What is Google Analytics ?
Google Analytics is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business. By taking up Google analytics course you can master Google Analytics.
How does Google analytics work?
Every time a user visits a web page, the google analytics code will collect anonymous information about how that user interacts with the page.
When the tracking code collects data it packages that information up and sends it to google analytics to be processed into reports. When analytics processes data ,it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop or which browser they are using.
Google analytics can provide you the following information:
- Who is visiting my site? …
- How much time do visitors spend on my website? …
- Are my site visitors quality visitors? …
- What are the top 3 pages on my website? …
- My most read blog posts? …
- What are the top sources of traffic to my website? …
- Which other sites are sending traffic to my website?
- Which Blog Posts bring in the Most traffic from referrals?
- How many people are finding my site through online search?
- My site performance vis-a –vis my competitors?
Why should you learn Google Analytics?
Analytics is one of the core skills of a digital marketer. Without analytics one cannot make informed decisions.
- Your employers expect you to have strong analytical decisions.
- Many people are not comfortable with numbers and matches. Scarcity creates value; and analytics is exciting and addictive.
Different types of businesses can benefit from digital analytics.
- Publishers can use it to create a loyal and highly engaged audience and to better align on site advertising with user interests.
- E-Commerce businesses can use digital analytics to understand customer’s online purchasing behavior and better market their products and services.
- Lead generation sites can collect user information for sales teams to connect with potential leads.
This data is compiled into analytics reports, which you can use to perform in depth analysis to better understand your customers and their purchase journey. Then you can test out new solutions to improve your business.
How to Get Google Analytics Certification?
Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. It’s very easy to log into Google Analytics and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze it by geo, traffic source, page category, etc.
Here are five ways on how to learn Google analytics.
- Study For Free At The Google Analytics Academy from Google Skill Shop
- Up-skill With Free Online Tutorials & Videos.
- Keep Up To Date With Google Analytics Expert Blogs.
- Get To The Next Level With Hands-on, Practical Experience.
- Consider A Tailored Google Analytics Training Course.
If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content.
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.This course covers Google Analytics primarily for measuring website traffic and will help you to understand google analytics fundamentals.
In Advance google analytics certification, you learn about “hits” and types of “hits”, categorizing data into users and sessions, goals to data analytics, Custom Dimensions and metrics,managing multiple accounts , using activity, cohorts and benchmarking for audience analysis, remarketing etc.
After completing Google analytics course you will be able get comfortable using google analytics and other analytics software, be able to get insights out of data for decision making, predict future behavior of website users and set up goals, event tracking and do attribution analysis.
The Google Analytics certification test is now free of cost. All you must do is to get 80% marks to pass the certification test.
The Scope of Google Analytics.
Data Analytics is still HOT, and Data Analysts are still in big demand! One type of analyst, the Web Analyst is still definitely in the ‘Most Wanted’ category, especially in the e-commerce industry. It is a great career option mainly because: There is a soaring demand for Web Analysts.
Average Google Analyst yearly pay in the United States is approximately $82,880, which is 22% above the national average. The median salary for a data analyst in India is Rs 10 lakhs per annum. Your salary increases with your work experience. Data analysts with more than 5 years of experience often earn up to 15 lakhs per annum. Senior data analysts with more than 10 years of experience could earn above 20 lakhs per annum.
It has been estimated that data is expected to grow up to 50 times by 2020. Organizations have to stay updated with the demands of massive volumes of data so that they don’t become obsolete. Hence, professionals who are well-versed in advanced analytics are considered to be essential for organizations to adapt their business models and stay ahead of the competition.
The scope of data analytics In India includes organizations in banking, policing, fraud detection, healthcare, telecommunications, e-commerce, energy and risk management.
There are about 78,000 job openings for data analysts available in India.
JPMorgan, Accenture, Microsoft, Adobe, Flipkart, AIG, Ernst & Young, Wipro, Vodafone & Deloitte are the organizations that had the greatest number of openings for data analysts last year.
Bengaluru is home to 27% of analytics jobs in India. The city is closely followed by Delhi/ NCR and Mumbai.
If you ever want to find a one-word synonym for the term “scope of data analytics in India”, the answer is HUGE! This is precisely why, every time you try searching it on google, you would be bombarded with a series of articles and surveys that discuss the opportunities a data analyst in India has.