect an internet page to load in two seconds or less.
Site speed has been a ranking factor since 2010 and it’s good for users, too. If your load time is quite 2 seconds, which is that the standard load time for sites, then you ought to take steps to enhance it.
How your site load time do you measure?
Step one: Use website speed test.
Step two: analyse your site speed. Then, click the “History Tab”
Step three: Check the history. You want to work out the previous load times for your site.
Your content could also be valuable, but if your headline is mediocre, your click-through rate are going to be low.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy
In SEO copywriting, your headline should attract people’s attention, then prompt them to click and skim further.
When you rank in Google’s top 10, if your headline is clickable and attractive.
The content itself may be a vital element of SEO copywriting. The major reason why people conduct searches in Google and other search engines is that they’re trying to find useful content. Search engines also prey on fresh SEO content, which is why you want to consistently update your site.
Here is a super-quick refresher on what you’ll need to do in order to SEO your web content:
- Keyword Research: If you would like to get traffic through search, it’s best to try to to keyword research for content writing. This way, you’ll specialise in keywords that a particular amount of search volume already exists – in other words, write toward topics that folks are already searching for information about.
- Keyword Optimization: Know where and the way to use keywords in your content for max search ability.
- Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO; it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
- Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).
4) Meta Description
Meta descriptions help search engines and searchers understand what the subject is and why your targeted keywords and phrases keep appearing within the content. This is where SEO firms earn their money, only because they understand this.
Google uses the Meta description on your page as a snippet when people look for keywords that are relevant to your page. This snippet copy is what is going to determine whether or not you get clicks, regardless of how highly you rank within the search results.
For SEO purposes, the Meta description should be 150 – 160 characters.
5) Keyword Frequency
Keyword frequency means what percentage times your chosen keywords appear on the online page.
For example, if your target keyword is “Sport shoes” how many times will this exact keyword phrase appear in your 500 or 1000+ word article? In contrast, keyword density cares with the ratio of “Sport shoes,” to other words on an equivalent page.
6) Page Links
Links are the basic building blocks of your web page. One of the 10 things Google knows to be true is that “there’s always more information out there.”
Page links tell Google that you’re connected and sociable which you’ve got useful content that folks can access elsewhere . This content might be your own or it might be from another author or site.
As a smart online marketer who wants to achieve tremendous results in the search engines, you should link to relevant pages within (Internal links) and outside your site(External Links) in your introduction. You must link to more in-depth guides or content on your page or other sites. Linking must be an appropriate anchor text, which flows naturally with the content.
How to Develop an SEO Content Strategy
While most SEO experts agree that content is a crucial a part of SEO strategy, there seem to be varying definitions for what “great” means, and even mixed ideas about how important highly skilled content writing actually is.
A SEO content writing course will enable you to express yourself with clarity through written communication. An SEO Content Writing course is a certification training course that covers all the modules needed to hone your writing skills.
Furthermore, people can have very different strategies for writing “SEO-friendly” content. Some focus on users. Others focus on Google. Some have even gone as far as say that keywords are what make all the difference in creating content that ranks.
Here are 6 SEO Content writing tips:
- Identify your exact audience
- Know why you are writing the content — Sounds simple, right?
- Content writing for SEO relies on studying the data
- Create a content plan
- Know on-page SEO best practices
- Test the SEO content – See what works and what doesn’t!
1. Identify your exact audience
First and foremost, the effectiveness of your copy depends on how well you recognize your audience .
There are some ways to seek out out what your audience needs and needs, but I always suggest conducting marketing research before you dive into a bit of content. You can use online surveys, execute keyword research, do social media polls or connect with some local entrepreneur resources for specific insights.
This way, you’ll make certain that you simply are offering your audience something that they’re actually checking out and eager to buy.
2) Know why you are writing the content
Most marketers fail to identify the searcher’s intent when publishing their blog articles.
If you’re doing SEO effectively, you recognize that organic traffic isn’t everything. Ultimately you would like your clients to urge an honest return on investment (ROI), which means money. So, the aim of your article will usually transcend just generating traffic.
3) Content writing for SEO relies on studying the data
Once you’ve got a solid understanding of what your audience is trying to find and wishes, it’s time to support your strategy with data. It is not enough to ASSUME that you know what keywords will best apply to your content… you have to provide data that supports your claim.
This is where your keyword research comes into play. You will want to see data that:
- Proves that users are searching for your primary keywords
- Covers the competition of those terms
- This shows that the search volume for said terms justifies your strategy
This ensures that you aren’t going into your content process blindly, or wasting time writing content that no one is searching for.
4) Create a content plan
Creating an idea isn’t an important part of every program optimizer’s SOP (standard operating procedure), but it’s a step that’s highly beneficial when it involves getting organized and setting the intention of the content, not to mention how much it helps a content manager when working with various content writers.
Planning can take many forms. You may plan to write an overview of the content before you write it, create a document that has your focus keywords, or just create a calendar for your blog posts. All serve the purpose of making sure that your content is focused, concise, and fits into the framework of your existing site.
5) Know on-page SEO best practices
When it finally comes to “optimizing” your content, in most cases, you would do well to simply follow best practices for on-page SEO. If your site as an entire is already optimized, there’s not far more to try to to to your page or post to raise the SEO factor.
6) Test the SEO content – See what works and what doesn’t!
The final step to creating the best content for your audience and goals is to test it! We all know that a plethora of ranking factors exist, and no one can be completely sure whether an article will provide the best user experience for readers. Testing is the final step to on-page optimization.
A/B testing your content can assist you to determine the direction you’re getting to take with future content. You can learn a wealth of information about what works and what doesn’t – and then know what to fix in order to help you get more traffic and conversions.
How to Improve SEO Content
To fully understand and implement SEO content writing best practices, you would like viable, Content optimizer tools, SEO Optimizer tools, and resources. Here are some of them:
SEMrush breaks your text down into 4 main areas:
- Tone of voice
It then provides you with advice on how to improve each of these elements.
Writing Assistant pulls optimization advice’s SEMrush’s formidable SEO resources to give you
Yoast is easily the biggest SEO plug-in for WordPress in the world right now. Their SEO content creation tool combines a number of SEO advice and writing processor features.
Content Editor, in essence, is a word processor enhanced by the SEO capabilities of a Website Auditor. As you’re writing your future page, you’ll get some crucial SEO pointers.
KWFinder is one of the tools that put SEO in “SEO Writing”. What makes it a great tool for keyword research is not just that it provides a bunch of keyword suggestions.
Answer the Public may be a brilliant alternative that gets all the points for style.
Grammarly hardly needs any introduction. But it might be unfair to go away it out when talking about the simplest tools to assist you together with your writing. If you need a comprehensive spell-checker, a writing assistant, and a grammar expert in a single, seamless package – this should be the mainstay of your SEO writing arsenal.
What is the scope of SEO Content writing?
Today SEO content Writing is on great demand and writing articles with Keywords and SEO rich content is required. SEO Content Writing has a great scope in the future and you can develop your career as a professional content writer writing content for different businesses.
SEO Quality content that delivers valuable, relevant information is the linchpin of most successful marketing campaigns. That means content writers are in high demand these days, and it’s one of the easiest ways to break into freelancing.
According to Times of India, digital marketing areas such as Search Engine Optimization, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in coming years.
The SEO content writer salary in India ranges from Rs 4000 per month to Rs 20,000 per month. It averages to Rs 12,000 per month.
A Freelancer SEO writer can fetch Rs29,000 to Rs 31,000 per month.
Content Writers are hired both as full-time writers and freelancers with MNCs, start-ups, institutions, and even by individuals. Some career opportunities available in India and abroad are Content Creators/ Developers, Content Strategists.
You can use these SEO Strategies to increase your blog traffic. Even if you don’t achieve the required growth rate, you will absolutely generate more traffic, improve your brand, and fall in love with content marketing.
If you’re not leveraging “persuasion” and “psychology” to enhance organic rankings and captivate your audience, I highly recommend that now’s the simplest time to start out .