The Content Writer Job is to create written material for websites and other types of media. Content writers play an important and essential role in search engine optimization, which drives web traffic and sales, and they are responsible for explaining topics in a clear and precise manner.
Thus Content writing is the process of planning, writing, and web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, also as content for specific platforms.
Types of Content Writer
Content is complex, and a spread of writing specialists exist to assist brands to succeed. You must understand exactly what sort of content writer you would like to support your content strategy
1. Blog writer
A blog writer knows the way to turn complex topics into warm conversations. They are dedicated to making engaging content that performs well.
Blog writers use their inquisitive powers to seek out and source data points that strengthen blog content. If they don’t understand a subject, they know content can’t be faked in order that they reach bent material experts for support.
A blog writer handles Articles, Blog-Posts, Interviews, and Research.
2. Brand journalist
A brand journalist may be a natural-born storyteller and that they don’t rest until they find their story.
Brand journalists make excellent brand ambassadors. Whether they are writing press releases or customer stories, they’re going to show your brand in a positive light. They understand the fragility of a brand’s reputation, so it’s in their nature to regularly fact-check data and quotes before anything is published.
A brand journalist is ideal for brand stories, interviews, Customer releases, Press releases, internal communications, company jobs.
3. Copywriter
A copywriter is agile, able to switch their creative brain fluidly between an impressive range of topics and projects. They get how to connect blocks of information so the reader finds ease in even the most complex digital journey.
A copywriter knocks out Website copy, Infographics, Traditional print media, product descriptions, Sales collateral.
4. Ghostwriter
A ghostwriter may be a chameleon, so skilled at their writing craft that they shapeshift into the dedicated voice that belongs to both brands and other people.
Ghostwriters fill content resource gaps when your organization doesn’t have the bandwidth, the talents, the motivation — or all of the above.
A ghostwriter is perfect for Articles, Ebooks, White Papers, off-page content, website copy.
5. Technical writer
A technical writer is usually confused with a tech writer, but their skills are distinctly different. A technical writer is an ace at making highly technical content easier for others to know.
They provide in-depth explanations of technology — the way to use it, the way to build it, the processes, the components, the inner workings, and therefore the mechanics.
A technical writer produces How-Tos, Guides, FAQs, Instructions, Manuals.
6. Social media writer
A social media writer is arguably the loudest voice of a brand. Every day this writer releases content into the social media chaos, with the goal of sparking conversations and interactions.
Social media content isn’t all about punchy copy and clever hashtags.
A social media writer is your go-to for Social media posts, Quizzes, Interactive content, Platform-specific content, PR outreach.
7. Email writer
An email writer has one goal with their copy-driving action. They have a robust understanding of lead generation strategy and the way content supports those efforts. Psychology may be a huge part of their writing process.
An email writer creates Newsletters, Drip campaigns, Transactional email, Sales nurture, Customer nurture.
8. Scriptwriter
A scriptwriter may be a key player in multimedia projects. They provide storytelling expertise and stay aligned with the messaging strategy.
Scriptwriters visualize how words on a page will eventually translate to richer formats, like videos and podcasts.
A scriptwriter is a creative resource for Video Scripts, podcast scripts, Chatbots, Radio/audio advertisements.
9. Long-form content writer
A long-form content writer is somewhere between a novelist and a marathoner. They have levels of stamina and patience that can’t be matched.
While 2,000+ words will unnerve many writers, long-form content writers prefer lengthier formats because they need the time to bring insights into a robust and cohesive format.
A long-form content writer crafts Ebooks, Data Studies, White Papers, Case studies, Pillar blog posts.
10. Ad and promo writer
An ad and promo writer knows the way to cash in of prime land with any content they create.
Powerful messages are quickly constructed within character count limits. The call to action is front and center, hell-bent on driving awareness and conversions.
An ad and promo writer is your best bet for Advertising copy, spam copy, Landing pages, Sales Collateral, Product Descriptions.
How to become a Content writer
Content writer skills involve a wide range of abilities and knowledge that includes:
- Understanding grammar rules and the way to construct clear sentences.
- Being mindful of things like flow, readability, and sentence variety.
- Computer literacy, as content writers use computers to make projects and to speak with their team
- An understanding of search engine optimization best practices.
- The ability to cooperate with other writers and editors to finish projects.
- The ability to give feedback on writing projects
Here are few Content Writing tips for Beginners
If you’ve got never tried writing anything before but you’re willing to understand the way to write content or how to become a freelance writer, here are some specific content writing tips for beginners.
1. A content writer must always choose his Niche
No doubt, many writers are multitaskers, and that they can write off anything from healthcare to marketing. But, once you are just starting out, picking a selected area of interest is best.
2. Headline Is Important
Forming a killer headline is another major part of the way to start content writing.
Beginners should specifically look out of how they frame the heading.
3. Content must be relevant to your readers
The content should be valuable. Your audience should be ready to deduct something from the content piece.
You have to keep your audience in mind. If you are writing for youngsters, then write more engaging, catchy content. For business professionals and CEOs, the content should be formal and to the point.
4.  Content Writing involves a lot of researchÂ
To keep new content ideas flowing, you would like to enter the research zone often. Research shouldn’t be directly followed by writing and planning. In fact, take a moment. As soon as you discover the thought you’re getting to write on, research more. But now, specifically on this topic.
5.   A content writer shouldn’t Exaggerate and Keep It Simple
When you write, keep your audience in mind and keep the content simple in terms of words. Even a child should be able to understand what you are trying to convey. Let the truth remain that way. Changing and exaggerating the reality can cause you to seem as unreliable.
If you’re writing for beginners, start your content by explaining everything. Just like you would explain to a layman. But, if people that already realize the subject are involved, keep it more informational.
Write plainly. This means keep paragraphs short, sentences neat, and words readable.
6.   A detailed proofreading of the content
No one is going to read content that has errors.
Not editing your content nicely can have a negative impact on your audience.
You must follow this approach:
- The first round of edit should be to eliminate and alter sentences that don’t match the flow of the content. Also, remove the sentences not in line with the subject.
- The second round of edits should focus on removing spelling, grammatical, and punctuation errors.
- The third round is for reading. Finally, check out your draft to make sure everything seems good.
If your talent for writing is paired with the right approach, there’s nothing that will stop you from becoming a successful writer.
Content Writing as a Career.
Is content writing a good career? You can write from any place, say from home or from any remote place. any time. They are in great demand, especially within the Business and Marketing field. Thus, you earn a lot of money. With time, your writing capabilities, vocabulary, and language fluency improves.
According to the Bureau of Labor Statistics, the demand for technical writers is predicted to grow 10% by 2024, which is quicker than the typical for all occupations. Most technical writers work full-time. To become one, you need a college degree.
The Salary of the Content Writer totally depends upon the talent and the Skillset one carries with him. There is no matrix to live one’s capability within the career of the content Writer.
If you are talking about the Entry level in content Writing then in India it’s 2.5 lakh per year for the Entry-level with the Average background.
In the career, Pay by Experience for a Content Writer has a positive trend. An entry-level Content Writer with less than 5 years of experience can expect to earn an average total compensation, as it depends.
Here is the Average annual Content Writer Salary in Similar Companies
- Â Â Â Â Amazon:Â Rs 2.6lacs
- Â Â Â Â Cognizant:Rs4,2lacs
- Â Â Â Â Accenture: Rs3.6lacs.
Freelance Writing Jobs in India
Freelancers are in huge demand everywhere the world with the arrival of the pandemic. This has given an enormous rise to freelance content writers, especially in India.
As of now, freelance content writers can easily earn 20 to 25 thousand monthly provided they’re performing on the proper platform.
Certain writing sites like Freelancer, Write Right, and Upwork provides you the right platform to get started and get Freelance writing projects. One can make it big by providing authentic and eye-catchy content which will lure the readers.
Content writing in India is measured in terms of paisa or rupee per word. Being a Freelancer in India can get you somewhere around 30 paise to six rupees per word.
The cost of a Freelance writing word starts with 30 paise if you lack experience or are new to the content writing world. Gradually with experience, you’ll start hitting the large numbers within the content writing industry.
Once you get noticed you’ll start loving this job because it will start to pay off very high. To this day there are many startups and other businesses that are trying to find talented writers.
The average freelance bloggers make (from this survey) is $54 per 500 words for providing freelance writing services. Bloggers with but 1 year of experience typically charge around $50 per 500 words.
In content writing, it’s rightly said that there is no age for learning something good and better.
Content writing is becoming one of the lucrative careers in India. As India has become a good place for outsourcing, one can find enough opportunities in this sector. It is not an expectation, but a reality today, because, consistent with industry estimates, most of the content writing projects are from American and European countries.