Search Engine Optimization – The Scope of Dynamic SEO India in 2021

What is Search Engine Optimization?

SEO India – Scope of Search Engine Optimization in India

Seo or Search Engine optimization is that the process of optimizing your website for relevance and increasing its authority by solving user queries. When you understand how SEO  works, you’ll use different tactics to extend your visibility (or how high you rank) in search results.

How Does Search Engine Optimization Works

SEO India – Scope of Search Engine Optimization in India

Search engines have formulas or algorithms, that help them order the list of results. The search engines constantly scour the online for brand spanking new content and check out to form a sense of it.

When a user types a query, Google tries to find the most relevant answer from its index on several factors and ranks your page. Seo helps search engines understand better what you have to offer to your audience. That means when someone searches employing a word or phrase associated with your business, like, say, shoes, or mobile you’re more likely to seem in their results.

The factors on which google decides which page to first can be broadly divided into Relevance and Authority.

Each program uses its own software programs, but the way they work is pretty similar.

They all perform three tasks:
Crawling: First, they examine the content they learn about and have permission to see.
Indexing: Here they categorize each piece of content.
Ranking: They decide which content is most useful to searchers.

As search engines like Google believe quite 200 factors to work out the ranking or position of an internet site in search results, it requires a big amount of experience to succeed at SEO. That is why many businesses partner with SEO service providers.

What are Search Engine Optimization services?

SEO India – Scope of Search Engine Optimization in India

SEO services in India are services offered by an SEO agency or an SEO Freelancer in India that helps your company succeed in search engine organization.

With SEO, your business wants to increase its visibility on search engines like Google and Bing. You specifically specialise in search results associated with your company, products, services, or industry.

An SEO service provider utilizes the practice of program optimization to extend the amount of tourists to an internet site by obtaining high-ranking placements within the search results page of search engines (SERP).

What are the top SEO tools

SEO India – Scope of Search Engine Optimization in India

It is essential to review the services provided by SEO companies. While every agency is different, you would like to partner with a provider that gives the entire package when it involves SEO.

These are the essential SEO service list that you simply must take under consideration while selecting an SEO company.

1.    SEO Audit

Every SEO company must feature an SEO audit. With an SEO audit, your SEO provider takes an in-depth check out your current strategy. What he charges is understood as SEO Audit Cost.

2.    Competitor Analysis

No matter how niche your industry is, you would like a competitor analysis together with your SEO services. With competitor analysis tools, your SEO company can discover online and offline competitors. This discovery can inform your strategy, helping you take advantage of and benefit from competitor weaknesses.

3.    Custom Strategy

A custom strategy may be a core component of the definition of SEO services. When you have an approach personalized to your business, you’ll maximize your return on investment (ROI) from SEO. That translates to more calls, orders, and visits to your company.

4.  Off-Page Optimization

When you invest in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to optimizing factors outside your website that influence your ranking in search results.

As a part of an SEO company’s services, they often provide the following for off-page SEO:

  •         Promoting your website content to bloggers and webmasters
  •         Developing shareable content for your site’s blog
  •         Monitoring your company’s mentions across social media by users and influencers
  •         Optimizing your Google My Business profile

5.    On-Page Optimization

On-page optimization is another critical component of the meaning of SEO services. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines like Google.

A few examples of some on-page SEO service deliverables include:

  •         Updating title tags, meta descriptions, and H? tags for search
  •         Auditing your website’s information architecture, redirects, and internal linking structure
  •         Creating a sitemap
  •         Optimizing your site images according to best practices
  •         Researching and optimizing your website with valuable and relevant keywords
  •         Analyzing the usability, speed, and design of your site.

6.    Monthly Reports

Transparency is important when it involves SEO services. You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is critical.

With a performance report, your business can receive immediate insight into the results of your SEO strategy. As an example, your report may cover your website’s organic traffic, conversion rate, and rankings in search results.

7.    Progressive Optimization

With continuous optimization, your SEO agency optimizes your site on an ongoing basis. Even after your site meets SEO standards, they continue to find ways to improve and enhance your SEO strategy, which allows you to earn more from SEO.

Who Needs SEO Services?

Here are a few types of companies that require seo services.

  1. Small businesses and startups.
  2. SaaS and online service companies.
  3. Niche companies.
  4. Locally exclusive companies.
  5. Medical professionals.
  6. Legal professionals.
  7. Maintenance professionals.
  8. Restaurants and bars.

  SEO  India

SEO India – Scope of Search Engine Optimization in India

There are SEO companies all around the globe. Precisely, because SEO companies don’t got to Be near your physical location to urge you top rankings in Google. All SEO processes can be completely done remotely online without breaking your bank.

Before choosing an SEO company in India, you have to do your thorough research by reading reviews and interviewing the company in question. You need to ensure they follow ethical SEO practices and have solid reviews from the clients they have worked within the past.

Let’s explore the highest 3 reasons for the recognition of Indian SEO agencies.

1.    SEO Expertise

Indian SEO Experts Have Required Skills Just like any SEO agency based out of the USA, Canada, Australia, or any other country, the SEO professionals from India have all the required experience, expertise, and skills to bring the simplest and measurable SEO results for any business. The Indian SEO agencies work on a range of projects which give them a diversity of experience and help them to give the best results.

2.    Cost Effectiveness

Indian SEO Agencies Charge Less. SEO agencies from India don’t give cheap SEO services and if there are some which are too cheap, the quality of service has to be checked skeptically. However, most SEO agencies based out of India offer the simplest SEO service at very affordable rates compared to other SEO agencies from known countries like Canada or Australia.

3.    Availability

Indian SEO Experts are able to add Odd Hours. All professionals from India are very hooked in to work and business. You will find their availability to answer your queries even in odd hours of the day. Still, at any time once you need SEO consultation or explanation, the SEO professionals are going to be available to answer your queries, as and once you require.

Tips to hire a seo agency in India

  •  Do a thorough background check. Find out how long the SEO company has been in business, which will be an eye-opener about the experience they possess. Before finalizing the terms with the corporate , ask them to send you samples of the projects they’ve worked on within the past.
  • Don’t fall prey to the guile of SEO companies in India (or anywhere else for that matter) that promise you instant success. While it’s going to not be true in real world , as far as SEO cares , slow and steady win the race within the future .
  •   Inquire about the qualification of the staff involved in the execution of your SEO project. Only a professional and trained SEO professional can do justice together with your assignments. Generally, to beat their competition in India and other developing countries, many SEO companies in India hire not-so-qualified workers.
  •   Never buy SEO services on price. If you receive an unbelievably inexpensive quote for SEO work, just toss the quote out. Remember, if you pay peanuts, you’ll get only monkeys (SEO monkeys?) to figure for you!
  •   If you’re getting to outsource SEO work to an Indian SEO company, confirm the corporate adheres to your terms and conditions. Also, make sure they have a complete understanding of intellectual property laws.
  •   If you have narrowed down your search to 2-3 SEO companies in India, it’s now time to choose the one that suits your requirements the best. Make an inventory of the pros and cons of every company.
  •   Once you have made a choice, decide on a suitable time to communicate with each other. This is recommended so as to stay one another updated and informed on a daily basis. It also gives both sides a clear impression of what to expect in terms of scope of work and deadlines.
  •   Remember, you must take the time and effort to select an SEO company based in India (or anywhere else) carefully and judiciously. Only then can you look forward to a rewarding and productive search engine optimization of your website.

Top 10 SEO Companies in India

SEO India – Scope of Search Engine Optimization in India

Here is the list of the top 10 SEO companies in India, their  SEO Rates, Number of employees and the company location. 


Digital Marketing That Drives Results

SEO Rates: $100 – $149/hr

Number of employees: 250 – 999

Location: Mumbai, India


2) Uplers

A globally recognized outsourcing agency

SEO Rates:< $25/hr

Number of employees: 250 – 999

Location: Ahmedabad, India


3) PageTraffic Inc

Award Winning SEO Company since 2002

SEO Rates: < $25/hr

Number of employees: 50 – 249

Location: Delhi, India


4) SEOValley Solutions Private Limited

Expand & Grow Business

SEO Rates:< $25/hr

Number of employees: 50 – 249

Location: Bengaluru, India



Enhancing SEO with Artificial Intelligence

SEO Rates:< $25/hr

Number of employees: 50 – 249

Location: Howrah, India

6) SEO Discovery Pvt LTD

Guaranteed Google #1 Ranking

SEO Rates:< $25/hr

Number of employees: 50 – 249

Location: Chandigarh, India


7) SEOTonic Web Solutions PVT. LTD.

Best SEO Company In India

SEO Rates: < $25/hr

Number of employees:10 – 49

Location: Bhopal, India



Award-Winning & World-Class, Websites & SEO

SEO Rates: $25 – $49/hr

Number of employees:10 – 49

Location: Mumbai, India


9)AMR Softec 

Web Design | SEO | Digital Marketing Company

SEO Rates: < $25/hr

Number of employees: 50 – 249

Location: Mohali, India


10)Mandy Web Design

Web & Mobile App Development, UI/UX Design

SEO Rates: < $25/hr

Number of employees:10 – 49

Location: Mohali, India


Why Should You Choose Search Engine Optimization?

SEO India – Scope of Search Engine Optimization in India

High Demand for SEO Services: The importance of Digital marketing is increasing every year. When more and more companies want to move on to the digital medium, SEO is unavoidable.

  • You can work from anywhere. You can make this your full-time/part-time/freelancing work.
  • The opportunities for SEO in India are only increasing every year. SEO Salary in India is increasing with demand.
  • If entrepreneurship is your cup of tea, you can start your company without a need for a huge investment.
  • It doesn’t require any specific degree. You can join an honest digital marketing course after any undergraduate degree and you’ll add SEO.
  • Last but very interesting one, SEO is a very fast-paced industry. You always learn something new and exciting. There won’t be any boring days in your career.

SEO Job Profiles &  SEO Packages  in India

SEO India – Scope of Search Engine Optimization in India

Going by the salary scale of these top-ranking SEO jobs, we can safely conclude that the SEO salary in India is quite well. While freshers can earn around Rs. 1.8-2.8 LPA, professionals with over 5-8 years of SEO experience can make around Rs. 3.5-6.6 LPA. As for senior-level SEO salary in India (for job roles that demand over ten years of experience), the annual remuneration is even higher, ranging between Rs. 15-30 LPA or more, depending upon the corporate size, location, and skill set.

1. SEO Trainee

An SEO Trainee is that the ground-level job profile within the SEO domain. They usually work under the supervision and guidance of SEO Executives. SEO Trainees begin their careers by learning about the functioning and usage of varied SEO concepts and techniques.

SEO Package – Rs. 96,000 – 1,44,000 per year

2. SEO Trainer

As the name suggests, an SEO Trainer trains SEO Trainees. They teach them about the elemental concepts of SEO; the way to design effective content for SEO, what search engines expect for SEO, the way to pair social media with SEO, and how to use SEO monitoring and reporting tools, among other things.

SEO  Package – Rs. 6,00,000 – 8,40,000 per year. 


3. SEO Analyst

An SEO analyst is usually well-versed in performing keyword searches and identifying the trending keywords in the industry. They continually work to make informative and quality content for the website which will be accessed easily by people also as search engines. SEO Analyst also has got to optimize landing pages for users and search engines to rank and perform better.

SEO  Package – Rs. 2,40,000 – 3,24,000 per year.

4. SEO Strategist

An SEO Strategist is liable for analyzing, reviewing, and implementing the changes required for website optimization. They must try various combinations of SEO strategies and practices to boost search engine rankings and increase website visibility.
The SEO Strategist regularly analyses the performance of the website and modifies the strategy of the website in order to get more visibility and conversion. The strategist closely works with the analyst to executive the suggestions he/she provides.

SEO  Package – Rs. 3,00,000 – 3,60,000 per year.

5. SEO Consultant

An SEO Consultant plans, implements, and manages a company’s/client’s overall SEO strategy. They perform a good range of duties, including website optimization, content strategy planning, web marketing, web analytics, link building, and developing keyword strategies, among other things.

SEO  Package Rs. 3,30,000 – 6,00,000 per year. 

SEO Management Packages

6. SEO Manager

An SEO Manager is liable for coordinating and implementing SEO and SEM (search engine marketing) campaigns/programs for clients. They oversee and coordinate with the content, design, social media, and marketing teams and also manage offsite and onsite optimization projects. SEO Managers get a higher range of SEO salaries in India. He is responsible to coordinate SEO efforts, both on-page, and off-site optimization. He develops and executive SEO strategies with the help of his team of SEO specialists. He/she also needs to have basic knowledge of web design and development.

SEO  Package – Rs. 3,60,000 – 5,40,000 per year. 

7. SEO Director 

SEO Directors are usually the department heads. They set SEO goals and make sure that they’re accomplished. They also plan the strategies for SEO campaigns, keeping in mind the shortcomings of previous SEO campaigns. Essentially, SEO Directors administer and oversee the general functioning of the SEO department.

SEO  Package – Rs. 9,60,000 – 18,00,000 per year


The Future of Search Engine Optimization

The scope of SEO in India is tremendous and will continue to remain the same for another 5 years. Despite the COVID 19 Pandemic situation which has reduced the growth rate of all industries, there is optimism in digital marketing.

Working from home has become an answer to the present problem as offices remain closed. As the world will soon be coping with the Post COVID 19 situation, I am sure that the digital marketing industry and in fact all the sectors of the economy not only in India but everywhere the planet will reach their Pre covid19 rate of growth and still flourish.

Soft Skills Development-Preparing for the Real World 2021

What is a Skill?

Soft Skills Development-Preparing for the Real World

What is the Skill?
A skill is a learned ability to carry out a task with pre-determined results from within a given amount of time, energy, or both. In other words, it’s the power that one possesses. There are two types of skills:
Domain General Skills
These skills are Time Management Skills, Teamwork and leadership skills, Self Motivating skills, and so on.
Domain-Specific Skills
These Skills are useful only for certain jobs like software developer, Car- mechanic, etc.
Skills require certain environmental stimuli and situations to access the level of skill being shown and used.

What are the different types of Skills?

Soft Skills Development-Preparing for the Real World






We possess and develop different types of skills throughout our life:

Labor Skills

Skilled workers have long historical importance as electricians, carpenters, printers, etc.

Life Skills

These are a set of human skills acquired via learning or direct experience that are used problems and questions commonly encountered in daily life.

People Skills

These Skills require us to understand ourselves. These skills help us to build relationships of trust, respect, and productive interaction.

Social Skills

Soft Skill may be a Sociological term concerning a person’s “E.Q.”(Emotional Intelligence Quotient), the cluster of personality traits, Social graces, communication languages, Personal habits, friendliness, and optimism that characterize relationships with other people.

Hard Skills

Hard Skills are any skills concerning a selected task or situation. Unlike Soft Skills, these skills are easily quantifiable.

Transferable Skills

Transferable Skills are usually associated with the skill sets that can be easily transferred from one job to another. For Example, Good listening skills, Interpersonal skills are important in all aspects of life.

Mastering Skills

Mastering pertains to perfecting a particular skill set.10; 000 hours will have to be put into training.

 What type of Soft Skills do the Employers want?

Soft Skills Development-Preparing for the Real World

Here are a few of the critical employability skills that employers demand from Job-Seekers.

Communication Skills

Communication skills are listening, verbal and writing skills that are required by every employer. Successful communication is critical for business.

Analytical/Research Skills

Analytical Skills deals with your ability to access the situation, seek multiple perspectives, gather more information, and identify key issues to be addressed.

Computer/Technical Literacy

Almost all jobs require some basic understanding of computer hardware/software.


Deals together with your ability to manage multiple assignments and tasks, set priorities and adapt to changing conditions and work assignments.

Interpersonal Abilities

The ability to relate to your co-workers, inspire others to participate, and mitigate conflict with co-workers is essential given the amount of time spent at workday.

Leadership/Management Skills

These skills affect your ability to vary and manage your workers.

Multicultural Sensitivity/Awareness

There is possibly no bigger issue within the workplace than diversity, and job-seekers must demonstrate a sensitivity and awareness of people and cultures.


This Skill deals with your ability to design, plan, organize, and implement projects and tasks within a given time.

Problem solving, Reasoning, Creativity

These Skills involve your ability to seek out solutions to problems using your Problem-solving Skills, Creativity, Reasoning, and Past experiences alongside the available information and resources.


This Skill incorporates your ability to work with others in a professional manner by attempting to achieve common goals.

What are the Personal Values that Employers seek in Employees

Soft Skills Development-Preparing for the Real World

Of equal importance to skills are the values, personality traits, and private characteristics that employers seek.
Here is our list of the ten most vital categories of values.


Employers probably respect personal integrity quite the other value, especially in light of the various recent corporate scandals.


Deals with openness to new ideas and ideas, to working independently or as a part of a team, and to complete multiple tasks or projects.

Dedication/Hard-working/Work Ethic/Tenacity

Employers seek job-seekers who love what they are doing and can keep at it until they solve the matter and obtain the work done.


There’s no question that each employer desire employees who will arrive to figure a day — on time — and prepared to figure, and who will take responsibility for his or her actions.


Employers want employees who will have a robust devotion to the corporate – even sometimes when the corporate isn’t necessarily loyal to its employees.

Positive Attitude/Motivation/Energy/Passion

The job-seekers who get hired and therefore the employees who get promoted are those with drive and keenness — and who demonstrate this enthusiasm through their words and actions.


Deals with acting in a responsible and fair manner altogether your personal and work activities, which is seen as a symbol of maturity and self-confidence; avoid being petty.


Look at it this way: if you do not believe yourself, in your unique mixture of skills, education, and skills, why should a prospective employer? Be confident in yourself and what you’ll offer employers.

Self Motivated/Ability to work with little supervision

While teamwork is usually mentioned as a crucial skill, so is that the ability to figure independently, with minimal supervision.

Willingness to learn

No matter what your age, regardless of what proportion experience you’ve got, you ought to always be willing to find out a replacement skill or technique. Jobs are constantly changing and evolving, and you want to show an openness to grow and learn thereupon change.

Employability Skills and private values are the critical tools and traits you would like to achieve in the workplace. You can learn, cultivate, develop, and maintain over your lifetime.

Once you’ve got identified the foremost sought skills and values, access the degree you’ve got possessed, then must be ready to document them and market them(in your resume, covering letter, and Interviews) for job search success.

What are Soft Skills Gap

  • Problem-solving, delegating, motivating and team building are all much easier if you’ve got good soft skills.
  • Knowing the way to get alongside these people and displaying a positive attitude are crucial to success.
  • When your workforce has lots of technical skills but the absence of soft skills, you have a Soft Skills gap.
  • If you are really good at hiring clients but not good at retaining them, there are chances you have a soft skills gap.
  • You have lots of staff turnover and have to keep retraining people, chances are you have a soft skill gap.
  • You have lots of managers but no real leader in your organization, you may have a soft skills gap.

Soft skills must accompany the hard skills and help a corporation to grow competitive and more productive.

How to Develop Soft Skills you need for Life

Soft Skills Development-Preparing for the Real World

Whether you’re at work, an employment seeker, a student, a teacher, a parent, or simply curious about developing your key skill, you’ll need to develop essential life skills to improve your personal and professional life.

Personal Skills for body and mind

Personal skills are the talents you would like to take care of a healthy body and mind. These skills are essential building blocks for all other skills. Learn some key skills that will help you to feel more energized, feel better about yourself, be more motivated, and increase your self-confidence.

Personal Development

Personal development is a lifelong process. It’s how for people to assess their skills and qualities, consider their aims in life and set goals so as to understand and maximize their potential.

Practical steps are often taken to reinforce personal development, including:

  • Organizing your time
  • Producing a personal CV or résumé
  • Undertaking a skills appraisal
  • Looking at your transferable skills
  • Overcoming barriers to learning a new skill.
Personal Empowerment

At a basic level, the term ’empowerment simply means ‘becoming powerful. Building personal empowerment involves reflecting on our personal values, skills, and goals and being prepared to regulate our behavior so as to realize our goals.

Personal empowerment also means being aware that other people have their own set of values and goals which may be different from ours.

  • Personal empowerment gives an individual the ability to:
  • Take control of their circumstances and achieve their own goals in their personal and dealing life.
  • Become more aware of their strengths and weaknesses and therefore be better equipped to deal with problems and achieve goals.
  • Enhance the contribution they create both as a private and as a member of a team.
  • Take opportunities to reinforce personal growth and a way of fulfillment. Developing personal empowerment usually involves making some fundamental changes in life, which isn’t always a simple process. The degree of change required will differ from person to person, depending on the individual starting point.
Lifelong Learning
  • Most people associate learning with formal education at college, college, university, etc.
  • Knowledge are often acquired and skill-sets developed anywhere – learning is unavoidable and happens all the time. However, lifelong learning is about creating and maintaining a positive attitude to learning both for private and professional development.
  • Lifelong learners are motivated to find out and develop because they need to: it’s a deliberate and voluntary act.
  • Lifelong learning can enhance our understanding of the world around us, provide us with more and better opportunities and improve our quality of life.
  • There are two main reasons for learning throughout life: for private development and for professional development. These reasons may not necessarily be distinct as personal development can improve your employment opportunities and professional development can enable personal growth at an early age..
Personal Change Management skills

“God, grant me the serenity to simply accept the items I cannot change, the courage to vary the items I can, and therefore the wisdom to understand the difference.” – Niebuhr (1892–1971).

Why do some people seem to sail gently through all the changes life throws at them, while others get upset if they need to vary even their breakfast cereal?

The key’s in how you view change and your level of acceptance of uncertainty.

There is no evidence that what we discover most stressful as the citizenry is uncertainty, not change in itself. Even the foremost difficult life events, like divorce or marital separation, are often more stressful in terms of uncertainty.

Reflective Practice

“Reflective practice is a lively, dynamic action-based and ethical set of skills, placed in real time and handling real, complex and difficult situations.” – Moon, J. (1999)

Reflective practice is, in its simplest form, brooding about or reflecting on what you are doing. It is closely linked to the concept of learning from experience, therein you think that about what you probably did, and what happened, and choose from that what you’d do differently next time.

Self Motivation

Self-motivation is, in its simplest form, the force that drives you to try to do things.

Self-motivation may be a key life skill and something that everyone curious about personal development should think twice about.

Motivation pushes us to realize our goals, feel more fulfilled and improve overall quality of life. People who are self-motivated tend to be more organized, with good time management skills and have more self-esteem and confidence.

Understanding and developing your self-motivation can assist you to require control of the many other aspects of your life.

Critical Thinking Skills

Critical thinking could be described because of the ability to interact in reflective and independent thinking.

Someone with critical thinking skills can:

  • Understand the logical connections between ideas
  • Identify, construct and evaluate arguments.
  • Detect inconsistencies and common mistakes in reasoning.
  • Solve problems systematically.
  • Identify the relevance and importance of ideas.
  • Reflect on the justification of one’s own beliefs and values.
  • Critical Thinking maybe a way of brooding about particular things at a specific time.
Creative Thinking

How is it that some people always seem to be ready to generate new ideas and think creatively, et al. seem to struggle to try to do so?

Although initially glance, creativity techniques may sometimes look a touch ridiculous, there are good principles behind most of them.

Here are a few of the many techniques available.


“The best thanks to having an honest idea is to possess many ideas.” – Pauling – Double Nobelist, chemist, biochemist, and peace campaigner.

Engaging your Right Brain

Much research has been done over the years on the way during which the 2 sides of the brain work differently.
The left side of the brain is supposedly focused on logic and order.

The right side of the brain focused on the more ‘messy’, creative, and innovative aspects.

Mind mapping

Mind mapping may be a technique originally created by Tony Buzan and adapted by many others.

This technique uses words connected with arrows or lines. It’s an honest way of representing an outsized amount of interconnecting information in a fairly compact way, and lots of people also use it for planning presentations or taking notes in meetings.

Mind maps usually start with a single word in the center, and connected ideas and concepts radiating out via branches.

Role-Play Situations

Role-play situations are probably the ‘Marmite’ of management development courses: you either love them otherwise you hate them. But love them or hate them, they will have some dramatic results.

 Neuro-Linguistic  Programming(NLP)

Soft Skill Development Prepare for the Real World 6

Neuro-Linguistic Programming, or NLP, provides practical ways during which you’ll change the way that you simply think, view past events, and approach your life. It shows you ways to require control of your mind, and thus your life. Unlike psychoanalysis, which focuses on the ‘why’, NLP is extremely practical and focuses on the ‘how’?

NLP was co-created by Richard Bandler, who noticed that conventional psychotherapy techniques didn’t always work and were curious about trying alternative ways.

NLP works from the start line that you simply might not control much in your life, but that you simply can always take hold of what goes on in your head.

Your thoughts, feelings, and emotions are not things that are, or that you have, but things that you do. Their causes can often be very complicated, involving, as an example, comments or beliefs from your parents or teachers, or events that you simply have experienced.

NLP shows you how you can take control of these beliefs and influences. Using mind techniques such as visualization, you can change the way that you think and feel about past events, fears, and even phobias.

You can’t always control what happens, but you’ll always control how you affect it

Emotional Intelligence (EI)

Many folks are conscious of IQ (Intelligence Quotient) an individual’s score when performing a series of tests designed to live intellectual intelligence. Higher IQs indicate better cognitive abilities – these include the power to find out and understand – and other people with higher IQs are more likely to try to do well academically, without exerting an equivalent amount of mental effort as those with lower IQ scores.

A logical assumption, therefore, is that folks with higher IQs are going to be more successful at work and thru life. This assumption has been proven incorrect – there’s more to success than simply being ‘clever.

Emotional Intelligence (EI or sometimes EQ – Emotional Quotient) may be a more modern concept and was only fully developed within the mid-1990s.

Emotional Intelligence is that the measure of an individual’s abilities to acknowledge and manage their emotions, and therefore the emotions of people, both individually and in groups.

People with higher emotional intelligence find it easier to make and maintain interpersonal relationships and to ‘fit in’ to group situations.

People with higher EIs also are better at understanding their own mental state, this will include managing stress effectively and being less likely to suffer from depression.

Living Ethically

There is a proverb that no one looked back from their deathbeds and said that they wished that they had spent longer within the office.

Aristotle suggested that you could look back and say that you had lived a ‘good’ life if you had shown:

  • Courage, and not cowardice or impulsiveness and extreme risk-taking;
  • Self-control, instead of self-indulgence or selfishness;
  • Generosity, and not waste resources or opportunities;
  • Friendliness and politeness, not rudeness, flattery, or other unpleasantness towards others;
  • Tact and discretion;
  • Truthfulness and integrity;
  • Good temper, even in the face of provocation; and
  • Fairness
    Aristotle described these as the ‘virtues’ by which he believed people ought to try to live.

Self Control

Self-control is that the ability to regulate oneself, in terms of getting mastery over one’s desires and appetites. Those who are self-controlled can temper what they need, to make sure that they are doing not over-or under-indulge.
Self-controlled people are often thought of as having acquired three habits.


People having this skill have a healthy attitude towards ‘things’ and focus on what they need in order to live, rather than what they want. They use what they have to complement their lives, but don’t overindulge. Such people don’t attempt to exploit others in any way.


They know their own value and are comfortable in saying what they think in a way that permits others to talk to. They are firm but gentle with others and don’t put themselves or others down.


The thanks to self-fulfillment are closely linked to resilience. Those with self-control are able to understand that it is important to persevere with difficult activities if you are to develop skills in them. However, if you do persevere, you will learn the skill and will get pleasure from it.

Developing Resilience

Resilience is that the ‘rubber ball’ factor: the power to recover within the event of adversity.

Put simply, resilience is that the ability to deal with and rise to the inevitable challenges, problems, and setbacks you meet within the course of your life and are available back stronger from them.

Resilience relies on different skills and draws on various sources of help, including rational thinking skills, physical and psychological state, and your relationships with those around you.

Resilience isn’t necessarily about overcoming huge challenges; each folk.

Improving Self Esteem

You may consider it as your inner voice – the voice that tells you whether you’re ok to try to or achieve something. Self-esteem is about how we value ourselves, our perceptions, and our beliefs in who we are and what we are capable of. Our self-esteem can be misaligned with other people’s perceptions of who we are.


Assertiveness means standing up for your personal rights. expressing thoughts, feelings, and beliefs in direct, honest, and appropriate ways. It concerns being able to express feelings, wishes, wants,s, and desires appropriately and is an important personal and interpersonal skill.

In all your interactions with people, whether reception or at work, with employers, customers, or colleagues, assertiveness can assist you to precise yourself in a clear, open, and reasonable way, without undermining the rights of yourself or others.

Time Management

The way that we manage our time features a direct effect on how we feel. This topic outlines some of the ways you can improve your effectiveness at getting things done – achieve more and feel more motivated and self-confident. Priorities categorize and organize some time to maximum benefit

Minimizing Distractions and Time Wasters

There are many things in life that will, potentially, waste tons of your time. By minimizing distractions and removing time-wasters from our day we can accomplish more and potentially become more successful.

Avoid Procrastination

  • Chambers English Dictionary defines procrastination quite simply as “to postpone till some future time, to defer”.
  • Procrastination is, therefore, nothing to try to do with the relative pleasantness of the task, but simply the physical deferral to a later stage.
  • Sometimes it’s because the task is unpleasant and they’d rather be doing something else.
  • Sometimes, they don’t really know how to do a task and so are avoiding it.
  • Perfectionists often procrastinate, because they’re unsure they need the time or capacity to try to do a task perfectly.
  • Other people may struggle because they’re unsure exactly what task to try to do.
  • Sometimes procrastination can be helpful!

Interpersonal Skills 

Interpersonal skills are the life skills we use a day to speak and interact with people, both individually and in groups. People who have worked on developing strong interpersonal skills are usually more successful in both their professional and private lives.


Communication is just the act of transferring information from one place to a different.

The different categories of communication are:

  • Spoken or Verbal Communication
    Face-to-face, telephone, radio or television, and other media.
  • Non-Verbal Communication
    Body language, gestures, how we dress or act – even our scent.
  • Written Communication
    Letters, e-mails, books, magazines, the Internet, or other media.
  • Visualizations
    Graphs and charts, maps, logos, and other visualizations can communicate messages.
  • Presentation Skills
    Learn how to plan, organize, write, and deliver a presentation. Follow the tips and step-by-step guide to improve your presentation skills and reduce your nerves.
    Presenting information clearly and effectively may be a key skill to urge your message or opinion across and, today, presentation skills are required in almost every field.
  • Leadership Skills
    Whether we love it or not, at some point in our lives we’ll almost certainly need some fundamental leadership skills. Learn how to become a more charismatic and successful leader.
    The ability to steer effectively is predicated on a variety of key skills. These skills are highly wanted by employers as they involve handling people in such how as motivate, enthuse, and build respect.
    Leadership roles are all around us, not just during a work environment.
  • Writing Skills
    The ability to write coherently and correctly is important both in your job/business and in your personal life.
    Writing skills are an important part of communication. Good writing skills allow you to speak your message with clarity and ease to a far larger audience than through face-to-face or telephone conversations.
  • Numeracy Skills
    The word ‘mathematics’ is scary for a lot of people; many people have a less than perfect understanding of basic numeracy and moths. By developing some basic numeracy skills you can save time and money, analyze and understand data and as a result improve your well-being.


Why, How and Where to get an Ultimate google analytics course certification in 2021?

What is Google Analytics ?

Why should you take google analytics course.

Google Analytics is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors to your website. It provides valuable insights which will assist you to shape the success strategy of your business. By taking up a Google analytics course you can master Google Analytics.

How does Google analytics work?

Why should you take google analytics course.

Google Analytics may be a platform that collects data and compiles it into Useful reports. You must first understand how to set up google analytics. First, you’ve got to make a google analytics account. Then you would like to feature a little piece of Javascript tracking code on every page of your site. This tracking code is known as Google Analytics code.

Every time a user visits an internet page, the google analytics code will collect anonymous information about how that user interacts with the page.

When the tracking code collects data it packages that information up and sends it to google analytics to be processed into reports. When analytics processes data, it aggregates and organizes the info supported by particular criteria like whether a user’s device is mobile or desktop or which browser they’re using.


Google Analytics can provide you the following information:

  • Who is visiting my site? 
  • How much time do visitors spend on my website?
  • Are my site visitors quality visitors? …
  • What are the highest 3 pages on my website? …
  • My most read blog posts? …
  • What are the highest sources of traffic to my website? …
  • Which other sites are sending traffic to my website?
  • Which Blog Posts usher in the foremost traffic from referrals?
  • How many people are finding my site through an online search?
  • My site performance vis-a-vis my competitors?

Why should you take Google Analytics Course?

Why should you take google analytics course.

Analytics is one of the core skills of a digital marketer. Without analytics, one cannot make informed decisions.

  • Your employers expect you to have strong analytical decisions.
  • Many people aren’t comfortable with numbers and matches. Scarcity creates value, and analytics is exciting and addictive.
  • Different types of companies can enjoy digital analytics.
    Publishers can use it to make a loyal and highly engaged audience and to raised align on-site advertising with user interests.
  • E-Commerce businesses can use digital analytics to understand customer’s online purchasing behavior and better market their products and services.
  • Lead generation sites can collect user information for sales teams to attach with potential leads.


This data is compiled into analytics reports, which you’ll use to perform in-depth analysis to raised understand your customers and their purchase journey. Then you’ll test out new solutions to enhance your business.

How to  Get Google Analytics Certification?

Why should you take google analytics course.

Google Analytics course is not always easy to learn. In fact, it is so complicated that a lot of people ignore it – an enormous mistake. It’s very easy to log into the Google Analytics course and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze it by geo, traffic source, page category, etc.

Here are five ways on how to learn Google analytics.

  1. Study For Free At The Google Analytics Academy from Google Skill Shop
  2. Up-skill With Free Online Tutorials & Videos.
  3. Keep Up so far With Google Analytics Expert Blogs.
  4. Get To subsequent Level With Hands-on, Practical Experience
  5.  Consider A Tailored Google Analytics Course.

If you go through all the google analytics course content sequentially, we expect the course to 4-6 hours to complete, depending on your level of familiarity with the google analytics course content.

Google Analytics course for Beginners shows new users the way to create an account, implement tracking code, and found out data filters. You’ll find out how to navigate the Google Analytics interface and reports and found out dashboards and shortcuts. This course covers Google Analytics primarily for measuring website traffic and can assist you to know google analytics fundamentals.

In Advance google analytics course certification, you study “hits” and kinds of “hits”, categorizing data into users and sessions, goals to data analytics, Custom Dimensions, and metrics, managing multiple accounts, using activity, cohorts, and benchmarking for audience analysis, remarketing, etc.

After completing the Google analytics course you will be able to get comfortable using google analytics and other analytics software, be able to get insights out of data for decision making, predict the future behavior of website users and set up goals, event tracking, and do attribution analysis.

The Google Analytics certification
test is now free of cost. All you must do is to get 80% marks to pass the certification test.

The Scope of Google Analytics.

Why should you take google analytics course.

Data Analytics remains HOT, and Data Analysts are still in big demand! One sort of analyst, the online Analyst remains definitely within the ‘Most Wanted’ category, especially within the e-commerce industry. It is an excellent career option mainly because: there’s a soaring demand for Web Analysts.

The average Google Analyst yearly pay within us is approximately $82,880, which is 22% above the national average. The median salary for a knowledge analyst in India is Rs 10 lakhs once a year. Your salary increases with your work experience. Data analysts with quite 5 years of experience often earn up to fifteen lakhs once a year. Senior data analysts with quite 10 years of experience could earn above 20 lakhs once a year.

It has been estimated that data is predicted to get older to 50 times by 2020. Organizations have to stay updated with the demands of massive volumes of data so that they don’t become obsolete. Hence, professionals who are well-versed in advanced analytics are considered to be essential for organizations to adapt their business models and stay before the competition.

The scope of knowledge analytics In India includes organizations in banking, policing, fraud detection, healthcare, telecommunications, e-commerce, energy, and risk management.

There are about 78,000 job openings for data analysts available in India.
. JPMorgan, Accenture, Microsoft, Adobe, Flipkart, AIG, Ernst & Young, Wipro, Vodafone & Deloitte are the organizations that had the greatest number of openings for data analysts last year.

Bengaluru is home to 27% of analytics jobs in India. The city is closely followed by Delhi/ NCR and Mumbai.

If you ever want to seek out a one-word synonym for the term “scope of knowledge analytics in India”, the solution is HUGE! This is precisely why, every time you try searching it on google, you would be bombarded with a series of articles and surveys that discuss the opportunities a data analyst in India has.













How to get the Ultimate Digital Marketing Jobs in 2021?

Note: This Blog, How to get  Digital Marketing Jobs is a part of Digital Deepak (Pixeltrack) SEO Training  Program, Bangalore undertaken by me under Mr. Sanjay Shenoy(CO-Founder of Pixeltrack, Bangalore) from April 2020 to June 2020.


Digital Marketing in India is one of the most challenging, exciting, fast-paced industry and this is the right time for building a Career in Digital Marketing. It has challenges and rewards, including a potentially lucrative income. The demand for skilled expertise is at its peak while there’s a great shortage of experienced professionals. So your focus must be on how to get digital marketing jobs.


Requirements for digital marketing Jobs?

How to get Digital Marketing Jobs

You’ll need:

  •         knowledge of the English language.
  •         analytical thinking skills.
  •         to be thorough and pay attention to detail.
  •         excellent verbal communication skills.
  •         the ability to use your initiative.
  •         excellent written products and services.
  •         business management skills
  •         Communication skills.
  • ·       the ability to sell

What is the Digital Marketer Job Descriptions?

How to get Digital Marketing Jobs


Digital marketing works by attracting potential customers to your website or a Digital Marketing blog and then encouraging them to buy your products. You can use SEO or PPC campaigns to attract the target audience on your website and capture leads or encourage them to buy from your website.

There are detailed templates of digital marketing job role descriptions, For each showing alternative job descriptions, main areas of responsibilities, typical tasks, technical and management skills needed, and typical salary ranges. The jobs covered include both Digital Marketing companies and Digital Marketing agencies of different seniority:

  •         Analytics Manager
  •         CRM and Email Marketing Manager
  •         Digital Agency Account Manager and Sales Director
  •         Copywriter
  •         Digital Marketing Manager and Web Manager
  •         Ecommerce Manager
  •         PPC Search Manager
  •         Search Manager / SEO Manager
  •         Social Media Manager or Community Manager
  •         Web Developer and Web Designer
  •         Freelance  Marketer
  • ·       Digital Marketing Strategist

Here are the essential things you can do right now to start a career in digital marketing

How to get Digital Marketing Jobs

  •   Create an Online Presence
  •   Know the Latest Trends.
  •   Use Your Creativity. 
  •   Create a Winning Resume. 
  •   Start a digital marketing blog.
  •   Learn about Analytics. 
  •   Learn the terminology. 
  •   Get Out there and Network.
  1. Create an Online Presence

Nowadays, when it comes to landing a job in any field, you should not exist without an online presence. For obvious reasons: a prospective employer(digital marketing team leader or manager or head) will look online first to find out about applicants, and if they find you, you’ll lead the shortlist process.

Create your own digital marketing blog, social media presence that is linked to your portfolios, and demonstrate to them what you are really capable of in this field.

    2. Know the Latest Trends

Digital Marketing maybe a career that’s regularly on the move and continually evolving. Whether you’re Digital Marketing allows you to utilize creative abilities in a sort of ways. Some methods and systems are standardized for specific applications. However, you’ll always add your personal flair to projects, making them more creative and unique.


Also, websites such as Search Engine Land, Search Engine Journal, Marketing Land, E-consultancy, e-Marketer, digital Marketing Magazines, digital marketing reviews, and Social Media Today are great resources to stay updated. You can sign up for a daily/weekly newsletter on any of these websites. Moreover, you’ll attend virtual seminars, take some online classes, and do your best to remain before the sport.

  1.   Use Your Creativity

Digital Marketing allows you to utilize creative abilities in a sort of way. Some methods and systems are standardized for specific applications. However, you’ll always add your personal flair to projects, making them more creative and unique.

Digital Marketing is built on creativity. The more creative you are, the more probable it is that you will be regarded and get that dream of your digital marketing job.

  1. . Create a Winning Resume

Before you start applying for digital marketing jobs, make sure to create a dynamic resume that shows precisely how valuable your skills are. There are different types of resumes, and you should not limit yourself to just one, particularly when you are working in an innovative industry.

  1. . Start a blog

Blogging is a great way to determine your expertise and assist you in learning by doing. Blogging demonstrates your commitment and skills to potential employers as well as has been regularly asked in interviews: What are your skill sets, latest updates, industry news, portfolio, the case study of existing projects, etc. To answer a blog is an excellent way to show your expertise, experience, and win the interview.

  1. Learn about Analytics

To know how good your marketing campaigns are, you’ve got to know analytics. Data determines how well a campaign is performing and helps you to seek out the way to make things better. There are many online classes you’ll attend which will assist you to understand how analytics work, and the way to use them.

  1. Learn the terminology

Digital Marketers should be comfortable with acronyms, for example, SERP, Organic results, etc. They are all very distinctive terms with a misunderstanding of them being a transparent sign that you simply have a beginner’s skill set and wish additional training. The ability to research digital marketing campaigns and know that elements worked or not is reliant on your ability to know industry jargon.

  1. Get Out there and Network

Surround yourself with people more skilled in Digital Marketing. It is important to connect with some real people who are working in the digital marketing industry. The people you meet will be your continuous support network when you run into problems, and additionally, help to open doors to opportunities you might not have otherwise found. You will even have the capacity to find out from their experience and obtain an inventory of specialists you’ll use to place together an excellent team.

Attend industry meetups, webinars, and conferences in your area to create relationships with other digital marketers and enhance your skillset through in-depth workshops and presentations.

    9. Get Trusted Certification

If you want to stand out from your peers in the industry, completing a certified digital marketing course will help. There are training classes you can take that will assist you to prepare for the certification exams, and if you are decided on digital marketing as your career, definitely you should get certified as soon as possible.

    10.   Decide on agency vs. industry

There are two main career paths when it comes to digital marketing. You can be an in-house digital marketer (working in a specific industry), or you can serve for an agency and handle multiple projects. That’s not to say you cannot switch later on but deciding where you would like to focus can provide you a good head start.

Why do you Want A Career In Digital Marketing?

How to get Digital Marketing Jobs

Yes – applying for digital marketing jobs is the right career decision in 2020. There is massive growth in how digital marketing budgets have grown over the years and are expected to take the lion’s share of marketing budgets in 2020. This, in turn, creates enormous job opportunities.

So, now you know what is the scope of digital marketing in India and beyond is, what is its demand is, what are the benefits of digital marketing?

1.    Become an In-Demand Professional

You’ve heard of the digital skills gap, right? By 2020, 2 million new digital jobs are expected in India alone, and not enough digital professionals to fill them.

Digital advertising is likely to grow at an average of 14% annually. Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.

According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers.

 2.    Benefit from More Career Choice 

As digitization continues across industries, companies across the world from start-ups to established corporations are seeking digital professionals with relevant experience.

With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.

3). Get Paid More Than Your Peers

We’ve already talked about how the demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself as a commodity – and negotiate your salary accordingly. 

4)  Kickstart Your Career Easily

In more traditional careers like advertising, you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in the workplace.

5). Become an Agile & Versatile Professional

The high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career.

So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to upskill or hone in order to make the switch.

In this sense, you can build on existing skills while still learning new ones, but still, stay in the same field.

6). Work with Different People Every Day

As it’s such a dynamic sector with a range of disciplines, you’re likely to meet and work with individuals from different backgrounds and different interests.

Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.

7). Get to Be Creative (and Experiment)!

Not only is there plenty of opportunities for creatives to do their thing in writing, design, and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.

After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience, and engaging the audience.


Ultimately, there are huge opportunities for digital professionals across roles and industries.

As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.

Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and a competitive salary.

The Interesting Benefits of Digital Marketing Courses in 2021?


Note: This Blog,  Elements of Digital Marketing Course is a part of Digital Deepak (Pixeltrack) SEO Training  Program, Bangalore undertaken by me under Mr Sanjay Shenoy(CO-Founder of Pixeltrack, Bangalore) from April 2020 to June 2020.



Digital marketing may be a rapidly growing and evolving career path. As more channels of communication become available, the necessity for people qualified to stay pace with the stress grows also . This is where the importance of Digital Marketing course comes into play.

The importance of digital marketing has opened numerous doors for individuals pursuing careers in the field. In fact, digital marketers were the most hired persons by companies’ intentions in 2015 according to Smart Insights. By 2020, experts during this area are going to be the foremost influential and with good reason.

What is a Digital Marketing course?

Elements of Digital marketing course

Digital Marketing course mainly focuses on teaching the following subjects in a simple & profound manner to best execute any task for a website presence online:

  1. Market ResearchAsk 3 simple questions to validate your business idea.
  2. Build a world-class website in 1 hour without any coding.
  3. Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
  4. Copywriting. Write sales pages that make the cash register ring!
  5. SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
  6. YouTube Marketing. Drive traffic & sales with a simple “how-to” videos.
  7. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).Linkedin Marketing.
  8. App Marketing. Discover 43 Ways To Promote Your App.
  9. Google Adwords. Avoid common mistakes and set up profitable campaigns the first time.
  10. Facebook Ads. Make money with Facebook Ads without spending a fortune.
  11. Google Analytics. Improve your marketing with Google Analytics data.

The digital marketing course helps you to understand how to do Digital marketing, what is a digital marketing company, what is Digital Marketing Management, types of digital marketing, What is Digital Marketing Strategy, the way to create a digital marketing strategy and what’s the role of digital marketing in shaping one’s career.

Why should you Learn Digital Marketing Course?

Elements of Digital marketing course

Putting your money during a digital marketing course is well worth the temporary sacrifice it entails due to its fast ROI – employment demand for marketing specialists with digital skills is growing, with salaries above the typical wage and, if you own a little business, you’ll save on your advertising expenditure because you’ll find out how to make a digital marketing strategy that will draw in customers.

The world goes Digital and by the year 2020, all the businesses especially Digital Marketing Companies(What is digital marketing company) round the world including India will have an online presence and thus creating tons of career opportunities.

  • It is a progressive field. With technology developing a day , you’ve got to continuously develop your digital marketing skills in order that your career keeps growing.
  • According to this research, the digital economy is growing 10 times faster than the normal economy, and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.
  • It provides you with various career options. If you’re keen on coding, you’ll choose web designing or if you’re a born writer, choose content marketing then
  • You don’t have to spend sleepless nights mugging up the formulas that you are never going to use in your life.

Check out these top digital marketing jobs.

  • Digital Marketing Manager. …
  • Content Strategist. …
  • Virtual Reality Developer. …
  • SEO and SEM Specialist. …
  • User Experience Designer. …
  • Data Analysts. …
  • Email Marketing Specialist. …
  • Internet of Things Marketing Specialist.
  • Freelance Marketer

What is the best way to Learn Digital Marketing?

Elements of Digital marketing course

Now, let’s go one-by-one with all important points for, “What exactly should you learn, proficient & be guided in a Course of Digital Marketing?” while taking over as a career course for you all beginners, jobseekers, working professionals, startups, freelancers etc.

  1. What specialization to learn mandatory as part of the Digital Marketing Course?
  2. What’s the right course duration for completing the Digital Marketing Course successfully?
  3. What are the prerequisite skills required to understand, perform & bag a job after the Digital Marketing Training?
  4. The important topic content around each specialization subjects to thoroughly understand & be able to implement by end of course for 100% job success?
  5. What exposure should a Digital Marketing Live Project have, for successful job placements?
  6. The Digital Marketing Certifications to be cleared by the end of the course or within a month after course completion?
  7. Digital Marketing tools, that all students need to be proficient with?
  8. How much of coding knowledge required?
  9. Key Points to Remember.


 What’s the right course duration for completing the Course successfully?

Elements of Digital marketing course

Based on 10 Years of trainer’s teaching experience, E-Market Education defines 3 Months as the right timeline for completing a successful theory & practical training with live project work around the given 7 specializations subject to an extent where you can speak, demonstrate, perform with minimal dependency and prove like a trainee analyst confident enough to be rewarded a 15K per month pay scale, ad not being called a “Fresher still”.

Pre-requisite skills required to understand, perform & bag a job after the Training?

Elements of Digital marketing course

You will stand strong with an add-on quality to your course performance, job profile acceptance and preference by companies, if already good in the following skills;

  • English (both written & verbal)
  • MS-Office majorly MS-Excel
  • Internet Savvy
  • Good with Reasoning Skills; Being good in Analytics thinking
  • Designing Knowledge (Photoshop, CorelDraw or Illustrator)
  • Development Knowledge (HTML, CSS, JS)

What exposures should a Digital Marketing Live Project have, for successful job placements?

With real-time Live Project, a training institute meant to guide & evaluate the student’s understanding, implementations & confidence to deliver results for a Website around the defined Goal Objective & Target numbers. The same work they describe in their resume to create confidence in the mind of the interviewee that they have worked independently around a set of target goals executed the following implementations on their own and delivered results, which pretty way will give confidence to companies too that these students stand as an ‘Analyst’ and not a ‘Fresher’ anymore.

Digital Marketing Certifications 

Elements of Digital marketing course


Major certifications that any digital marketing training institute would focus on in their training program are;

  • Google Digital Marketing Courses (Free with Certification)
  • Reliablesoft Academy (Paid with Certification)
  • SEMRUSH Academy (Free with Certification)
  • ClickMinded Digital Marketing Course (Free and Paid with Certification)
  • HubSpot Online Marketing Courses free.
  • Facebook Blueprint

This certification examination prepares you for passing job interviews. It’s important to finish these certifications to face confidence ahead of the interviewee since corporate would more wish to understand your fundamental knowledge instead of knowing, how good you’re with advanced topics.

You can increase your knowledge of digital marketing by attending classes related to it, but you can also learn everything you need to know online. The best part is there’s something for everyone! If you are not familiar with SEO strategy and you are really good at social media marketing, you can find yourself a job in a short time. Digital marketers are wanted now more than ever. With technological development and the increase of businesses, you can easily find your place in the digital marketing world.




Digital Marketing Services 2021—The Ultimate Lifeline to Digital Marketing Companies

Digital marketing encompasses all marketing efforts that use a device or the web. Businesses leverage digital channels like search engines, social media, email, and other websites to attach with current and prospective customers. The top countries in the world that spend too much on providing digital marketing services are as follows:

  • United States
  • Australia
  • United Kingdom
  • Sweden
  • Canada

What are the types of Digital Marketing

What are Digital Marketing Services

  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing
  • Pay per click
  • Affiliate marketing
  • Native Marketing 
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content

You can learn all these digital marketing methods by taking google digital marketing courses or from any other digital marketing institute.

How does a Business define Digital Marketing?

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Digital Marketing is defined by the various digital tactics and channels to attach with customers where they spend much of their time online. From the web site itself to business online’s branding assets — digital advertising, email marketing, online brochures, and beyond there’s a spectrum of tactics that fall into the umbrella of digital marketing.
The best digital marketing companies and marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on their goals as the digital marketing specialists can support a large campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads for a new ebook the company recently created. The company social Media Marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the e-mail marketer creates an email campaign to send those that download the ebook more information on the corporate.
send those that download the ebook more information on the corporate.

What are Digital Marketing Services?

What are Digital Marketing Services

Digital Marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or media.

Types of digital marketing services?

Most digital marketing agencies offer the following digital marketing services.

  • Search engine optimization
  • Pay per click advertising
  • Social Media Management
  • Content Marketing
  • Email Marketing 
  • Copywriting
  • Conversion Rate Optimisation
  • Website Design and Development

What types of Companies require Digital Marketing Services

There are 6 types of companies that require Digital Marketing services.

  1. Law Firms.
  2. Health Care companies
  3. Auto Dealership companies
  4. Entertainment
  5. Moving companies
  6. Food.

What is a Digital Marketing Agency?

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Digital Marketing Agency may be digital marketing services company that evaluates your website traffic, determines the simplest online platforms to take a position in, and continually maintains the balance between marketing activities and the results they provide. Working with a digital marketing agency means more leads converting to customers.

Why should I hire a digital marketing agency?

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Digital Marketing agencies effectively manage their digital marketing budget with developed tools and processes to hold out tasks more efficiently than say a freelancer. Working with a reliable digital marketing agency near me will help me specialize in my other important business operations. And I can rest knowing that they will handle my digital marketing efforts.

Where can I find clients for digital marketing

Finding clients for digital marketing and sales needs is the main focus of all B2B companies. Use open directories, social networks, website extractions, and lead databases and tools, to find highly targeted enriched leads and tools to find highly targeted enriched leads and start your personalized campaign.

How do you Price Digital Marketing services?

Digital marketing prices can vary based on the experience and expertise of the digital marketing agency. The bigger the budget, the more likely you’re able to afford an experienced and bigger agency. A smaller budget allows you to get digital marketing services for smaller companies.

A digital marketing agency usually accepts works that are paid in hourly wages. The hourly rate has a peak when you work with an agency from 2-5 people, it is stable when the agency grows from 5 to10 people and drops when the agency is 10+ plus people. This means that hiring a smaller digital marketing company is fewer hours for smaller companies.

The amount of cash you’re paying and therefore the amount of cash you’re getting to make are the 2 parts of how you’re getting to charge. For example, for SEO you’re 50 you decide on average.

Thus your budget is one of the deciding factors in choosing a digital marketing agency that may charge $50 for an hour. Most companies will price their SEO Services 20%

Top Five Digital Marketing Agencies in India 

What are Digital Marketing Services

Here is that the list of the highest five digital marketing media companies in India with their details of the services they provide and therefore the clients they need.

1. iProspect India

Services offered 

  • Paid Search Advertising
  • Search India Marketing
  • Search India Optimisation
  • Organic search
  • Paid Social Media Marketing
  • Data & Analytics
  • Conversion Optimization
  • Web analytics/ Attribution modeling 

Top Clients: HDFC, Standard & Chartered, YES Bank, Thomas Cook.

Koovs, Kotak Mahindra, Shop Clues.

2.  WATConsult

Services Offered

  • Digital Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Search Marketing
  • Digital Analytics
  • Digital Video Production
  • Online Reputation Management
  • Social Media Audit
  • Web Development

Top Clients: Vivanta, Peter England, The Body Shop, Honda, Himalaya,

Moda, Nikon, Apollo Hospitals, Cadbury

3) WebChutneys

Service Offered

  • Web Design
  • Mobile Marketing
  • Social Media Marketing
  • Online Advertising
  • Communication Design
  • Media Marketing

Top Clients: Flipkart, airtel, Bacardi, RedBull, Pepsico,

Mastercard, and Microsoft

4) Mirum India

Services Offered

  • Digital Marketing
  • Digital Media Planning and Buying
  • Social Media Planning
  • Market Automation
  • Corporate Blogging
  • Social Media consulting
  • Digital Analytics

Top Clients: Unilever, TVS, The Times of India, Tata Docomo,

Nokia, HSBC,LG,Havells,Godrej,Apollo, Asian Paints.

5) Quasar Media

Services Offered

  • Digital Marketing
  • Search Engine Optimisation
  • Search Engine Marketing
  • Media Buying and Planning
  • Social Media
  • Mobile & Ecommerce solutions

Top Clients: Twinings, Unicorn, Dolby, Honda, Pantene, Siemens, Whisper, Kirkat, Maggi.


Not only this, but you can also now make your career in the Digital Marketing industry very easily by getting into one of these organizations. Be it a writer or a graphic designer, the web market needs all kinds of talent to inject into the brand image of their clients. Also, starting your career at such digitally savvy companies always pushes you to drive the optimum results out of yourself as you’re continuously working with multiple brands from different industries.

The worldwide web has made the world a global village implying it to be a great place for a lot of opportunities. If you’re a brand and are looking to rent a team of selling Professions or have an interest in outsourcing this activity to an external partner, knowledge of both Digital Marketing and Local & International Markets is a must.


What are the Important Fundamentals of Digital Marketing in 2021?

Note: This Blog, What are the Fundamentals of Digital Marketing is a part of Digital Deepak (Pixeltrack and Learn Today) SEO Training  Program, Bangalore undertaken by me under Mr. Sanjay Shenoy(CO-Founder of Pixeltrack, and now Learn Today,Bangalore) from April 2020 to June 2020.



What are fundamentals of digital marketing

Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and the fundamentals of digital marketing aim to help businesses reach these target consumers through the internet and other digital avenues.

What are the Fundamentals of Digital Marketing?

What are fundamentals of digital marketing

The first and most fundamentals of digital marketing is to understand the phrase itself.

Marketing (and its subset- advertising) is persuasion and influence. Its purpose is to present solutions to prospects for the problems they have. It requires knowing who your prospect is and what message they need to hear to move to action.

The method to deliver this message to the right prospects is called media. Media has existed since the beginning of time in one form or another. All media is merely a delivery tool to get a compelling message to an ideal client. Media has evolved over time. Two hundred years ago, smoke signals were media. The telegraph and the telephone were invented- they are media. Newspapers, radio, TV, and even skywriting are all merely media.

“Digital” is a term that applies to all media that is online. It is an ‘encompassing’ term, meaning there are hundreds, even thousands of media that fall under the term digital.

So Digital Marketing is marketing first. It is persuasion and influence. The phrase digital is added to segregate it as those media which are online. Within that phrase, there are hundreds of media. Like  Facebook,  Instagram, websites,  Adwords, etc. Every one of the media has unique requirements to work effectively.

If you know marketing, mastering media is simple. But in most cases, marketing people hire someone to do the ‘mechanical’ work of mastering the media. Why? Because it’s cheaper to hire someone. Marketing is where the money is, not in the media.

If you are interested in Digital Marketing, you must understand marketing first. Then, if you decide to specialize in a specific media, like websites, you can sub-specialize in SEO if that sounds like fun.

Keep researching before you make a choice. If you learn marketing first, you will have a lifelong adventure and success!

Traditional vs Digital Marketing

What are fundamentals of digital marketing

The fundamentals of Digital Marketing are different from Traditional Marketing. A study says that 70% of purchase decisions begin with a search. So to survive in new-age marketing one have to use modern technologies to funnel leads from websites & social media platforms.

The Fundamentals of Digital marketing to hack NEW AGE marketing are

What are fundamentals of digital marketing



The first thing you need to consider when doing digital marketing is search engine optimization. The content you publish online should be optimized so that search engines will index your content and serve it to the most The key to SEO is researching effective keywords for trying to attract and then developing content focused on those keywords.


What are fundamentals of digital marketing

Content Marketing

Now you have developed great, SEO-friendly content. Proceed to Content Marketing.  Content marketing refers to a strategic approach to targeting specific audiences of people online with consistent, relevant, and engaging content. There are lots of different kinds of media available online you can use to market an organization, from blogs to email to website landing pages.

What are fundamentalls of digital marketing


Content Strategy

Content strategy refers overall plan for developing and publishing content it’s different from content marketing in that it involves planning for all the content marketing Developing an effective content strategy means managing all of your content so that when you do your marketing, you have the most assets available.

What are fundamentals of digital marketing


Paid Online Advertising

There’s a paid side to digital marketing that you should at least be aware of Platforms like Google AdWords and Facebook Ads allow you to reach large groups of people very quickly for very competitive rates, It’s important to assess whether a paid strategy might benefit your overall marketing goals.


What are fundamentals og digital marketing


Social Media

Social media is fast becoming the best venue for fueling online Million of people use social media platforms like Facebook, Twitter, and LinkedIn every day to discuss their favorite products services, causes, and preferred local vendors. If you want to build brand awareness, social media can be a great venue for cultivating, monitoring.

What are fundamentals of digital marketing

The  Scope of Digital Marketing in 2020 & Beyond in India

  • The growth of India’s digital advertising industry is at 33.5%.
  • The value of the digital marketing industry will exceed INR 225 billion by 2020.
  • By 2020, in India digital Industry will produce more than 20 lakh jobs.
  • In the financial year, 2016–17 digital marketing in India has reached the $1 billion mark.
  • Digital advertising is likely to grow at an average of 14% annually.
  • Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.
  • The largest share of the total digital advertisement spends in the search and display commands.
  • Customers of the new generation check their smart devices every 9.6 minutes.
  • There are 220 Million users who are accessing digital services through their smartphones.
  • In December 2016, the number of internet users in India was at 432 million.
  • By 2017 the number of mobile internet users in India has reached 420 million.
  • The number of mobile internet users by 2021 in India is estimated to reach 829 million.
  • The number of users in India is growing at a very fast pace at 38%.


What are fundamentals of digital marketing

Digital Marketing Certifications

There is no such certification in digital marketing by any institute which lays a red carpet door for you. There are more than 1000’s of me too and me only Digital Marketing courses certificate being offered and self-proclaimed to be the best. The only certifications which will hold you in good stead and might open doors for you are Google Digital Marketing Certification for Adwords, analytics. Hubspot certification would be good for the increasing demand for inbound marketers. There could be a few more but the point is people will hire those with expertise on platforms and not write to any certificate. The key to being in digital marketing is your knowledge. 

Digital Marketing Certificate is not a requirement today, but studies show that the digital market certifications decrease your odds of unemployment and can directly impact your salary.

As someone who was just recently on the job hunt in the marketing field, a lot of open job opportunities wanted candidates with knowledge of Google Analytics, SEO, PPC, Facebook Ads, Google Adwords, and Content marketing experience.

More and more jobs in marketing are requiring you have some form of analytics knowledge.

The Best  Digital Marketing Courses available online 
  • Google Digital Marketing Courses (Free with Certification)
  • Reliablesoft Academy Digital Marketing Courses(Paid with Certification)
  • SEMRUSH Academy (Free with Certification)
  • ClickMinded Digital Marketing Courses (Free and Paid with Certification)
  • HubSpot Online Marketing Courses (Free with Certification)
  • Udemy Digital Marketing courses

A few of the better institutes offering Digital Marketing Course Training in India are given below.

 1. Digiperform

What arae fundamentals of digital marketing

Delhi-based digital marketing institute founded in 2014 has trained 7500+ individuals, grown to 16 centers in 10 cities in just 3 years, and has become one of the biggest digital marketing training providers in India.


 2. Simplilearn

What arae fundamentals of digital marketing

A Bangalore-based digital marketing training provider and offers certification programs in more than 300 courses. The Digital Marketing program is named as “Advanced Online Marketing Certification Program”.


  3 Digital Vidya

What arae fundamentals of digital marketing

A premium Institute established in 2009. As of now, they have fruitfully completed over 500 training programs. The institute is exclusively into digital marketing and provides only online training to aspirants.



What arae fundamentals of digital marketing

This 6.5 Month intensive program is designed to train students in key areas of Digital Marketing & Communication and prepare them for marketing challenges in a digital world. The program exposes you to a combination of MICA’s top Faculty in Marketing Strategy, Digital, and Communications as well as top marketing professionals and their respective experiences. Through concepts, industry projects, tools, and case studies we will equip you with the skills needed to have a strong edge in the job market.


 5.  Internet & Mobile Research Institute (IMRI)

What arae fundamentals of digital marketing

A Bangalore-based full-fledged digital media training center.

The institute offers a one-month Executive Programme course in SEO, PPC advertising, SMM & Web Analytics, a six-month specialized Program in Digital Marketing (EPDM), and a one-year Graduate Program for learners to jumpstart their digital marketing career.


  6. AIMA

The All India Management Association (AIMA) along with Digital Vidya provides a combined Certification Programme in Digital Marketing and Analytics.

The key digital marketing tools covered in this course are email marketing, SEO/SEM, pay-per-click, affiliate marketing, digital display, mobile marketing, online video, and social media analytics.

The course is separated into 6 imperative modules. The duration, of course, is 3 months.


   7. Digigyan

What arae fundamentals of digital marketing

A Bangalore-based full-fledged digital media training center.

The institute offers a one-month Executive Programme course in SEO, PPC advertising, SMM & Web Analytics, a six-month specialized Program in Digital Marketing (EPDM), and a one-year Graduate Program for learners to jumpstart their digital marketing career.


  6. AIMA

The All India Management Association (AIMA) along with Digital Vidya provides a combined Certification Programme in Digital Marketing and Analytics.

The key digital marketing tools covered in this course are email marketing, SEO/SEM, pay-per-click, affiliate marketing, digital display, mobile marketing, online video, and social media analytics.

The course is separated into 6 imperative modules. The duration, of course, is 3 months.




What arae fundamentals of digital marketing

NIIT Imperia, in alliance with Digital Marketing Institute (DMI) Ireland, provides a Professional Diploma in Digital Marketing for graduates and working professionals.


  1. DMTI

DMTI digital marketing training institute

The institute provides a Post Graduate Program in Digital Media Marketing in Mumbai.

For the duration of one year, the course focuses on the strategic and practical aspects of Digital Marketing.


  1. EduPristine

What arae fundamentals of digital marketing

The institute conducts digital marketing classroom training in 11 Indian cities.

The course includes 60 hours of digital marketing classroom training over 12 Sundays.

They also offer a 48-hour online course with a duration of 6 weekends.


Digital marketing course Price?

As per my research, the average fee for a complete Digital Marketing course is around Rs. 45000/-. The premium Institutes charge about Rs 1 lac to 1.5 lac in about 6 months to 1 year.

An average digital marketing institute charges around Rs 15,000 to Rs 45,000 for 3 months duration which may include an Internship also.

The Future

Digital marketing is a booming industry. Till  2020 there were more than 4.33 billion internet users across the world that is 57% of the total world population. The world is rapidly shifting from the traditional to the digital domain. Presently digital marketing has become an essential element of their overall marketing approach.


Freelance Digital Marketing – A Dynamic Business opportunity in 2021

Note: This Blog,What is Freelance Digital Marketing  is a part of Digital Deepak (Pixeltrack and now Learn Today) SEO Training  Program, Bangalore undertaken by me under Mr Sanjay Shenoy(Co-founder of Pixeltack and now Learn Today,Bangalore)from April 2020 to June 2020.



What is Freelance digital Marketing

Digital Marketing is a highly competitive field to get into. There are many jobs available in this Umbrella term” Digital Marketing” and you have to choose among them. This Umbrella term includes jobs like web design, web development, SEO, SEM, content marketing, social media marketing, and so on. There are plenty of freelance Digital Marketing jobs in case you want to be your own boss. Getting into this field and becoming successful requires you to plan meticulously and proficiently in additional than one digital marketing area.

Because you have to provide solutions to your clients in more than a few digital marketing strategies. Try the different aspects of digital marketing and then you gradually build your portfolio as Digital Marketer.


What is freelance digital marketing?

What is freelance digital marketing

A person who has a digital marketing skill are often a full-time Digital Marketer in companies also as a self-employed Freelancer.

A Freelance Digital Marketer is a term generally used for a person who is a self-employed person who offers services to multiple businesses. The type of labor freelancers varies from person to person specialization like social media marketing, content writer, copywriter, graphic designer, and more. One has to build his Freelance digital marketing Portfolio.

With freelance digital marketing, you’re basically helping companies promote their products and services online. Your job is to reach out to your client’s target audience, drive them to your marketing skill and be a full-time Digital Marketer in companies as well as a freelance digital market consultant, freelance digital market specialist, or freelance digital market strategist.


What is freelance digital marketing


Why you should become a Freelance Digital Marketer?

Today Digital Marketing is a booming career option. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness. Today ‘Digital Marketing’ and ‘Marketing’ both are getting synonymous.

The biggest for the future of Digital Marketing is the integration of Social Networks. To get into Digital Marketing, you would like to spot your interests and strengths so as to form the proper decision to concentrate on a specific area of Digital Marketing.
While all other industries are struggling with a growth rate of 5 to 10 %, the digital media industry is booming with a 40% growth rate.

The most remarkable point is that this rate of growth isn’t getting to be stagnant within the coming years. Every day a replacement online start-up is born and that they need marketing.

There are many freelance digital marketing sites providing freelance digital marketing jobs on the internet that can help you get your first digital marketing freelance project very quickly. Like:

  •         Freelancer
  •         Upwork
  •         Elance
  •         Craigslist
  •         Peopleperhour

And more………………

However, there are many things that you need to keep in mind while looking for freelance digital marketing jobs or any field.

What is freelance digital marketing


Benefits of a Freelancer

  1. You don’t need to work on fixed hours, 9 am to5 pm; you can set your own hours. great exposure.

       2) You can pick your own choice of brands or clients.

       3) You become an independent marketer and can set your own price.

       4) You can work for multiple clients at the same time.


That said, there are several cons of freelance digital marketing also. These include:

  1. Stiff Competition: Assuming you’re going to reach out to clients on freelancer companies to drive sales and track their ROI more effectively than other forms of marketing, so don’t worry; your job is safe.
  2. You have no fixed income: You might earn $5,000 one month, and then $500 the next. As you build your client base and obtain more retainer jobs, things should improve, but you continue to won’t get the maximum amount of stability as you’d with a daily 9 to 5 job.
  3. No one’s getting to sponsor you to upgrade your skills: Things change really quickly within the digital world, and you can’t believe your company to send you courses or workshops that will help you upgrade your skills. Luckily, there are a ton of free online resources that you can make use of.


What is freelance digital marketing

Getting started with freelance digital marketing Jobs

Ready to get started with your freelance career? This 6-step guide will help you do just that!

Step 1: Manage your expectations

One misconception that a lot of people have about digital freelance marketing (and about freelancing in general) is that it’s a stress-free job. Unfortunately, that’s far from the case. While you don’t have a boss or manager breathing down your neck, you’ll still need to answer your clients.

What happens when you commit yourself to too many things at once, then realize that you can’t hit your deadlines? Or if your client suddenly changes the project scope, wasting days of your time? Your work will never be stress-free, and you’ll just need to find out how to affect these unexpected scenarios that happen 

Step 2: Identify your talents and skillsets

In step two of the process, you’ll have to sit down and make a list of the skills you have. Do you know how to run a PPC campaign on Google AdWords? You must have experience managing Facebook pages? You must skill to make an automatic email campaign on MailChimp?

Next, believe in other talents and soft skills that you simply possess. Are you a great storyteller? Do you like problem-solving and identifying strategies? Do you have expertise in any particular industry?

Step 3: Find  and Narrowing Down your Niche

Once you’ve identified your talents and skillsets, the next step is to choose your niche. Instead of sticking with a general niche, narrow down your niche, and choose something more specific.

On top of defining your niche in terms of your audience, do also believe in the sort of services you would like to supply.

Step 4: Look for clients

There are a couple of ways during which you’ll market your services and appearance for clients; we’ll undergo each method intimately during this section.

First, what most freelancers do is believe in platforms like Upwork. Basically, this is often where companies attend outsource certain tasks to freelancers. Once you register for an account, you’ll be ready to view the work ads posted by companies, send proposals, and hopefully land yourself your first digital freelance marketing assignment.

Step 5: How to Charge

You must be aware of the Digital Marketing Freelancer rates in India.

1) Hourly Rate: Once you have a general idea of how much you want to charge, calculate your hourly rate based on your full-time income, and take that into consideration as well.
2) Fixed Price Per Project: Your client pays you a hard and fast price per project completed.
3) Retainer Price Option: Your client pays you a fixed price per month, and they’ll reach out to you with various tasks over the course of the month.


What is freelance digital marketing

Useful Tools and Resources

As a freelance digital marketer, there are plenty of tools and resources that you can equip yourself with like Hotjar to help you analyze and optimize your website, SumoMe to help you grow your email list, Wix to create your website, Bonsai to generate freelance contracts and Harvest to generate client invoices. Some of these will help you reduce the time you spend on administrative tasks, and others will help you tackle certain aspects of your marketing projects.


A final word on getting started with freelance digital marketing Jobs

Well, there are thousands of freelance digital marketers out there, and it’s not easy to stand out in this crowded space. As long as you bring something to the table, and you’re willing to learn new skills, there’s nothing stopping you from doubling or even tripling your income, simply by taking on freelance digital marketing work.

 Remember the key is to offer your clients something that’s truly valuable to them and to persevere instead of quitting early in the game.






Virtual Office Services 2021– An Ultimate Boon for Business in Covid 19 Era


The Virtual Office idea came from a mixture of technological innovation and therefore the modern era. The concept of virtual office services has roots within the Industrial age where parallels to current work styles, specifically performing from home, are drawn.

The virtual office concept is an evolution of the normal executive suite. As an executive suite lease became increasingly impractical surely types and stages of business, it naturally opened the door to a virtual office concept.

What is a  Virtual Office

A virtual office

A virtual office is often defined as a workplace or workspace which geographically breaks away from the post office but is linked through the utilization of telecommunications technology.

What is the Virtual Office Services

What are virtual office services

Virtual office services enable employees and business owners to work remotely by providing a range of business functions accessible through the internet. It also enables organizations to make and maintain a presence during a desirable location without the necessity to pay rent for an actual space.

Virtual office infrastructure may include a spread of physical locations and services, also as digital services. The infrastructure is shared across individuals and entities allowing resources to be utilized more efficiently. This allows users the pliability of only renting or using the services they have.

Physical Services

  • A business address
  • Virtual Mailing address(receive, pick up, and/or forwarding)
  • Conference rooms
  • Desk space and private offices
  • Printing and related services such as copying, binding, faxing, scanning, laminating, and shredding.
  • Receptionist services and answering services
  • Storage space
  • Notary services
  • Registered agent corporate services

Digital Services

  • A phone number
  • Online phone system (VoIP)
  • Virtual assistants
  • Website domains and email
  • Instant Message, chat, and other web-based RTC platforms
  • Video conferencing, including webinar-hosting or other screen-sharing platforms
  • Online digital storage
  • Cloud-based applications (e.g. Google Docs, Sheets, and Slides or Office 365)
  • On-demand video talking (ZOOM video, Google Meet, Microsoft Teams, etc.

Why Do We Need Virtual Office Services

Why do we need virtual office services

There are a variety of reasons, why we need Virtual Office services. Here are a few of the advantages and disadvantages of virtual offices.

  • Lower overhead

Virtual offices allow businesses to significantly lower their overhead and allocate funds to other areas that may require stimulation. With prices well below those of brick-and-mortar offices (as is clear from the experiences of the many entrepreneurs, thousands of dollars are often easily saved by replacing regular office space with virtual offices). They represent the ideal option for companies that are trying to make their presence felt in quite a few places at the same time.

  • Requires Less Management

The second greatest advantage of virtual offices is that the lack of management needed. Regular offices need to be managed on a daily basis; a virtual office needs little management, simply the proper tools for everybody  Employees even have greater flexibility to develop their workflow and productivity habits, which may cause increased creativity and innovation.


A white book published by the Society for Industrial and Organizational Psychology found that during a survey of telecommuters, participants said that working remotely significantly increased job satisfaction and relationships with supervisors, and significantly lowered work-related stress.

This is because, in the Virtual office Management system, the employees have the freedom to manage themselves, which can have major benefits if you have the right team.

  • Less  opportunity for office conflict

Even the most amicable offices have their issues. It’s difficult to collect a gaggle of individuals with differing personalities and not experience some conflicts or disagreements. Virtual offices allow companies to still be productive without creating an environment where personalities may clash. And communication doesn’t suffer – teams can always be brought together via messaging or video conferencing apps when a question or issue comes up that requires communication with the whole team.

However, there are few disadvantages of Virtual office spaces too.

  • Lack of Physical Space

The lack of physical space is of course the foremost important one, and it’s something that business owners need to include in their business plan. If space are some things which will be needed afterward , virtual offices won’t be well worth the upfront cost savings.

  • Potential for decreased productivity

Although a virtual office may boost worker productivity, there’s the potential for slacking. Many employees need the structure and discipline that a physical office provides to try to to their best work. Communications may suffer if team members are emailing one another back and forth instead of having an immediate conversation.

How do we deliver Virtual Office Services?

Here is what a number of the Best Virtual Office companies do to supply the simplest services to their clients.

Set up a Virtual Business office.

A virtual business office

After booking your virtual office address, you now need to specialize in getting the foremost out of your virtual workspace. Sure, you’ve saved considerable costs by going for a virtual office suite than leasing out a billboard office space but that doesn’t mean you’ll afford to ignore opportunities to double your investment.

To do that you need to:

  • Take advantage of the in-house mail services: Have all of your mail sent to your virtual location.
  • Use professional answering services after getting an area  Deploy telephone services so you’ll specialize in other important business matters. Plus, having somebody else answer the phone looks good for your business, too.
  • Maximize the features and amenities that accompany your virtual office: Office equipment doesn’t come cheap. If you select the proper virtual office, you don’t need to worry about buying a printer, copier, the simplest Internet plan, and so on.
    These features already accompany your virtual office rent.
  • Attend networking events: We wish to believe that no business is an island. This is why you must host monthly networking events that connect entrepreneurs and experts (e.g. accountants and lawyers) with each other.
  • Set meetings with clients or investors without paying for room rentals: If you’re still paying for room rentals, you would like to modify to a virtual office location that has fully furnished meeting rooms that you simply can use for free of charge.


If your work involves traveling to client locations or other places far away from your home base, you ought to probably consider buying a laptop pc instead of a desktop system.

If always performing from the keyboard and little screen of a laptop doesn’t appeal to you, there are other solutions. to form using your laptop more efficient in your headquarters, a docking station is often found out that you simply can simply plug your laptop into.

Docking stations make it easy to possess a typical monitor, keyboard and mouse, printer, fax machine, scanner, and other peripherals always hooked and prepared to use. By plugging your laptop into the docking station, you’re ready to use it a bit like a typical desktop system, and you will not need to worry about transferring or syncing files to a different computer.

Virtual Office Software

Virtual office software

On the software side of things, there are several options for you to think about. If you’re employed independently and don’t have others that you simply got to coordinate with then fulfilling your software requirements isn’t so difficult. Here are some categories of software you’ll need alongside links to a number of the foremost popular packages:

  • An e-mail program — you’ll use the e-mail program that your ISP provides, but programs like Microsoft Outlook Express or Eudora will offer you good e-mail functions and you will not need to change programs if you modify 
  • word processing system— Microsoft Word, WordPerfect, and Lotus Word Pro
  • Spreadsheet and database programs — Microsoft Excel, Lotus 1-2-3, Intuit QuickBase
  • Presentation software — Microsoft Powerpoint or Astound.
  • Virus protection software — McAfee, or Norton Antivirus
  • utility for computer maintenance — Symantec Norton Utilities, McAfee, or TechTool Pro.
  • Portable Document Format (PDF) reader software – Adobe Acrobat Reader– This software is extremely helpful for reviewing formatted documents like brochure layouts from outside designers or co-workers.
  • Graphics and/or image editing tool — CorelDraw, Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, Deneba Canvas(Image editing software can also accompany your scanner.)
  • Internet browsers — Netscape Navigator or Microsoft Internet Explorer

Group software needs

If you’re working with others, and have the necessity to coordinate scheduling, access central files, maintain a contact manager, meet in chat rooms, etc. then you’ve got more of a challenge. There are programs available, like ­Lotus Notes or Novell Group-wise, that provide these sorts of features as a software solution. These solutions may require quite a good little bit of computer knowledge and an IT person to manage the system.

The use of a virtual office 100% depends on your business type then you ought to make certain to gauge the pros and cons specific to you and your needs as a business.

So if you’ve got decided that you simply got to be within the hustle and bustle, near the action within the heart of a city then you’ll leverage a mixture of in-situation teams and virtual assistants working around the world.

Set up Virtual Teams

How to set up virtual office teams

A Virtual Team may be a group of people who works across time, space, and organizational boundaries with links strengthened by webs of communication technology.

Members of virtual teams communicate electronically and should never meet face to face.

Virtual teams are made possible by the proliferation of the web and world wide web technology that has significantly increased the scope of off-site communication.

Virtual teams allow companies to acquire the simplest talent without geographical restrictions.

The advantages and drawbacks of virtual teams are given below:


  • Increased Productivity: 24 hours of labor 
  • Extended Market Opportunity: With work teams located in several parts of the planet , organizations are ready to establish their presence with customers worldwide.
  • Knowledge Transfer: Utilizing people with differing types of data opened up across the world are often very beneficial to a corporation .


  • Communication deficiency: Virtual Team suffers from a scarcity of efficiency in communication, partly thanks to constraints in virtual communication mediums.
  • Poor leadership & management: Poor leadership may result within the failure of any team, whether virtual or not. However, it becomes more prominent in virtual teams.
  • Incompetent team members: Virtual teams should contains competent and experienced team members thanks to the various factors which may overtly affect the timing and completion date of a project.



Virtual office

There are numerous combinations that may work for you, and every business is exclusive.

Here are your options in short:

  • Find more remote office space and use this as your address. This might work for companies that are logistically and operationally heavy and need warehousing and access to move 
  • Find more remote office space and use a Virtual Office. this is often likely to suit service professionals who want to measure within the countryside or near the oceanthey will easily commute to relevant meetings.
  • Rent the desk space in your city that you simply need, and work with remote Virtual Assistants from around the this may bring your staffing costs down but still get your admin done. this is often likely the answer for young businesses and startups.
  • Rent a personal office, install a slide and a trampoline, employ a full in-house team, and have full team collaboration. this is often really only the choice for successful startups and well-established businesses with solid income tor funding.




How to Study in USA – A Guide for Indian Students


Students in the USA

Being a diverse country, the United States is the safest place for students particularly for Students from India and there is no need for any reason for racism. So in that sense, the US is a safe country for Indian Students who want to study in USA.

If you have decided to study in the US, your choice of the country requires no validation as the US is considered the best study abroad destination.

Although the reasons to consider a country may differ widely among students, there are few standout features that make everyplace different from others.

The US government claims that the US  that Immigrants from India are better educated, more likely to have strong English language skills, arrive on employment-based visas, and are less likely to live below the poverty line than the overall immigrant population.

Many Indian works in Science, Technology, Engineering, and Math, (STEM) fields.

Why Study in  USA

Why study in the USA

In the 20th and 21st centuries the US has become the magnet for hundreds of thousands of bright ambitious students around the world.

By 2019, 1,095,299 students from almost all countries around the world studied at higher education in the US. In the same period 202,014 students from India, which is 20% of all international students, studied on American campuses.

The US is preferred for Indian students because US higher education institutions offer Academic Excellence, Cutting edge technology, Extensive support services for international students, generous funding opportunities, and a wide variety of education options, flexible curricula, and hands-on training.

How  to Study in  USA

How to study in the USA

United States – India Educational Foundation (USIEF), Education USA AdvisingEducation  Services (EAS) provides accurate, comprehensive, and current information to students, who are interested in pursuing higher education and scholarships in the US.

USIEF does not endorse or rank any college or university but students in pursuit of a US degree. Specialized seminars and workshops on admission, application procedures and strategies, education fairs, and pre-departure orientation programs are held all year-round.

USIEF advising centers are located in New Delhi, Chennai, Hyderabad, Kolkata, and Mumbai.

USIEF centers administer the following tests at their respective locations. :

New Delhi: SAT1, SAT11, ACT, PSAT, and AP exams.

Mumbai: PSAT and AP exams.

Kolkata: SAT1, SAT11, AP exams, and PSAT.

Chennai: SAT1, SAT11, and PSAT.

Hyderabad: PSAT test.

More details of these tests can be obtained from the centers via email or phone.

USIEF offers a fee-based memberships plan to individual students. Members have access to our library resource books, test preparation materials, CD-ROMS, Student Profile, Individual Counselling, and special, seminars, and workshops. Information about any accredited US University and college can also be checked.

The Ed USA toll-free hotline 1-800-103-1231 is available between 2 pm and 5 pm (Monday to Friday).

How can we help you?

  •  Read our websites for extensive information and graduate studies.
  • Visit our offices (Delhi, Chennai, Kolkata, and Mumbai) to meet our staff.
  •  Use our libraries and computers to explore opportunities for study in the USA and prepare for standardized tests.
  •  Receive advice over the phone about US study from our Education USA advising help desk 1-800-103-1231.
  •   Attend specialized presentations on a variety of topics and meet US university representatives.
  •   Receive weekly emails about scholarship opportunities.
  •  Become a fan of our Facebook pages.
  •  Get your original mark sheets and certificates attested for a reasonable fee.
  •  Receive unbiased advice about the US visa process from a US embassy consular officer at our Viva counseling session.

Getting Started

Preparation of Undergraduate Study in the USA

In order to undertake undergraduate studies in the US, international students need to have completed 12 years of schooling.

For graduate studies, international students need to have the equivalent of a US Bachelor’s degree. In other words, 16 years of school. education before graduation.

Applying to a US graduate school is a time consuming, but fair and rewarding process. A few general points should be emphasized as you set started in the process.

#  Allow yourself enough time for this process. Taking standardized tests, organizing letters of recommendation, getting mark sheets and credentials and writing ( and rewriting) application essays is a time-consuming process. Allow between 12-15 months for this entire process.

#  Do not underestimate the importance of essays. Admission officers take the application essays and statements of purpose (SOP) very seriously. Working hard to craft, proofreading, and edit these essays many times over is an effort that will pay rich rich dividends.

# Shortlist universities Universities with a larger plan in mind. Ensure that you apply to a range of institutions that your academic reach. Also, you may want to keep in mind factors such as the university proximity to relatives or friends, geographical location, scholarships, climate, and the cost of living, as factors such as entertainment, rural or urban setting, and so forth.

Also, there is more information and advice on our website regarding US Universities and Scholarships. Students are also advised to download our handout on graduate study.


# 12 to 18 months before enrolment.

It is prior to the year in which you hope to enroll.

  •  begin researching programs and financial aid and required standardized tests.

# August

  •  request admissions and financial aid applications
  •  register for tests ( TOEFL, IELTS, GRE, or GMAT)

# September – December

  •   Request official transcripts and letters of recommendation.
  •  submit completed applications.
  •  take standardized tests.

# January  – April

  •  Verify that you have met the deadline.

# April – June

  •  Receive admission decisions.
  •   which school to attend and complete the necessary paperwork.
  •  organize finances and finalize arrangements for housing and medical insurance

# June – August

  •   Apply to US embassy or consulate for visa and complete SEVIS  I -901 form upon receipt for I-20 form.
  •  make travel arrangements.
  •  contact the international student office to detail arrival plans and confirm orientation for new students or universities.

Talk to an Education USA advisor about all the opportunities available to you.

Please note that applications for MBA’s programs have three rounds:

First Round – October – November),

Second Round: December – February),

Third Round: March  –  April

We recommend students apply no later than Round two.

Standardized Tests

Standardized Tests to study in the USA

The main requirements for admissions to educational to institutions  in the US are :

  •  Strong Academic background.
  •  Demonstrated command of the English language.
  •  For many programs, scores on one or more standardized admissions tests such as Graduate research Examination (GRE) general test or a Demonstration of proficiency in field GRE general test, or sometimes both.
  •  Adequate financial resources.

These standardized tests provide US universities with an objective standard by which they can assess your academic potential.

The most common tests are the following :

SAT Tests

SAT Exam to study in the USA

The SAT has three sections — mathematics, writing, and critical reading

Mathematics: Topics include functions, data analysis, and other college maths topics.

Critical Reading: Sentence completion and reading comprehension questions.

Writing: Reasoning essay, improve sentences and paragraphs.

Duration: Three hours and 45 minutes.

Cost: $99 Maximum Score: 2400 and an essay score of 12   (Ivy League universities want a score of 2000 and above)

universities want a score of 2000 and above)

SAT Subject Tests

SAT Subject exams to study in the USA

The SAT subject tests  are subject-specific (chemistry, physics, literature, and so on)

Duration: Generally one-hour for each Subject Test

Cost: $83 for one test or $103 for three tests at the same time (not including any language tests).

Maximum Score: 800 in each Subject Test (Ivy League universities want a score of 750 and above in each SAT Subject Tests).

GRE General Tests

GRE General Tests to study in the USA

If you are planning to apply to a Master’s or Ph.D. program in a field other than medicine or law, you will most likely be required to take the GRE general test. It has three sections:

Quantitative Analysis.

Verbal reasoning.

Analytical Writing.

The new GRE  has a maximum time limit of 190 minutes.

The scoring is 130-170 in one point increment.

GRE Subject Test.

GRE Subject tests to study in the USA

Some graduate programs may require GRE subject tests. Check with the academic department or graduate admissions office of the university to which you are applying to confirm. Subject tests are offered in the following fields of study.

  •  Biochemistry, cell, and molecular biology.
  •  Biology.
  •  Chemistry.
  • Computer Science.
  • literature in English.
  • Mathematics.
  • Physics
  • Psychology.


GMAT EXAMS to study in the USA

Most students applying for an MBA program will be required to take the GMAT.

The GMAT will have a 30-minute Integrated Reasoning Section with new question types.

The Integrated Reasoning Section will replace one of the two essays of the current Analytical Writing Section (each essay of the Analytical Writing Section is currently 30 minutes). Also, the scoring of the GMAT will stay the same — 200 to 800 points. Students will have a separate score for the Analytical Writing essay and the Integrated Reasoning Section. Top business schools want scores of 700 and above.


LSAT Exams

For the three-year Doctorate degree in American law.


The MCAT is required for entrance into most MD graduate programs in medicine.


DAT is required for most doctoral programs in Dentistry.


A graduate of Indian Medical schools who wish to conduct a post-degree residency in the USA is required to take the Multi-Port USMLE test.

English Proficiency Tests

Preparation for English Exams to study in the USA

International students whose native is not English may be required to take a test to establish their English language proficiency. Students should visit the individual college websites for information. Options include :

TOEFL – Test of English language as a foreign language.

IELTS: – International English language testing system.

PTE  academic—  Pearson test of English academic.

If you are unsure which tests you need to take, consult official university websites for more information. Pay close attention to the university and application deadline and plan your exam schedule accordingly.

Shortlisting  Universities

Selecting Colleges and Universities to study in the USA

Shortlisting graduate or Ph.D. programs can be a challenge because of the enormous variety of available programs.

Researching the 4000 or more US higher education institutions that offer various undergraduate, masters, and Ph.D. programs is not a simple task. We suggest narrowing your search using the following tips.

The key to short-listing universities is to begin by setting your own priorities. After you set your priorities, use a university search engine or print guide to narrow down your search to 10-20 universities meeting your criteria. The most up to date information about a university will be on its official website.

Thoroughly review university websites using these steps.

  •  Begin with the international admissions page for information on the university’s selection criteria, the application process, and deadlines.
  • Read the financial aid page for information on costs and university-funded scholarships, fellowships, or assistantships.
  •  Research external funding opportunities from private foundations, businesses, and other organizations.
  •  Review the department website to learn about the academic environment and the intellectual resources of the faculty and the facilities you can expect to access the department.
  •  Read the student services and international student pages for information about campus life and activities. Each university tends to have a unique “campus culture.”

Consulting alumni of American universities and current university students, conducting campus visits, and speaking to EducationUSA advisers at USIEF can also help you narrow your search and chose 4-6 universities to which you will apply.

After deciding the type of degree you would like to complete, begin by researching the academic fit and suitability of departments. Make this your top consideration. Then, take into account location and campus setting/size, the competitiveness of admission, cost of attendance and funding, and accreditation and reputation.

Your academic fit within the department should be your top consideration, before location, the brand name of the university, and pretty much anything you can think of! It is essential to research the department to find the right ‘academic home’ for you.

Applying to US Universities

Applying for the US Universities to study in the USA

Students need to submit separate applications to each U.S. graduate program that they want to apply to. Students can apply to as many universities as they wish, though for time and cost purposes we recommend you choose 4-6 universities. Each university will set its own deadlines, application requirements, etc. Fortunately, most applications will follow a similar format, and you’ll be able to re-use or adapt the materials you prepare for each application.

Most applications  will include:

  • Application Form
  • Standardized test score.
  • Transcripts:  You need to submit official records of your academic work called transcripts. Besides mark sheets, foreign students should ask their school to provide a list of the subjects they studied each year for their last four years of study along with the duration of the program. Detailed break-ups, if available, indicating the number of times the class met per semester should be included with the examination results. Ensure that official copies are procured from your academic institution in a sealed envelope. USIEF also attests academic documents for a fee.
  •  Declaration and Certification of Finances: Most colleges and universities include a Declaration and Certification of Finances form in their application packets. This must be signed by your parents, or whoever is meeting your college/ university expenses, and must be supported by a bank letter signed by the manager.
  • The statement of Purposes: Personal statements which are also called The statements of purpose or SoP. The statement of purpose essay is required by many graduate institutions, which is a narrative about your interests and academic goals. This may be a page or two long, describing your background and achievements and future plans. Some colleges or universities specify essay topics.
  • Separate research statement: Sometimes called describing your research interests and plans.
  • Two to Three Recommendation letters: Institutions generally ask for two or three letters of recommendation. A member of the faculty of, head of the department, a project as your supervisors at work, may write these.

Send supplementary materials as appropriate.

Find the right match by selecting a university or a college well suited to your needs and work hard on your applications.

When you receive a letter of acceptance, you are required to confirm your admission. A simple email confirming your acceptance should be fine. Some schools may require a deposit to confirm your admission.

The International Student Office will later send you the I-20 (Certificate of Eligibility), which is required for you to apply for an F-1 visa at a U.S. Embassy.

Paying for the US Education

Applying for Scholarships to study in the USA

Generally speaking, there are four types of funding for study in the U.S.:

  •   Personal/family savings
  •   Educational loans
  •   Funding from U.S. universities
  •   Scholarships from external funding bodies.

Here are the course fees in the US for undergraduate and postgraduate courses.


Course Average Fees

  • Engineering $12,000 – $25,000
  • Sciences $12,000 – $22,000
  • Arts $12,000 – $20,000
  • Business Management $12,000 – $25,000


Course Average Fees

  • Engineering $15,000 – $28,000
  • Sciences $12,000 – $25,000
  • Arts $12,000 – $23,000
  • Business Management $15,000 – $40,000

After assessing your personal and family savings, your best resource for funding will likely be from a U.S. university. The good news is that two-thirds of students in the sciences and engineering and half of the students in the humanities report receiving significant funding from their university.

There are two main types of university-based funding:



Usually both types of funding are renewable from year-to-year if the student maintains specified academic standards (such as a minimum 3.0 GPA). 

Fellowships can be thought of as an outright grant, while assistantships are funding offered in return for services provided to the university – either teaching, research, lab supervision, or working in a campus office for approximately 15-20 hours per week.

Assistantships are not only an excellent way to fund your studies but can also be a way to network and gain valuable experience in your field.

Funding from External Bodies

External funding bodies may include a wide range of professional, charitable, or government organizations with a vested interest in supporting further education. Generally, external funding bodies award scholarships or financial awards that do not have to be repaid and do not come with any work requirements as you will see with university assistantships.

  • Funding for U.S. Study
  • International Education Financial Aid
  • eduPass
  • Fulbright-Nehru Master’s Fellowships for Leadership Development
  • International Fulbright Science and Technology Award for Outstanding Foreign Students
  • East-West Center Graduate Degree Fellowship Programs
  • Fulbright-Nehru Doctoral and Professional Research Fellowships
  • World Bank
  • PEO International
  • American Association of University Women
  • EducationUSA
  • Rotary Club

Student Visas

Applying for US Students Visa to study in the USA

The process for Indian citizens to apply for a visa to study in the U.S. is straightforward, if the necessary steps are completed in a timely and accurate manner. The U.S. Department of State and U.S. Embassy offices welcome visa applications from international students.

Types of Visas for U.S. Study

The two most common visas for U.S. study are the F-1 Student Visa and J-1 Exchange Visitor Visa. Please note you will not have to choose which visa to apply for. Your university or sponsoring organization will determine your visa type.

F-1 Student Visa: Most students pursuing full-time study at an educational institution recognized by the U.S. government will enter the U.S. on an F-1 Student visa.

Spouses or children accompanying F-1 visa recipients will travel on an F-2 visa. Please note that spouses are not able to work but may accompany and/or apply for their own visa to the U.S. to work or study.

J-1 Exchange Visitor Visa: The J-1 Exchange Visitor Visa is for students, visiting scholars, or lecturers pursuing an exchange program. For example, Fulbright scholars and many students on short-term study abroad programs from Indian universities will travel to the U.S. on a J-1 visa. Spouses or children accompanying J-1 visa recipients will travel on a J-2 visa. Please note that spouses are able to work when permission is obtained in advance.

General Steps to Apply for an F-1 or J-1 Visa

How to apply for the US Visa to study in the USA

~   Read the information provided by the U.S. Embassy on F-1 Student Visas and J-1 Exchange Visitor Visas

~  Once you accept an offer of admission, your university or sponsor will require proof of funds (bank statements, scholarship offer letters, loan documentation, etc.) for the first year of study. This figure will be based on the cost of attendance listed on the financial aid webpage of the university. Please note you may use any combination of personal/family savings, scholarships, and loans to fund your studies.

~  The university or sponsor will then send you the relevant certificate of eligibility form, the I-20 (F-1) or DS-2019 (J-1).

~  After receiving your I-20, complete the SEVIS I-901 form to register with the international visitor database. You will also need to pay the SEVIS fee ($350 for F visa and $220 for J visa) online using a debit or credit card.

~ After paying for your SEVIS fee, book an appointment for a visa interview at the U.S. Embassy within your jurisdiction.

~ After paying for your SEVIS fee, book an appointment for a visa interview at the U.S. Embassy within your jurisdiction. You should also save often, as the system times out after several minutes. Additionally, be sure to include all educational institutions you have attended since age 11 in the Education section, as well as your full criminal background if applicable.

~ After completing the form, you will be asked to take a print confirmation of your interview.

~ You may wish to prepare for your visa interview. Student visa applicants should be able to demonstrate three criteria to visa officers:

  • that you are completing a bona fide degree or study abroad program in the U.S.
  • that you have funds for the first year of your stay in the U.S. and a plan for the remaining years
  • that your activities are in line with the purpose (and in particular the non-immigrant intent) of the visa you will travel on.

Be prepared to describe your reasons for studying in the U.S., your program of study and why you chose this particular university, your long-term goals, and how studying in the U.S. fits in with these goals, and your plans after you finish your degree program and return back to India.

Visa applicants are assumed to be intending to immigrate to the U.S. and overstay their visas. You will, therefore, need to prove to the immigration officer that you do not intend to overstay your visa. You will be asked to demonstrate your significant personal, cultural, or professional ties to India, the country to which you would presumably return after your studies.

Before your appointment, read the U.S. Embassy’s information on security information and plan your journey to the Embassy. Gather the documents you need for your interview, such as your passport, appointment letter, I-20/DS-2019, MRV receipt, DS-160, photo, SEVIS receipt, etc.

Before your appointment, read the U.S. Embassy’s information on security information and plan your journey to the Embassy. Gather the documents you need for your interview, such as your passport, appointment letter, I-20/DS-2019, MRV receipt, DS-160, photo, SEVIS receipt, etc.

You will then wait until your number is called for an initial processing procedure called intake. Then you submit your visa application, passport, and photo, as well as have your fingerprints taken.

You wait again until your number is called for your actual visa interview. Although the interview itself may only take a few minutes, you may be at the Embassy for a few hours in total.

You will leave your passport with the U.S. Embassy after the appointment. Expect to receive your visa and passport back within an average of 5-7 working days. Average visa waiting times are available online.

After you receive your visa, book your travel to the U.S. F-1 visa holders may enter the U.S. 30 days prior to the start date on their I-20 and stay on 60 days following the date of completion of your program listed on the I-20.

J-1 visa holders may also enter the U.S. 30 days prior to the start date on their DS-2019 but may stay on only 30 days beyond the date of completion listed on the DS-2019.

The U.S. is a very welcoming place for Indian students. Each U.S. university has an international student services office with trained counselors available to answer your questions and guide you through the process of adapting to U.S. university life.

The international student services office also organizes a variety of regularly scheduled events for international students. Many U.S. campuses also have Indian student associations, which also organize events on a regular basis.

Tips before you go to the US

Steps to be taken before leaving to study in the USA


This is the official website of the United States–India Educational Foundation. It provides information on various fellowships and scholarship opportunities for Indian scholars.


A guide to U.S. higher education and practical information for living in the United States.


Peterson is a leading search engine of colleges and universities, graduate schools, online degrees, private schools, and study guides to students. Undergraduate.


It offers information for students, parents, and educators regarding taking standardized tests (SAT I & SAT II, or ACT), planning for college, finding a college, applying to universities, colleges, and tuition fees.

Standardized Test;;

Offers information about test-taking, test dates, fees, registration, reporting scores to U.S. Universities and sample paper

Application packet,

Provides information in preparing a successful application

Visa Information :http://newdelhi.usembassy.go, ,

The United States Embassy, New Delhi website has lots of information on visas, current affairs, and the American Information Resource Center.

Overview of the U.S. Education System,

The smart student’s guide to study in the United States.

All you need to know before you pack your bags to the U.S