Note: This Blog, How to get Digital Marketing Jobs is a part of Digital Deepak (Pixeltrack) SEO Training Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack,Bangalore) from April 2020 to June 2020.
Digital Marketing in India is one of the most challenging, exciting, fast-paced industry and this is the right time for building a Career in Digital Marketing. It has challenges and rewards, including a potentially lucrative income. The demand for skilled expertise is at its peak while there’s a great shortage of experienced professionals.So your focus must be on how to get digital marketing jobs.
Requirements for digital marketing Jobs?
- knowledge of the English language.
- analytical thinking skills.
- to be thorough and pay attention to detail.
- excellent verbal communication skills.
- the ability to use your initiative.
- excellent written products and services.
- business management skills
- Communication skills.
- · the ability to sell
What is the Digital Marketer Job Descriptions?
Digital marketing works by attracting potential customers towards your website or a Digital Marketing blog and then encouraging them to buy your products. You can use SEO or PPC campaigns to attract the target audience on your website and capture leads or encourage them to buy from your website.
There are detailed templates of digital marketing jobs role descriptions, For each showing alternative job descriptions, main areas of responsibilities, typical tasks, technical and management skills needed, and typical salary ranges. The jobs covered include both Digital Marketing company and Digital Marketing agency of different seniority:
- Analytics Manager
- CRM and Email Marketing Manager
- Digital Agency Account Manager and Sales Director
- Digital Marketing Manager and Web Manager
- Ecommerce Manager
- PPC Search Manager
- Search Manager / SEO Manager
- Social Media Manager or Community Manager
- Web Developer and Web Designer
- Freelance Marketer
- · Digital Marketing Strategist
Here are the essential things you can do right now to start a career in digital markrting
- Create an Online Presence
- Know the Latest Trends.
- Use Your Creativity.
- Create a Winning Resume.
- Start a digital marketing blog.
- Learn about Analytics.
- Learn the terminology.
- Get Out there and Network.
1. Create an Online Presence
Nowadays, when it comes to landing a job in any field, you should not exist without an online presence. For obvious reasons: a prospective employer(digital marketing team leader or manager or head) will look online first to learn about applicants, and if they find you, you will lead the shortlist process.
Create your own digital marketing blog, social media presence that is linked to your portfolios, and demonstrate to them what you are really capable of this field.
2. Know the Latest Trends
Digital Marketing is a career that is regularly on the move and continually evolving. Whether you are Digital Marketing allows you to utilize creative abilities in a variety of ways. Some methods and systems are standardized for specific applications. However, you can always add your personal flair to projects, making them more creative and unique.
Also, websites such as Search Engine Land, Search Engine Journal, Marketing Land, E-consultancy, e-Marketer, digital Marketing Magazines, digital marketing reviews, and Social Media Today are great resources to stay updated. You can sign up for a daily/weekly newsletter on any of these websites. Moreover, you may attend virtual seminars, take some online classes, and do your best to stay ahead of the game.
3. Use Your Creativity
Digital Marketing allows you to utilize creative abilities in a variety of ways. Some methods and systems are standardized for specific applications. However, you can always add your personal flair to projects, making them more creative and unique.
Digital Marketing is built on creativity. The more creative you are, the more probable it is that you will be regarded and get that dream of your digital marketing job.
4. Create a Winning Resume
Before you start applying for digital marketing jobs, make sure to create a dynamic resume that shows precisely how valuable your skills are. There are different types of resumes, and you should not limit yourself to just one, particularly when you are working in an innovative industry.
5. Start a blog
Blogging is a great way to determine your expertise and assist you in learning by doing. Blogging demonstrates your commitment and skills to potential employers as well heve been regularly asked in interviews: What are your skill sets, latest updates, industry news, portfolio, the case study of existing projects, etc. To answer a blog is an excellent way to show your expertise, experience, and win the interview.
6. Learn about Analytics
To know how good your marketing campaigns are, you have to understand analytics. Data determines how well a campaign is performing and helps you to find how to make things better. There are many online classes you may attend that will assist you to know how analytics work, and how to use them.
7. Learn the terminology
Digital Marketers should be comfortable with acronyms, for example, SERP, Organic results, etc. They are all very distinctive terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need additional training. The ability to analyze digital marketing campaigns and know that elements worked or not is reliant on your ability to understand industry jargon.
8. Get Out there and Network
Surround yourself with people more skilled in Digital Marketing. It is important to connect with some real people who are working in the digital marketing industry. The people you meet will be your continuous support network when you run into problems, and additionally, help to open doors to opportunities you might not have otherwise found. You will also have the capacity to learn from their experience and get a list of specialists you can use to put together a great team.
Attend industry meetups, webinars, and conferences in your area to build relationships with other digital marketers and enhance your skillset by in-depth workshops and presentations.
If you wan t to stand out from your peers in the industry, completing a certified digital marketing course will help. There are training classes you can take that will assist you to prepare for the certification exams, and if you are decided digital marketing as your career, definitely you should get certified as soon as possible.
10. Decide on agency vs. industry
There are two main career paths when it comes to digital marketing. You can be an in-house digital marketer (working in a specific industry), or you can serve for an agency and handle multiple projects. That’s not to say you cannot switch later on but deciding where you would like to focus can provide you a good head start.
Why do you Want A Career In Digital Marketing?
Yes – applying for digital marketing jobs is the right career decision in 2020. There is massive growth in how digital marketing budgets have grown over the years and are expected to take the lion share of marketing budgets in 2020. This, in turn, creates enormous job opportunities.
So, now you know what is the scope of digital marketing in India and beyond is, what is its demand is, what are the benefits of digital marketing?
1. Become an In-Demand Professional
You’ve heard of the digital skills gap, right? By 2020, 2 million new digital jobs are expected in India alone, and not enough digital professionals to fill them.
Digital advertising is likely to grow at an average of 14% annually. Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.
According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers.
2. Benefit from More Career Choice
As digitization continues across industries, companies across the world from start-ups to established corporations are seeking digital professionals with relevant experience.
With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
3). Get Paid More Than Your Peers
We’ve already talked about how the demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself as a commodity – and negotiate your salary accordingly.
4) Kickstart Your Career Easily
In more traditional careers like advertising, you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in the workplace.
5). Become an Agile & Versatile Professional
Due to the high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career.
So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to upskill or hone in order to make the switch.
In this sense, you can build on existing skills while still learning new ones, but still, stay in the same field.
6). Work with Different People Every Day
As it’s such a dynamic sector with a range of disciplines, you’re likely to meet and work with individuals from different backgrounds and different interests.
Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.
7). Get to Be Creative (and Experiment)!
Not only is there plenty of opportunities for creatives to do their thing in writing, design, and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.
After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience, and engaging the audience.
Ultimately, there are huge opportunities for digital professionals across roles and industries.
As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.
Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and a competitive salary.